Riding Tandem

Tandem Works

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed. Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing. read less
BusinessBusiness
EntrepreneurshipEntrepreneurship
MarketingMarketing

Episodes

#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story
6d ago
#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story
Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 From Polishing Rocks to Boutique Owner03:00 The Evolution of Unique Boutique06:00 Navigating Challenges in Business08:56 Building Community and Support11:57 The Journey to a Physical Storefront15:04 Lessons from MLMs and Retail18:12 Finding Your Niche in Fashion21:00 The Importance of Slow Growth23:57 Market Insights and Inventory Management27:09 Balancing Life and Business30:11 Future Aspirations and Goals46:05 Life on the Farm: Balancing Family and Work50:16 Navigating a Full Schedule: A Day in the Life53:22 Building a Community: The Boutique Experience58:16 Flexibility in Business: Adapting to Customer Needs01:03:01 Overcoming Challenges: Lessons from Adversity01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour01:20:15 The Importance of Authenticity: Staying True to Yourself01:27:03 Looking Ahead: Future Aspirations and GrowthRelated Episodes:#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience#13 Uncharted adventures: Neal Eilers' journey to opening a storefrontList and link the title hereVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Jayme Busch:Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBTWebsite - www.shopubiowa.comTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#59 How to Bend But Not Break - Use Creativity to Solve Any Problem with Paul Pape
Sep 25 2024
#59 How to Bend But Not Break - Use Creativity to Solve Any Problem with Paul Pape
Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom collectibles and has worked with well-known clients such as Disney, Universal, and The Tonight Show. Paul's approach is to solve creative problems and navigate through challenges, and he values relationships and the ability to make memories tangible. In this conversation, Paul Pape discusses the importance of letting go of ego, working with others, and staying positive. He emphasizes the value of consistency and the fact that people are always watching, even if they don't actively engage. Paul also talks about the balance between knowledge and imagination, encouraging creativity, and the need for a creative outlet. He shares his future goals of continuing his consultancy work and speaking engagements. Paul advises business owners to focus on helping others and making a positive impact.A few key topics we covered - Paul's journey from scenic design in theater to custom collectible design- Lessons learned from working with clients like Disney and Nickelodeon- The importance of imagination and creativity in problem-solving- Balancing artistry and business in a freelance career- The realities of working with big brands and managing relationships If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 05:00 From Theater Design to Custom Collectibles13:17 Solving Creative Problems and Making Memories Tangible23:11 Working with Well-Known Clients30:51 Navigating Relationships and Checking Ego33:45 Letting Go of Ego and Staying Positive42:15 The Balance Between Knowledge and Imagination44:08 The Value of Consistency and Working with Others56:26 Helping Others and Making a Positive ImpactVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Paul Pape:Facebook - https://www.facebook.com/paulpapedesigns/LinkedIn - https://www.linkedin.com/in/paulpapeInstagram - https://www.instagram.com/paulpapedesigns/YouTube - https://www.youtube.com/paulpapedesignsX - https://twitter.com/paulpapedesignsTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsHow to figure out how much to charge video Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#58 A Non-Technical Founder’s Journey to Leading a Tech Nonprofit with Dillon De Rozairo
Aug 28 2024
#58 A Non-Technical Founder’s Journey to Leading a Tech Nonprofit with Dillon De Rozairo
In this engaging episode of 'Riding Tandem,' host Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. Key Topics Discussed:- The rise and benefits of digital business cards- Nebraska Innovation Labs' mission to provide affordable tech solutions for startups- Dillon’s personal journey from a non-technical founder to leading a tech nonprofit- The importance of market validation and creating mockups before full-scale development- The reality of entrepreneurship: balancing passion, hard work, and consistency- How age and background should not be barriers to starting a business- Insights on work-life balance and managing multiple ventures effectivelySHOW NOTES: If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Digital Business Cards05:26 Overview of Nebraska Innovation Labs09:34 Finding and Retaining Talent26:36 Importance of Market Validation and Mocking Up Ideas31:35 Building a Minimum Viable Product (MVP)36:00 The Problem-Solving Mindset41:37 Misconceptions About Starting a Business44:46 Consistency and Hard Work48:19 Teaching Entrepreneurship51:58 Organization and Time Management58:10 The Reality of Owning a Business01:00:32 Embracing Uncertainty and Trying New Things01:06:17 The Positive Impact of Business OwnershipRelated Episodes:#47- Venture Capital and Startup Burnout - with Kaylee Williams#3 Nailing an RFP, scope creep and sticky details - a candid chat with client Nicole Lindquist (PT 1)#4 Taking on big projects when you don't know it all, and how we created the Iowa West Foundation Imagine Hours -with Nicole Lindquist (Pt 2)Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Dillion De Rozairo:Facebook - https://www.facebook.com/nebraskainnovationlabsWebsite -  https://www.neinnovationlabs.org/LinkedIn - https://www.linkedin.com/in/dillonderozairo/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#57 What you didn’t know about email marketing and being an entrepreneur - Josh Kropkof
