Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode… Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth?  Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today’s eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonCarlos Alvarez on LinkedInText Carlos Alvarez: 305-902-1283Wizards of EcomWizards of Ecom PodcastWizards of Ecom appOnline Seller CruiseSalsa Kings Special Mention(s): Kevin KingHoward Thai on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberChris Ducker on LinkedInTraction: Get a Grip on Your Business by Gino WickmanRocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business by Mark C. WintersThe Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam WassermanSlicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups by Mike MoyerBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan KimHeadspaceJeffrey Cohen on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the Ecomm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the Ecomm Breakthrough Podcast“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” on the Ecomm Breakthrough Podcast

Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail. In this episode… Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles? Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN.  In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonMichael Maher on LinkedIn | InstagramEmail Michael Maher: michael@thinkcartologyy.comCartologyThe Longer Game Special Mention(s): Nathan Hirsch on LinkedInKevin KingHoward Thai on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberTraction: Get a Grip on Your Business by Gino WickmanMy Utmost for His Highest: Quality Paperback Edition by Oswald ChambersGap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by KeenanNutshellZapierMakeBrett Bohannon on LinkedInAmazon With Brett Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”

Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide. In this episode… The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings? Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces. Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonLeo Sgovio on LinkedIn | FacebookConvomat Special Mention(s): Kevin KingSteven Pope on LinkedInMichael E. Gerber on LinkedInThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberBillion Dollar Seller SummitUnified PatentsDimitri Vorona on LinkedInJungle AceRich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. KiyosakiThink and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon HillThe One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay PapasanBe Focused – Focus TimerEzra Firestone on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Four Critical Pillars for Amazon Listing Optimization”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Andy Hooper is the CEO of Global E-commerce Experts, a company helping brands globally expand through its three core elements: compliance, logistics, and online distribution. Andy is also an investor at GEE Capital, a firm that acquires e-commerce service providers to support the growth and expansion of Global E-commerce Experts. As an accomplished e-commerce specialist, he’s been expanding brands into new markets for over 15 years. At Global E-commerce Experts, he leads a team of professionals in the UK and EU. Andy built his career upon his successful experience growing an organization's profits through B2B and e-procurement. In this episode… Expanding an e-commerce brand globally can bring several benefits, including increased sales, business diversification, and building a global brand and reputation. However, the challenge is knowing when the time is right to launch internationally. Before testing the global markets, consider the maturity of your business, the demand for your products in other countries, and the costs of expanding internationally. Though the rewards of becoming a global brand can be significant, it also takes careful planning and a commitment to adapting to new cultures and markets. Once you’ve weighed all of the risks, entrepreneur and global e-commerce expert Andy Hooper offers a three-step international expansion formula: Ensure US-based sales consistently cross $5 million, obtain a mentor or guide who’s an expert in global expansion, and avoid analysis paralysis — seize the opportunity by taking the plunge. Join Josh Hadley for this episode of the eComm Breakthrough Podcast, where he welcomes Andy Hooper, CEO of Global E-commerce Experts, to discuss capitalizing on multibillion-dollar UK and EU e-commerce markets. Andy explains VAT compliance, his step-by-step guide to expanding globally, and adapting products for international markets. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonAndy Hooper on LinkedInGlobal E-commerce ExpertsDownload the 6-Step Guide Special Mention(s): Kevin KingSteven Pope on LinkedInRoland Frasier on LinkedInDotcom Secrets: The Underground Playbook for Growing Your Company Online With Sales Funnels by Russell BrunsonExpert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell BrunsonTraffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers by Russell BrunsonTrello Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Four Critical Pillars for Amazon Listing Optimization”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Andrew Gilliland is the President of Action Holdings, an e-commerce asset management company. Andrew is a serial entrepreneur and the Founder of iSpyPens, a pioneering discreet tech solution that protects life, property, and peace of mind. He is a Florida native and graduate of the University of Tampa, where he earned his BS in information technology. David Hunt of Action Holdings leads several platforms, including vendor onboarding, budget allocation, and acquisitions. Beyond his entrepreneurial duties at Action Holdings, David is also a product designer at PeopleReady, an industrial staffing agency specializing in on-demand labor and skilled workers. David graduated from the State University of New York at Fredonia, earning his BFA in visual arts and new media with a concentration in graphic design. In this episode… Being a business owner has its advantages, such as being your own boss, impacting the world, and the potential of high earnings. However, entrepreneurship has many trials and tribulations. Hiring personnel who meet all the necessary requirements is a common challenge for many businesses. Business leaders Andrew Gilliland and David Hunt share that successful employees fit the company culture, are excited about their job responsibilities, and work efficiently. One strategy to ensure you’re hiring A-players is to conduct employee reviews every three to four months. Create an evaluation document with three metrics: effectiveness and performance, KPIs, and team culture. As business owners, time is valuable, so leadership should be comfortable delegating responsibilities. Conduct time studies to analyze which tasks require more attention, then draft standard operating procedures for those items. This may also indicate that it’s time to hire specialized roles. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Andrew Gilliland and David Hunt of Action Holdings for a special strategy audit. Andrew and David share their takeaways, including the importance of employee performance reviews, how to measure employee success and progress, and how to create processes to manage time. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonAndrew Gilliland on LinkedInDavid Hunt on LinkedInAction Holdings Special Mention(s): Kevin KingMichael E. Gerber on LinkedInThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberRyan Deiss on LinkedInThe Heart of Business: Leadership Principles for the Next Era of Capitalism by Hubert JolyAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearMiro Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”“Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”

