Aug 29 2023
How to Be the LeBron James of Your Industry
Melanie speaks with Ms. Portia Obeng, a social media strategist with expertise in Instagram and LinkedIn. They discuss the importance of taking one's skill set to places where it serves them best, using LeBron James as an example. They also touch on the tendency for women to feel the need for additional degrees or qualifications and the importance of investing in oneself and being selfish in one's career decisions. Ms. Portia shares insights on personal branding, networking, and prioritizing one's own needs and well-being. She offers her services in helping women level up on LinkedIn and improving their profiles for better opportunities. ABOUT OUR GUEST: Portia Obeng is a social media strategist with over 10 years of experience in social media strategy and content management. She started before Snaps were chatted, Instagram had stories, and Tiks were toked; and her current specialties are Instagram and LinkedIn. She helps women level up on LinkedIn, strengthen their personal brands, and attract the money-making opportunities they deserve. She also helps organizations turn their employers into LinkedIn superstars who advocate for the company, amplify brand messaging, increase brand visibility, and attract the best talent. Portia loves being Ghanaian, spicy food, dancing, live music, listening to podcasts, experiencing new countries, and reading a good book (preferably on a beautiful beach in Ghana). LINKS & RESOURCES: Visit Portia’s Website: https://www.portiaobeng.com/Connect with Portia on LinkedIn: https://www.linkedin.com/in/portiaobeng/ Follow Portia on TikTok: https://www.tiktok.com/@portia.o Book a call with Melanie: https://www.resume-evolution.com/letschat Learn more about the Empowered Presence program: https://www.myempoweredpresence.com