Aug 14 2024
#57 What you didn’t know about email marketing and being an entrepreneur - Josh Kropkof
In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.Unpacking this episode min by min: 05:12 What is Email Marketing?10:03 The Value of Email Marketing16:00 Overcoming Hesitations and Starting Email Marketing25:58 Email Marketing for E-commerce Success33:19 Building Relationships through Email36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing38:35 From Childhood Entrepreneurship to Starting a Business52:22 The Challenges and Commitment of Building a Business59:54 Selling: A Key Aspect of Business SuccessIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Josh Kropkof:Facebook - https://www.facebook.com/TheEmailAgencyWebsite - https://www.theemailagency.comLinkedIn - https://www.linkedin.com/in/josh-kropkof/Podcast - https://podcasts.apple.com/us/podcast/the-email-revolution/id1621652210 Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES https://newsletter.theemailagency.com/email-revolutionhttps://www.emailprofitscheatsheet.com/email-cheat-sheetShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#56 How to Turn a Passion For Crafting Leather Goods into a Profitable Business - Maisey Haines
Jul 31 2024
#56 How to Turn a Passion For Crafting Leather Goods into a Profitable Business - Maisey Haines
In this episode of Riding Tandem, I sit down with Maisey Haines, the creative force behind Haines Cattle and Leather. Maisey shares her inspiring journey from learning to sew at a young age to building a successful leather goods business. We delve into the challenges she faced, especially during the pandemic, and how she navigated through them with resilience and creativity. Maisey also discusses the importance of customer feedback, sustainability in leather crafting, her tips for selling at events, and her marketing strategies using social media. Tune in for a conversation filled with valuable insights and heartfelt stories.SHOW NOTES: If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 08:36 Testing for Durability and Functionality29:35 Navigating Difficult Customers and Cultivating Patience41:49 The Importance of Education and Understanding in Using Animal Products49:17 Involving the Audience: Marketing Strategies and Social Media59:16 Navigating the Challenges of Running a Business01:09:48 Building Relationships and Supporting Other BusinessesVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Maisey HainesFacebook - https://www.facebook.com/hainesleatherWebsite - https://hainesleather.com/Instagram - https://www.instagram.com/hainesleather/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
# 55 How to Say No Without Guilt- Tips from Decision Master Kirsten Parker
Jul 17 2024
# 55 How to Say No Without Guilt- Tips from Decision Master Kirsten Parker
Dive into a riveting conversation with Kirsten Parker, host of the Decision Masters podcast, as she returns to discuss the art of decision-making. This episode delves into the challenges of saying no, understanding personal agency, and overcoming misconceptions about selfishness. Kirsten shares practical strategies, relatable stories, and actionable tips to help you make decisions that align with your values and vision. Whether you're an entrepreneur, a leader, or someone striving for better decision-making in your daily life, this episode is packed with insights you won't want to miss. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 09:14 The Power of Saying No25:18 Understanding Your Values and Vision33:05 Different Types of No's35:53 Asking Questions to Clarify Requests38:08 The Challenge of Saying Yes44:24 Strategies for Saying No50:39 The Importance of Starting55:49 Misconceptions About Owning a Business59:35 Prioritizing Success and Well-beingRelated Episodes:#19 Making confident decisions with Kirsten Parker: How to hear yourself and stop overthinkingVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Kirsten Parker:Website -  http://kirstenparker.com  Free Guide -  http://kirstenparker.com/sayno TikTok - https://www.tiktok.com/@TheDecisionCoach  Instagram - https://www.instagram.com/KPCoaching  Podcast - Decision Masters https://www.kirstenparker.com/decision-masters-podcast Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Download Kirsten's Free Guide:  Learn practical strategies for saying no and making empowered decisions. Visit http://kirstenparker.com/sayno to get started.Subscribe to Kirsten's Newsletter:  Stay updated with actionable tips and wisdom on decision-making. Sign up on http://kirstenparker.com Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#54 Connecting Through Stories For Business and Non-Profits  with Jeremiah Tittle and Vivian Kvam