Jeff Campbell is the Co-founder and President of aiCommerce, a platform using a combination of artificial and human intelligence to help scale through marketplace expansion and e-commerce channel distribution. At aiCommerce, Jeff’s focuses include strategic vision, client services, product development, and revenue growth. He’s worked with a bevy of renowned brands such as Mercedes, Lowes, Apple, Disney, and FedEx, active across search, social, SEO, and programmatic media platforms. Before founding aiCommerce, Jeff was the Co-founder of Resolution Media, Omnicom’s performance marketing arm and a top-three global partner of Google and Facebook. In this episode… You’re likely familiar with the saying, "Revenue is vanity, profit is sanity, but cash is king." Many Amazon sellers focus on building seven-, eight-, and nine-figure businesses, but the real focus should be on profits and cash flow. However, there is a blueprint for maximizing scaling. Jeff Campbell, a top-rated marketing expert and e-commerce consultant, asserts that Amazon entrepreneurs must expand their marketplace to increase brand growth. While e-commerce channels such as Amazon B2B, Walmart, and Target provide a strategic roadmap, Jeff recommends researching the market to ensure viable verticals. He also emphasizes the importance of understanding your business's financial performance in order to achieve profit gains. To this end, he formulated a framework that includes market intelligence, profitability analysis, content optimization, advertising, and holistic management and measurement. It’s essential to track your profits and perform monthly and quarterly reviews to measure data against your KPIs. Only after you have a good understanding of your profit margins should you consider expanding channels and distribution. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Jeff Campbell, Co-founder and President of aiCommerce, talks about marketplace expansion and profitability metrics. Jeff explains why marketplace expansion is essential for brand growth, strategic marketplace roadmaps, and the five-step framework for understanding profitability metrics. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonJeff Campbell on LinkedInEmail Jeff Campbell: jeff@aicommerce.comaiCommerce Special Mention(s): Kevin KingHoward Thai on LinkedInRoland Frasier on LinkedInNever Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss and Tahl RazHubSpotDataHawk Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Vincenzo Toscano is the Founder and CEO of Ecomcy, a full-service Amazon consultant agency providing strategic support for sellers and vendors. He is also the CEO at Amzbassador, a live marketing software that identifies top Amazon influencers, manages relationships, and tracks results. As an expert in optimizing and scaling Amazon brands, Vincenzo and his team of specialists have consulted over a thousand global e-commerce brands. In this episode… It’s easy to measure your success to others as a business owner, but climbing the ladder to profitability isn’t a race. However, smart and strategic methods can guarantee you a spot in the exclusive eight-figure club. What actions should you take to earn next-level profits? Amazon consultant Vincenzo Toscano recommends a six-step framework to grow your business. However, he advises sellers to moderately introduce each phase, starting by implementing catalog expansion, product optimization, and external marketing. External marketing includes utilizing blogs, influencers, and brand ambassadors, which helps drive traffic to your website. Once you’ve launched and optimized new products by updating copy and keywords, sellers should focus on expanding internationally — focusing on the UK and Germany — and become proficient in PPC and manufacturing negotiations. In addition to having favorable relationships with your manufacturer, ensure the payment terms are advantageous to your profit’s bottom line. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Vincenzo Toscano, Founder and CEO of Ecomcy, talks about mastermind business growth hacks. Vincenzo discusses brand expansion through new launches, leveraging influencers to promote brands, and hiring specialized experts for an efficient operation. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley Designs Hadley Designs on AmazonVincenzo Toscano on LinkedInEcomcy Special Mention(s): Kevin KingMichael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberRoland Frasier on LinkedInAfolabi Oyerokun on LinkedIn SnapalyticsReferazon Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike MichalowiczMondayBradley Sutton on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Hidden Supply Chain Hacks Guaranteed to Triple Your Ecommerce Profits With Afolabi Oyerokun”

