Are You Speaking Your Ideal Client's Language? In our latest podcast episode, we dive deep into the concept of "A Day in the Life of Your Ideal Client" and how it can change up the game with your marketing strategy. Imagine walking a mile in your ideal client's shoes, understanding their daily struggles, aspirations, and the real impact your product or service can have on their lives. It's not just about telling them what you offer; it's about showing them how it fits seamlessly into their world. Why is this important? Empathy: By truly understanding your client's day-to-day life, you create a connection that goes beyond the transactional. Relevance: Your marketing messages become more relatable, making it easier for clients to see the value in what you offer. Trust: When clients feel understood, they're more likely to trust your solutions. In the episode, we explore how to balance product promotion with creating a vivid picture of your ideal client's life. We discuss strategies to make your marketing resonate, ensuring that your message isn't just heard, but felt. If you're ready to upgrade your marketing approach and create deeper connections with your clients? Tune in to our latest episode and discover how to speak your ideal client's language, leading to more meaningful engagements and, ultimately, more conversions. **Need support in understanding your ideal clients and how to intercept their day with your solution in a not-so-slimy way? We can help you with that! Come connect with me, your host Danielle, on LinkedIn: https://www.linkedin.com/in/danielle-fitzpatrick-clark/ Or you can email my team at nathan@influencebuilder.com and schedule a discovery call with me!

Kick off your 2024 with a dose of inspiration drawn from digital disruption, entrepreneurial leadership, and transformation on an exciting new episode of the 'Light at the End of the Funnel' Podcast. In this episode, host Danielle Fitzpatrick Clark features special guest Kris Dehnert, Co-Founder, and CEO of Dugout Mugs. Hear the stimulating backstory behind Dugout Mugs, Kris’ life-altering health event, and his distinctive approach to entrepreneurship. Kris’s entrepreneurial insights chart a path that emphasizes authenticity, health, gratitude, and a refocused understanding of our relationships and time fully packed with substance and inspiration. He'll end it on a high note, with stories and insights on well-known baseball luminaries, and how to create a brand that has legacy power using passions and creative interests.  Whether you're a founder or just a baseball enthusiast, this episode is not one to miss! Stay to the end to get a special offer from Kris so you can purchase your first (or next) Dugout Mug!

Welcome to a thrilling new episode in season two of the "Light at the End of the Funnel" podcast. Our host, Danielle Fitzpatrick-Clark provides crucial insights into the transforming dynamics of entrepreneurship and digital marketing in the advent of 2024. Other topics explored include the significance of adapting to change and the concept of "True North" in business. This episode guides you through how end-of-year planning varies drastically from previous years due to the constant change businesses have experienced since 2020. Danielle uses the metaphor of the shifting North Pole to relate to changes within entrepreneurship and emphasizes the importance of shifting your business mindset for future growth and adaptability. Danielle strongly articulates the necessity to align personal and company core values for navigation in the changing business ecosystem. She emphasizes how setting and maintaining these ‘true north’ values can ground a business in times of uncertainty while strategically navigating change and fostering a resilient approach. This episode delves deep into the essence of adaptability, preparedness, and a growth mindset in business strategy planning for 2024. Discussions explore evolving community leadership, the changing nature of core values, and the significance of nurturing resilience in business and leadership. Danielle lays focus on the importance of flexibility in sales and marketing, especially within the online space. She encourages surpassing set goals through an openness to continuous learning, experimentation, and adjustment. These elements are seen as integral to developing a robust growth mindset that can transform change from a barrier into an opportunity for innovation. As the episode closes, listeners are urged to approach their business planning for 2024 with innovation and adaptability. The episode reminds everyone that beginning and end plans are seldom the same, but what matters is maintaining an innovative and adaptable approach. So strap in for the journey and prepare to embrace change, align your ‘true north’ and foster a positive growth mindset in 2024!

