Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier  📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.Highlights:"It's like illegal waterboarding to get approved for a loan for real estate these days.""You're competing against a retail buyer... They just need a roof over their head.""I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."Timestamps:00:00 - T Real Estate Debt and Tax Benefits04:01 - Increased Interest Rates in Real Estate05:02 - The New Normal in Market Pricing06:08 - Where to Invest Today06:58 - The Process of Securing Loans 09:23 - Business Deals in a Tight Real Estate Market10:00 - The Long-term Viability of Real Estate Investments12:04 - Real Estate and BeyondCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.Highlights:"If you're chasing everybody then you know, you're going to maybe even turn off your core audience""If you produce great content, then your audience will tell other people about it, and people will find you.""The whole way that you're missed is you're there, you leave, and then you come back again at some point."Timestamps:00:00 - Content Creation Challenges01:09 - The Downside of Overproduction in Content04:26 - Discussing Creator Burnout and Audience Fatigue07:53 - Practicality of Content Quantity vs. Quality09:18 - Lessons from Influencers on Audience Retention11:28 - Evaluating Target Audiences and Content Relevance16:22 - Strategy Shifts in Content Production20:31 - Creating Impactful Content Without the Grind26:26 - Benefits of Intermittent Content Release31:01 - Paid Promotion and Consistency in ContentCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world. Highlights:"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself.""So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?" "You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."Timestamps:00:00 - The Shift in Social Media00:47 - Welcome and Introduction01:46 - Engagement vs. Readership03:30 - The Misconception of Engagement05:15 - Social Media for Web Traffic07:28 - The Challenge of Content Creation09:05 - Evolution of Social Platforms10:00 - The Middle Influencer Dilemma18:33 - The Dual Role of Social Media26:49 - Future of Social Media PlatformsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.Highlights: "Optimize for the team, not the individual. That's what a company has to do.""We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose.""We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."Timestamps:00:00 - Remote Work Challenges03:40 - Discussing Dell's New Work Policy06:08 - The Efficiency of Remote Work vs. In-Person09:09 - Digital Marketer's Shift to Remote Work10:25 - Defining Company Policy on Remote Work13:27 - The Transition from Hybrid to Fully Remote15:52 - The Importance of Leadership Proximity17:48 - Maintaining Culture in a Remote Setting18:09 - Key Takeaways from Moving to Remote WorkCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!Highlights:"It's not about having the bag; it's about being worthy of the bag.""Luxury is not a product; it's a pathway.""Exclusivity doesn't just add value; it defines it."Timestamps:00:00 - Introduction: The Hermès Lawsuit Overview00:58 - Birkin Bags: Luxury or Antitrust Issue?02:27 - Legal Insights on the Birkin Lawsuit04:03 - Is Hermès' Strategy Anti-Competitive?05:00 - Discussing Tying Arrangements in Luxury Sales06:47 - Lawsuit Details: Birkin Buying Criteria09:09 - Personal Anecdotes: Buying Birkin in Store13:09 - The 'Birkinification' of Business Models16:55 - Hermès' Recycled Leather Initiative in Paris19:20 - Broader Implications for Business and MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!Highlights:"Success is not just about what you accomplish in your life, it's about what you inspire others to do.""Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward.""Passion fuels perseverance, and together they can overcome the highest of hurdles."Timestamps:00:05 - Introduction to Passion and Perseverance02:15 - The Genesis of a Business Idea04:20 - First Challenges and Overcoming Them07:35 - The Role of Passion in Sustaining Momentum10:50 - Strategies for Staying Motivated13:45 - Learning from Failures17:30 - Building a Supportive Network22:10 - Key Milestones in Business Growth25:40 - Advice for Young Entrepreneurs29:55 - Looking Forward: Future Goals and AspirationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!Highlights:“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use.""I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on.""If you can really help a business grow, they want you to stick around forever."Timestamps:00:00 - The importance of choice in career paths.02:30 - Beginnings of Entrepreneurships03:49 - Family and Entrepreneurship 06:23 - Work-Life Balance07:40 - Shifting Expectations08:05 - Crisis and Opportunity09:58 - Transition to Corporate12:40 - IT Consulting and Digital Marketing15:20 - Longevity in Business RelationshipsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies! Highlights:"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!" "Adding new products and services is one of the simplest ways to boost your lifetime customer value.""The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action." Timestamps:00:00 - Conquer New Markets00:40 - Acquire Your Way to Dominance01:10 - Supercharge Audience01:50 - Build A-Team 02:30 - Maximize Customer Potential 03:10 - Market Intel (Amazon & Google Secrets) 04:50 - Elevate Enhance What You Sell06:15 - Tech-Fueled Growth 07:30 - Expand Beyond Your Core08:55 - Upselling Edge CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman. Highlights:"It's better to own than to rent, especially when it comes to traffic.”"