Welcome back to another episode of Marketing Ping Pong with your hosts, Duncan and Ali! Today's episode is anything but ordinary as we delve into the sensitive and intriguing world of the funeral industry. Join us as we discuss how to transform what many consider a somber industry into a celebration of life, all while incorporating a dash of humor and plenty of business savvy.

Welcome to this episode of our podcast, where Duncan and Ali dive into a compelling case of a local bakery struggling to gain traction after unexpected setbacks. Join us as we analyze the bakery's current challenges, from minimal social media engagement to the sudden closure of a partner coffee shop, and discuss strategic marketing solutions that can revitalize its business.What You'll Learn:Effective tactics to increase local engagement and visibility.The power of community events and collaborations in boosting business.Practical tips for leveraging social media to connect with a broader audience.Timestamps:00:00 Introduction to the Ghost Bakery Challenge02:15 Analyzing the Bakery's Current Marketing Efforts05:45 Strategies for Increasing Foot Traffic and Engagement10:30 Creative Marketing Ideas to Revitalize the Bakery15:00 Q&A with Listeners: Answering Your Business QueriesDuncan and Ali offer a mix of empathy, experience, and expert advice to help small business owners turn their challenges into opportunities for growth. Whether you're a local business owner or a budding entrepreneur, this episode provides valuable insights into making the most out of difficult business situations. Join us to learn how to not just survive, but thrive in the competitive world of small business!

Welcome to another episode of Marketing Ping Pong! I’m Duncan, here with co-host Ali. Today, we dive into the inflatable business—a market ripe with potential. We’re not just talking about renting bouncy houses; we’re reimagining community engagement and memorable events.In today’s episode, we'll discuss everything from using inflatable tube men at markets to transforming rentals into full-blown event experiences. We’ll cover how to enhance your marketing with social media, email lists, and unique solutions to common event issues, like Ali’s “party in a box” concept for unforgettable celebrations.We’ll also explore building emotional connections and shifting from just party rentals to becoming party problem solvers.

In this episode, Ali and Duncan tackle the challenge of marketing for what many consider a "boring" business: an HVAC (Heating, Ventilation, and Air Conditioning) company. They dive into the misconception that marketing for essential but traditionally dull industries can't be engaging or creative. The duo explores strategies to make an HVAC business stand out, emphasizing the importance of building trust, leveraging community engagement, and using humor to connect with customers.Listeners will learn about the significance of storytelling in marketing, how to call out the competition without naming names, and the power of narrative to build a brand that resonates with its audience. From creating engaging content that addresses common customer frustrations to conceptualizing viral marketing stunts, Ali and Duncan share actionable insights for any small business looking to spice up their marketing efforts.Whether you're in the HVAC industry or another sector considered unexciting, this episode offers valuable lessons on using creativity to break through the noise and genuinely connect with your target audience.

Join Duncan and Duncan in a candid discussion about the trials and tribulations of business ownership. From the initial excitement of starting a new venture to the harsh realities of operational challenges, our hosts share personal anecdotes and valuable insights on how to steer clear of common mistakes that many entrepreneurs face.In this episode, we dive deep into topics such as the importance of maintaining a realistic outlook, understanding the critical role of marketing, leveraging customer feedback, and the necessity of investing in oneself for personal and professional growth. Whether you're a seasoned business owner or just starting out, this conversation is packed with practical advice to help you navigate the complex landscape of entrepreneurship with confidence.

Dive into this episode of "Marketing Ping Pong" where hosts Ali and Duncan team up with Dr. Kool's Mark and Jennifer to tackle their marketing challenges. Facing a quiet season in Southwest Florida, Dr. Kool seeks innovative ways to engage customers and stand out. Through a mix of strategy and creativity, Ali and Duncan offer practical tips on social media, email marketing, and becoming the go-to AC service in the community. Join us for a session filled with actionable insights to rev up Dr. Kool's marketing engine.

In this episode, co-hosts Duncan and Ali, dive into the world of real estate from a marketing lens. Exploring the emotional journey of buying and selling homes, this episode is a treasure trove of insights for real estate professionals looking to sharpen their marketing strategies.

Welcome to our latest episode of the Marketing Ping Pong Podcast! I'm Ali, and with me is Duncan. Today, we're diving into something special for local business owners: opening a music shop. We'll share our personal journeys with music and unpack how those experiences can inspire innovative marketing and business strategies. This episode isn't just about music; it's about thinking differently and applying those creative strategies to your business. Whether you're already running a local shop or dreaming of starting one, we've got insights and laughs ready for you. Join us as we explore unique ways to market a music shop and turn those ideas into lessons for any business.