Jul 3 2024
#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam
In this special crossover episode, Riding Tandem and Next Chapter Podcasts bring together two dynamic hosts: Jeremiah Tittle, CEO of Next Chapter Podcasts and host of Your Next Chapter, and Vivian Kvam, host of Riding Tandem.  Jeremiah and Vivian share their experiences, challenges, and successes in leveraging storytelling to reshape worlds and inspire change. From the evolution of podcasts to the integration of technology and AI, this episode is packed with valuable insights for business owners, nonprofit leaders, and creative minds alike.Discover the power of internal and external storytelling, the importance of staying curious, and how to navigate the ever-changing landscape of digital communication. Whether you're a seasoned storyteller or just starting out, this episode is sure to ignite your passion and provide practical tips for designing the life and business you want.Unpacking This Episode Min-By-Min09:12 Jeremiah's Background and the Genesis of 'Your Next Chapter'26:21 Crafting Mission Statements and Core Values35:16 The Power of Storytelling in Nonprofit Organizations53:07 Collaborating with Experts: Seeking Help in StorytellingRelated Episodes:#1 Core values, why they matter and how to create themIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Jeremiah Tittle:Website - https://www.nextchapterpodcasts.com/LinkedIn - https://www.linkedin.com/in/wwwjt/Instagram - https://www.instagram.com/ncpodcasts/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#53 Health, Business, and Family: A Conversation with Dr. Nate and Melissa Wiechmann
Jun 19 2024
#53 Health, Business, and Family: A Conversation with Dr. Nate and Melissa Wiechmann
In this episode of Riding Tandem, I sat down with Dr. Nate Wiechmann and his wife/business partner, Melissa. They share their inspiring journey of building their clinic, overcoming reputation challenges, and navigating personal crises, including the premature birth of their daughter during the pandemic. Learn how they embraced technology, leveraged social media, and relied on community support to thrive. This episode is a testament to resilience, authenticity, and the power of partnership.  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 01:55 Starting Their Clinic05:00 Expanding to a Second Location07:32 Overcoming Reputation Hurdles09:59 Using Social Media for Marketing14:28 Overcoming Hesitation and Authenticity on Social Media28:33 Advice for Business Owners in Crisis36:32 Showing Vulnerability and Finding Support40:28 Myths and Differentiation in Chiropractic Care51:43 Productivity Hacks and Tools56:57 Tips for Business Owners in Healthcare01:01:49 Inspiration and Misconceptions01:10:32 Making the World a Better PlaceRelated Episodes:#30 From Imagination to Sweet Reality: How Amber and Jeremy Turned Their Ice Cream Shop Dream into Cup & ConeVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Dr. Nate Wiechmann & Melissa WiechmannFacebook - Facebook.com/pcsfchiropracticWebsite - www.pcsfchiropractic.comInstagram - https://www.instagram.com/pcsfchiro/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#52 How to Turn Dietary Challenges into a Thriving Business: The O'CookieOs Story
May 15 2024
#52 How to Turn Dietary Challenges into a Thriving Business: The O'CookieOs Story
Join host Vivian Kvam in an enriching conversation with Nicole Bartlett and Vincent Rissell, the founders of O'CookieOs. Discover how they turned a family challenge into a flourishing (accidental) business, creating a gluten-free cookie-donut hybrid that's as delicious as it is innovative. Nicole and Vincent discuss the importance of viewing failures as essential learning experiences that are pivotal in shaping their entrepreneurial path and share some real-life “horror” stories from the kitchen. Listen to their journey from kitchen experiments to a thriving business and their aspirations for the future. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min: 01:01 An accidental business03:07 Challenges of Gluten-Free Baking04:06 Experimenting with Different Flours05:15 The Birth of OcookieOs06:13 Transitioning to a Business07:11 Validation and Feedback08:23 The Role of Kitchen Council09:16 The Long-Term Vision for OcookieOs19:29 Navigating the Leap into Business25:37 Importance of Feedback and Adaptation34:29 Expanding Product Lines and Target Audiences35:28 Family Involvement in the Business38:47 Impact of Business on the Family41:49 Scaling and Maintaining the Homemade Feel43:44 New Flavors and Recipe Development50:39 Misconceptions About Owning a Business51:56 Advice for Business Owners58:45 Making the World a Better Place as Business Owners01:00:59 How to Get O'Cookios and Wholesale OpportunitiesRelated Episodes:#34 Donuts, Determination, and Destiny - with Elizabeth Pooley & Jack Pooley, Square Donuts#30 From Imagination to Sweet Reality: How Amber and Jeremy built their dream ice cream and coffee shop Cup & ConeVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Nichole Bartlett & Vincent RissellFacebook -  www.facebook.com/ocookieosWebsite  https://ocookieos.com/Instagram - www.intsagram.com/ocookieosTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#51 Celebrating Milestones: 25 Questions with Vivian and Michaela