Did you know that the North Pole is on the move? It's true – our planet's northernmost point isn't as fixed as we once thought. In our latest episode, we dive into this a little more and extract a powerful lessons for entrepreneurs and digital marketers. 🧭 In "Planning Your 2024 Marketing And Sales," we explore the dynamic nature of the North Pole and how it mirrors the ever-changing landscape of digital marketing and sales. Just as navigators adjust their routes to the shifting North Pole, businesses too must adapt their strategies in an evolving digital world. 💡 We delve into the concept of 'True North' in the context of core values and business planning. Expect insightful discussions on staying flexible, planning for flux, and embracing change in the digital marketing space. This episode is a treasure trove of strategies and tips for staying ahead in 2024. 🔑 Key Takeaways: Embrace the mutable nature of business and marketing landscapes. Learn how to align your strategies with your core values, despite the constant shifts. Discover the importance of adaptability and resilience in the face of change. 🎧 Tune in for a journey that not only enlightens but also equips you with the mindset and tools to navigate the unpredictable tides of digital marketing and sales. Stay till the end for actionable insights that could revolutionize your approach to business in 2024! 👉 Subscribe & Download the Episode on iTunes or Spotify: iTunes: https://apple.co/37wHzQ9 Spotify: https://lnkd.in/eJJ354cA #DigitalMarketing2024 #TrueNorthBusiness #EmbraceChange #MarketingPodcast #SalesStrategy #BusinessAdaptabilit

Podcast Description: 🚀 Welcome to a special episode of our podcast where we dive into the dynamic world of LinkedIn Events! In this episode, we're revealing the secrets to consistently gaining 80 new subscribers every week through smart and strategic use of LinkedIn. What You'll Discover: Conversion Rate Mastery: Learn how to capitalize on LinkedIn's average event registration conversion rates, which range from 2% to 5%. We'll show you how to turn 1,000 invites into up to 50 eager registrants.Speaker Synergy: Uncover the power of incorporating guest speakers in your events and how their networks can potentially double your conversion rates.Direct Messaging Done Right: Gain insights on crafting effective LinkedIn DMs to boost your event attendance, staying within the optimal limit of 80 messages per day.The Untapped Potential of LinkedIn Groups: Explore how posting in LinkedIn groups can significantly enhance your event’s visibility and lead to more registrants.Community Power: Learn the importance of leveraging your network and encouraging registrants to share your posts for maximum reach and sign-ups. 🌟 Special Segment: LinkedIn Lead Explosion Strategy: Tune in for our exclusive segment where we share invaluable tips and strategies to supercharge your LinkedIn presence and lead generation tactics. 🔗 Exclusive Opportunity: Ready to take your LinkedIn networking and lead generation to the next level? Book your spot for a LinkedIn Lead Explosion Discovery Call and explore uncharted opportunities in your professional journey. Schedule your session now: https://influencebuilder.com/linkedin-lead-explosion 🎧 Listen, Subscribe, and Transform Your LinkedIn Strategy: Don't forget to hit subscribe for more episodes packed with actionable digital marketing insights. Together, let's unlock the full potential of LinkedIn Events and achieve our goal of 80 subscribers per week!

Welcome to another episode of Light at the End of the Funnel, where we're all about turning your business hurdles into stepping stones. Today, we’re diving deep into a problem many of us face: "I don't need leads; I need clients." Can you relate? Main Takeaways: Define Your Ideal Client: It’s not enough to know basic demographics; you need to understand their deep-rooted pain points and aspirations. Offer Genuine Value Upfront: Once you know your ideal client, offer value that directly addresses their immediate needs. The Art of Networking: Listen more than you talk. Understand what the other person aims to achieve and offer value to their lives. Share Success Stories: These should be a part of your organic conversation. Your work should speak for itself. Make the Ask: Once a relationship is built, and you've offered upfront value, extend that into a business opportunity. Optimize and Automate: Use tech to scale your strategies without losing the personal touch. Bonus Choosing the right platform for your sales conversation sets the tone for success.Align your conversation to your client’s journey from awareness to interest. Ready to Change the Game? If you've been nodding along, you know it's time to take action. Our team is ready to guide you. Let's collapse time, save you money, and bring in those clients. Click here to schedule a no-obligation discovery call with us.