Welcome back to Marketing Ping Pong, I'm your host Ali, accompanied by the ever-reflective Duncan, and hold on to your compost bins because today's show is an adventurous mix—the Garbanzo Bean Episode. We're diving headfirst into the surprisingly entertaining world of trash.Ever thought you'd see the day when garbage collection becomes your new Instagram obsession? We'll explore how turning waste management into a thrilling spectacle, complete with dancing collectors and monster trucks, could not only change public perception but also lead to better job satisfaction for those in the trade.Imagine a carbon-neutral waste facility that's not just good for the planet but also a hotbed for viral content. Duncan will share his environmental epiphanies and guilt reliefs, while I'll pitch some spicy ideas on how exactly to make that happen—picture GoPro-clad garbage collectors and trash museum tours.We're set to revolutionize a mundane service into a remarkable experience, injecting showmanship, unforgettable characters, and even a touch of romance as we dream up a garbage king and queen. And let's not forget about marketing lessons—with top tips on using personal branding, stirring up a healthy dose of drama, and leveraging the extraordinary to capture attention.From eco-friendly initiatives to haunted waste facilities, tune in as we dissect how businesses can be more outrageous and extraordinary, all while making a serious environmental impact. So, grab your earbuds and prepare to be entertained because this episode of Marketing Ping Pong is anything but rubbish. Let's bounce some ideas around!

In this episode of the Marketing Ping Pong Podcast, hosts Ali and Duncan dissect Kanye West's revolutionary Super Bowl ad and its ripple effect on marketing norms. Discover how Kanye's grainy, low-budget commercial not only captured attention but also turned traditional advertising on its head. Plus, we take an exclusive tour of Kanye's... enigmatic website, revealing insights into minimalist design, user engagement, and the power of brand mystique.What's Inside:Kanye's Super Bowl Ad Breakdown: A moment-by-moment analysis of the ad that stopped millions in their tracks.Website Walkthrough: An in-depth look at Kanye's unconventional approach to web design and e-commerce.Marketing Lessons: Extracting valuable lessons from Kanye's strategies for marketers and creators alike.Viewer Engagement: We invite your thoughts on Kanye's marketing tactics and their impact on the industry.Listen to the full podcast for a blend of humor, critical analysis, and actionable marketing insights. Whether you're a Kanye fan or a skeptic, this episode offers a fresh perspective on what it means to market in today's saturated media landscape.Join the Conversation: Share your views in the comments! Do you think Kanye's approach is a stroke of genius or a fleeting gimmick?

Welcome back to another episode of Marketing Ping Pong, I'm your host Duncan, and joining me, as always, is the insightful Ali. Today, in our freestyle episode, we're diving deep into the complexities of the marketing industry and the personal challenges we face while navigating this space.As marketers and entrepreneurs, we're constantly bombarded with success stories and strategies that seem to be one-size-fits-all, but we've realized that's not the case. Ali opens up about her journey, learning business and marketing in a male-dominated industry and how the advice she found didn't quite fit her life as a married woman with three children. She shares the pressures of unrealistic expectations and the trap of comparing herself to others who don't share her circumstances.We both agree that it's crucial to understand that the business advice out there is often tailored for a different audience and might not align with our personal values or lifestyle. From the impact of societal expectations to defining our ethical boundaries, today's episode is all about authenticity and ethical marketing. We also stress the importance of long-term strategies over quick sales tricks and the benefits of focusing on the essential tasks that truly move the needle forward in our businesses.Join us as we delve into the power of being present, the challenges of balancing business with passion, and the importance of self-compassion. Whether you're a seasoned marketer or just starting, this conversation is for you. So grab your racket, and let's serve up some real talk on Marketing Ping Pong.

