Together Digital Power Lounge, Women in Digital with Power to Share

Chief Empowerment Officer, Amy Vaughan

Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.

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Episodes

How to Future-Proof Your Career
Dec 2 2024
How to Future-Proof Your Career
Are you ready to dive into the vital topic of "Future-Proofing Your Career from the Inside Out." Joining us today is Emma, the founder of Conscious Success and a master coach who brings a wealth of experience as a former tech executive turned career fulfillment advocate. Emma shares her transformative journey from high financial success and eventual burnout to redefining personal success driven by internal fulfillment. We'll explore how aligning work with your "zone of genius" can energize you and prevent burnout, and why focusing on your innate talents rather than shoring up weaknesses can lead to greater job satisfaction and compensation. Emma also delves into the crucial role of self-awareness, community support, and managing societal pressures, particularly for those who deviate from the dominant power model. Together, Emma and I will unpack practical tools for dealing with perfectionism, stress regulation, and the importance of taking personal time without guilt. We'll also touch on shifting the narrative around systemic issues and leveraging somatic cues for emotional regulation. Plus, you'll discover how to balance creativity with productivity and why every career-driven person should understand their "love language."Connect with Emma:Emma LloydCo-Founder, Conscious SuccessInstagram: https://www.instagram.com/conscioussuccessco?igsh=MXR6NGY3aHM4NWsweQ==Website: https://www.conscioussuccessco.com/Episode Timestamps:00:00 Weekly power lounge: authentic career transformation conversation.08:52 Prioritizing self-care and regulating stress for health.13:22 Expectations vs. authenticity: Causes stress and misalignment.20:41 Identify, share your strengths to excel professionally.21:44 Align passions to create genuine opportunities.27:15 Compassion for self precedes compassion for others.32:09 Awareness of somatic cues builds self-compassion.42:41 Embracing autonomy and freedom for self-reflection.44:09 Follow your desires fully without self-judgment.49:44 Align with desires for energizing, authentic success.58:15 Change approach for routine tasks, boost energy.01:00:42 Telegram for client communication, Notion for organization.Quote of the Episode:"The bigger the delta between the expectations we're holding consciously or subconsciously of who we think we need to be and who we believe we inherently are, the more stress that we're going to feel." - Emma Lloyd"If you're not doing things you love... it's only a matter of time until you're gonna burn out because it's essentially like you're driving a car, you're pushing it around on neutral rather than going to the gas station and filling up your tank." - Emma LloydSupport the show
Mission-Driven Marketing
Nov 25 2024
Mission-Driven Marketing
Are you interested in how strategic marketing can create community change with limited resources? In this episode of The Power Lounge, host Amy Vaughn introduces Erin Maxson from COHatch, a specialist in impact marketing. The episode, titled "Mission-Driven Marketing," explores the use of narrative to engage communities and the effectiveness of cost-efficient marketing campaigns. Erin shares examples from supporting local blood drives to assisting a budding romance novelist with a new website. The discussion will cover the importance of local involvement, the benefits of seeking feedback, and how targeted marketing efforts can influence communities significantly.Listen for a conversation filled with real-world stories and strategies from Erin that demonstrate how impactful change is achievable for everyone..Connect with Erin:Erin MaxsonHead of National Digital and Marketing, COHatchLinkedIn: https://www.linkedin.com/in/erinmaxson/Episode Timestamps:00:00 - Introduction00:49 - Exploring Purpose-Driven Marketing for Significant Impact09:20 - Personalized Contributions from Smaller Businesses11:00 - Discovering Pressure-Free Community Impact in Phoenix16:19 - COHatch: Enhancing Community with Coworking Spaces and Rentals24:06 - Laurie Champions Passionate Storytelling for Community Engagement27:22 - Effective Storytelling in Impact Marketing on a Budget32:28 - Building Sustained Relationships Through Mission-Driven Marketing37:51 - Leveraging Local Research to Understand Community Needs43:02 - Lynette Utilizes Local Design for Enhanced Community Comfort49:23 - Focusing on Revenue and Organizing Events to Support Star House53:50 - Committing Effectively by Knowing Yourself57:59 - Challenges Encountered While Reading "How Change Happens"01:02:19 - OutroQuote of the Episode:"Being a smaller business or freelancer is tough, but seeing my direct impact on others is deeply rewarding." - Erin Maxson"In impact-driven campaigns,You have to be prepared to watch it fly or fail" - Erin MaxsonSupport the show
Overcoming Imposter Syndrome
Nov 18 2024
Overcoming Imposter Syndrome