In 2023, the entrepreneurial world has become a fierce battleground where innovation and disruption are not just buzzwords but the keys to success. Disruptive marketing is your ticket to standing out in this crowd. It's about daring to be different and engaging your audience in unique, memorable ways. So, let's dive into what makes disruptive marketing so powerful. What Is Disruptive Marketing? Disruptive marketing shatters the status quo. It's about: Challenging Conventional Wisdom: Not just following the rules, but rewriting them.Being Unpredictable: Doing the 'unthinkable,' even if it means going against the grain.Leading, Not Following: Always looking for the new, unexplored path. Why Should You Care About Disruptive Marketing? Because it delivers: Visibility: Makes your brand unforgettable.Growth: Boosts sales and loyalty.Enhancement: Improves customer experience.Edge: Gives you a competitive advantage through creativity. How Can You Embrace Disruption? Here's how you can start thinking differently in your marketing efforts: 1. Flip the Script Example: Turn "Less is More" into "Why Settle for Less, When More Gives You More?"Inspiration: Apple's "Think Different." 2. Tell a Story with a Twist Example: Share success through failure.Inspiration: Dove's Real Beauty Campaign. 3. Create Visual Impact Example: A bank using graffiti-style graphics. 4. Challenge Through Interactive Content Example: A fitness quiz for unconventional workouts. 5. Engage Socially with Purpose Example: A social media challenge for innovative product ideas. 6. Use Humor and Wit Where Least Expected Example: A tech company using humor to explain complexity. By embracing these strategies, you're not just adding shock value; you're creating a meaningful connection. Start small, take risks, measure the response, and build on what resonates with your audience. In a world where everyone is shouting, disruptive marketing is your megaphone. It's time to think differently and let your unique voice be heard. jzo6ydAYEywnLIGSAXOQ

Mastering the Business Pivot: Essential Steps to Success Pivoting in the ever-evolving world of business is both an art and a science. In our latest podcast episode, we unpack the complexities of this strategic shift and provide actionable insights for businesses at crossroads. 1. Evaluate and Understand: Before embarking on a significant change, it's essential to lay the groundwork. We discuss the importance of: Data Analysis: Dive into numbers to pinpoint where you're excelling and where you might be lagging. Why are sales dwindling, or why is engagement slipping? Feedback Collection: Gain perspectives from the people who matter most—your stakeholders. Their insights can be the compass guiding your pivot. 2. Develop a Strategy and Vision: Moving without direction can be counterproductive. In this segment, we delve into: Setting Clear Objectives: Be it venturing into a new market, rebranding, or overhauling your business model, knowing your end goal is paramount. Resource Assessment: Understand what you need to fuel your pivot. This means both tangible assets and intangibles, like team alignment and communication. 3. Implementation – More Than Just Action: Here, we explore the iterative nature of pivots: Starting Small: Launch with a Minimum Viable Product (MVP) or pilot program. This strategy reduces risk while allowing for real-world feedback. Monitor & Adjust: Pivoting requires a finger on the pulse. We emphasize the importance of continuous monitoring and being agile enough to modify the course as needed. In essence, a successful pivot is not just about change – it's about making informed, strategic shifts. Dive into our episode to discover the nuances and intricacies of effectively pivoting in business.   ISVwBFiG5qYUvcZzb9S3

On today’s episode of Light at the End of the Funnel Podcast, I talk about something most entrepreneurs and business owners have faced from time to time. Being stuck (aka feelings of stuckness). I lovingly refer to this as Tobey’ing, which I named after my childhood collie…and yup his name was Tobey. Tobey was a herd dog and so he would run paths around our farm. He ran that path he made every day, so you can imagine how noticeable it was to anyone other than Tobey. And as entrepreneurs we run our own paths. We become routine in our daily doings, and sometimes those daily routines aren’t always conducive to our growth and expansion. Especially when things happen that make it impossible to ignore this one thing… The path/routine we have been running is no longer working for us. So we have to pivot and find work arounds and find different angles that will work better for us. But, for many of us, we can’t jump right in to finding a solution. Instead, we get anxious, feel overwhelmed, and find ourselves stuck in the intersection of our path and that towering block that makes it seem impossible to find away around or through or anything else. Today I give you a little perspective shift…and a little hope so that you don’t ‘Tobey’ for too long and move past the problem and into a solution. Want to subscribe to receive more podcast episodes? Click the link and go in and subscribe: lightthefunnel.com

You know impactful influence when you see it right? When someone speaks and writes from that place, those around them lean in, comment, share and engage in some way.  And those who have honed in their influence skills, have a way of acting as a catalyst that has people around them take positive action.  I dig into this on today's episode on Light at the End of the Funnel Podcast! Want to subscribe to receive more podcast episodes? Click the link and go in and subscribe: lightthefunnel.com

Today we’re going to take a break from the normal automated funnel. And I want to talk to you guys about something that works so well. If you have this one thing down then you are going to be successful… You’re going to be successful in your business You’re going to be successful in the partnerships you come across… Because this is all about organic.... Go check out the show notes page to get our Metrics to Live by pdf download to use while listening in. Click here to go to the show notes page.

The one thing even the most successful people struggle with?   Confidence… Yes, you heard that right – confidence is something that many people don’t have, especially when they’re doing something new and innovative. As entrepreneurs and small business owners, there are moments where you’re stepping into a new situation or a new methodology or doing something that requires something of you that you don’t have all the steps for. For many, they find it makes them anxious. For many, they find it makes them scared… For most, they find they can lose their confidence easily and feel ungrounded and unstable. And here’s what I’ve found this to really be. We’re not necessarily losing confidence in the situation as much as we’re losing confidence in ourselves and our ability to move through whatever comes our way. If we are to look at this in terms of transformation, what does it really mean. The unlayering process brings this down to feelings (or lack thereof) of security. Which means we don’t feel safe in ourselves. Another way of putting that is we don’t trust ourselves. The way out of this isn’t around, it’s through. So we have to almost go back in time for a moment and remember the last time we felt not secure. Every time I’ve done this I’ve found the same situation. I didn’t feel safe. I didn’t feel secure. I blamed it on outside influences. When really it was me not doing this one thing. Trusting myself. And how that presented was wishy-washy actions and inconsistency with my decisions. Not trusting myself showed up as not fully committing to what I wanted. And I let to many other factors dictate my choices. It wasn’t the outside influences that were wrong…it was my inner influence and it’s wavering that kept me scared, fearful, and not confident. So when my client’s come to me with these feelings, we focus on something completely different then what they are feeling in that moment. We focus on those times that they do feel confident. We focus on those times where they did trust themselves and how it felt. We focus on those times that the outcomes they wanted matched how they felt about themselves. We tap back into those feelings surrounding achievements. And we always find a way to discover just how powerful we can be when we decide, and take action. So with that in mind, how powerful our you? First step, bring yourself to this very moment. Be present. A quick exercise to do when you’re becoming present is to focus on a single object. Pick it up, touch it, and realize that in this moment, this object is real and is here in front of you. Once you’ve done that the next step is to start journaling. Journal those times that you achieved something you didn’t think was possible. Journal about those times you felt stressed or anxious or scared and what you did to move through it. Journal about all the skillsets you have developed over the years with your education, with your experiences, and with simple just growing older and wiser.   “Success leaves breadcrumbs. Whatever you are tackling now, there has been a point in your past where you have found a solution. Backtrack and rediscover just how powerful you are.”

I often tell my clients and prospects… “I’m not a great salesperson…but I am one heck of a marketer.” The reason I say that is because I focus my time on things differently than just getting the sale. Instead, I focus on… The customer journeyThe real problems my prospects faceThe real solutions I can give themImproving the solution and tweaking it to get clients faster resultsAnd communicating the value and the shortcuts effectively online Some may hear this and think…wow, that’s still a great sales pitch… Some may hear this and think…yeesh this person really needs to learn to sell… And some may hear this and think, “She just isn’t aggressive enough and doesn’t want the sale bad enough.” Anyway you look at it, they are both right…and wrong at the same time.  Why is that?  Because yes, some people will hear how I approach marketing to get sales and think that it’s brilliant, because that’s how they would love to be sold to more. Others will hear it and will think it’s a passive approach and needs a little more straight forward talking and action because that’s how they like to be sold too. And others will hear it and wonder why I don’t hunt them down and aggressively ask them to buy my product - because maybe that’s what they like when someone is selling to them (they like to be chased). The point is…everyone has a different way of selling and everyone has a preference for how they are sold too.  I’ve found in the online space, most people love to buy, but they want to be the one making the decision to what they buy.  That may seem pretty straightforward, but it’s often missed in the sales process when people are coming from a place of, ‘I gotta just make the sale’. And the other thing is…people mistake the sales process for being fast. It’s not - in fact, it’s much more of a marathon than a sprint.  So here’s my top 10 list of ways to sell online without feeling sleazy… Set your intentions before you go online to simply be of service with your expertise. Engage your ideal audience by asking open ended questions and then answer them.Take a few minutes every day on your favorite social media platforms to just answer questions to those who are needing an answer.Create more videos that give a solution and a quick action or hack to help those who are struggling (for example - I do livestream videos on LinkedIn every 2-3 weeks that acts as demos).Overdeliver to your current clients and ask them if they know anyone who could use your help (yes it’s a referral ask, but when you overdeliver, many times they’ll suggest you before you have to ask for the referral).Create an opportunity calculator and break down what it’s like to work with you and give that to your ideal clients so you can show them where their best opportunities lie. (Click here if you’d like to download the training and the excel for my LinkedIn Leads and Sales Opportunity Calculator). Build relationships even with those who aren’t ideal clients. Yup, that’s right. Just because you’re looking to hit a sales quota doesn’t mean you are only talking to those who seem like the right fit. Expand out, and talk to others and see how you can help. Even if they aren’t ideal…they may know someone that is. Create thought provoking content, that is different than what is out there and tie it into what your ideal client is needing and wanting to hear more about. Always have a call to action at the end that offers to support more and answer questions. Follow up with those who have reached out for help. This is where most sales are actually missed, so make sure you get out your calendar and write in everyone who needs a follow up.Check in on your past clients. See how you can help them and see what is new and exciting for them….without going right in to a sales pitch.Believe it or not, these 10 things have gotten me sales faster than those other sales opportunities taught in the online space. And they’ve been the easiest thing to do.  That’s it! My 10 ways to sell online without feeling sleazy. I hope that supports all of you who are looking to sell by marketing yourself first, and creating relationships as you build the trust and move people into your sales pipeline. So until next time, make it a great one!