Eric Kooymans is the Chief Marketing Officer at Harnessing Strengths, a full-service marketing firm specializing in e-commerce development. He has over 18 years of marketing experience, where he implements business and marketing plans and growth strategies to 2X to 10X companies, helping generate traffic, leads, and sales. Before lending his talents to Harnessing Strengths, Eric served as the Vice President of Marketing at WISP Industries, where he redesigned WISP.com into Shopify, grew the company to sell on over 25 marketplaces, and increased sales over 10X in 12 months using omnichannel marketing. Additionally, Eric’s portfolio boasts over 180 companies, including the American Cancer Society, AirTran Airways, and AARP. In this episode… Sellers prefer to sell their products on Amazon because it’s one of the most popular e-commerce channels. It also has a global customer base, provides fulfillment centers, and offers various advertising options. However, sellers can utilize several other omnichannels to diversify their marketing strategy and 10X their growth. For vendors who have grown comfortable with Amazon and may be hesitant to try different shopping platforms, Eric Kooymans, a veteran in the e-commerce industry, suggests starting with Google Shopping. It’s an easy setup, especially if you already use Shopify or WooCommerce. Google Shopping provides plugins allowing you to activate different platforms that populate multiple feeds. Eric also recommends Faire, an online wholesale marketplace. Faire helps sellers easily set up their online storefront, gives access to a large customer base, manages orders efficiently, and connects you with new customers. These are just a few strategies Eric expounds on in his 10-step action plan. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonEric Kooymans on LinkedIn | FacebookHarnessing Strengths10 Steps Action Plan to Generate 10X Growth Special Mention(s): Kevin KingHoward Thai on LinkedInRoland Frasier on LinkedInExpert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell BrunsonSam Oh on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He’s also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he’s consulted over 400 brands and three aggregators worth $1.2 billion. In this episode… Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization? Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don’t communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors' case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers’ natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business.  In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonMina Elias on LinkedIn | Instagram Trivium GroupGet A Free Audit Special Mention(s): Kevin KingHoward Thai on LinkedInRoland Frasier on LinkedInChad Rubin on LinkedInCheaper Easier Direct by Chad RubinWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin HardyMy Real ProfitMondayGrant Cardone on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”“Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI”