Welcome to The Power Lounge! Join host Amy Vaughn and Diamond Drip as they delve into overcoming imposter syndrome, aligning with natural design, and achieving genuine leadership. Explore the experiences of two skilled women, emphasizing the importance of aligning with natural design for positive outcomes. Dive into human design profiles, urging internal validation. Reflect on emotional intelligence and societal impact.Join us to learn how embracing authenticity and reshaping success can lead to genuine leadership and empowerment. Discover actionable insights for conquering imposter syndrome and unlocking your true potential.Connect with Diamond:Guest LinkedIn: https://www.linkedin.com/in/diamonddrip/Guest Instagram: Instagram (@diamonddripsdiscussions)Guest Website: https://elevateherworth.com/diamond-drip/Episode Timestamps:00:00 - Intro00:51 - Empowering Women to Overcome Self-Doubt Limits03:44 - Harnessing Video to Conquer Fear and Boost Confidence09:09 - Navigating Pressure for Executive Leadership Development12:09 - Embracing Human Design: Unlocking Innate Gifts14:05 - Countering Imposter Syndrome by Embracing Uniqueness21:38 - Simplifying Decision-Making by Trusting Gut Feelings23:59 - Overcoming Fear of Judgment to Embrace Personal Power28:11 - Understanding Energy and Design Capacity32:52 - Empathy Without Emotional Overwhelm34:37 - Valuing Intuition Amidst Logic Prioritization40:20 - Trusting Internal Guidance and Self-Reflection42:37 - Gene Keys: Transforming Shadows into Personal Strengths47:33 - Following Instincts Beyond Algorithmic Engagement Rules51:36 - Authenticity: Embracing Your True Self53:56 - Access Human Design Chart and Resources on Website57:47 - Balancing Knowledge, Reputation, and Advice with Human Design01:00:45 - OutroQuote of the Episode:"When you follow what truly feels right for you, not only do you find more success, but you also experience greater fulfillment." - Diamond Drip"To unlock our full potential, we must be true to ourselves and break free from societal pressures and false expectations."- Diamond DripSupport the show
Love, Loyalty & Branding
Nov 4 2024
Love, Loyalty & Branding
In today’s episode, titled "Love, Loyalty & Branding," host Amy Vaughn sits down with branding powerhouse Deb Gabor, a 3-time best-selling author and renowned brand consultant. Deb shares her fascinating journey from a brandless upbringing to becoming an influential figure in the world of branding. We'll dive into her early experiences at McDonald's that sparked her interest, her career transitions from journalism to corporate marketing, and the pivotal moments that shaped her innovative branding methodologies.Amy and Deb also reflect on the provocative concept of "branding as sex" and why it's crucial to focus on emotional satisfaction in branding. By the end of this episode, you'll understand how to elevate your brand to create deeper, more meaningful connections with your audience.Stay tuned and get ready to be inspired to take your branding strategy to new heights. Let's grow together!Connect with Deb:Guest LinkedIn: https://www.linkedin.com/in/dgabor/Guest Instagram: https://www.instagram.com/deb.gaborGuest Website:https://www.solmarketing.com/Episode Timestamps:00:00 – Intro00:46 - Childhood Without Brands, Later Fascinated by Branding04:52 - Transition from Corporate Brand Marketing to Agency Mentorship07:54 - Successful First Pitch Shapes Publicist's Career Path12:01 - The Force of Irrational Loyalty: Catalyst for Brand Growth14:53 - Tailoring Brands to Reach Distinctive Individuals19:09 - Crafting Strategic Messaging Through Brand Swagger Inquiry23:01 - Guiding Triumph: Embarking on the Hero's Branding Journey28:05 - Branding: Fostering Desire and Emotional Attachments30:35 - Transforming Narratives to Empower the Isolated IT Professional33:43 - Brands Compete by Fulfilling Fundamental Needs36:33 - Deeply Understanding and Personifying Your Target Audience42:20 - Exploring Motivations for Unveiling New Financial Prospects45:03 - Influencer Brands Cultivate Consistent, Meaningful Customer Devotion51:44 - Buckman's: An Efficient Yet Unpleasant Tasting Cough Remedy52:45 - Author Harnesses Peculiarities to Become Successful Speaker55:22 - Transitioning from Unemployable to Consulting56:20: OutroQuote of the Episode:"Compelling stories guide readers through self-discovery, inspiring a fresh outlook through this movement."- Deb Gabor"Create a vivid image of your target individual. Let this persona guide your team, infusing a relentless focus into your marketing and sales strategies." - Deb GaborSupport the show
Career Acceleration for Women
Oct 14 2024
Career Acceleration for Women