May 2 2024
#51 Celebrating Milestones: 25 Questions with Vivian and Michaela
In their milestone 50th episode (technically the 51st), Vivian and Michaela dive into an engaging Q&A session where they answer 25 questions that reveal more about their personal lives and the inner workings of their business. They explore the origins of their entrepreneurial journey, critical moments that shaped their careers, and how they balance the demands of work with their personal lives. The duo discusses the skills they’re honing, influential books, and the challenges they encountered while launching their business. Favorite guilty pleasures in terms of snacks also make the list. Further into the conversation, they delve into their strategies for overcoming setbacks and failures, their hobbies outside of work, and productivity tactics like adhering to a morning routine and utilizing planners. Vivian and Michaela also reflect on unexpected lessons from their business venture, what keeps them driven during challenging periods, and the joys found in daily routines. They ponder alternative career paths, future aspirations, and their personal definitions of success. The discussion also covers their favorite relaxation methods, indispensable technology, top TV picks, party preferences, pet peeves, and aspects of leadership. They wrap up with some of the unusual questions they’ve been asked, emphasizing the value of curiosity and meaningful inquiry. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode: 00:00 Introduction and Episode Celebration08:12 Skills Improvement and Book Influences25:48 Habits for Productivity32:24 Favorite Parts of Daily Routines and Small Things46:28 Defining Success53:07 Nostalgic TV Shows: Dr. Quinn Medicine Woman and Dawson's Creek01:03:08 Strange Questions and AssumptionsRelated Episodes: #29 Thriving Together: The Dynamic Duo of ADHD and Non-ADHD Business Partners - with Machaela Clark Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Machaela Clark: Email Machaela - mclark@thetandemworks.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#50 How Anytime Tees Navigated the Leap from Home Business to a 4,200 Square Foot Facility - With Rachel Nagunst
Apr 17 2024
#50 How Anytime Tees Navigated the Leap from Home Business to a 4,200 Square Foot Facility - With Rachel Nagunst
Join me for an engaging conversation with Rachel, the owner of Anytime Tees, a custom apparel company that has grown from a home-based business to a 4,200 square foot facility. This episode of Riding Tandem is all about the journey of scaling a business, the challenges of expansion, and the power of delegation and trust in a team.Rachel shares her unique story of starting and growing her business, offering valuable insights into the importance of strategic planning and understanding when to take risks. We discuss the concept of "closing the gap" – a methodical approach to scaling up that focuses on balancing current resources with future needs. Rachel also delves into the pivotal role of her team in the growth of Anytime Tees and how empowering her employees has been instrumental in the company's success.If you find value in these stories, leave a review at https://ratethispodcast.com/ridingtandemHave thoughts or questions about this episode? Reach out to me at ridingtandem@thetandemworks.com – your insights are always welcome.Unpacking this episode min by min:01:16 Starting Anytime Tees and Custom Apparel04:34 Making the Decision to Scale and Grow06:21 Navigating the Transition from Home-Based to Retail Location08:14 Balancing Risk and Growth09:48 Building the Business through Strong Relationships13:43 Insights for Building a Business on Relational Equity29:39 Challenges Faced During the Pandemic31:57 Diversifying Products During the Pandemic35:16 Benefits of Printed Swag for Businesses41:13 Challenges of Naming a Business45:34 Misconceptions About Owning a Business47:11 Applying Advice to Business52:05 Excitement for the FutureRelated Episodes:#45- Building Strong Teams and Systems to Scale A Successful Food Business - Alejandra Valdez, Viva Fit Kitchen#12 From corporate globetrotter to entrepreneurship: Neal Eilers' journey, building a successful business around his passion#13 Uncharted adventures: Neal Eilers' journey to opening a storefrontVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Rachel Nagust:Facebook -www.facebook.anytimeteescom/Website -https://anytimetees.com/Instagram - https://www.instagram.com/anytimeteesTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com
#49 Scaling and Powering Through Challenges with Josh Kallsen of PowerTech
Apr 4 2024
#49 Scaling and Powering Through Challenges with Josh Kallsen of PowerTech
