Organizations and product teams are always striving to improve. To optimize their operations, their structure, their workflows, and the ways in which the teams work. There are myriad “best practices” that can be deployed, and it’s sometimes quite difficult to know what is the best next change to make. What is the thing that if we improve upon, it will make the biggest impact. That is not always easy to pinpoint.

On this episode, Holly Hester-Reilly, the Founder and CEO of H2R Product Science, discusses how to know what the right next step is when applying best practices, using the the Product Science Principles: evidence-based product strategy, continuous discovery and delivery, and empowered teams.