Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with. And all you need is 3 simple things;1 - You need a simple + effortless way to sell your product (that actually works!)2 - You need a step-by-step plan to drive more of your dream customers to it3 - You need someone to help you skip over all the BS.. and just get it done!Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Today we're joined by Josh Garofalo. Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.Except here’s the thing — writing copy for a company like yours is difficult and not everyone can do it well. It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.It’s a specialized skill and hardly a place for the generalist copywriter to dabble.If your SaaS product solves a painful business problem, I’ll bring the copy that sells it.Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/This episode will address the following most common questions regarding Facebook content marketing:* What should I post and when?* How can I optimize my content?* How is FB and Instagram marketing different?* What can I do to grab the attention of the average Facebook user?* Should I ever use paid ads?* Who should be on clubhouse these days? Tune in for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach!Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Today we dive into a fascinating conversation with Ashley Levesque. As Director of Marketing at Demio, Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier.If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/ if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/--------------------------------------If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday.

Jessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/ Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016. And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned over more than 6 figures in her first year of business!Tune in to hear her story and tips on how to start, scale and stand out online and the goal-setting strategies she uses for success! Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

In this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field.Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy.If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you!Sue's website: https://www.suebzimmerman.com/Her first declaration to become the Instagram Boss that she is: https://www.youtube.com/watch?v=_SFFiqFh2Vo&feature=youtu.beHer Instagram courses: https://www.suebzimmerman.com/programs/Connect with Sue on Instagram: https://www.instagram.com/theinstagramexpert/Subscribe to her YouTube channel: https://www.youtube.com/user/suebzimmerman____Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

What is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever.We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without any outside video editing software or experience.Most people know TikTok for things like lip-syncing and dancing videos but the app is surging in popularity and many brands and businesses are adding it to their social media content strategy because of it.Today we’re going to share how TikTok works and the best ways to use it in your content marketing game plan.Last, she shares her copywriting tips to create a blog people actually want to read!Find out more from Elise here: https://elisedarma.com/The master class that she chats about here: https://instagrowthboss.com/joinYour Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.-----And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

April believes: You know your product is awesome—but does anybody else?Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.Go further and connect with April: https://www.aprildunford.com/aboutYour Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

This week on Social Post we are joined from a member of Team Edgar Tia Calvin.LEAD stands for Learn Experience As a Delegate.Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup.LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by.Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar. Get started for free! Sign up here:https://ed.gr/youtubeKeep in touch with Team EdgarTwitter: https://twitter.com/meetedgarFacebook: https://www.facebook.com/MeetEdgarInstagram: https://www.instagram.com/meetedgarLinkedIn: https://www.linkedin.com/company/meet...Pinterest: https://www.pinterest.com/meetedgar/Subscribe to our weekly newsletter: https://meetedgar.com/get-the-dash

How You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy! Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement.Blogging has evolved over the years.At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible.Then, you needed to have a quality blog. Search engines began to focus more on high quality, valuable posts over keyword stuffing. So content creators had to refocus on writing content that would be of value to their audience.Today, you still need to be writing high-quality blogs that are valuable to your audience. However, you also need to write blogs that are socially shareable.Today, part of writing a successful blog means your blog needs to succeed on social media. And, we don’t mean deciding that your blog strategy is to “go viral.” This means optimizing your blog post so that it stands out in social feeds, entices your followers to read more and is so engaging that readers want to click share after they’ve read it!If you want to make your blog posts share-worthy, make sure to tune in. for Ryan's blogging tips! Get started for free! Sign up here:https://ed.gr/youtubeKeep in touch with Team EdgarTwitter: https://twitter.com/meetedgarFacebook: https://www.facebook.com/MeetEdgarInstagram: https://www.instagram.com/meetedgarLinkedIn: https://www.linkedin.com/company/meet...Pinterest: https://www.pinterest.com/meetedgar/Subscribe to our weekly newsletter: https://meetedgar.com/get-the-dash

Dan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency.Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that video.Lights, camera, action! Are you ready for your close-up?Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content.The facts speak for themselves. Consider this:Social media posts with video have 48% more viewsMarketers who use video grow revenue 49% faster than non-video users82% of users watch video content on TwitterWhen compared to a photo tweet, a video tweet has a 6x higher chance of getting retweeted.Video generates 1,200x more shares than text and images combinedAfter watching a video, 64% of users are more likely to buy a product onlineThe secret is out: videos work and everyone can see benefits from them.After seeing these stats, it shouldn’t really come as any surprise that more brands and entrepreneurs are stepping up their social media video marketing game. After all, everyone wants more shares, engagement, and revenue!Videos are engaging and memorable content that build a stronger sense of loyalty among your audience. If you’re not using video yet or you are only starting to dip your toes into the video pool, we want to give you a few ideas to kickstart your social media video marketing endeavors.Tune in for tips on video creation and social media marketing that will logically move your brand into the minds of people your product or service can help!Get started for free! Sign up here:https://ed.gr/youtubeKeep in touch with Team EdgarTwitter: https://twitter.com/meetedgarFacebook: https://www.facebook.com/MeetEdgarInstagram: https://www.instagram.com/meetedgarLinkedIn: https://www.linkedin.com/company/meetedgar/Pinterest: https://www.pinterest.com/meetedgar/Subscribe to our weekly newsletter:https://meetedgar.com/get-the-dash

Tune in to hear tips from Julian Junemann on how to use data to structure your social media strategy. Julian is the founder of: https://measureschool.com/Learn from his free courses here: https://measureschool.com/products/ If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your time on things that work.One of the best things about social media marketing is that you can measure almost everything about it. While this is fantastic for us data nerds, it can cause a bit of a dilemma for solopreneurs who are just looking for the data they can turn into actionable results.You don’t want to end up measuring the wrong things and prioritizing metrics that don’t contribute to your business growth.Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Being part of a marketing bundle has many benefits: - Your name gets associated with dozens of other high-quality brands- You reach a larger audience- You have people who are able to affiliate for your product to an audience that already trusts them- And you get to help cut through people's limiting beliefs and help them achieve their dreams.  What could be better than that! Today Kyle Young walks us through the type of content that works in bundles, how to position yourself properly to convert the right people, and how to market content that actually helps people in the world! Learn more about ultimate bundles and Kyle here: https://ultimatebundles.com/meet-the-team/Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Today we chat to Alyssa Coleman about all things productivity to make your holiday season enjoyable. Find more from Alyssa here: https://www.alyssacoleman.ca/The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed.We know that some things are a little tougher when you’re the one calling the shots in the business and the holiday season is just one of them. Before you go reminiscing about paid vacations and office potlucks, we want to remind you that you are in charge of your business! You get to call the shots which means that you really can make it through this crazy season with your sanity intact!You need to get a few things in order first before you dive into holiday fun.1. Be clear your boundariesSetting clear boundaries with your family, friends, clients, team members and yourself is one of the most important things you can do this time of year!One of the best perks of being self-employed is that you get to make the rules on how you and your business operate. Get clear on how much you want to work this holiday season, when you want time off and when you need to work and then communicate it to those around you!We asked some of our Twitter friends during our Twitter chat, the #SoloBizChat a few weeks ago how they set boundaries during the holiday season and here are some ideas we heard:Add your holiday hours into your email signatureEmail or communicate with your clients about your holiday hours. Give them plenty of lead time about your hours so they are able to plan in advance for their needsCreate an out of office email autoresponder that informs individuals of your hours and when you’ll returnDesignate “business hours” if you’re feeling stressed about completely disconnecting. For example, commit to only checking your email and social feeds twice a day. Be sure to reflect that in all communicationDon’t worry so much about making your clients angry when you take time off. Most will understand that you are a human and you need time to recharge. Also, many of your clients will be taking time off as well!2. Plan your content in advanceEven though you might be taking some free time from your business, your business still needs to run even while you shop, travel and relax. You deserve time off but you don’t want to lose any momentum.It’s important to try to keep marketing and customer communications as normal as possible. If you have been regularly posting on social media, publishing blogs and sending out email newsletters, then you have set an expectation around your content. Whether or not they realize it, your audience has been trained to expect regular communication with your business. Don’t disrupt the pattern.Luckily, you have automation to come and save the day! Things like emails, blogs, and social media updates can be scheduled in advance. This may take a little prep work on your end but it will save you plenty of last-minute stress.If you’re having trouble figuring out what content to share over the holidays when you are taking it easy, here are some recommendations:Curate content from other sources.Reshare older blog posts. The end of the year is a great time to do a “Best Of” social media.Share personal or behind the scenes posts. Remember that your business is you and that your fans and followers want to see a more personal side of you. The holiday season provides a great opportunity for you to share more personality, behind the scenes or personal posts.3. Use your time wiselyTaking time away from your business can actually grow your business in the long run. When you’re relaxed and not trying

Laura Belgray is the founder of Talking Shrimp: https://talkingshrimp.com/When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list.No matter how big your email list grows, though, it won’t do you any good unless you know what to actually send people.So what are the ingredients of an email newsletter that your audience can’t resist opening? What can you send people that’ll make them click week after week?Tune in to find out from Laura who has used her newsletter and social media presence not only to grow her course sales and client work, but to harness a book deal too. The biggest thing to remember when you’re fine-tuning your newsletter?There’s no one perfect way of doing it.Sure, there are lots of things like these that you should seriously consider including – but that doesn’t mean there’s a perfect template out there that everyone should use!Experiment with what you offer your readers on a regular basis. Try new things, and see which ones resonate with them – and which ones don’t. The more you can tailor your emails to your audience, the better they’ll respond!Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

It’s tempting to “just get going” with your business efforts – to operate without a real strategy or even a loose plan.We’ve all done it.A random task here, a minor tweak there. Before you know it, you’re aimlessly meandering through your day like a kitten on roller skates.It’s not pretty and, well, it’s not very productive.(Not to mention dangerous!)Reel it in for a moment and get back on steady ground. We’re here to share Kate's secret sauce to productivity! Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

We’ve all experienced the mind-numbing, pointless monotony of filling out time tracking forms & using "productivity tools" that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies.(Or something like that.)Point is, we all know these tools shouldn’t be that way, but yet round and round we go, right?So, how do you transform your workflow into the powerhouse of productivity that you and your business deserve?Here’s where to start!Today we chat with Megan Mitzel & David Budimir about their productivity app SquadWe go deep into developing a tool that solves a real problem you see in the world, how to validate that problem & how to ensure your own unique brand voice is present in every aspect of your tool!Go further with Megan & David by checking out their tool at: https://squad.lol/Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Today Andrew Michael shares how his podcast and his network on social media has helped him launch a new business. Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders.However, there is hope for the savvy marketer!(And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.)It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer.When approached correctly, audience personas help you:Anticipate and address audience needs (make them think you read their mind).Personalize messaging, brand voice, content, and product features.Prioritize initiatives, budgets, and resources.Drive desired actions (get them to spend that money – if that’s your goal, that is).When you nail who your audience is, and produce content to attract them, you can pivot your business and social media to start selling product! Get In Touch!You can check out Andrews podcast here: https://www.churn.fm/Connect further with Andrew here: https://www.linkedin.com/in/andrewmichaelsa/Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

Remember when receiving email felt exciting?You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days are long gone. Today, we are all inundated with emails and consumers are no longer itching to hand over their email addresses to a business.But you know that there is “money in the list.” And that a bigger list can mean more opportunities to make money and build your business.So how can you entice people to sign up for your list?LEAD MAGNETS TO THE RESCUEA lead… magnet? Yep, you read that right. This funky sounding tool is the key to building a massively engaged email list and we’re going to spill our secrets on how to create the perfect lead magnet for your business.Sean presents some actionable tactics to create one of the most powerful lead magnets he has seen work across all industries : TIME BASED LEAD MAGNETSTune in to find out more. Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday

It’s official! MeetEdgar is now a Pinterest Marketing partner. You can now use Edgar’s powerful automation features to grow your brand with Pinterest and schedule Pinterest Pins so we’re celebrating with a Pinterest party!Tune in to learn what you should be thinking about while making your pins to show up in people's smartfeed, and why Pinterest is a keyword & graphically driven search engine (and how you can take advantage of that!) Pinterest is a powerful tool for small business owners, especially those of you who use content marketing to grow your business. If you’re brand new to Pinterest, here’s a quick guide on Pinterest and how you can get started using it with MeetEdgar.Brush up on your Pinterest Strategy & Download our Pinterest Starter Pack and get 3 checklists and 11 customizable Pinterest templates.Have questions? Email support@meetedgar.com or tag us on Instagram & Twitter @meetedgar