In this episode of Riding Tandem, Vivian Kvam sits down for a candid chat with Josh Kallsen, the go-getting president of PowerTech. They dive into Josh's journey through the construction world, starting from the life lessons he picked up from his grandfather, to his ambitious moves in buying and growing PowerTech. The heart of their conversation beats around PowerTech's Power to Give initiative, a brilliant example of how businesses can deeply impact their communities.Josh and Vivian chew over everything from the thrills and spills of taking risks in business, finding the perfect business partner groove, to the joys and jolts of running a business. They take a look at how seeing things from different angles and thinking on your feet are key, especially when you're doubling your business size practically overnight.They don't shy away from the tough stuff either, like how crucial it is to keep your cash flow healthy and your financial foundation solid during rapid expansion. The chat also shines a light on the Power to Give initiative, putting a spotlight on how giving back can be a powerful part of any business's journey.They also dig into the real deal about building legacies, busting some common myths about owning a business. Josh wraps it up with some straight talk about making mistakes and the big role business owners play in making the world a brighter place. This episode is not just a peek into the life of a successful entrepreneur; it's like a roadmap for anyone out there with big business dreams.Don't forget to subscribe for more inspiring stories and business strategies! If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: Chapters01:00 Josh's Journey and Early Inspiration03:19 PowerTech's Power to Give Initiative03:48 Starting PowerTech and Taking Risks10:02 Passion for Running a Business15:18 Combining Forces with Cody35:45 Transitioning to Gas Pipeline Services37:25 Alignment with Cody and Partner Dynamics38:24 The Importance of Different Perspectives39:03 Scaling PowerTech Overnight40:03 PowerTech's Growth and Acquisition41:03 Rapid Expansion During COVID-1942:12 Challenges of Scaling and Resourcefulness43:10 Figuring Things Out as You Go44:18 The Importance of Cash Flow and Financial Stability46:13 The Power to Give Initiative49:49 Creating a Framework for Giving Back55:23 The Impact of Regular Giving58:10 Building Buy-In and Commitment to Giving Back01:00:03 Building Legacies and Making a Difference01:04:22 Leaving a Lasting Impact01:08:57 The Misconception of Business Ownership01:09:35 Advice on Making Mistakes01:10:33 Business Owners' Role in Making the World BetterRelated Episodes:#23 Brad Arrowsmith: Building a legacy towing operation#37 How to Build a Strong Financial Foundation And Prepare To Borrow For Your Business - Jamel Hamilton#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experienceVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Josh Kallsen, PowerTechFacebook - https://www.facebook.com/PowerTechTeam/Website - https://powertechteam.com/LinkedIn - https://www.linkedin.com/in/josh-kallsen-8357b6151/ Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#48 Building a Subscription Box Business - Jennifer Lea's Entry Envy Journey
Mar 13 2024
#48 Building a Subscription Box Business - Jennifer Lea's Entry Envy Journey
In this episode of "Riding Tandem," Vivian Kvam engages in a deeply inspiring conversation with Jennifer Lea, the innovative founder of Entry Envy. Jennifer's journey from the structured world of law firm management to the creative realm of entrepreneurship is not just a career change; it's a life transformation fueled by passion, resilience, and a desire to bring joy and functionality to homes everywhere.Discover how Jennifer turned a challenging period in her life into a thriving business. She shares her experiences of remodeling her home and life post-divorce, leading to the birth of Entry Envy. This story isn't just about creating a successful business; it's about empowering women, embracing fear, and learning the art of balancing work with personal joy.Jennifer delves into the importance of community building, investing in personal development, and the unique approach she took in overcoming her fears. Her insightful anecdotes and practical advice are a treasure trove for anyone looking to start their entrepreneurial journey or infuse their current one with renewed energy and perspective.As we explore Jennifer’s strategies for business growth and her commitment to empowering women in trades, this episode is a celebration of the transformative power of entrepreneurship. It's a reminder of the impact we can have when we channel our passions into our work and the difference we can make in our communities.Learn more about Entry Envy and follow Jennifer's journey:Entry Envy WebsiteFollow Jennifer on LinkedInIf this conversation inspired you, please consider leaving a review for "Riding Tandem." Your feedback not only supports our show but also helps other listeners find us and be inspired too. Head over to RateThisPodcast.com/ridingtandem and share your thoughts.Unpacking this episode min by min: 01:30 Genesis of Entree Envy03:10 Passion for Getting Women into the Trades08:14 Epiphany and Idea Generation10:02 Taking Action and Building the Company13:10 The Importance of Taking Action Quickly15:02 Strategic Thinking and Planning18:02 The Challenges and Stages of Building a Company19:19 The Value of Coaching and Mentorship23:09 The Role of Coaches in Different Seasons27:12 The Importance of Building a Network30:25 Productivity Tools and