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people.""If you can acquire those products, you acquire the audience of people that likes those products or services."Timestamps:00:00 - Introduction to Buying Businesses and Media Assets00:37 - Defining Media in Business Acquisitions02:38 - The Power of Owning Media vs. Paying for Traffic05:00 - The Concept of Z-Dollar Traffic and Media Ownership07:13 - Exploring SEO Pages and Buyer Keywords08:25 - The Value of Lists in Acquiring Targeted Audiences09:22 - Intellectual Property as Media Assets09:50 - Shows as a Platform for Zero-Dollar Traffic10:00 - Recap and Implications of Owning Media Assets10:24 - Identify Potential Media Assets to AcquireCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!Highlights:"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that.""The longer that you've got recurring revenue coming in, the more valuable your company will be.""Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."Timestamps:00:00 - Auto-Ship Benefits00:37 - Exploring the Acquisition Wheel03:22 - Capital and MRR06:38 - Recurring Revenue Types09:16 - Success with Auto-Ship09:59 - SaaS and Memberships10:54 - Consumables and Services11:01 - Subscriptions Boost12:03 - Subscription Strategy12:34 - Recurring Revenue Wrap-UpCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier  https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier  Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier  / @rolandfrasierepic Mentioned in...

Welcome to a new episode of Business Lunch. You ever feel stuck in a business rut?  I’ll teach you how to steer your business towards a whole new horizon – by acquiring another one! Takeovers, mergers, and the strategic magic behind buying your way to the top. Whether you're a serial acquirer with a taste for expansion or a budding entrepreneur looking for your first big win, this episode's got something for you. I’ll be revealing the secrets of the Acquisition Wheel, a roadmap to spotting those golden opportunities, navigating the tricky world of market share, and ultimately, launching your company's growth into the stratosphere. Highlights:"I've instantly doubled my market share overnight the minute that I close that deal. That's the power of acquisitions.""One of the easiest ways to grow very, very fast, to grow a team, is to just acquire one that already exists in another company.""If we could get our existing customers to spend twice as much, we can double the size of our business simply with the same number of customers we've got."Timestamps: 00:00 - Introduction to Acquisition Strategies00:34 - Deep Dive into the Acquisition Wheel02:20 - Doubling Market Share with Acquisitions03:45 - Targeting Competitors for Growth04:50 - Generating Leads Through Acquisitions06:15 - Expanding Teams Quickly07:30 - Enhancing Customer Value08:45 - Mastering the Supply Chain09:50 - Case Study: Manufacturing Success11:00 - Strategic Acquisitions SummaryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.  Highlights:"The truth is that most savvy investors don't bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that's also the riskiest thing you can do because your cash could be lost." "Capital also means other resources that companies want and need... Anything that you can bring... is capital. And if you're someone who can bring those resources, that capital to a company, you are an investor." "Working above the business is when you are no longer thinking about how do I sell the product or service... You're thinking of the business itself as your product." Timestamps:00:00 - You Are an Investor: Redefining Capital01:00 - Positioning Yourself as an Attractive Investor02:30 - Capital Beyond Cash: Resources You Can Offer03:45 - The Power of Networking as Capital05:00 - Building Your Investor Identity Online06:00 - The Misconception About Wanting Cash07:00 - The Entrepreneurial Myth: Working ON vs. IN Your Business08:00 - The Ultimate Position: Working ABOVE the Business09:00 - The Business as Your Product: A Shift in Perspective11:00 - The End Goal: Building and Selling the BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to a new episode of Business Lunch. In this episode, we explore strategic business acquisitions and dive deep into the process of identifying, analyzing, and seizing the right opportunities. In a world teeming with potential ventures, understanding how to sift through a variety of options to find those that align with your goals is crucial. This episode unveils the importance of setting clear acquisition criteria to avoid the overwhelming of possibilities and highlights the significance of focusing on sectors and business sizes that promise the best return on investment. Whether you're a seasoned investor or stepping into the arena of acquisitions for the first time, this guide lights the path to making informed decisions that pave the way for success.Highlights:“Steve Jobs said, one of the