In this episode of Product Voices, Gayatri Diwan, a seasoned product leader, joins to discuss product strategy and its importance in product management.

She emphasizes that product strategy should answer three important questions:

1. Why the product is needed
2. Who it is being built for, and
3. What it aims to achieve.

Gayatri also shares her seven-step plan for creating a product strategy:

1. Who is your customer?
2. What is the problem statement?
3. What is the impact and benefit to the customer with supporting data?
4. What is the ideal state? What does good look like?
5. What is our criteria for success and how will we measure our success metrics?
6. What are the core product tenets or principles?
7. What are the key pillars and themes we want to invest in?

Throughout the conversation, Gayatri stresses the significance of involving the right stakeholders, having a shared understanding of the problem, and aligning with them for success.

Learn more at ProductVoices.com/gayatridiwan.