Processes35:09 Mindset Shifts and Overcoming Scarcity Mentality38:47 Choosing Words and Setting Intentions44:12 Encouraging Women in the Trades and Entrepreneurship44:42 Creating a Supportive Work Environment46:08 Different Demographics in the Workplace47:35 Scaling the Company and Changing Industries49:52 Incorporating Women into Male-Dominated Industries50:56 Addressing the Needs of Women in the Workplace52:22 Shaping the Future and Creating Change53:24 Delivering Joy and Core Values55:38 Misconceptions About Owning a Business56:09 Advice for Business Owners56:46 Inspiring Books and Resources58:02 Favorite Go-To Beverage58:56 Misconceptions About Jennifer59:48 Making the World a Better PlaceRelated Episodes:#1 Core values, why they matter and how to create them#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experienceVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Jennifer LeaFacebook - https://www.facebook.com/entryenvysignsWebsite - https://entryenvy.comLinkTree - https://linktr.ee/Entry_envyTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#47- Venture Capital and Startup Burnout - with Kaylee Williams
Feb 29 2024
#47- Venture Capital and Startup Burnout - with Kaylee Williams
Join Vivian Kvam for an enriching dialogue with Kaylee Williams, an entrepreneur and business strategist for early-stage startup companies. She is the Investment Director for InnoVenture Iowa, a $30 million co-investment fund allocated primarily for Seed and Series A financing.Kaylee candidly shares her remarkable journey from studying English to thriving in the tech industry. On this episode we delve into the nuances of bootstrapping versus venture capital, gaining insights into the benefits and challenges of each approach. Kayleigh also offers practical advice on navigating burnout, prioritizing personal well-being, and fostering diverse, inclusive environments. Discover actionable strategies for overcoming obstacles and embracing joy in both life and work. Tune in for an uplifting discussion that celebrates resilience, purpose, and the transformative power of entrepreneurship.If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min:03:00 Professional Best and Personal Best06:01 Journey from English to Tech12:04 Bootstrapping vs. Venture Capital16:17 Misconceptions and Hesitations about Venture Capital24:21 Resources for Learning about Venture Capital27:28 Importance of Mentors32:30 Dealing with Burnout38:50 Recognizing Signs of Burnout39:46 Neglecting Personal Life40:16 Wrapping Up Identity with Job41:15 Recognizing and Mitigating Burnout42:16 Learning to Ask for Help46:31 Consistency in Self-Care49:00 Focus on Sales50:29 Viewing Business as a Funnel53:30 Misconception about Owning a Business54:01 Advice to 18-Year-Old Self55:42 Inspiring Song, Book, or Podcast59:42 Empowering People Who Don't Look Like You01:03:08 Making the World a Better PlaceRelated Episodes:#37 How to Build a Strong Financial Foundation And Prepare To Borrow For Your Business - Jamel Hamilton#35 Unleash Your Pitching Potential and Presentation Skills: Expert Advice from Kelsey Stupfell and Niki Ferguson#16- Feel Good Money Mindset - A Chat with Megan Hale on Taking Control of Your Business & Life#15 - Tiffaney Floretine - Focus is everything Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Kaylee Williams LinkedIn- https://www.linkedin.com/in/kayleewilliams/Website -www.innoventureiowa.comTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#46 Embracing Joy: A Conversation with Lisa Even on Finding Happiness in Life and Work
Feb 14 2024
#46 Embracing Joy: A Conversation with Lisa Even on Finding Happiness in Life and Work
Join Lisa Even and Vivian Kvam in a heartfelt conversation about finding joy in both life and work. Lisa shares her transformative framework for prioritizing joy, shedding light on the impact of burnout and offering practical tips for infusing daily life with happiness. As they delve into Lisa's journey of writing and publishing her book, they explore overcoming obstacles and embracing the unique path to joy. Together, they celebrate the power of changing perspectives and expanding circles of influence, all while discussing the promotion and reception of Lisa's book. With a focus on connection, impact, and joy, this episode promises to inspire listeners to pursue their passions, overcome challenges, and make a positive difference in the world as business owners. Tune in for an uplifting conversation that reminds us to embrace joy, resilience, and the beauty of our entrepreneurial journeys.Buy The Book - https://www.lisaeven.com/author Attend Riding Tides - https://www.lisaeven.com/risingtides If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 02:22 Joy is Your Job05:03 The Impact of Burnout06:00 The Pac-Man Analogy09:08 Finding Joy in Different Ways11:54 The Framework for Joy15:02 Overcoming Barriers to Joy18:39 Creating a Joy Calendar20:11 The Importance of Joy in Business25:49 Writing and Publishing a Book32:50 Promoting the Book33:40 Highlights and Challenges of the Journey34:39 The Rewarding Experience of Changing Perspectives35:32 Positive Reception of the Book36:01 Expanding Circles of Influence37:10 Promoting and Selling the Book38:06 Rising Tide Events39:02 The Impact of Rising