This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business. Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such as knowing your target audience, offering, and unique value proposition. It's not enough to simply search for a generic launch marketing plan template online. Instead, I'll provide you with a simple formula that includes a core goal, key strategies, and the tactics to get your business launched. In the previous six episodes, we covered important topics such as making your product or service irresistible, identifying your target market and ideal customer, crafting a single-minded statement, setting pricing, and creating a brand and distribution strategy.  By the end of this episode, you'll be able to consolidate all the marketing knowledge you've gained from the previous episodes of this series and create a launch marketing plan that is specific to your business, industry, target market, brand, and local environment. Plus, I've created a Launch Marketing Plan template you can download and use as the basis for your very own plan.  So let's huddle up and dive into this episode. Let’s work together to equip you with the marketing knowledge and confidence you need to make real progress. Get your FREE launch marketing plan template, all the links to previous workbooks in the series, show notes and transcript at https://marketingondemand.co/podcastGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contactLike what you hear? Connect with me on social media:LinkedInFacebook Instagram