In this episode, Ali and Duncan discuss the problem with lead generation and the pitfalls that many businesses and agencies fall into. They emphasize the importance of follow-up and nurturing leads, as well as understanding key performance indicators (KPIs) to measure success. They also highlight the challenges of hiring an agency and the responsibility of both agencies and clients to ensure effective marketing strategies. The episode concludes with a discussion on the learning phase and the importance of contracts based on results. In this part of the conversation, Ali and Duncan discuss the pitfalls of working with agencies and the importance of understanding the metrics used to measure success. They then delve into the controversy surrounding the use of call to action in organic social media and the power of relationship building. They emphasize the value of building trust and deepening relationships with customers over time. They also discuss the benefits of organic social media and the difference between building relationships and selling. Finally, they caution against relying solely on direct response marketing and highlight the risks involved. In this episode, Ali and Duncan discuss the nuances of marketing and the importance of understanding that different platforms work differently for different businesses and audiences. They emphasize that blanket statements about what works and what doesn't in marketing are not accurate and that there are multiple approaches to achieve success.

Welcome to Marketing Ping Pong! Today's episode is packed with insights and brainstorming sessions as our hosts, Duncan and Ali, together with our esteemed guest Willow, delve into the world of tabletop role-playing games (TTRPGs) and the impactful marketing strategies associated with this niche. The trio goes deep on topics such as creating a lore-infused game shop, devising a marketing plan for specialized merchandise, and exploring the potential of unique in-store events. Join us as we uncover the untapped potential in this niche market and unravel the creative possibilities for marketing within the TTRPG community.

In this episode of Marketing Ping Pong, Ali and Duncan discuss strategies for marketing a landscaping business. They explore different types of landscaping services, including lawn mowing, landscape makeovers, and high-end luxury landscaping. The hosts emphasize the importance of making the business fun and unique, such as hiring shirtless hot guys or creating showmanship with the equipment.TakeawaysMake your landscaping business fun and unique to stand out from the competition.Consider running giveaways and targeting high-end communities to attract customers.Utilize educational presentations and HOA involvement as effective marketing strategies.Use hyper-targeted Facebook ads and create spectacle installations to generate interest and engagement. Create community events and celebrations to engage with customers and build a positive reputation.Establish traditions that make your business stand out and create a sense of community.Offer personalized consultations and designs to cater to the unique needs and preferences of customers.Partner with other businesses for giveaways and promotions to expand your reach and attract new customers.Use 3D renderings and visualizations to help customers envision their landscaping projects.Create an exclusive and high-end experience to attract high-end clients and differentiate your business.Offer custom house portraits or other personalized services to create a unique and memorable experience for customers.Ask questions to understand customers' needs and preferences, and to build rapport and trust. Identify your target market and focus on selling products that resonate with them.Asking the right questions is crucial for understanding customer needs and preferences.Having a clear aesthetic vision can differentiate your business and attract a specific clientele.Consider different approaches to the same business idea and choose one that aligns with your strengths and preferences.Join the Marketing Ping Pong Facebook group for valuable marketing tips, tricks, and discussions.

Welcome to Marketing Ping Pong, where we serve up strategic marketing insights to help businesses thrive. In this episode, our hosts Duncan and Ali dive into the world of destination marketing. They explore the power of storytelling, local event promotion, and the challenges of working with nonprofit organizations. From creating engaging content to navigating bureaucratic red tape, they share valuable tips and experiences to elevate marketing efforts. Join us as we uncover the secrets to promoting local businesses and events effectively, and learn how to make your marketing initiatives stand out.

Welcome to Marketing Ping Pong, where we serve up exciting and unconventional marketing strategies to help businesses stand out in today's competitive landscape. In this episode, Ali and Duncan brainstorm unique business concepts, including utilizing impactful "gram" deliveries to grab attention and foster meaningful connections with potential clients and customers. From sending llamas and Marilyn Monroe to potential clients' offices to exploring the potential of "business grams" for workplace celebrations, our hosts dive deep into out-of-the-box marketing ideas. Join us as we explore ways to think differently about marketing and get inspired by the power of creativity and showmanship in business.