In this episode of The Power Lounge, host Amy Vaughn interviews Natasha, CEO of Envisify Global Intelligence, about career acceleration for women. They discuss the power of mentorship, emphasizing empathy and impact, the value of diverse voices in decision-making, and cultural intelligence in inclusive workplaces. Natasha shares insights on achieving goals, selecting mentors, navigating challenges, and post-pandemic cultural shifts. Tune in for actionable advice on mentorship, sponsorship, and advancing your career journey.Connect with Natasha:Guest LinkedIn:https://www.linkedin.com/in/natashapongonis/Guest Instagram:** Instagram (@npongonis)**Guest Website:** Natasha Pongonis - Culture & Consumer Insights Consultant**Episode Timestamps:00:00 – Intro01:23 - DEI Talk with Natasha at Illuminate Conference08:14 - Collective Strength and Goal Setting12:58 - Honest Feedback from Mentors19:41 - Building Relationships with Mentors and Sponsors23:55 - Gender Bias in Leadership28:50 - Crafting a Stellar Bio with AI35:39 - Direct Mentorship with Alignment40:20 - Admiring Proactive Mentees44:46 - Unseen Cultural Gaps48:39 - Crucial Mentorship for Challenges58:22 - Diverse Perspectives in Mentorship01:02:59 - OutroQuote of the Episode:"Your mentor becomes your sponsor, advocating for you in important conversations, unlocking opportunities.”- Natasha Pongonis"Empower conversations with solutions, not just problems. Be the one who offers the way forward." - Natasha PongonisSupport the show
How To Leverage AI In Marketing
Oct 7 2024
How To Leverage AI In Marketing
Welcome to The Power Lounge! Today, dive into artificial intelligence in marketing with guest Pam Didner, a B2B consultant and author. Explore how companies like Google and Amazon use AI for recommendation engines and search optimization. Learn about generative AI tools like ChatGPT in creative fields such as copywriting. Pam shares insights on optimizing AI prompts for marketing, blending AI with human expertise. Discover the potential of AI agents in automating tasks, focusing on data quality and analyzing data for insights. Whether you're an AI enthusiast or a marketer, this episode offers practical insights for navigating AI and marketing.Connect with Pam:Guest LinkedIn: https://www.linkedin.com/in/pamdidner/Guest Instagram: Instagram (@pam_didner)Guest Website: Pam Didner B2B Speaker and ConsultantEpisode Timestamps:00:00 - Introduction00:52 - Skill and Gift Exploration for Success10:05 - Navigating Digital Tech: Pros and Cons15:43 - Task Efficiency: AI Agents for Automation18:51 - Empowering Education: Women and AI Knowledge22:34 - Crafting Headlines: Unveiling Essentials29:31 - Controversial OpenAI Public Offering32:23 - Vision of Tomorrow: Easing Today's Turmoil38:31 - Data for Enhanced Customer Engagement46:31 - Tailored Communication with Targeted Audiences52:08 - Human Touch: AI and Experienced Marketers53:59 - CrewAI: Enhancing Tech Company Functions01:02:40 - OutroQuote of the Episode:"Combine human creativity with AI precision for effective email subject lines."- Pam Didner"Avoid generic prompts; place it in the right context for meaningful impact."  - Pam DidnerSupport the show
Powering Performance: Workplace Motivation
Sep 30 2024
Powering Performance: Workplace Motivation
Welcome to a new episode of The Power Lounge! I'm Amy Vaughn, Chief Empowerment Officer at Together Digital. Today, we're discussing workplace motivation and mental health with Kelly McCollum, founder of STAY and an expert in employee engagement. We'll cover issues like burnout recognition, building trust with employees, and changes in career expectations due to platforms like LinkedIn. Kelly will share insights on intrinsic motivation, using AI for career growth, and maintaining work-life balance. We'll also explore strategies for leaders to create an engaging culture and effectively motivate their teams. Join us to learn about the psychological aspects of performance in the workplace and how to create an environment where every team member thrives. Let’s power up your performance journey!Guest LinkedIn: https://www.linkedin.com/in/kellymaccallum/Guest Instagram: https://www.instagram.com/kulturekellyGuest Website: https://www.staytalent.com/Episode Timestamps:00:00 – Introduction00:45 - Transforming Workplaces through Employee Engagement07:06 - The Importance of Stability in the Workplace for Productivity and Morale14:23 - Using Data to Understand and Measure Employee Motivation19:00 - Cultivating an Inclusive Culture to Foster Diverse Leadership24:57 - Navigating the Workplace: Advice for Job Seekers in Marginalized Spaces30:52 - Importance of Clear Goals and Communication32:41 - The Key to Motivating and Providing Feedback to Creative Professionals39:40 - Aligning Personal and Organizational Values for Satisfying Career Choices42:53 - The Future of Remote Work and Managing Current Work Stress47:35 - The Impact of Employee Happiness on Productivity and Health57:12 - Strategies to Manage Time Effectively and Reduce People-Pleasing58:36 - Setting Boundaries to Enhance Self-Care and Support Others01:01:24 - OutroQuote of the Episode:"I learned that strong leadership can inspire teams, even without technical skills.”- Kelly McCollum"Regardless of personal feelings, the key to business success lies in actively investing in and inspiring your team." —  Kelly McCollumSupport the show
Podcasting For Business: Network Your Way To New Opportunities And Clients
Sep 23 2024
Podcasting For Business: Network Your Way To New Opportunities And Clients
