Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/1600:00 Welcome to the Episode: Unveiling May's Resident Events03:14 Exclusive Member Resources: Planning Packs and Creative Calendars07:32 Chillax Event: A Deep Dive into Relaxation-Themed Resident Activities12:49 Virtual Engagement: Leveraging Social Media for Resident Interaction13:46 Celebrating May: Kentucky Derby and Star Wars Day Event Ideas15:58 Tacos and Tequila: A Festive Approach to May Events16:33 Creative Event Ideas for Community Engagement17:43 Teacher Appreciation Event Concepts18:59 Crafty Card Bar for Personalized Gifts19:50 Summer BBQ Bash Planning20:49 Interactive Selfie Station and Scavenger Hunt22:26 Poolside Fitness Classes for Residents23:20 Celebrating World Bee Day with a Honey-Themed Event24:25 Resident Appreciation Gift Ideas27:29 Effective Event Promotion Strategies29:47 Maximizing Event Engagement and Attendance34:52 Closing Remarks and Future EventsVisit trysproutfree.com to sign up for a free sprout membership and start meeting your marketing goals! Join the Sprout Community at TrySproutFree.com.

Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.EPISODE AT A GLANCE:00:00 Introduction to Lease Ups Through a Marketing Lens00:50 Meet Kindle Baumgarten: A Deep Dive into Multifamily Marketing02:00 The Multifaceted Role of a Regional Marketing Coordinator03:26 Juggling Multiple Projects: Strategies and Challenges06:35 Bringing a Developer’s Vision to Life: From Concept to Community12:01 The Importance of Storytelling in Multifamily Marketing14:14 Maintaining the Vision: From Lease-Up to Resident Experience17:03 Concluding Thoughts and Future DirectionsFor more information about Sprout Marketing, visit trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team. Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.EPISODE AT A GLANCE: 00:00 Welcome to the Lease-Up Series Kickoff!00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies02:18 The Early Bird Gets the Lease: Starting Your Marketing Early06:11 Maximizing ROI: The Importance of Early Marketing Investments07:40 Avoiding Common Pitfalls in Lease-Up and Marketing07:54 The Power of Specialization in Multifamily Marketing18:24 Navigating the Challenges of Lease-Up and Rebranding20:18 Transforming Cities: Insights and Resources for Marketers23:19 Wrapping Up: The Future of Multifamily MarketingFor more information about Sprout Marketing, visit trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa.Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog. Listen in for: First Stops and First ImpressionsConference Chronicles & HighlightsExperiencing Napa to the FullestWhy This Trip MattersYour Part in Our JourneyJoin the Sprout Community at TrySproutFree.com.

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events!So for those of you who are not yet Sprout members, remember you can always go to TrySproutFree.com for a free sampling of some of the things that we're showing off today. And then for our members, you can log into your member dashboard and this is what you'll see.Listen for the scoop on these 12 event ideas and create engaging social media content for your community along the way.Go All Out Fur FestYappy Hour Grab and GoVirtual Pet ParadeSpring FlingStress Less EventBirdhouse DecoratingModern Spring Art ShowBeer Tippin' Happy HourResident Game NightPlant ExchangeSweet Drink PicnicSuperhero Mask MakingJoin the Sprout Community at TrySproutFree.com.

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers.Here's a closer look at the initiative that's shaping the future of property management through mentorship, as discussed in a recent insightful conversation with Tara, along with active members Joe and Joseph.In this episode:Tara: The Heart and Soul Behind the Mentorship MovementJoe and Joseph: Testament to the Power of MentorshipThe Future of Mentorship Meet the Group & How to JoinFor more information on Sprout Marketing, try it at TrySproutFree.comJoin the Sprout Community at TrySproutFree.com.

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.Key takeaways:Choose the Right PlatformsCrafting a Winning Content StrategyLeveraging the Power of Three FrameworkAttentionTrustInfluenceActionable Tips for Immediate ImplementationFor more information about Sprout and to receive the social media planning calendar, sample captions and graphics mentioned, go to trysproutfree.com Jump Ahead:00:00 Introduction to Multifamily Mix00:22 Interactive Session: Addressing Social Media Challenges01:21 Understanding Social Media: The Fun Aunt and Uncle Analogy02:29 The Power of Three Framework for Social Media03:18 Building Trust and Influence on Social Media05:29 Addressing Social Media Challenges: Content Creation06:18 Interactive Q&A: Effective Social Media Platforms and Posting Frequency10:11 Improving Social Media Engagement and Creating a Captivating Platform15:41 Managing Social Media In-House and Finding Regular Content24:48 Creating a Posting Schedule for Social Media25:28 The Art of Batching: Efficient Content Creation26:54 The Power of Teamwork in Social Media Management26:59 Leveraging Photos and Videos for Engaging Content28:34 Establishing a Workflow for Social Media Management30:01 Understanding the Different Aspects of Social Media Membership31:48 Reviving a Stale Social Profile: Tips and Tricks32:31 Building Instagram Presence and Capturing Resident Events37:08 Launching Social Media for New Construction Lease Up40:04 Encouraging Local Business Participation in Events and Socials43:34 Conclusion: Implementing the Learned StrategiesJoin the Sprout Community at TrySproutFree.com.

>> Grab your free calendar planning packwww.TrySproutFree.comIn this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally, they mention several opportunities for virtual events to cater to different resident preferences and circumstances. Some highlighted events include a watch party for the Academy Awards, a tea party, and a resident notice design suggestion, amongst others. Marci and Barbara conclude the episode encouraging their audience to continue shaking things up in their career, community, and life.00:00 Introduction and Welcome00:14 Meet the Hosts: Barbara and Marcy00:38 Marcy's Disney Trip Recap01:01 Sprout Community and Live Episode Announcement01:33 Sprout Calendar Planning Pack02:04 12 Fun Resident Events for March: Introduction02:12 Event 1: Academy Awards Watch Party06:40 Event 2: Peanut Butter Lovers Day07:39 Event 3: Oreo Day08:24 Event 4: Barbie Day09:26 Event 5: Charming Guess How Many12:02 Event 6: All Green Everything Party12:28 Event 7: Tea for Two Tuesday13:21 Event 8: National Chip and Dip Day14:18 Resident Gift Ideas and Notices16:04 Conclusion and FarewellJoin the Sprout Community at TrySproutFree.com.

Excitement is in the air! I've distilled some powerful insights into our newest podcast episode, "Signature Leasing: A Consultant’s Guide to Branding Excellence," designed to supercharge our leasing approach. Here’s a glimpse of the transformative strategies awaiting you:Elevating the Leasing Role: It's more than a job; it's an art. Ready to refine yours?Building Authentic Connections: Discover the secret to turning meetings into meaningful connections.Incorporating Signature Touches: Small changes, monumental impacts. What will be your signature?Leveraging Local Expertise: Position yourself as the insider everyone needs.Crafting a Resonant Online Presence: Your digital footprint can be your strongest asset. How will you shape it?Revolutionizing the Tour Experience: Transform every tour from standard to standout. Curious how?Mastering Follow-Up Communication: Make your follow-ups too good to ignore.Encouraging and Utilizing Feedback: Feedback is your growth fuel. Ready to use it?Continuous Improvement Through Insights: Stay ahead of the curve with actionable insights.Celebrating Success and Learning: Every interaction is a win. Let's celebrate and learn together.Intrigued? There's so much more to each point, waiting to be unlocked in our podcast. Dive in to discover how these strategies can elevate the role of the leasing consultant.Learn more about Sprout Marketing at trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

Imagine still loving your job after three decades. Sounds crazy, right? But it's totally doable. This podcast episode is all about how a sprinkle of positivity can skyrocket customer satisfaction. Harvard Business Review says it can jump by 42% - and I totally believe it!You know what's even cooler? Engaged employees can boost productivity by 21% and cut turnover by 59%. That's what Gallup says, and it can be a game-changer for us in multifamily housing.Ever wonder how much your mood as a leader can impact your team? A lot, it turns out. We're talking a 38% boost in engagement. That's huge!I promised real-life onsite teams this year and we've got a great duo!In this episode, we're featuring a special conversation with Tamanaca Gruppi and Lisa Black. With a combined 43 years in the industry, they bring a wealth of experience --their events have people lining up around the office!They're diving deep into the art of creating unforgettable resident events. What makes them so successful? It's their unique blend of teamwork, seasoned expertise, and savvy use of tools like Sprout. Their story is a powerful example of what can be accomplished with the right mix of experience and collaboration. ACTIONABLE INSIGHTS:Positive Leadership Sets the Tone: Your attitude influences your team and residents.Leverage Team Strengths: Utilize each member’s unique skills for better collaboration.Streamline with Tools: Use resources like Sprout to simplify event planning.Personalize Your Approach: Tailor events to your community’s unique needs.Learn more about Sprout Marketing at trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement.Today, we delve into February's issue, packed with fun and budget-friendly resident event ideas for your multifamily community. Remember, these events are not just about fun; they're about strengthening community bonds, enhancing resident satisfaction, and boosting retention. Let's get started!Get your free matching resources at trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