Lauren Lee is the Director of Sales and eCommerce at ClickBank, an e-commerce platform and affiliate marketplace that connects customers, product owners, and affiliate marketers. Lauren has partnered with top Fortune 100 companies such as Amazon, Walmart, and Apple to spearhead their affiliate marketing strategies. Additionally, Lauren helps brands develop solutions to scale their businesses and exceed their goals. In this episode… Affiliate marketing allows influencers, ambassadors, and publishers to promote a brand’s products or services in exchange for a commission. With so many marketing strategies to employ, why should brands use affiliate marketing? Lauren Lee, an e-commerce expert, explains that this type of marketing is low-risk, as businesses only pay for results. Affiliates can track campaigns and provide real-time feedback. It’s also an effective method to reach new customers with the utilization of a performance affiliate. Performance affiliates serve as media buyers to purchase ads from Google, Facebook, Instagram, and TikTok, driving traffic to a company’s website. There are various types of affiliates to choose from, so it’s vital that a brand understands which program is compatible with its mission and goals. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonLauren Lee on LinkedInClickBankClickBank on YouTube Special Mention(s): Kevin KingRyan Deiss on LinkedInDigitalMarketerMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberThe Heart of the Buddha’s Teaching: Transforming Suffering Into Peace, Joy, and Liberation by Thich Nhat HanhGuruYvon ChouinardShareASaleCommission JunctionDovetailLinkShare Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Afolabi Oyerokun is the Co-founder of Honu Worldwide, a Pennsylvania-based product development, sourcing, and 3PL company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics, streamlining strategies, and relationship building led him to found Honu Worldwide. Due to his passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode… The global pandemic led to a surge in demand for products and services, which has strained supply chains. This has increased transportation, storage, labor, and risk costs. In this environment of economic uncertainty, how can businesses take steps to mitigate excessive supply chain expenses? Product development is a critical stage in the product life cycle. Afolabi Oyerokun, an expert in supply chain and product development, emphasizes the importance of understanding the weight and packaging of products. To reduce weight without compromising quality, consider alternative packaging solutions that protect goods during shipping. It is also essential to create a strong relationship with your manufacturing supplier to ensure reliable service and delivery. Additionally, when importing products, carefully review the payment terms to avoid financial risks. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he brings back Afolabi Oyerokun, Co-founder of Honu Worldwide, to discuss supply chain best practices. Afolabi explains the concept of supply chain, optimizing product development, how to find sourcing locations, and the importance of building relationships with manufacturing suppliers. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonAfolabi Oyerokun on LinkedInEmail Afolabi Oyerokun: Afolabi@honuworldwide.comHonu Worldwide Special Mention(s): Kevin King  Steven Pope on LinkedInNorman Farrar on LinkedIn Related Episode(s): “Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun”“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Four Critical Pillars for Amazon Listing Optimization”“Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

Mario Lanzarotti is a High-Performance Coach, TEDx Speaker, and Conscious Leader who helps entrepreneurs achieve success by adopting an inexorable mentality. His clientele ranges from Olympians and CEOs to mission-driven entrepreneurs around the globe, and he’s helped them achieve their goals in six months or less. Additionally, Mario hosts global masterclasses on conscious leadership and optimized mindsets. In this episode… Are you reaching your full potential? If not, what’s holding you back? Could you be self-sabotaging? If you constantly set goals for yourself but never achieve them, you need to change your mindset. Developing the right attitude with powerful habits is the key to unlocking a life of true freedom. As a high-performance coach and conscious leader, Mario Lanzarotti has developed principles to help his clients identify the obstacles that stand in the way of their success. By understanding when to seek the help of an expert — or following the principle of “First Who, Then What” — you can overcome obstacles 10 times faster than you would on your own. Mario advises his clients to heed the “Serving Over Selling” principle when acquiring new clients or growing a business. If you can identify your target audience's problems and provide a solution, you can leverage that principle to defeat the competition. While entrepreneurs often neglect their feelings for the sake of wanting to please others, as leaders, it’s essential to inventory those feelings to clear open cycles. A scattered mind is the cause of wasted time, energy, and blocked capabilities, and cleansing your mental powers ensures a focused mindset to make savvy business decisions.  In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonMario Lanzarotti on LinkedIn | Instagram | XMario LanzarottiMario Lanzarotti’s TEDx TalksMario Lanzarotti’s Special Offer for eComm Breakthrough Listeners Special Mention(s): Kevin KingMichael E. Gerber on LinkedInThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberRoland Frasier on LinkedInBellwether AllianceCriteria CorpThe Power of Now: A Guide to Spiritual Enlightenment by Eckhart TolleThe Obstacle Is the Way: The Timeless Art of Turning Trials Into Triumph by Ryan HolidayPomodoro AppThe Pomodoro TechniqueAlex Hormozi on LinkedIn$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi$100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode… It takes several years to build a company, but you stand a chance to leave a bulk of money on the table if a business exit isn’t conducted properly. Over 50% of a business's earnings comes after selling it, so how can you ensure a rewarding exit? According to mergers and acquisitions expert Scott Deetz, the best time to plan a business exit is before going into business. Many entrepreneurs make common mistakes during the exit process, such as failing to eliminate deal killers, having inaccurate financials, and misunderstanding a business’s full earning potential. To maximize your exit, ensure your company is in excellent financial health, have a clear exit strategy, hire a competent investment banker or M&A advisor, and be prepared to walk away from an unfair deal.  Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonScott Deetz on LinkedInEmail Scott Deetz: Scott@NorthboundGroup.comNorthbound Group Special Mention(s): Kevin KingMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberRoland Frasier on LinkedInCampEcom Related Episode(s): “6 Different Exit Strategies, Which One’s Best for You? With Scott Deetz CEO of the Northbound Group”“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show. In this episode… Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns? Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies.  Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits.  Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonRitu Java on LinkedInEmail Ritu Java for a complimentary audit: Ritu@PPCNinja.comPPC NinjaPPC Ninja MastermindFree PPC Audit Tool Special Mention(s): Kevin KingRyan Deiss on LinkedInMichael E. Gerber on LinkedInThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberAmy Wees on LinkedInBillion Dollar Seller SummitAmy Porterfield on LinkedInThe Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt  Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”“Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico”

Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products. In this episode… When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies.  With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences.  In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonAshley Kinkead on LinkedInPrivate Label MasteryMillion Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop by Ashley KinkeadFree Copy of Ashley Kinkead’s BookThe Private Label Mastery Podcast Special Mention(s): Kevin KingMichael E. Gerber on LinkedInThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberRoland Frasier on LinkedInProsper ConferenceMatt Altman on LinkedInDestaney Wishon on LinkedInGeorge Meressa on LinkedInPatrick Lencioni on LinkedInThe Five Dysfunctions of a Team: A Leadership Fable by Patrick LencioniThe Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick LencioniJim Cockrum on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”“The Ultimate Amazon Product Launch Strategy”“Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies With Destaney Wishon”

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.  In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform. George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.  In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonGeorge Meressa on LinkedInClear Ads Special Mention(s): Kevin KingHoward Thai on LinkedInMichael E. Gerber on LinkedInThe E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. GerberThe E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberThe Culture Code: The Secrets of Highly Successful Groups by Daniel CoyleGary Vaynerchuk on LinkedInBrandon Young on LinkedInCampEcom Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP. In this episode… Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions.  Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising.  In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonDestaney Wishon on LinkedInBetterAMSBetterAMS on YouTube | LinkedIn | InstagramBetterAMS Complimentary Brand AuditBetter Advertising With BetterAMS Special Mention(s): Kevin KingHoward Thai on LinkedInRoland Frasier on LinkedInAmy Wees on LinkedInHow to Win Friends & Influence People by Dale CarnegieThe 7 Habits of Highly Effective People by Stephen R. CoveyChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”“Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico.”

Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public. In this episode… The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner.  Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonNorm Lanier on LinkedIn Special Mention(s): Kevin KingRoland Frasier on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited by Michael E. Gerber Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide. In this episode… Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure.  Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth.  In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonMichael E. Gerber on LinkedInMichael E. Gerber CompaniesThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberBeyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber Special Mention(s): Kevin King Howard Thai on LinkedInSteven Pope on LinkedInDavid Nilssen on LinkedInDOXA TalentThe Future is BorderlessMichelle Prince on LinkedInMichelle PrinceThe Power of Authority SpotlightTom Foster on LinkedInFoster Web MarketingWorld of Marketing PodcastAustin Clark on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”“Four Critical Pillars for Amazon Listing Optimization”

Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality. In this episode… Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills. As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes. Resources mentioned in this episode: Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonNathan Hirsch on LinkedInEcomBalance Special Mention(s): Kevin King Roland Frasier on LinkedInMichael E. Gerber on LinkedInChad Rubin on LinkedInMike Mayer on LinkedInProfaseeStart With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”“Seven Acquisition Strategies to Scale to Eight Figures and Beyond”“Chad Rubin’s Proven Strategies to Transform Your eCommerce Business With AI”