In this episode, host Amy Vaughn talks about "Podcasting For Business" with guest Rita from "Bippity Boppity Business." Rita discusses switching from the car industry to excelling in remote marketing and podcasting. They chat about storytelling, being genuine, and facing fears as a new podcaster. Learn about making engaging content, building relationships, and captivating listeners. Rita shares tips on podcast management and getting sponsorships, supporting podcasters at every level. Tune in for helpful tips and motivating stories to enhance your podcasting experience.Connect with Rita: https://www.linkedin.com/in/ritaricha/Instagram : https://www.instagram.com/_ritaricha?igsh=M3oyc3RqejB2Ymx1Website: https://bippityboppitybiz.com/Episode Timestamps:00:00 - Intro06:08 - BMW Genius Training Impact13:51 - Podcasting for Growth and Learning16:00 - Personalized Video Messages for Cars22:46 - Hesitation in Business Profile26:43 - Crafting Emotionally Impactful Content33:04 - Listener Feedback Validates Podcast38:35 - Customer Experience Stand Out43:09 - Networking Leads to International Opportunities51:58 - Efficient Editing and Project Management55:39 - Sound Quality and Inquiry Techniques58:55 - Embrace Your Dream and Pursue It01:01:01 - OutroQuote of the Episode:"Podcasting can turn guests into long-term connections, evolving from participants to potential relationships."— Rita Richa"Discovering that balance between the hero's journey, emotion, and education ensures an enjoyable experience for both you and your audience” — Rita RichaSupport the show
How Wellness Drives Success
Sep 16 2024
How Wellness Drives Success
In today's episode, "How Wellness Drives Success," host Amy Vaughn chats with Brooke Daniels, founder of Holistic Hustle and experienced in venture capital and tech. They delve into the link between wellness and business success, exploring the impact of mindfulness, meditation, and holistic practices on well-being and productivity.Brooke shares her journey from severe burnout to rediscovering purpose, highlighting the drawbacks of grind culture and the influence of Michael Singer's "The Surrender Experiment." They discuss practical strategies like work compression, mindfulness techniques, and balanced leadership to manage stress and enhance efficiency. Whether in venture capital, startups, or handling multiple roles, this episode provides insights and advice for a balanced and fulfilling life. Tune in as we redefine success through wellness and intentional living.Featured in the EpisodeBrooke DaniBrooke’s LinkedIn: https://www.linkedin.com/in/thebrookedaniels/Website: https://newsletter.holistichustlers.com/newslettersAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin:** https://www.linkedin.com/in/amypvaughan/**Brooke DanielsQuotes"A solid power-down routine clears tasks, sets up the day ahead, and prioritizes key actions by scheduling them first." -Brooke Dani"Embracing diverse work styles, it's crucial to foster genuine collaboration within team settings."-Brooke DaniChapters00:00 - Introduction05:06 - The Art of Attentive Listening and Supervisor Consultation00:00 - Join Brooke Daniels to challenge toxic grind culture.07:41 - Career paths are flexible; networking is crucial.16:23 - Balancing basics, health, family, work, preventing burnout.19:19 - Routines, meditation, purpose, effective productivity for leaders.25:39 - Discussing mindfulness: non-attachment and non-judgment principles.29:04 - Discussing VC pressure, CEO roles, and overwork impact.40:43 - Effective power-down ritual prepares for next day.43:39 - Prioritize big tasks first thing each morning.52:26 - Human, resilient leadership matters; embrace vulnerability.57:23 - Scheduling messages for normal business hours consideration.01:01:22 - OutroPowered by Heartcast MediaSupport the show
Source Your Power From Within
Sep 9 2024
Source Your Power From Within
Join us today as Tian Philson shares her journey to inner strength with host Amy Vaughn. They discuss self-alignment, emotional resilience, networking, and grounding techniques. Amy reflects on burnout and the power of joy. Gain insights on hidden talents, values, and growth. Whether you're an entrepreneur, leader, or facing challenges, discover guidance to unleash your inner strength. Stay tuned for coaching tips, yoga's transformation, and selling with empathy. Embark on this journey toward fulfillment and growth. Plug in, get comfy, and explore with us!Featured in the EpisodeTian PhilsonTian’s LinkedIn:  www.linkedin.com/in/tian-philson-lsfwellnessInstagram:  Instagram (@lsf.wellness)Website:  LSF Wellness | Wellness and Mindset CoachingAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysNetworking in EntrepreneurshipGrounding Techniques and Mind-Body ConnectionYoga and Mind-Body ConnectionSales and Coaching IntersectionRecognizing and Valuing Personal AbilitiesManaging Mental Exhaustion and OverwhelmInclusive Networking PhilosophyInner Journey through Coaching and YogaQuotes"Embrace life's rewinds, where plans unfold into beautiful chaos." -Tian Philson"Guiding a mindful session harmonizes safety, alignment, and flow—a graceful journey of self-discovery." -Tian PhilsonChapters00:00 - Introduction05:06 - The Art of Attentive Listening and Supervisor Consultation11:37 - Joy and Strength through Yin Yoga20:25 - Career Alignment and Yoga Certification23:44 - Networking Visualization for Relationship Roles28:28 - Missed Opportunities and Inclusivity Exploration31:20 - Feedback, Coaching, and Yoga for Self-Guidance40:20 - Headaches, Physical Cues, and Slowing Down41:58 - Overlooked Internal Signals in Busy Lives48:15 - Balancing Yoga Instruction and Technology Use54:55 - Reflection and Energy in Work Approach57:54 - Challenges and Rewards of Coaching1:00:42 - OutroPowered by Heartcast MediaSupport the show
