Harnessing Ecosystem-Led Growth with Bob Moore of Crossbeam

a16z Live

Apr 9 2024 • 34 mins

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

  • [00:01:43] The birth of ecosystem-led growth
  • [00:05:12] The data revolution in partnerships
  • [00:12:46] Integrating ecosystem-level GTM motions
  • [00:16:29] Bob's founder history
  • [00:24:30] Ecosystem-qualified leads and new opportunities
  • [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.

You Might Like

Acquired
Acquired
Ben Gilbert and David Rosenthal
Darknet Diaries
Darknet Diaries
Jack Rhysider
Hard Fork
Hard Fork
The New York Times
Marketplace Tech
Marketplace Tech
Marketplace
WSJ’s The Future of Everything
WSJ’s The Future of Everything
The Wall Street Journal
Rich On Tech
Rich On Tech
Rich DeMuro
TechStuff
TechStuff
iHeartPodcasts
The Vergecast
The Vergecast
The Verge
Fortnite Emotes
Fortnite Emotes
Lawrence Hopkinson
Waveform: The MKBHD Podcast
Waveform: The MKBHD Podcast
Vox Media Podcast Network