On today's Marketing Ping Pong Podcast, Ali & Duncan dream up a pizza place that serves the biggest pizza ever that delivers slices via conveyor belt!They chat about why it's important to entertain your customers and get them involved.  Customers need excitement, not yawns.These guys are all about breaking the rules! They cheer on shaking things up, trying wild ideas, and making customers go "Wow!".  In their world, there are no boring norms – just tons of fun and breaking the mold.  Listen today to get inspired to bring a bit of fun and over the top showmanship to your business!00:00 Introduction and Purpose of the Podcast03:19 Breaking Out of the Mold and Differentiating from Competitors07:09 Choosing the Fun Business: Opening a Restaurant12:39 The Appeal of Opening a Restaurant19:02 Exploring Different Types of Restaurants23:20 Creating the World's Largest Pizza Restaurant26:45 Creating an Amused-Confused Ambiance32:20 Designing the Restaurant with Japanese Aesthetics36:08 The Birth of the Giant Pizza Idea37:32 Creating a Unique Dining Experience40:06 Showmanship and Audience Interaction44:03 Making Food an Experience47:07 The Importance of Marketing in the Restaurant Industry50:28 Creating Novelty with Unique Pizza Flavors52:44 The Versatility of Pizza and the Power of Stories56:14 Using Visual Content to Build Desire58:05 Capturing Behind-the-Scenes Moments01:03:01 Teasing and Building Excitement01:05:23 Creating Content with Large-Scale Ingredients01:09:30 The Power of David vs. Goliath Stories01:11:06 Elevating Pizza and Celebrating Special Occasions01:12:52 The Importance of Fun and Showmanship01:13:47 Avoiding Boredom in Customer Experience and Marketing01:15:57 Differentiating from Competitors01:17:34 Narrative Violations01:18:56 Creating an Experience01:19:28 Doing the Opposite of Industry Norms01:21:18 Questioning the Status Quo01:23:16 Experimenting and Innovating01:25:14 There Are No Rules01:29:30 Pushing Boundaries and Innovating01:30:31 Having Fun and Breaking the Mold

In this episode of Marketing Ping Pong, Ali and Duncan discuss the idea of creating a unique and engaging car dealership experience. They focus on the concept of selling trucks and how to differentiate the dealership from the typical boring and over-the-top marketing tactics used by car dealerships. They draw inspiration from the example of Billy, the Kia dealership guy, who created a memorable brand through his unique personality and storytelling. They also explore the idea of creating a dedicated space within the dealership for truck enthusiasts, complete with a whiskey bar and a kitschy, over-the-top design. Overall, the episode emphasizes the importance of branding and creating a distinct experience to attract customers.Create a destination for truck enthusiasts by partnering with local businesses.Build a strong brand and identity that fosters a sense of tribe and community among truck owners.Leverage existing audiences and communities to tap into the built-in pool of customers.Embrace over-the-top marketing and branding to stand out and create a memorable experience for customers. Tapping into small town charm and creating a sense of place can enhance the customer experience and attract customers from larger cities.Nostalgia and small town vibes can be a major selling point for customers looking for a unique and authentic experience.Marketing should be built into the business from the beginning to attract customers and create a strong brand presence.

Welcome to another episode of Marketing Ping Pong, where we serve up fresh and compelling ideas for your marketing game plan. In today's episode, titled "Nostalgia Museum," your hosts Duncan and Ali dive into the timeless allure of nostalgia and its potential as a powerful marketing trend.They begin by exploring upcoming opportunities with works coming out of copyright soon and the discussion of public domain and copyright expiration. Drawing from their own experiences and expertise in marketing, they brainstorm ideas on incorporating nostalgia into business and discuss the potential of tapping into the resurgence of 90s and past decades' trends.The hosts explore the concept of creating a nostalgia business centered around themed rooms offering merchandise and immersive experiences based on different decades' pop culture. They discuss the impact of pop culture, societal shifts, and the appeal of nostalgia in movies, TV shows, and everyday products.As the conversation unfolds, they delve into the importance of creating memorable experiences, personalized interactions, and the potential impact of polarizing market strategies on businesses. They also envision unique ideas such as a clothing store redefining retro fashion and a nostalgia factor in food offerings.Listeners are taken on a journey through the evolution of consumerism, the power of targeting different generations for marketing strategies, and the potential of selling nostalgic items both in-person and online. So grab a paddle and join Duncan and Ali as they serve an ace of insights, ideas, and strategies in the game of nostalgic marketing.

Welcome to the Marketing Ping Pong podcast! In this episode titled "Let's Make Banking Less Boring" Duncan and Ali dive deep into the world of marketing for banks, focusing on ways to make the banking experience more engaging and customer-centric. They share their thoughts on creating a welcoming and interactive environment at the bank, attracting and retaining employees who genuinely care, and innovative marketing strategies to stand out in the community. From ideas like a 900-gallon goldfish tank to offering financial advice in a casual setting, they explore a wide range of concepts to make banking fun and appealing. Join us as they brainstorm and discuss their unconventional and exciting business ideas with their signature humor and insights.