Power of Purpose In Business
Sep 2 2024
Power of Purpose In Business
Join us  as we uncover the impact of purpose in the business world. In this episode, "Power of Purpose In Business," host Amy Vaughn speaks with Lorraine Schuchart, founder of Prosper for Purpose, a certified B Corporation. Explore what truly resonates with an audience as Lorraine shares her journey from copywriting to entrepreneurship, driven by a desire to make a difference in communities. Discover the necessity for companies to focus on values and purpose beyond profitability. Learn how purpose-driven businesses excel in customer loyalty, employee engagement, and profitability. Lorraine highlights the importance of aligning a company’s vision and mission with its core purpose to create a unique brand that stands out. Explore the power of purpose in business and its influence on brand, talent attraction, and long-term success, only on The Power Lounge.Featured in the EpisodeLorraine SchuchartGuest LinkedIn: https://www.linkedin.com/in/lorraineschuchart/Guest Instagram: https://www.instagram.com/lorraineschuchartGuest Website: https://prosperforpurpose.com/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysBrand Purpose ArticulationBenefits of Purpose-Driven CompaniesConsumers' Quest for AuthenticityEvolution of Business PurposeDiscussion on "Purpose-Driven" MisuseEmotional Buying and StorytellingLong-Term Strategy in Branding and PRPurpose-Driven Vision and AlignmentInternal and External ConsistencyQuotes"We align everything with the company's purpose through a golden thread”  - Lorraine Schuchart"We need to evaluate the influence we have, as it shapes our purpose."- Lorraine SchuchartChapters00:00 - Introduction01:03 - Exploring Passion for PR and Varied Writing06:54 - Harnessing Creativity for Business and Global Challenges13:12 - Addressing Work Environment Hurdles for Women18:19 - Prioritizing People and Planet in Business Practices23:49 - Engaged in Collaborating with Purpose-Driven Enterprises28:43 - Crafting Brand Impact: Time, Dedication, and Investment35:02 - Articulating Vision, Embracing Purpose, Engaging Leadership40:07 - Encouraging Interactive Engagement from Live Listeners46:56 - Disney-Inspired Business Philosophy Elevates Customer Experience51:29 - Attracting Attention with Clientele Rooted in Strong Purpose53:34 - Business Mission Propelling Profitability and Competitive Edge59:33 - Paramount Role of Reputation Management01:03:19 - OutroPowered by Heartcast MediaSupport the show
IMOVE: Transform Your Business
Aug 26 2024
IMOVE: Transform Your Business
Join us in today's episode as we feature Taylor Proctor, an accomplished business coach and certified mentor. Host Amy Vaughn explores the transformative power of intuition in entrepreneurship alongside Taylor. They discuss balancing intuition with data, the importance of documentation, and Taylor's iMove method for effective decision-making and growth.From owning four diverse companies to having experience as a CEO, CMO, and COO, from guiding Fortune 100 companies to helping million-dollar enterprises. Taylor guides business owners to discover their full potential and shifts them into growth overdrive with her suite of services, including her renowned Quantum Power Days.Tune in to discover how leveraging intuition can drive sustainable success and pick up valuable strategies for overcoming business challenges.Featured in the EpisodeTaylor ProctorTaylor’s LinkedIn: https://www.linkedin.com/in/taylor-proctor/Website: https://www.taylorproctor.com/get-good-at-business-podcastAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysThe Role of Intuition in EntrepreneurshipContent Marketing vs. Lead GenerationEntrepreneurship and InnovationDiverse Resources for Audience ConnectionCross-Disciplinary Work and Organizational EvolutionThe "iMove" MethodImportance of SOPsExecution as a SuperpowerQuotes"Trust in your intuition starts with understanding how you receive it; for me, it's through a sense of adventure." -Taylor Proctor"Choose strategies that add velocity. Using intuition for guidance helps achieve alignment without burnout.". -Taylor ProctorChapters00:00 - Introduction03:36 - Discussing Entrepreneurship and Career Pathways10:30 - Leveraging Diverse Skills for Entrepreneurial Growth14:20 - Navigating Corporate Limitations and Glass Ceilings20:47 - Overcoming Envy in Entrepreneurial Success25:32 - Following Your Intuition: A Fantastic Journey31:00 - Trusting Your Intuition Through Adventures37:20 - Enhancing Content Marketing with Varied Lead Strategies42:58 - Aligning Client Needs and Course Offerings47:57 - Streamlining Processes for Mental Clarity53:57 - Fostering Innovation and Entrepreneurship55:42 - Streamlining Operations for Enhanced Business Growth01:04:03 - Overcoming Resistance and Limiting Beliefs01:06:29 - Celebrating Influences and Planning Future Discussions01:07:31 - OutroPowered by Heartcast MediaSupport the show
The Lean Six Sigma Way
Aug 20 2024
