Truth Behind Travel

Dolores Semeraro

Dolores Semeraro hosts the weekly episodes of Truth Behind Travel Podcast. A weekly show dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today.

The Bhutan Effect: Destination Rebranding & Repositioning
Nov 18 2022
The Bhutan Effect: Destination Rebranding & Repositioning
Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan. Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person.  Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies. Season 3 Episode 57SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroDolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is today
Costs and impact of sustainable travel choices today
Oct 7 2022
Costs and impact of sustainable travel choices today
Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today. Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode:- Sustainability Overwhelm- Powering up Sustainability choices of our desired customers- Who spends more on Sustainable Holidays- How Personality-based strategies are the key to a successful marriage between sustainable travellers and the tourism industry today.  Last but not least, today I am gifting you – listeners of the podcast – a very special opportunity to join me at the Tourism Innovation Summit in Sevilla, Spain this coming November where I will be opening the hospitality forum with a keynote dedicated to sustainability and hospitality today. TIS 2022 - Sevilla, Spain 2-4 November 2022Dolores Semeraro Keynote Speaker RETRIEVE YOUR CODE TO GET UNLIMITED 50% DISCOUNT ON SILVER PASS OR GOLD PASS: CXWY8 - get your pass hereSeason 3 Episode 56SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro
Destination Europe: Key Markets & Travel Sentiment 2022
Sep 29 2022
Destination Europe: Key Markets & Travel Sentiment 2022
Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race.Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries. ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets. Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations. In her current role at ETC, she responsible for leading the organisation’s department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector. Season 3 Episode 55SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro
Where is Travel Writing Heading?
Sep 22 2022
Where is Travel Writing Heading?
Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future. Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing. Yes, because whether they are actually traveling or not, reading about destinations, hotels, experiences truly affect the way they feel, plan, decide to travel again. So today on the podcast, I wanted to explore a bit more how does the life of a travel writer looks like these days, what are the responsibilities they feel compelled to how is the ever-changing world of social media content format affecting the future of travel writingparticularly if you – as a tourism industry entrepreneur, business owner or hotel manager – are planning to work with travel writers to revive your web presence and connect again with your true audience.  My guest today is the author of the travel blog IamJustaGirl16 Chloe is a nomadic traveler, blogger and freelance writer who travel-proof each piece of writing she creates. Chloe’s purpose of travel writing is to inspire and inform people – normal people – about affordable luxury, a travel experience that does not have to compromise, but instead is about choosing what best works for each traveler. __________Season 3 Episode 54"Where is Travel Writing Heading?" with Chloe Dickenson SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro
The Truth Behind Travel To Sri Lanka Today
Sep 15 2022
The Truth Behind Travel To Sri Lanka Today
Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration. Hiran shares: - False Perception of the Destination- Safety and Availability of Supplies on the Island- What you can expect as tourist if you travel to Sri Lanka todayIn particular, host Dolores Semeraro and Hiran Coray discuss the vision of the country moving forward, its values and projects to revive not only the tourism industry but the travellers trust as a whole. ________________Season 3 Episode 53"The Truth Behind Travel To Sri Lanka Today" with Hiran CoraySUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are. CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro. You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for? - Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro
What Makes a Trip 'The Greatest of All' with Expedia's insights
Jun 16 2022
What Makes a Trip 'The Greatest of All' with Expedia's insights
VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights. In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on. You will love this episode if you need to:- know what experiences you should be adding to your travel product to make it 'the greatest- learn from research-based findings, what are the main trends that you should be aware of-  understand what’s the digital behavior of today’s travelers? What are they clicking on, and what are they browsing about?and most importantly ask yourself: What memories do I want my guests to have? Connect with Troy O'Bryan at Expedia here and don't miss the first episode of Expedia's podcast: Powering Travel here________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E52 - What Makes a Trip 'The Greatest of All' with Expedia's insightsSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Conferences, Business & Travel in Saudi Arabia
Jun 2 2022
Conferences, Business & Travel in Saudi Arabia
Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia. The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communities. Our conferences focus on showcasing investment opportunities and facilitating direct connections with industry leaders and stakeholders.Connect with Jana here  and learn more about The Bench here-----About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E51 - Conferences, Business & Travel in Saudi Arabia SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
DATA & Travel: What do we need to know?
May 19 2022
DATA & Travel: What do we need to know?
Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HEREAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E45 - DATA & Travel: What do we need to know?SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
How to Communicate Effectively during Tragedies and Crisis
Mar 4 2022
How to Communicate Effectively during Tragedies and Crisis
How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message. The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HEREAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E49 - How to Communicate Effectively during Tragedies and CrisisSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Is Aerophobia Preventing Travel Recovery from being Successful?
Feb 18 2022
Is Aerophobia Preventing Travel Recovery from being Successful?
Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers. In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg explains why Fear of Flying is a 'false alarm' and how it can be addressed and 'treated' with the right supporting system. Captain Alon is not only a pilot with more than 19000 hrs of flying under his belt, but he is also the founder of SimpliFly a full program designed to help those affected by Aerophobia to understand how the experience works and build trust so that they can travel with ease and don't have to give up on their trip of a lifetime. For the podcast listeners, you are in for a treat! With this promo code: TBT2022-1E16D5 you can unlock the premium features of Simplifly for the next 3 months. Just go to: www.simpliflyAPP.com and enter the promo code: TBT2022-1E16D5 go try the premium version. _____________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E48 - Is Aerophobia Preventing Travel Recovery from be Successful?SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
How to Build A Profitable Wellness Hospitality Model
Feb 3 2022
How to Build A Profitable Wellness Hospitality Model
How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning? In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:How is wellness different todayWhat can hotel managers and owners do to increase the profitability of their wellness departmentHow can a destination tap into its unique wellness potentialsSustainability and Wellness Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world. Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute.  This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing. www.meraki-bws.com____________________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E47 - How to Build A Profitable Wellness Hospitality ModelSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Hospitality Design VS Operations: Solutions and Misconceptions
Jan 20 2022
Hospitality Design VS Operations: Solutions and Misconceptions
What's the gap between hospitality operations and hospitality design. How does one help the other? If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today’s episode because my podcast guest is going to share with you:what does the perfect designer brief need to include so that you can prepare the right information ahead of your designer meeting, save big dollars in design scope and reach your most desired ultimate design? what are the most common hospitality designer misconceptions and how to turn designers into problem solvers My guest today is the Chief Operating Officer of the international design firm Campbell House – a global team with 25 designers and team members scattered across US, Europe and Asia. I am very excited for today’s episode because I personally did three openings and renovation projects so there will be a lot of juicy stories going down during the conversation today, Help me welcome Monika Moser. Monika BioA self-described “hotelier at heart,” she possesses over two decades of hospitality industry experience. She brings a deep understanding of hotel operations and a unique cultural perspective to each global strategic initiative. Monika joined Campbell House as the Chief Operating Officer providing leadership, management, and vision to ensure financial strength and operating efficiency. She earned a Certificate of Hospitality Management at Cornell University in Ithaca, NY, and an MBA in Hospitality Management at ESSEC (IMHI) University in Paris, France.Campbell House, founded in 2021, is a full-service architectural interior design firm, with studios in Las Vegas, Los Angeles, New York and Paris. Focused on high-engagement design solutions for hospitality, food + beverage, entertainment, gaming, wellness and corporate workplace, Campbell House openly and unapologetically puts our people and culture first. Bringing to bear the best talent to support our client’s needs, regardless of location, Campbell House delivers engagement design in an era of meaning and purpose._________________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E46 - Hospitality Design VS Operations: Solutions and MisconceptionsSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey. If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Successful Hotel Content Marketing Strategies during the Pandemic
Jan 6 2022
Successful Hotel Content Marketing Strategies during the Pandemic
Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.During this episode we discuss how Hotel Content Marketing done well can:- adapt to what your audience wants to read and watch online, - grow your followership organically - turn your team into an evergreen content-making machineIn today’s episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists  - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow. My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry.  She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio’s properties of this iconic destination. Join me in welcoming Laurean Sahilices Here is the list of downloads mentioned during today's episode:REPORT: Top 10 Travel Behaviour Trends in 2022: Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: with Laurean on: Instagram: About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E45 - Successful Hotel Content Marketing Strategies during the PandemicSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey. If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. Once again, happy new year and I look forward to hel
Does the "Ideal Customer" still exist in the Tourism Industry?
