More than a Few Words

Lorraine Ball

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world. read less
BusinessBusiness

Episodes

#963 Match Your Strategy to the Stage of Your Business
Feb 8 2024
#963 Match Your Strategy to the Stage of Your Business
Let's face it, one of the challenges faced by most business owners is the absence of a clear rulebook for navigating the complexities of entrepreneurship. To shed light on the essential strategies for success, I invited Scott Ritzheimer, founder of Scale Architects, to share  his tips for entrepreneurs, particularly the struggle to prioritize and manage tasks amidst a multitude of expert advice. Scott emphasizes the importance of understanding that there are seven specific stages of business growth and you need to tailor your  strategies accordingly. Scott gave some great specific examples .  Stage 2 - Startup Entrepreneur: At this stage, the focus is on finding a profitable and sustainable market. The key is to resist the temptation to constantly come up with new ideas and, instead, concentrate on identifying and tapping into a market that aligns with the business's goals. Leadership skills are less critical, and time management and focusing on necessary tasks become paramount. Stage 3 - Reluctant Manager: This stage is characterized by the realization that employees don't think, act, or own the business in the same way as the founder. It's crucial to identify and hire the right people for this stage, referred to as "operators." These individuals are skilled at getting things done efficiently and effectively, which is essential for managing a growing team. The challenge lies in distinguishing between "operators" and "processors" who may be overly detail-oriented, potentially slowing down processes. Scott recommends taking the Leadership Styles Quiz on the Scale Architects' website to identify the leadership style that aligns with one's business stage and needs.
#962 Be a Magnetic Speaker
Feb 6 2024
#962 Be a Magnetic Speaker
Chatting with Tina Bakehouse was like unwrapping a gift for anyone who’s ever hesitated to step into the spotlight. We explored the idea that public speaking isn’t just for natural extroverts.  It is about discovering that inner magnetism within all of us. Tina, the author of “Discovering Our Magnetic Speaker Within,” brought her insights to the table, emphasizing that being magnetic involves intentional communication, encompassing words, voice, body language, energy, and overall essence. Tina’s three pillars – the Magnetic Mind, Message, and Mechanics – provided a roadmap for aspiring speakers. We kicked off with the Magnetic Mind, delving into temperament, authentic selves, and the power of introversion in public speaking. Tina shattered the myth that only extroverts make great speakers, highlighting the impact of leaders like Gandhi and Nelson Mandela, who wielded quiet charisma. The message became our focal point, as Tina shared strategies for crafting compelling content, urging speakers to be audience-centered, embrace storytelling, humor, and find their unique vocal dynamics. Finally, we dived into Mechanics, the icing on the cake. Tina underscored the importance of intentional delivery, considering how it looks, sounds, and feels to the audience. She encouraged speakers to tap into different learning styles, catering to auditory, visual, and kinesthetic learners. The significance of practice and a speaker ritual, working on both voice and body language, was a key takeaway. Tina’s parting words wrapped up the conversation beautifully, reinforcing that our words and essence are a gift to the audience, urging speakers to be audience-centered and change the world through their impactful messages. It was an insightful and empowering discussion that reminded us all that speaking is a gift we can share with the world
#960 - Zencastr and the Future of Podcasting
Feb 1 2024
#960 - Zencastr and the Future of Podcasting
In this conversation, I had a chance to chat with Josh Nielsen, the founder behind Zencastr, one of the top podcasting platforms.  As the founder and CEO, he’s focused on the next level of podcasting, providing creators worldwide with an all-in-one platform. We delved into the current podcasting landscape, and Josh pointed out a trend he dubs the “tick-toification of podcasting.” Attention spans are shortening, and people are leaning towards bite-sized, consumable content, especially in the form of clips. It’s all about watching engaging snippets rather than committing to full-length shows. Josh emphasized the rising importance of video in podcasting. While the audio-only format has its charm, the audience is eager to see faces and make genuine connections. Video brings that extra layer of connection, making the audience feel more involved. We also touched on the power of AI in simplifying tasks. Zencastr’s AI, for instance, can analyze content, identify key moments, and generate clips tailored for various platforms. It’s not about replacing creativity but enhancing it, making podcasting more efficient and enjoyable. The conversation concluded with a glimpse into the future of podcasting. Josh highlighted the need for streamlining tools for podcasters, making the entire process seamless and accessible. The goal is to empower content creators to focus on what they do best – engaging conversations and captivating content – while the rest is seamlessly handled in one consolidated platform. So, if you’re a business owner eyeing a podcast or considering refining your existing one, it’s worth checking out the innovative tools that Zencastr has to offer. And when you are ready to start your podcast adventure, you can save 30% off your first month of Zencast.  Just use the code I mention at the end of the episode and go to: zencastr.com/pricing
#957 Time to Train Your Team
Jan 25 2024
#957 Time to Train Your Team
Today's talk centers around the unavoidable truth: not every employee walks into the office fully equipped for the job's challenges. Enter the world of training, a necessary step for workforce readiness. Joining me is is Vicki Noethling . We explored the hurdles faced by small businesses with fewer than ten employees when it comes to carving out time for training and developing effective plans. Small business owners often find themselves juggling individual tasks, with training sometimes taking a back seat.  We discussed the benefits of having an outside perspective through avenues like lunch and learn sessions, helping uncover gaps in skills and knowledge. Vicki sheds light on her approach to identifying team dynamics, using icebreakers and empathy-building exercises to enhance communication. We delve into the intricacies of leadership and communication struggles within teams, emphasizing the value of external assistance in bridging gaps. Shifting gears, we touch on the current age of remote work, acknowledging the lack of guidance on effective communication in virtual spaces. Vicki shares her insights on fostering connection and engagement in remote teams, emphasizing the importance of mastering both audio and video communication skills. Whether you're navigating the complexities of team dynamics or adapting to the remote work era, this episode provides practical insights.   Want to learn more? Schedule 30 minute chat to see how Vicki can help you grow as a confident leader.
#956 Simple Video Tips for Small Business Owners
Jan 23 2024
#956 Simple Video Tips for Small Business Owners
We are living in a Video world.  All the major social media platforms, and many of the upstarts are flooded with video.  If you aren't creating at least some video content, you are really missing an opportunity to put yourself in front of potential customers.  Mechelle McDonald explains that every business owner, even if they are camera shy, needs to find a way to put themselves on camera.  Potential customers want to touch, see, feel and connect. Video lets you do all that.  In addition to explaining why video, she shared a few tips on how you can step slowly into video.    About Mechelle  Delivering on the concept of communication that connects, Mechelle A. McDonald is a Bahamian writer, entrepreneur, growth coach and speaker who finds joy in empowering and uplifting others through impactful conversations. Within her experience of hosting the Australian-based Evolvepreneur (After Hours) Show podcast, Mechelle has created captivating conversations with over 100 global speakers including 6 and 7-figure CEOs, coaches, consultants, authors, and entrepreneurs. Each of these providing unique insight for businesses of any level. In addition to this, she founded and hosts her local show Vibration, which provides an online platform for Bahamian and Afro-Caribbean advocates and visionaries (70 to date) to speak their distinct truth, passion and personal message, focused on uplifting the region’s history and culture including topics on the orange economy, sustainability, language and literacy. As a speaker, she has inspired over 130 high school and college students on entrepreneurship and creativity, motivated several educators on self-care and empowered seniors on the value of health. Mechelle also authored her online course on personal goal clarity and achievement with Madecraft, which is available on LinkedIn Learning and has reached over 3,000 learners.   Connect with Mechelle on LinkedIn