The Lean Six Sigma Way
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the intricate connection between Lean Six Sigma and marketing with our esteemed guest, Gina Tabasso. Gina, with over 30 years of marketing experience and a background in Lean Six Sigma, shares insights on data-driven decisions, collaboration between marketing and sales, and optimizing ROI through CRM implementation. Dive into this conversation for valuable tips on streamlining operations and enhancing marketing efficiency.Featured in the EpisodeGina TabassoB2B growth strategist | Marketing Guru | Massive Manufacturing Chops | Lean Six Sigma Green BeltGina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/Website: Barracuda B2B MarketingAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysLean Six Sigma in MarketingMarketing and Sales CollaborationLean Six Sigma PrinciplesCareer Journey and ExperienceBenefits of Lean Six Sigma in MarketingQuotes“Cutting your sales cycle significantly transforms your business potential quickly.” - Gina Tabasso"Sometimes, you must go backward to propel forward”. - Gina TabassoChapters00:00 - Introduction03:33 - Lean Six Sigma boosts processes08:55 - Emphasize efficiency, cut waste13:55 - Data-marketing synergy17:07 - Leveraging Lean Six Sigma in marketing21:28 - Talent management inefficiencies23:13 - Drive sustainable marketing35:20 - Effective client communication42:29 - Strengthen client relationships43:19 - Passion drives sales growth57:27 - OutroPowered by Heartcast MediaSupport the show
Energize Your Social Media
Jul 29 2024
Energize Your Social Media
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the dynamic world of social media alongside Jenn Herman, a renowned Instagram expert and author. Discover her journey balancing work, family, and a thriving business. Learn about strategic breaks, customer service in marketing, and Instagram trends. Gain valuable insights on content variety, Reels, DM connections, posting frequency, and boosting engagement.Featured in the EpisodeJenn HermanInstagram Expert | International Speaker | 4X Dummies AuthorJenn’s LinkedIn: https://www.linkedin.com/in/jennherman/Instagram: Instagram (@jenns_trends)Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysAutonomy and Adaptability in EntrepreneurshipCustomer Service in MarketingMisconceptions and Challenges of Instagram MarketingTips for Instagram MarketingInstagram Platform ChangesEngaging through Instagram DMsQuotes"Navigate entrepreneurship adeptly by balancing between pushing hard and coasting smoothly towards success." - Jenn Herman"Blend educational and sales content to create a deep connection with your audience." - Jenn HermanChapters00:00 - Introduction06:39 - Building Brand Skills10:46 - Seeking Support and Manifesting Goals15:41 - Productivity Maximization Through Body Listening21:41 - Brand Experience Impact24:33 - Copywriter to Visual Instagram33:28 - Following for Digital Specialization35:38 - Key to Social Media Success37:54 - Target Audience and Content48:55 - Instagram's Direct Messages Emphasis51:50 - Lead Generation Strategy01:00:28 - OutroPowered by Heartcast MediaSupport the show
Strategic Partnerships
Jul 9 2024
Strategic Partnerships
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host, Amy Vaughn, delves into strategic partnerships with the insightful Bridget Murphy. Discover the importance of authentic generosity and reciprocity in building enduring relationships, both personal and professional. Bridget draws from her Disney background and entrepreneurial journey with Envision to share invaluable tips on effective partnership building. We'll explore understanding customer values, work-life balance, challenges faced by women in the workplace, marketing trends, partner marketing evolution, and fearless networking. Get ready for engaging book suggestions, negotiation tactics, and motivating success stories, including Bridget's Nickelodeon and Cranium Games ventures. Tune in for practical insights on thriving in the realm of partnerships.Featured in the EpisodeBridget MurphyEntertainment and Retail Brands | Speaker I Thought LeaderBridget’s LinkedIn: https://www.linkedin.com/bridgetomurphyAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysAuthentic Generosity and Relationship BuildingPartnership Strategies and MarketingMarketing Trends and Trust BuildingCommunity Building and NetworkingEvolution of Partnership MarketingSuccessful Partnership ExamplesPersonal Influence on BusinessQuotes"Recognizing priorities and resource allocation builds connections and shapes strategies." - Bridget Murphy"Know your target audience, connect with businesses, brands, or allies aligned with your vision." - Bridget MurphyChapters00:00 - Introduction01:42 - Exciting Journey: Disney to Envision06:01 - Disney Partners with Bank for Kids' Financial Education07:48 - Cranium's Success with Post Serial Partnership11:00 - Motherhood: Priorities and Flexibility19:10 - Misunderstood Demographic: TV Spot Research21:07 - Building Envision: Flexibility, Family, Growth24:05 - Networking, Fearlessness, Big Opportunities32:07 - Brand Trust for Small Businesses43:11 - Reciprocity in Relationships56:18 - Corporate to Personal Branding59:03 - OutroPowered by Heartcast MediaSupport the show