worst things that you can do is to drown in opportunity. Opportunity is good, but if there's too much opportunity, it creates paralysis, overwhelm, and you end up not doing anything.""The very first step to finding deals is to know what you're looking for. If you don't have acquisition criteria, then you'll look at everything and you might find yourself with a wide array of businesses that don't go together.""The business value in both of these charts that I've shown you is significantly higher when the business gets bigger. That's the big takeaway there."Timestamps:00:00 - Overwhelmed by Opportunities02:29 - Establishing Acquisition Criteria04:50 - Analyzing the Best Industries for ROI07:35 - Avoiding Heavily Regulated Industries10:15 - The Drawbacks of Manufacturing and Wholesale13:00 - EBITDA and SDE Explained15:40 - Impact of Company Size on Multiples18:25 - Professional vs. Owner-Operated Businesses21:10 - Seller Discretionary Earnings (SDE) Insights23:55 - The Value of Business GrowthCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to a new episode of Business Lunch. In this episode, I discuss leveraging economic downturns to uncover ethical profits through business acquisitions. I’ll also share my journey acquiring businesses with little to no money out of pocket. These insights will show you about leveraged buyouts, real estate ventures, and digital opportunities, inspiring you to see crisis as an opportunity. Highlights:"You mean that you can buy billion-dollar companies without actually having to have the billions of dollars...it's as alchemy as you ever get.""There's always opportunity in crisis; you can go on one side and you have the opportunity, go on the other side and you've got devastation.""I want to give you a skill that you can take anywhere in the world for the rest of your life and be able to create value out of thin air."Timestamps:00:00 - Introduction to Acquisitions00:22 - Leveraged Buyouts Unveiled05:00* - Real Estate & Business Fusion06:32 - Opportunities in Downturns10:00 - 40-Year Journey Overview13:34 - Zero-Cost Acquisitions15:00 - Portfolio Diversity18:22 - Universal Potential20:45 - Future Deal Connections23:58 - Roland's Ongoing VenturesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome to a new episode of Business Lunch! In today’s episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.Highlights:"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way.""The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way.""Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."Timestamps:00:13- From Bitcoin Mining to Spa Heating02:05- Combining Traditional Elements Creatively03:53- Expense-to-Profit Transformations05:40- Recognizing Waste and Byproducts in Business Operations07:05- Learning from Big Companies' Strategies10:00- Hidden Opportunities in Every Business11:22- Leveraging Existing Resources for Profit Generation15:00- The Power of Group Buys and Strategic Partnerships17:45- Ethical Considerations in Expense Transformation19:25- Encouragement to Explore Creative EntrepreneurshipCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.Highlights:“Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." "There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization.""There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."Timestamps:00:47 - Embracing an Unexpectedly Open Week02:43 - Unveiling the Shocking Rise of Friendly Fraud03:34 - Renaming Fraud: From Cowardly to 'Friendly'07:27 - Strategies for Addressing Chargebacks10:45 - Prioritizing Exceptional Customer Experiences14:05 - Importance of Brand Congruency16:31 - Winning Chargebacks: The Key Elements19:29 - Understanding Intent in Fraud21:23 - Fraudulent Advice on Social Media25:34 - Ethical Behavior and Defending Your BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:

Welcome to a new episode of  Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.Highlights: "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."  "Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."  "The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."Timestamps:01:49 - Exquisite Wine Tasting Experience  06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue  10:47 - The Impact of AI on Marketing  12:44 - The Role of CMOs in Small Companies  15:34 - Advice for Medium-Sized Business Founders  16:31 - Tips for Marketers: Getting Closer to Revenue  18:25 - Marketing and Sales Alignment Strategies  20:51 - Career Advice for Aspiring CMOs  CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:

Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.Highlights: "The only thing worse than being in a miserable situation is missing and pining away for the miserable situation.""If you're burnt out on business, then I think you're kind of done... burnout is out." "Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."Timestamps:00:28 - Dream Vacation02:20 - Workload Exhaustion Reflection04:47 - Work Intensity vs. Rest Balance07:34 - Tiredness vs. Burnout Differentiation10:00 - Passion and Role in Business13:16 - Business Momentum Redirection15:36 - Options: Pivot, Exit, or Delegate18:33 - Running Toward, Not Just Away20:56 - Empowering Personal Prioritization23:50 - Ownership and Passion RediscoveryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook: