Sole Material

Sole Material

Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You Cheer For! read less

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S4E23 - SEASON 4 - Gridiron Footwear

S4E23 - SEASON 4 - Gridiron Footwear

Sole Material tackles the history and future of performance cross-trainers, signature sneakers and lifestyle collections marketed by NFL players.

Episodes

S4E23 - SEASON 4 - Gridiron Footwear

S4E23 - SEASON 4 - Gridiron Footwear

Sole Material tackles the history and future of performance cross-trainers, signature sneakers and lifestyle collections marketed by NFL players.

S4E22 - SEASON 4 - Kicks On Court: NBA Playoff Edition

S4E22 - SEASON 4 - Kicks On Court: NBA Playoff Edition

Sole Material dishes a hot take on our favorite sneakers and brands worn on the hardwood during the 2024 NBA Playoffs leading up to The Finals.

S4E21 - SEASON 4 - Hibbett Sports Acquisition

S4E21 - SEASON 4 - Hibbett Sports Acquisition

Sole Material reacts to the news of JD Sports acquiring sporting goods retailer Hibbett Sports in a $1.1 billion buyout.

S4E20 - SEASON 4 - Personal Customizations

S4E20 - SEASON 4 - Personal Customizations

Sole Material shares stories on specialized customization projects and debates the existence of creativity in today's sneaker game.

S4E19 - SEASON 4 - Signature Shoe Status

S4E19 - SEASON 4 - Signature Shoe Status

Sole Material debates the criteria for earning a signature shoe and forecasts the next NBA star who deserves a performance sneaker of their very own.

S4E18 - SEASON 4 - Art of Acquisition "Spring 2024"

S4E18 - SEASON 4 - Art of Acquisition "Spring 2024"

Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Spring 2024 retail season.

S4E17 - SEASON 4 - DMV Foamposite Heritage

S4E17 - SEASON 4 - DMV Foamposite Heritage

Sole Material ends the debate on which geographic region owns the origins of the foamposite sneaker culture popularity, grass-roots influence and long term style adaptation.

S4E16 - SEASON 4 - Reimagined Volatility in Reselling

S4E16 - SEASON 4 - Reimagined Volatility in Reselling

Sole Material details the evolution of buy-sell trends with a specific focus on the demographics of resellers and concludes with predictions on the next defining moment for the future marketplace.

S4E15 - SEASON 4 - Black Mamba Legacy Remembered

S4E15 - SEASON 4 - Black Mamba Legacy Remembered

Sole Material spotlights the significance of 2-8-24 upon the unveiling of Kobe Bryant's first statue and reminisce on the impact of his legacy.

S4E14 - SEASON 4 - The Kyrie Irving ANTA Movement

S4E14 - SEASON 4 - The Kyrie Irving ANTA Movement

Sole Materials details Kryie Irving's partnership with Chinese brand ANTA Sports and gives insights on the US market rollout specs for retail stores and digital releases.

S4E13 - SEASON 4 - Trump Sells Soles

S4E13 - SEASON 4 - Trump Sells Soles

Sole Material reacts to Donald Trump's cameo at Sneaker Con in Philadelphia where he unveiled his new footwear collection.

S4E12 - SEASON 4 - Footwear Consumer Behavior

S4E12 - SEASON 4 - Footwear Consumer Behavior

Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact on the retail vertical market.

S4E11 - SEASON 4 - Regional Sneaker Boutique Partnerships

S4E11 - SEASON 4 - Regional Sneaker Boutique Partnerships

Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.

S4E10 - SEASON 4 - Licensed Collaborations

S4E10 - SEASON 4 - Licensed Collaborations

Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.

S4E9 - SEASON 4 - 90's Kicks, Life & Styles

S4E9 - SEASON 4 - 90's Kicks, Life & Styles

Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.

S4E8 - SEASON 4 - What Happened to Grails?

S4E8 - SEASON 4 - What Happened to Grails?

Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

S4E7 - SEASON 4 - Sneaker Boxes Matter

S4E7 - SEASON 4 - Sneaker Boxes Matter

Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.

S4E6 - SEASON 4 - NBA Kicks on Court

S4E6 - SEASON 4 - NBA Kicks on Court

Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.

S4E5 - SEASON 4 - A Jumpman Christmas Story

S4E5 - SEASON 4 - A Jumpman Christmas Story

Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.

S4E4 - SEASON 4 - Holiday Buying Guide 2023

S4E4 - SEASON 4 - Holiday Buying Guide 2023

Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.