Rehumanize Your Networking
Jul 2 2024
Rehumanize Your Networking
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host, Amy Vaughn, dives into the delicate balance of authentic networking with marketing expert, author, and CEO Maryann Lombardi. Explore the transformative power of genuine relationships as Maryann shares her unique approach to evaluating connections, emphasizing intentional interactions and understanding others' needs. From dispelling myths about confidence to exploring AI's role in networking, this episode offers actionable insights for personal and professional growth through meaningful engagements. Join us in redefining networking and embracing the profound impact of authentic connections!Featured in the EpisodeMaryann LombardiExecutive Turned Founder | Author | Speaker | Creative Economy InnovatorMaryann’s LinkedIn: https://www.linkedin.com/in/maryann-lombardi/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysMisconceptions About ConfidenceNetworking as Daily EssentialAuthenticity and Connection in NetworkingChallenges in Authentic NetworkingBalancing Personal and Professional LifeUnique Value Proposition CommunicationIndustry Adaptation and Intentional NetworkingQuotes"Empathy is key in offering support—everyone deserves to be heard and cared for, wherever they may be." - Maryann Lombardi"Adapting skills to new industries and highlighting diverse talents add unique value across fields in career transitions." - Maryann LombardiChapters00:00 - Introduction01:30 - Balancing Passion and Purpose for Career and Life10:15 - Embracing Empathy and Open-Mindedness13:13 - Conquering Networking Challenges17:43 - Building Connections through Common Ground22:19 - Setting Intentions for Aimed Success29:25 - Reflecting on Experiences and Self-Worth36:26 - Redefining Networking and Valuing Time54:56 - Networking Shapes Careers01:00:33 - OutroPowered by Heartcast MediaSupport the show
Reinvention & The Power of Curiosity
Jun 25 2024
Reinvention & The Power of Curiosity
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host Amy Vaughn is joined by Yvette Simpson, a dynamic DEIB leader, attorney, and political strategist. Join Yvette on her journey of bold choices, fueled by curiosity, and learn about balancing personal and professional goals, decision fatigue, and intentional living. Discover Yvette's career transitions—from law to politics—and the importance of self-compassion and authenticity for women. Explore finding joy in work, community support, and seizing the moment for growth and happiness. Don't miss Yvette's advice on limitless dreaming and defying societal norms. Prepare to be inspired by Yvette Simpson's story and insights. Let's dive in!Featured in the EpisodeYvette SimpsonDEIB leader, Attorney, and Political Strategist.Yvette’s LinkedIn: https://www.linkedin.com/in/theyvettesimpson/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysReinvention & The Power of CuriosityChildhood Traits and Early AspirationsConfronting Fears and Taking ControlAuthenticity and Societal ExpectationsPractical Assessments and Financial PlanningImportance of Self-Love and AuthenticityThe 4 S's of AuthenticityQuotes"Experience the power of change and witness the transformation that follows." - Yvette Simpson"Love yourself now, not for what you lack or seek, but for the incredible being you are today." - Yvette SimpsonChapters00:00 - Introduction01:07 - Purpose-driven Living Insights05:04 - Non-traditional Career Growth10:51 - Fearless Forward Movement14:25 - Career Transition and Inspiration20:25 - Authenticity: Self-Love and Knowledge26:08 - Finding Joy in Meaningful Work26:57 - Empowerment through Self-Awareness31:39 - Identity, Career Growth, and Change38:26 - Surrendering to Decision Fatigue40:45 - Balancing Sacrifices with Happiness43:25 - Dream Life Visualization46:16 - Positivity and Success Attraction51:03 - Age's Carefree Perspective55:53 - Sobriety Achievement and Mentorship59:53 - OutroPowered by Heartcast MediaSupport the show
When Women Take The Lead
Jun 18 2024
When Women Take The Lead
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host Amy Vaughn was joined by Krista Sande-Kerback, a leader in AI and digital transformation. Krista discusses the power of AI in history, ethical concerns, and the need for diverse voices. She emphasizes breaks in nature, solving small problems with love, and having fun. The talk covers gender gaps in leadership, the pandemic's impact on women in tech, job changes due to AI, and advice for women to future-proof their careers. Mentoring and real connections are vital for women's progress, as Krista shares inspiring stories. This conversation touches on responsible AI practices, gender equality in leadership, and celebrating women's success in tech. Dive into this energizing conversation filled with practical tips, stories, and a call to action. Let's get started!Featured in the EpisodeKrista Sande-KerbackGlobal Marketing Leader & Strategic AdvisorKrista’s LinkedIn: https://www.linkedin.com/in/kristasande/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysImpact and Responsibility of AIWomen in Leadership and MentorshipCareer Growth Strategies and Global AllyshipAI's Role in Business TransformationQuotes"Generative AI's impact in HR, marketing, and customer service fuels a productivity revolution with advantages for women leaders."- Krista Sande-Kerback"Essential leadership skills include emotional intelligence, empathy, listening, coaching, mentoring, innovation, and creativity."- Krista Sande-KerbacChapters00:00 - Introduction05:59 - AI's Decades-Defining Impact08:30 - Women's Struggles in Tech and Marketing12:05 - Core Leadership Skills: EQ, Empathy, Innovation14:00 - AI's Word Suggestions and Learning Needs17:26 - AI's Travel Revolution, Similar to Cars20:21 - IBM's AI Governance Solutions26:01 - Prioritizing People Over Technology29:22 - Altman's Return and AI Gender Bias31:45 - Inspiring Women with the 3% Conference36:35 - Insightful External Group Exploration39:46 - Leveraging AI for Betterment and Trust43:37 - Empowering Women in Business through Mentoring50:21 - Valuable Support from Women Mentors51:33 - Women's Community as Vital Support57:51 - AI's Historical Impact: Guard Against Monoculture01:00:19 - OutroPowered by Heartcast MediaSupport the show
Shift Your Money Mindset
Jun 10 2024
Shift Your Money Mindset
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host Amy Vaughn was joined by our special guest Sarah Grace Mohr, COO and minority owner at The Prosperity People, championing women's empowerment and financial literacy. Sarah recounts her journey from financial struggle to empowerment, emphasizing how limiting beliefs affect money management. Gain practical tips on goal-setting, financial clarity, and aligning personal and business goals. Uncover the transformative potential of discovering your "prosperity place" and Sarah's guidance on financial literacy and curiosity for personal and financial success.Join us for actionable advice and transformative insights on The Power Lounge.Featured in the EpisodeSarah Grace MohrCOO of MACKEY and minority owner at The Prosperity PeopleSarah’s LinkedInhttps://www.linkedin.com/in/sarahgracemohr/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysFinancial Struggles & Overcoming ShameFinancial Goals & Building ConfidenceTransforming Businesses for ProsperityEconomic Empowerment & DevelopmentMoney Management & Financial LiteracyBalancing Joy, Work, and Financial ManagementQuotes"Transform your financial health by delving beyond surface fixes and embracing the deep roots of your money mindset." - Sarah Grace Mohr"Empower yourself through financial literacy, making money work for you, and aligning with what truly resonates in your life." - Sarah Grace MohrChapters00:00 - Introduction04:38 - Impact of Privilege and Tragedy10:02 - Battling Shame and Fear Post-Bankruptcy15:11 - Mindset Shifts: Financial Health Unveiled18:13 - Balancing Time, Money, and Joy19:56 - Transient Satisfaction vs. Anticipated Bliss23:57 - Embracing Slow Progress and Reflection30:41 - Redirecting and Managing Anger37:04 - Recognizing Privilege and Tools47:44 - Intuition in Action: Trusting Your Gut51:56 - Seeking Financial Peace for Fulfillment54:51 - OutroPowered by Heartcast MediaSupport the show
Balancing Ambition with Emotional Wellness | S3 E18
Jun 5 2024
Balancing Ambition with Emotional Wellness | S3 E18
Welcome to The Power Lounge_,_ where we explore the delicate balance between ambition and emotional wellness. In this episode, host Amy Vaughn discusses mental health during organizational changes with Dr. Akua Boateng, a licensed clinician. They cover career burnout, executive dysfunction, and post-work exhaustion, offering strategies like town hall meetings and wellness initiatives. The conversation also touches on challenges faced by women leaders and the importance of redefining success to include emotional well-being.Join us as we discover how integrating personal and professional goals can lead to a more fulfilling life.Featured in the EpisodeDr. Akua BoatengLicensed Psychotherapist | Emotional Wellness Consultant | Mental Health Expert | Ambition x Emotional WellnessDr. Akua’s LinkedInhttps://www.linkedin.com/in/akua-k-boatengAmy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysDifferentiating Burnout from Career ChangeExecutive Dysfunction and Post-Work FatigueEmotional Release and ExpressionImposter Syndrome DiscussionCultivating Personal EmpowermentMapping Emotional Wellness StrategiesLeadership Impact of Emotional WellnessBalancing Personal and Professional ObjectivesQuotes"Embrace vulnerability in leadership to spark change, inspire introspection, and honor humanity." - Dr. Akua Boateng"Understanding yourself is key to emotional wellness. Identify and transform harmful beliefs to shape a brighter path." - Dr. Akua BoatengChapters00:00 - Introduction06:20 - Hustle Culture's Impact12:00 - Key to Preventing Burnout17:26 - Addressing Belonging and Syndrome Challenges24:24 - Rethinking Success Beyond Material Achievements29:38 - Moving Beyond Monetary Goals35:00 - Empowerment through Intentions and Personal Agency46:23 - Demonstrating Humanity for Genuine Connections52:11 - Engagement through Celebrating and Collective Learning Experiences01:02:50 - Finding Decompression Time during Challenges01:04: 52 - OutroPowered by Heartcast MediaSupport the show