Dec 24 2021
Does the "Ideal Customer" still exist in the Tourism Industry?
Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year. What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world? - your most desired hotel guest has changed - your returning travel agency client is booking elsewhere - your loyal airline passenger is driving instead They are all supposed to be aligned with your brand values, style, service standards, tone of voice. BUT what if, we look into who is actually: - staying in your hotels - buying your tickets - booking your holiday packagesand discover WHY that they DON'T resemble your Ideal Client anymore. In today's episode, we are going to dive deep into the difference between an ideal customer and an actual customer for the tourism industry and why the difference might just be what you need to know to save you big-budget dollars on your next marketing strategy. There’s power in observing these micro shifts in travel behavior, because you can tweak your strategy before it has even began to unfold and you can hit the ground running!Here is the list of downloads mentioned during today's episode:REPORT: Top 10 Travel Behaviour Trends in 2022: Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel:  About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E44 - Does the "Ideal Customer" still exist in the Tourism Industry? SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple Podcast
Global | 3 Steps to Avoid Losing Travelers Trust
Dec 9 2021
Global | 3 Steps to Avoid Losing Travelers Trust
Travel uncertainty is spreading. What can we do to make sure we don’t lose travelers' trust?A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn’t welcomed at all. So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – these are the 3 steps you can take to avoid losing:the trust of your travel agency clientsthe next booking of your most loyal hotel guestsor just the prestige and the appeal of your tourism destination to international travellers SIGN UP TO THE #TRAVELREBOOT Masterclass!  If you are losing your loyal guests to your competitors, your hospitality or hotel content strategy is not engaging anymore as it used to and your business visibility is low and it's impacting your market share...  SIGN Up the #TravelReboot Masterclass and you will: In my next masterclass I am sharing HOW to communicate with your travel audience with authenticy and originality so that you trigger REAL influence over their travel choices HOW TO put them  - not you - at the centre of your marketing message and you do it with compassion, so that YOU tailor their journey to become your next guests based on their needs.  And HOW to build an unbeatable visibility-kit that supports your brand you basically future-proof your digital presence and your content becomes evergreen #TravelReboot MasterclassDATE: 14 of December 2021TIME: 12:00 GMTTICKET: $67  REGISTER HERE:   About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.The Travel Recovery Method is a series of frameworks I created for the travel and tourism industry to enable them to take immediate action on travel recovery, there is no time to waste! I am very excited for you to join my LIVE Masterclass, where I will share 3 of the Travel Recovery frameworks!FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: E43 - Global | 3 Steps to Avoid Losing Travelers Trust  DON'T FORGET TO SUBSCRIBE TO THE SHOW!Rate and Review the Show on Apple Podcast
Global | Getting Ahead of Travel Trends in 2022
Nov 23 2021
Global | Getting Ahead of Travel Trends in 2022
Welcome to Season 2! Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022. This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today.  Google has spoken! Travel in 2022 will be:- inclusive- culturally engaged- purposeful How do we stay ahead of the trends and jump start our travel recovery strategy? In this episode, I share what are the three key trends we must watch how to take action to make sure you don't just win quick booking, but you start re-building trust in travel and your own brand advocates. Download the Top 10 Travel Behaviour Trends in 2022 report: out the blog post I mention in this episode: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travelAbout Dolores SemeraroDolores Semeraro is a Hospitality Hybrid Keynote Speaker and a Tourism Marketing Specialist with more than 15 years of experience in the travel and hospitality industry.She is passionate about helping her clients to develop the travel recovery marketing strategies they need to restore travel confidence.S2 E42 - Global | Getting Ahead of Travel TrendsDON'T FORGET TO SUBSCRIBE TO THE SHOW!Rate and Review the Show on Apple Podcast
Global | Re-Wilding Hospitality & Building Sustainably
Sep 16 2021
Global | Re-Wilding Hospitality & Building Sustainably
Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today. Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings."Re-Wilding Hospitality & Building Sustainably" episode is where Louis and Dolores discuss the quest for farther and wilder locations and sites to develop hospitality concepts but also the challenges of building sustainably. Louis shares his views on:- who's investing in developing future hospitality concepts with sustainability in mind- the role played by the institutions in creating the right framework- why building sustainably mitigates the results of climate changeMore about Nomadic Resorts hereTruth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.REPORT: Top 10 Travel Behaviour Trends in 2022: Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comThe Hospitality & Tourism Roundtable is a virtual gathering of tourism and hospitality professionals with a strong and clear vision of where travel recovery is heading and how to get there fast. Every month, an engaging and informative program unfolds bringing together hospitality professionals, independent tourism consultants, travel experts, and hoteliers who seek clarity on how to restart their hospitality and tourism business, want to expand their industry network, look for new opportunities through collaboration and partnerships.For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.Learn more about the Hospitality and Tourism RoundtableSeason 1 - Episode 41DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast
Global | Building a Legacy on Sustainability for the Travel Industry
Sep 3 2021
Global | Building a Legacy on Sustainability for the Travel Industry
NEWS!!!Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.About this episode:Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't. During this episode, we discuss how the travel industry operators can re-think the future of travel with sustainability in mind by taking a step-by-step approach, understanding what are the technologies currently available and how to make the most of them regardless of the destination in which they operate hotels and resorts. In particular, Jeff is very passionate about how to reduce the carbon footprint of the industry, and develop energy-efficient frameworks for the hospitality industry. He shared the ambitious Sustainability Goals of Six Senses, a company he has been working with for the past 6 years, and how to make sustainable initiatives part of the guest experience. ________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: more about the TOURISM RESILIENCE TRAINING PROGRAM HEREThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. Season 1 - Episode 40DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast
Global | How to Develop a Mindset of Well-being Before Traveling
Aug 23 2021
Global | How to Develop a Mindset of Well-being Before Traveling
How to ease your anxiety levels before traveling but setting up pre-travel habits with Well-being Coach James Granstrom.This podcast episode focuses on- How to develop a mindset of well-being around travel- How to ease your anxiety levels before traveling but setting up pre-travel habits- How to Shift your ability to focus on what’s ahead by tapping into your natural wellbeingThe episode's insights are coming directly to you from a wellness and well-being master and coach whose life is dedicated to helping people build their inner strength based on their natural capabilities. He is a former international model turned podcast host turned well-being coach whose teachings and insights are based on first-hand experiences and learnings. I trust his intuitive wisdom and I wanted to have a conversation with him about how we are better travelers IF we are better humans first.  During this episode, James Granstrom also shares the daily golden habits he never gives up, how to set your intentions before traveling and why meditation changed his life's energy and brought him to his current state of regenerative well-being.More about James on Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why?Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It’s 4 videos, 4 modules, it’s all in there and it’s free.Get your free video training here 1 - Episode 39DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast
Global | Storytelling to Restore Travel Confidence
Aug 5 2021
Global | Storytelling to Restore Travel Confidence
Founder of "Storytelling with Impact" and Speaker Coach Mark Lovett shares his insights on how how to stay ‘top of the mind’ of our travel audience, how do we tell stories that make us connect with them. An episode dedicated to storytelling, not just from a tourism and travel perspective but from a human connection point of view. - How does storytelling work? - When does it become effective and help you connect?Mark Lovett shares how Storytelling – done well – can truly be a force for change and how we can all master the art of storytelling if we really put our heart to it. Connect with Mark on Linkedin or on his website: www.storytellingwithimpact.com Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why?Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It’s 4 videos, 4 modules, it’s all in there and it’s free.Get your free video training here 1 - Episode 38DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast