B2B Better

Jason Bradwell

B2B Better exists to help companies rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.

How a Roofing Specialist Grew Its TikTok Following by 300% in Eight Weeks w/ VILPE
Sep 8 2022
How a Roofing Specialist Grew Its TikTok Following by 300% in Eight Weeks w/ VILPE
Quick one before we get into the usual pleasantries…This interview is a bit different to other episodes of B2B Better. More guests, more narrative, more music. More… quality (in my humble opinion)If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.comAnd if you’ve never listened to the podcast - this would be the episode to start. I’m pretty proud of it. ***In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland. We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok. Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results. This is a story of rejecting the status quo in how to win new business even in traditional industries. We covered: What are the three core principles of building a successful TikTok strategy?How did VILPE jump from 20k to 80k followers in eight weeks? What business results have they seen? (hint - they have never had more job applications)You can follow VILPE on TikTok here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?You can follow me on LinkedIn here. Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.And organise a free 30-minute strategy call here.
How to Pivot an In-Person Event to Remote w/ Shaun Cole
Mar 30 2022
How to Pivot an In-Person Event to Remote w/ Shaun Cole
In this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely.  Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable. This episode is a must-listen for B2B marketers looking for inspiration on how to do better than boring internal communications. We covered:01:00 - Who is Shaun Cole?01:50 - How can you attract talent to an agency in today's market? 03:45 - How did you help Ecophone boost morale?13:41 - What is your creative process?17:37 - What was the most challenging part of the campaign?19:53 - Would you have done anything differently?21:20 - Can this campaign work externally?24:10 - How do you develop something memorable?28:02 - What's going to be the biggest change in how B2B companies market themselves? You can follow Shaun on LinkedIn here.And read more about the case study with Ecophon here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?You can follow me on LinkedIn here. Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.And organise a free 30-minute strategy call here.
A VCs Perspective on Pre-Seed Marketing w/ Charlie O'Donnell
Mar 17 2022
A VCs Perspective on Pre-Seed Marketing w/ Charlie O'Donnell
In this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making. This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,We covered: 02:32 - Who is Charlie O'Donnell?06:27 - What is Brooklyn Bridge Ventures?08:32 - Getting a VCs attention as an early-stage Founder13:48 - Founder-led community events + convincing a VC to attend16:50 - How is marketing evaluated during the due diligence process?20:45 - Is there a bigger appetite for great marketing in B2B today versus a decade ago?22:43 - How important is brand compared to demand when VCs evaluate a company?27:25 - What is a VCs appetite for 'unpredictable' marketing channels?31:59 - What is the most important aspect of marketing companies need to get right?33:40 - How will B2B marketing change in the next five years?36:08 - Mixing family and work You can follow Charlie on Twitter here.And sign up to his newsletter here.Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here.Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?You can follow me on LinkedIn here. Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.And organise a free 30-minute strategy call here.