Even in an era where AI and digital platforms are at the forefront, grassroots marketing remains a remarkably effective and vital strategy in property management. As digital interactions become more prevalent, people increasingly crave the authenticity and personal touch that only a grassroots approach can offer. This enduring strategy continues to shine in a high-tech world, underscoring that genuine, authentic connections are more crucial than ever in building and sustaining thriving communities.In this series, we'll explore the undeniable impact of authentic, grassroots strategies tailored specifically for property managers. Learn how these timeless techniques can revolutionize your leasing and retention efforts, creating vibrant communities where residents don't just live but truly belong. Join me as we unlock the secrets to building lasting relationships and transforming your community into more than just buildings, but homes that resonate with heart and soul.Take Aways:7 Powerful Reasons Why Grassroots Marketing is Essential for Your Apartment's SuccessThe Five Pillars of Sprout Marketing’s Grassroots Growth Formula for Apartment CommunitiesLearn more about Sprout Marketing at trysproutfree.comJoin the Sprout Community at TrySproutFree.com.

In the world of multifamily housing, YOU are the best pro at taking care of other people's homes, making sure everything runs smoothly, and keeping outside spaces in tip-top shape. We applaud you! But sometimes it’s not easy taking care of our own well-being. That’s why this week on the Multifamily Mix, we are sharing practical tips for boosting your wellness. Tune in to find out more about these six easy ways to boost your wellness:Pillow Chat (nothing scandalous…promise!) Fueling Yourself WellThe Big Three: Setting Daily IntentionsMovement BreaksBuilding Strong RelationshipsGo-to Happy List: Prioritizing JoyAlso, meet Alan Lee, Property Manager with Gunn and Cooper, as he shares his unique journey, blending personal insights with professional wisdom. Alan's authentic storytelling and practical advice make this a must-listen for anyone in the industry.Key Takeaways:Insights into overcoming high expectations and the complexities of project turnarounds.How to separate personal success from professional achievements.The importance of empathy in bridging the gap between corporate and onsite teams.Strategies for managing distractions and prioritizing tasks in a demanding role.Learn more about Sprout Marketing at TrySproutFree.comJoin the Sprout Community at TrySproutFree.com.

Step into the world of effective goal-setting with our latest "Multifamily Mix" episode! Join Barbara Savona as we uncover the secrets to setting and achieving impactful goals in the multifamily industry. This episode offers a treasure trove of strategies for balancing achievement and habit goals, alongside practical tools for tracking progress. Get ready to receive a boost of motivation tailored for property managers and multifamily professionals.What You'll Walk Away With:Clear Strategies: Understand the nuances between different types of goals and how to apply them effectively in your role.Actionable Tools: Learn about practical tools and methods to track and measure your progress towards goal achievement.Motivational Insights: Gain a fresh perspective with our special motivational segment, designed to inspire and energize property managers.Empowerment for Growth: Equip yourself with knowledge and confidence to elevate your leadership skills and property management approach in 2024.Whether you’re a seasoned professional or new to the industry, this episode is a must-listen for anyone looking to elevate their game in the multifamily space. Tune in for an empowering journey of growth and success!Join the Sprout Community at TrySproutFree.com.

Dive into the heart of community building in this not-to-be-missed episode! We're unveiling the groundbreaking REACH framework, a fresh approach to connecting with residents in multifamily housing. Plus, get ready to fill your January 2024 calendar with 12 dynamic resident events designed to foster engagement, joy, and a strong sense of community. 🌟What's in store?Fit Life Events Three Ways: A trio of fitness events for all levels.Level Up Your Life Series: Empowering workshops for personal growth.Popcorn Bar & Movie Night: A delicious twist on movie nights.Virtual Recipe Share: Bond over shared recipes and food stories.Fancy Pet Costume Party: Dress up your pets for a furry fun time.Tea & Treats Gathering: Cozy up with warm conversations.Take and Bake Chocolate Cake: Bake, share, and enjoy together.Everything Bagel Bar: A delicious start to your mornings.Virtual Sweatpants Contest: Style and comfort collide.Virtual Declutter Challenge: Start the year fresh and organized.Plus, two surprise events that are sure to delight!Join us as we explore how these events are not just about fun; they're essential in creating a lively, inclusive, and connected community. 🏡💕 It's time to bring your community together like never before with the REACH framework and our January event lineup!Join the Sprout Community at TrySproutFree.com.

