We Bought A Brand!

WeBoughtABrand.com

Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).

read less
BusinessBusiness

Episodes

We Got Suspended From Amazon!
Jan 20 2025
We Got Suspended From Amazon!
Send us a textIn this episode, we dive deep into the roller coaster world of entrepreneurship, where the highs are exhilarating, the lows are crushing, and every twist teaches us something new. If you're ready to learn how to think bigger, adapt faster, and turn challenges into opportunities, this episode is for you.Here’s what you’ll discover:The power of thinking BIG: How a single meeting shifted our mindset on scaling and why starting small might not always be the best approach.Amazon’s one-strike policy and how to bounce back: The suspension that took us from our best sales day to an immediate halt—and the plan we’re executing to recover stronger than ever.The Shopify pivot: Why building a brand off Amazon might be the key to long-term success and how we’re already seeing wins.A new marketing strategy that converts: Learn how a customer conversation inspired us to launch a targeted challenge campaign—and why it’s already working.Entrepreneurship’s wild ride: From scaling ads to relabeling products with a manual applicator, hear firsthand what it takes to handle the unexpected.Don’t just listen—walk away with actionable ideas you can apply to your own business, whether you’re scaling, recovering, or planning your next big move.Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here.
From Mistakes to Milestones: Inside Our August Brand Update
Jan 16 2025
From Mistakes to Milestones: Inside Our August Brand Update
Send us a textIn this episode, we’re taking you behind the scenes of our brand-building journey with another exciting update. This month was packed with wins, lessons learned, and even a little friendly competition. If you're curious about what it takes to grow a business, this episode is full of actionable insights you won't want to miss.Here’s what you’ll get when you listen:The Numbers Game: We break down our August performance, including a major milestone we hit — and how it’s setting the stage for what’s next.A Costly Mistake: Hear about a big misstep we made, how it impacted our bottom line, and what we learned from it.Marketing Flywheels in Action: Discover how we’re using Google ads, blogs, and lead generation to build sustainable growth for our brand.Dead Inventory Dilemma: We’re brainstorming creative ways to turn unsold inventory into cash — including an unexpected showdown between team members.Scaling Smart: What we’re doing to scale advertising effectively without burning through cash.Sneak Peek into Strategy: Get a behind-the-scenes look at the tweaks we’re making to our product positioning and how we’re optimizing for repeat buyers.Don’t miss this episode if you’re ready to learn from our wins, avoid our mistakes, and take your own business to the next level. Let’s grow together!Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here.
From Struggles to Success: How We Achieved Our First $1,000 Sales Day (and What’s Next)
Jan 13 2025
From Struggles to Success: How We Achieved Our First $1,000 Sales Day (and What’s Next)
Send us a textIn this episode, we’re diving into some exciting wins, hard lessons, and big visions as we navigate the world of business acquisitions and brand growth. If you’re curious about what it takes to transform a struggling brand into a thriving one—or if you’re just looking for insights to apply to your own ventures—this episode is for you.Here’s what you’ll discover:Our first $1,000 sales day—how we hit this milestone and what it means for our journey ahead.The game-changing coupon strategy we implemented that’s driving subscriptions and full-price purchases simultaneously.Why celebrating wins matters (and what we’re planning for our next big milestone).The risks every brand owner faces on Amazon and how we’re preparing for them—think reviews, suspensions, and backups you can’t afford to ignore.A behind-the-scenes look at how we’re building a community to protect and grow our brand long-term.Our take on evaluating a potential acquisition—what we look for, what we avoid, and the red flags you can’t ignore.Why structure-function claims can be a ticking time bomb for your business.If you’ve ever wondered how seasoned entrepreneurs think about scaling, risk, and opportunity, this episode is packed with insights and actionable strategies you won’t want to miss.Tune in now to hear the inside story of building a brand, overcoming obstacles, and scaling to new heights!Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here.
Why partner on this deal?
Nov 2 2024
Why partner on this deal?
Send us a textIn this episode, we dive into the art of building a successful business partnership. Join us as we explore the dynamic duo formed by Dr. Travis Zigler and Deacon Bradley, and discover the secrets behind their complementary skill sets that drive their ventures forward.Learn the key characteristics of a successful business partnership. We reveal the importance of finding a partner whose strengths balance your weaknesses to create a robust team.Discover the roles of a visionary and an integrator. Understand how these roles contribute to scaling a business from $0 to $100 million and beyond.Get insights into effective team building and accountability. Find out how to hold team members accountable and why it’s crucial for business success.Uncover the importance of setting a solid foundation for growth. Avoid the pitfalls of building on quicksand by learning how to create a rock-solid base for your business.Hear firsthand experiences from Travis and Deacon. Learn from their real-life journey, including the challenges and triumphs they've faced along the way.By the end of this episode, you'll be equipped with actionable insights and strategies to forge powerful partnerships and take your business to the next level. Don't miss out on the secrets to achieving exponential growth!Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here.