I have an unpopular opinion about the saying… “Don’t reinvent the wheel.” I’ve seen and heard it a lot in the entrepreneurial space and every time I see someone say it and post it within their content…I cringe.  I feel like it’s one of the most cringe-worthy, overused, and misrepresented statements out there for those entrepreneurs who are meant to be and teach innovators.  Because it’s not accurate. In fact, the wheel has actually been reinvented several times compared to how it started.  According to the Smithsonian the first wheel is dated back to 3500 B.C. in Mesopotamia, 300 years before they were used for chariots. Funny enough the wheel was first used as a potter’s wheel, and then hollowed out later to be used for transportation.  So the wheel in fact, has been reinvented (since reinvention is all about taking something and changing or redoing it).  So when we say, “Don’t reinvent the wheel,” we’re actually saying keep using the wheel as a potter’s wheel, which was its original intent… It just doesn’t make sense.  Now here’s what I say.  “Yes, reinvent the wheel and keep the original structure as that’s what keeps the motion of moving forward.” Like I said, unpopular opinion, but the opinion just doesn’t make sense to me.  Which is a lot of what I’ve found in the online space.  So today we’re going to talk about two of my favorite topics: Disruption and Innovation. The both go hand and hand, and both are about being the opposite of the status quo.  Growing up, I was anything but compliant. In fact, one of the things I got in trouble for most was, non-compliance. I remember hearing things said to my parents like… “Oh, you’re going to have trouble with that one. She’s young and has a mind of her own.” “She definitely marches to the beat of her own drum. Good luck with that.” And living in a small town, compliance meant survival and well, we were all in survival mode. So you can kind of guess what happened.  Eventually, I became compliant.  Looking back on it now, it was suffocating and I didn’t know exactly why I wanted to leave my hometown right after high school, but boy did I run. And I ended up going as far away from northern Maine as possible (my first college was University of Hawaii at Manoa).  I had never been away from home or my parents for more than a handful of days, so this was a completely new experience for me.  Was I scared. You betcha. Did I have any idea of what I was getting myself into? Nope, not even in slightest. Did I learn a lot? I did, and I learned a lot about myself and what I wanted.  And I made a lot of mistakes…a lot of mistakes.  That was really just the beginning of me coming back into my non-compliant/yes reinvent the freakin wheel self.  And funny enough when I was thinking about this podcast episode, one of my favorite songs came on that really described the unfolding of my own disruption from that point forward… Road Less Traveled - Lauren Alaina You won’t make yourself a name if you follow the rules History gets made when you’re acting a fool So, don’t hold back…just flaunt it Show what you got and just own it No one can tear you apart If you trust your rebel heart Ride into battle Don’t be afraid Take the road less traveled Wear out your boots  And kick up the gravel Don’t be afraid  Take the road less traveled So for my fellow innovators, disruptors, and rebels who are teetering the line between a good vs. bad mentality when it comes to your business, this last piece is for you.  If you’re feeling the pull to do things differently. Start by doing things differently today. Find some point in your every day business to break the pattern of monotony.  Whether that’s changing up your messaging, sending a different type of email to your email list or trying out a new platform that you haven’t tried before. Do it…and do it scared.  Even if you fail. Even if you make yourself a fool.  Because the worst thing isn’t about those two things. The worst thing is living with regret and wondering about the ‘what if’. And the best part of being the pattern breaker for yourself is…you give permission to those who are watching to break their own.  So, until next time… Make it a great one! ------------------------------------------------------------------------------------- **1. Smithsonian Magazine, 2009: Author - Megan Gambino. “A Salute to the Wheel.” https://www.smithsonianmag.com/science-nature/a-salute-to-the-wheel-31805121/    **2. Lauren Alaina (singer/songwriter). Co-writers Jesse Frasure and Meghan Trainor. “Road Less Traveled.” 2016. https://open.spotify.com/album/296hswDnxvymjboFBxvmI5

Content… Copywriting… Conversions… What does it all mean? When I first started in the online space, I came in to write. In fact, I’ve known since the 2nd grade I was meant to be a writer - I was better at writing than I was at reading from the very beginning.  And I continued to write throughout the years. I’ve published 3 bestselling books since, and you’re hearing it first, I’ve got another one in the works, and a workbook that should be coming out the end of 2022.  So when I was feeling the urge to build a business, the thing I knew how to do was write and as it turns out, I was really gifted at copywriting, which for those of you who aren’t familiar, copywriting is content that is created for the purposes of advertising and marketing. What I also discovered (some 14+  years ago) was that there was a great need for content writing. Which is the creation of relevant text for websites, social media platforms, articles, etc. for the overall purposes of attracting customers, clients, and prospects.  And as the year’s progressed, both types of writing developed in their own special way.  Copywriting became essential for online businesses because of the growth. Copywriting has taken the form of short form in many cases to keep up with the demand for online advertisement and also the changes in buying behavior of the online shopper. Content writing has also gotten a facelift over the years. Again because of the boom in online business, content writing has become a staple in any industry, and it’s not just about writing about content anymore.  It’s about magnetizing your ideal clients to your brand, and doing so quickly. Which means you need to… Know your ideal clients inside and out Understand their motivations Understand their thoughts And be able to communicate that effectively Both forms of communication are always changing and shifting for brands, and as entrepreneurs, I find it’s imperative to ask really amazing questions, and ask them often to their current clients, past clients, and incoming ideal clients.  Seems like a lot of work? Maybe, but I’ve got something today that’s going to help with that and shorten the learning curve.  This is my Winning Conversion Content FormulaTM, and it’s my go-to when I’m creating content and copywriting. The trick is to start with the content creation first and then use pieces of it for copywriting.  First, we need to piggyback off of another formula…the: CHALLENGE SOLUTION  RESULT The CHALLENGE is the obstacle faced that is holding back success. And we start with the most top of mind challenge and clearly demonstrate why it’s causing the headache to our ideal client.  The SOLUTION is what you solve for your ideal client’s challenge. In copywriting, I’ll look to identify at least one of the following solutions: Making moneySaving moneySaving timeSaving a life The RESULTS is where you communicate the type of results you get with the solution you provide. For example, let’s say you are in consulting and you work with sales teams in mid-size corporations and help them improve the amount of sales their team does during certain times of year. Your solution is to make the company money. The results you get could be… An improved sales processAn improved lead generation systemAn improved win-back on sales gone coldAn improved sales conversion rate of each of the team members over the course of 3-months In the online space, social proof is needed to really hit home this results portion of the formula (and that we’ll talk about in a later podcast episode). Now that we have the first piece, we can move into the Winning Conversion Content Formula, where (and you may have guessed this), we create content that converts your cold prospects into hot leads and eventually those leads into paying clients.  While this is specific to online marketing, this formula can be used in many different ways. For today, I’ll keep it to online marketing.  This is all about winning in two areas: Winning your ideal clients emotions. And winning your ideal clients' thoughts.  It’s a little counterintuitive, but bear with me as I explain. Winning their emotions…this is where we start with an underlying emotion as it’s related to their thoughts. We start with the emotion as this is the part that is physically felt, and we need our ideal clients to physically stop their eyes from scrolling past our advertisement and content so that they can engage with our message.  We then move into winning their thoughts after we’ve engaged their emotions. We win their thoughts by using words that… Resonate with themHelp them hone in on the emotion that triggered the thoughtAnd also help them make a connection between the emotions and the thoughts (even if it’s unconscious). Once we’ve won both their emotions and their thoughts the next step is to move them into possibility. What is possible when they engage with your solution. What results they can get with your solution that will ease the stress behind the emotions and stress of the challenges they face.   Let me break this down with an example.  Ava’s a marketer. Specifically, she has a Facebook Ads agency. Her top of mind challenge is finding high caliber clients that are pre-educated in the use and need of Facebook ads to automate their top of funnel marketing. To simplify - Ava needs clients that are willing to pay $10k/month to use her agency’s services.  Now, that’s the challenge - there are emotions behind the challenge, which is where we need to play and base it on what we know about our ideal clients. Ava also happens to have looming student loans and credit card debt as she graduated college, worked for a media company, worked tirelessly, without much to show for it, but gained experience in getting results using Facebook ads. She left that job 6-months ago, without considering the other aspects of business…the marketing of herself as an expert (she’s in advertising afterall).  So now Ava has student loans and credit card debt she can’t pay because since she left her job, she’s only been able to solidify one paying client, and they are not paying her the full price of her packages.  Ava is feeling frustrated, overwhelmed and scared because she needs clients, and she needed them yesterday as her bills are piling up, and she really doesn’t want to go back to another 9-5 gig, as the potential in her own business is much better.  Ava’s caught between a rock and a hard place, and the stress of it is giving way to thoughts of… How am I going to find my next client? What happens if I don’t find my next client in the next few days? What else can I do to bring in cashflow so I can pay my bills? And the stress and the thoughts have her spiraling to a place that most entrepreneurs who have been on this journey can resonate with… So we know her emotions and we know the thoughts associated with them. How do we use the formula to create content. This is how: The Emotion - Stress The Thought - How can I find a client in 3-days? The Conversion Content to Win Ava’s Attention: Not having clients coming into your sales pipeline is stressful…Especially, if you’re new to this whole ‘entrepreneurial thing'. You may even be thinking at this moment… I have no idea where to find my next client… If I don’t find a client in 3-days I won’t be able to pay my bills… If I can’t pay my bills then I have to go back to a 9-5 I hate… And the last thing you want to do is go back to the place you left so you could build something of your own. Failure has never felt so frightening… Now that we have that piece let’s talk about the results that we can get for Ava. What’s possible with your solution - Finding a client in 3-daysHow will your solution make Ava money - She’ll find a client that pays her and pays her high ticket packageHow will your solution save Ava money - She won’t have to take out a loan to make ends meet and pay that interest and extend her mounting debt.How will your solution save Ava time - She won’t have to spin her wheels, stay up late, or wait months to find that ideal client. We fast-track and get her over the learning curve quicker.How will your solution save Ava’s life - She’s stressed, overwhelmed, not sleeping, not eating well, and even though she loves what she does, she’s not loving her business and life right now. By giving her this solution, we’ll help her feel empowered, excited, and fulfilled so that she can balance out the rest of her life and build the business she truly deserves.   The Conversion Content to Win Ava’s Interest (using possibility): What you really need is a solution and a fast one. What you need is a proven methodology to attract and convert those ideal customers in less time. What you need is our Winning Conversion Content Formula coupled with our Rapid Lead Generation System that shows entrepreneurs how to identify their ideal customer online in minutes, connect with them in a meaningful and solution based way, so that they can convert them into clients.  It is possible to win a client in 3-days or less… It is possible to save yourself money and time by implementing what you already know about your clients and drawing them in faster… And you are worthy of feeling great about your business, your next steps, and building a life that is full of purpose doing what you love to do in the world.  [And then you can go on and explain the breakdown of your program in finer details]. Now the trick with this is to turn it into content so that it’s not all promo and sales. The easiest way to do that is to create resonating content, and my favorite way to do that is through the Hero’s Journey Storytelling Content Creation. But…that will have to wait until another episode as well. So until next time, try out this formula and see how you win your ideal clients hearts and brains and show them what’s possible when they work with you! Make it a great one!