Tune in to this special episode of 'Multifamily Mix' as your hosts Barbara Savona and Marci Gonzalez engage in a rapid-fire Q&A session revealing the exciting new direction of our rebranded podcast. Barbara, the CEO of Sprout Marketing and multifamily industry expert, answers questions about the reasons behind the rebrand, the fresh perspectives we're bringing, and the exciting new content our listeners can anticipate.In this dynamic and fast-paced episode, we dive deep into the essence of 'Multifamily Mix.' Discover what inspired the shift from 'Marketing Home, Marketing You' to our new identity, and how this change reflects our commitment to providing even more value to our audience. Barbara shares insights into the future of the podcast, teasing new topics and formats that promise to invigorate your listening experience.This is not just an episode; it's the beginning of a new chapter in 'Multifamily Mix' saga. If you're curious about what the future holds for this beloved podcast, you won't want to miss this episode. Expect a blend of humor, sincerity, and a sneak peek into the exciting developments we have in store. Join us as we step into a new era of 'Multifamily Mix' – more engaging, informative, and inspiring than ever!Join the Sprout Community at TrySproutFree.com.

IN THE SEPTEMBER EDITION OF SPROUTMONTHLY, YOU’LL FIND:12 Unforgettable Resident Events with a Gourd-geous Resident Breakfast FeatureOver 30 Notices & RemindersCoordinating Renewal Design & Gift IdeasBonus Social Event Pack5 Resident Gift Ideas on a BudgetPlus, Canva Templates for Resident Newsletters, Event Lists & CalendarsSign up for our free membership & grab your sample flyer designs at trysproutfree.com!View the video version at https://www.watchyourbusinesssprout.com/sprout-marketing-blog/podcast/115Join the Sprout Community at TrySproutFree.com.

In this week’s podcast episode featuring Dom Beveridge, the publisher of 20 for 20, we shed light on the intricate truths behind trends in multifamily housing, specifically, the concepts of centralization and the integration of artificial intelligence (AI). As an industry expert, Beveridge provides valuable insights into these evolving dynamics.You might be surprised to hear him challenge the notion that all companies should be headed for centralization. Listen in as we discuss:Centralization: A Nuanced ApproachThe Impact on Staffing ModelsAI: More Than AutomationShifting Perspectives on Content CreationEmbracing Change and SpecializationThank you so very much for listening to another episode of Marketing Home, Marketing You. Your reviews mean the world to me! Please click on 'Ratings and Reviews" and select the Star Icon to Leave Your Rating! This Button Will Open a Pop-Up Window for You to Write and Submit a review. Thank you again! Follow Dom on LinkedIn HERESubscribe for 20 for 20: https://20for20.com/Learn more about Sprout Marketing at TrySproutFree.comJoin the Sprout Community at TrySproutFree.com.

Regardless of where we are or what the economy is doing, renewal conversations with your residents can be challenging. But renewals are so important because it is easier to keep the residents you already have living at your community than to go after new ones. But how do we keep them?In this episode, we delve into the crucial topic of renewal conversations in multifamily housing and uncover practical strategies to make every day a renewal opportunity. From personalized touchpoints to surprising and delighting our residents, we'll learn how to create a meaningful connection with them throughout their stay. The biggest key: building equity. Let's transform the way we approach renewals and make each conversation a positive and enriching experience.Find out about our free trial membership at trysproutfree.com.Join the Sprout Community at TrySproutFree.com.

I wish there were two of me so I could get more done! Why can’t I be at two places at once? There isn’t enough of me to go around! If you’re an entrepreneur running your own business or a property manager running a business like it’s your own, you’ve likely thought this a time or two. Am I right? I promise I’m not spying on you. I’ve just been in your shoes. When I first started as a property manager I felt constantly pulled in a million directions. I would often get to the office early and leave after everyone else left so I could get my work done when it was quiet. Sometimes I wanted to hide from my team and my residents. (Shout out to anyone who has ever parked their car away from the office so residents don’t know you are there!) Many years later when I jumped into the world of entrepreneurship, I felt a familiar feeling. Overwhelm. And again I found myself wishing for two of me. There just weren’t enough hours in the day and I had the mistaken view that if I wanted anything done right, I’d have to do it myself. After 10+ years as a property manager and 11+ years as an entrepreneur, I’m sad to say I haven’t actually figured out how to clone myself, but I have figured out TWO strategies that work even better. Today I want to share them with you. Grab your favorite coffee or tea and let’s hang out.Join the Sprout Community at TrySproutFree.com.