I'm a strategist, but sometimes...sometimes my clients come to me needing support in other areas.  A big one is fear. Fear of failure... Fear of success... Fear of being a fraud (hint on this...if you're afraid of being a fraud, chances are you're not)... Funny thing is, I've found this fear come up for myself from time to time, and I use a counterintuitive process to move through those feelings. Listen in to find out.

A big burning question I get from people who are considering funnels is a fair question and a surprising one too.  Do I really need a website? The short answer is yes. You need a website of sorts to put your details on so that ideal clients can reach out to you further. Does it need to a 5-page website that has been expertly crafted, branded to a T, and peppered with professional photos of you in various different poses that in real life you’ve never even thought of doing? (I mean who really has time to point up at nothing when they’re busy typing on their keyboard?). No, it doesn’t, especially if you’re getting going or if you’re launching a new business or another leg of your current business.  What you really need to do first is… ------------------------------------------------------------ Links and apps referenced above were Kartra. Want to try it for 14-days for just $1? Go to the link to sign up: https://bit.ly/kartra-one-pager Want to check out our one-pager website template for Kartra? Head over to lightthefunnel.com and click on the Shop tab!

It's happened, we've become a digital world. Now if you're like me and started with analog, the digital world can seem a little foreign at times, even if you're online constantly like us digital marketers are.   It feels weird... It feels inhuman And it definitely seems to be getting more inhumane since 2020...   And, there's ways around this. We can be human's in a digital world and it can become natural to bring the human back in. This podcast episode was recorded via video, so take a peek and see if you like it   Of course go ahead and subscribe to our podcast newsletters and get notifications every time a new one pops up (I promise, you'll be the first to know...most of the time ).   Click the link and go in and subscribe: https://bit.ly/lateotf-episode-1

A lot of people ask this question. “Do I even need a funnel?” The short answer? Yes. The longer answer? Yes. Yes. Yes. But, you need to do something before you create your sales funnel. This one thing can save you time, energy, and money.

Going Rogue in your business...it's all about changing the way you see yourself and your experiences. Listen in as Danielle Fitzpatrick Clark, Digital Disruptor, gives you some perception shifts and your next action steps so you too can Go "Rogue" when it comes to your business.