Tide Events40:13 Upcoming Podcast on Connection, Impact, and Joy41:29 Book Recommendation: The Measure42:38 Misconception About Owning a Business43:31 Work Hard and Play Hard45:43 Inspiring Song, Book, or Podcast46:51 Excitement for the Future48:24 Making the World a Better Place as Business OwnersRelated Episodes:#27 Happy, Healthy Leaders and Organizations: A Conversation with Dr. Jennifer ChurchillVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Lisa EvenFacebook - https://www.facebook.com/lisaeven11Website - https://www.lisaeven.com/Instagram - https://www.instagram.com/even.lisa/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES https://www.lisaeven.com/freejoyShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upReach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Riding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#45- Building Strong Teams and Systems to Scale A Successful Food Business - Alejandra Valdez, Viva Fit Kitchen
Feb 1 2024
#45- Building Strong Teams and Systems to Scale A Successful Food Business - Alejandra Valdez, Viva Fit Kitchen
Tune in to hear an inspired conversation with Alejandra Valdez, the visionary behind Viva Fit Kitchen. Discover her journey to scalable success through smart business systems and how her network, Embolden, fuels collaboration. Alejandra is an entrepreneur and change-maker on a mission to create a more equitable world. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min:Explore the transformative power of entrepreneurship for personal growth. Learn to build lasting connections in business. Get inspired to turn your food passion into a thriving venture. Find out how a food business can drive positive change and equity.00:02:23 - Corporate Experience 00:07:20 - Health Journey 00:09:45 - Impact of Healthy Eating 00:13:26 - Building Teams and Systems 00:15:01 - Delegating the Unexpected 00:17:45 - Collaborating on System Creation 00:19:02 - Documenting Systems 00:22:47 - Involvement in Other Ventures 00:26:49 - Creating an Inclusive Community 00:27:42 - Events and Networking 00:29:11 - Creating Change 00:30:22 - Intentional Decision-Making 00:34:11 - Pursuing Growth and Learning 00:41:13 - Connecting with People on an Emotional Level 00:41:45 - Trying New Things and Finding What You Love 00:42:15 - Inspirational Podcasts and Entrepreneurs 00:43:06 - Favorite Relaxation Beverage 00:43:47 - Excitement for the Future and Making a Difference 00:44:09 - The Misconception of Intimidation Related Episodes:#30 From Imagination to Sweet Reality: How Amber and Jeremy built their dream icecream and coffee shop Cup & Cone #32 The Multi-Passionate Entrepreneur: Julie Wyssman's Secrets to Running Multiple BusinessesVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Alejandra ValdezFacebook - https://www.facebook.com/vivafitkitchenWebsite - https://www.vivafitkitchen.comInstagram - @vivafitkitchen // @embolden // @ladyavLinkedIn - https://www.linkedin.com/in/alejandravaldez/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#44- What you need to know about franchises - Charista Baye
Jan 11 2024
#44- What you need to know about franchises - Charista Baye
Meet incredible Charista Baye, a serial entrepreneur turned franchise matchmaker. We unravel the myths surrounding franchises – spoiler: they're not all about hefty investments and burgers! Charista shares her journey, from breaking free from the corporate grind to becoming the ultimate business matchmaker. We explore the lesser-known facets of franchises, from diverse industry options to the importance of timely risks and due diligence. Get ready for some golden advice on thriving in the world of franchising, sprinkled with success stories that will ignite your entrepreneurial spirit. Whether you're eyeing the franchise game or just curious about the business world beyond the myths, this episode is your backstage pass. Tune in for laughter, insights, and a roadmap to finding your perfect entrepreneurial fit."Don't just sit back and think, this is going to come to me. It's not. You have to take action." - Charista BayeZorakle Assessment - https://www.zorakle.net/assessment/welcome/thoughtfulfranchisebrokersIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min: 00:03:01 - Leaving Corporate America 00:05:23 - First Business Failure - P three inventory 00:08:16 - Second Business Failure - Second Pouch 00:13:03 - Starting Business Number Three 00:15:08 - Overcoming Adversity 00:17:41 - Finding Success 00:18:26 - Scaling and Course Creation 00:23:56 - Transition to Franchise Broker 00:25:38 - Entrepreneurial Mindset 00:26:59 - Transition to Franchising 00:30:01 - Learning New Skills 00:31:42 - Pros of Franchising 00:36:00 - Common Franchise Myths 00:38:10 - The Cost of Starting a Franchise Business 00:40:07 - Understanding Franchise Fit 00:42:22 - Zoracle Business Assessment 00:43:27 - The Impact of Mindset on Business Ownership 00:45:45 - Financial Readiness and Business Ownership 00:50:06 - Starting a Business: Just Do It 00:51:01 - Knowing Yourself and Your Goals 00:52:51 - Learning from Experience 00:55:15 - Unexpected Paths in Business Ownership 01:00:59 - Free Services and Monetization 01:02:36 - Importance of Communication and Transparency 01:04:12 - Empowerment and Confidence 01:06:02 - Screen Addiction and Parenting 01:08:23 - The Value of Listening and Feedback 01:10:39 - The Power of Assessments in BusinessVivian KvamLinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Charista Baye- Thoughtful Franchise BrokersFacebook - https://www.facebook.com/ThoughtfulFranchiseBrokersWebsite -www.thoughtfulfranchisebrokers.comLinkedIn- https://www.linkedin.com/company/thoughtful-franchise-brokers/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Zorakle Assessment - https://www.zorakle.net/assessment/welcome/thoughtfulfranchisebrokersShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy
Dec 28 2023
#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy
Step into the world of press releases with our latest episode of Riding Tandem! Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie  Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.You're not alone if you've ever felt frustrated or overlooked by the media despite your best press release efforts. Join us as Mickie shares practical strategies tailored for small businesses, helping you cut through the noise and gain the visibility you deserve.Tune in to discover the truth about press releases and unlock the secrets to increased media coverage for your small business! Unleash the power of media coverage with effective press release strategies - learn how to capture attention and make your small business newsworthy.Take your PR campaigns to the next level by mastering the art of storytelling - discover how to craft narratives that resonate with journalists and their audiences.Harness the persuasive power of data and statistics in your PR efforts - find out how to leverage numbers to strengthen your brand's credibility and attract media attention.Build personal connections with journalists and unlock media opportunities for your small business - learn the secrets to cultivating lasting relationships with key media contacts.Make a long-term commitment to effective PR and watch your brand's visibility soar - discover the strategies to consistently generate media coverage and increase brand awareness over time. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min: 00:02:48 - Mickey's Founder Story 00:07:31 - Press Release 101 00:10:46 - Maximizing the Impact of Press Releases 00:11:52 - Custom National Distribution 00:14:15 - Press Release vs Media Alert 00:15:41 - Overcoming "Not Newsworthy" Perception 00:19:11 - Creating Data for Press Releases 00:22:08 - Using Fun Questions in Surveys 00:23:36 - Press Releases for Local and National Audiences 00:28:03 - Importance of Consistent PR 00:28:45 - Power of Press Releases 00:30:09 - Third-Party Corroboration 00:31:42 - Building Local Rapport and Culture 00:34:37 - Using Newswires for PR Related Episodes:#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience #5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration#10 How to use storytelling to create social media content that engages your audience.Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Mickie Kennedy:Facebook - https://www.facebook.com/ereleases.press.release.distributionWebsite -https://www.ereleases.com LinkedIn - https://www.linkedin.com/in/publicity/Twitter - https://twitter.com/ereleasesTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES PR Writing Masterclass -  https://www.ereleases.com/plan/Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#42- Navigate Stress and Burnout with Practical Tips for Entrepreneurs - Vivian Kvam
Dec 21 2023
#42- Navigate Stress and Burnout with Practical Tips for Entrepreneurs - Vivian Kvam
In this candid and insightful episode, we tackle the pervasive issues of stress and burnout that often accompany the entrepreneurial journey. Drawing from personal experiences and real stories, Vivian delves into many entrepreneurs' challenges, emphasizing the importance of recognizing and addressing burnout before it becomes overwhelming.With a touch of humor and wisdom, Vivian explores practical strategies to navigate the often tumultuous waters of entrepreneurship. From identifying warning signs to implementing effective self-care practices, this episode is a roadmap for entrepreneurs seeking joy and well-being. Vivian shares six invaluable tips to manage stress, including the power of the "buddy system" — seeking support from trusted friends, mentors, or partners.You are invited to join the conversation by sharing your own self-care strategies on our social pages.  So, grab your favorite beverage, settle in, and let's chat about navigating the hustle without feeling like a crispy, burnt marshmallow!If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min: 00:01:34 - Recognizing Signs of Burnout 00:06:45 - Stress and Burnout: The B Word 00:13:50 - Tip 1: Use the Buddy System 00:14:06 - Seeking Support and Validation 00:14:25 - Use the Buddy System 00:15:33 - Take Short Breaks and Shake That Booty 00:17:39 - Unplug and Recharge 00:22:27 - You Don't Have to Do It Alone 00:24:20 - Celebrate Your Wins 00:28:05 - Importance of Self-Care and Stress Management 00:29:10 - Engaging with the Audience 00:29:33 - What's your favorite self-care tips? Related Episodes:#38 Turn your hobby into a business and still love it - Jeffrey Tadlock #32 The Multi-Passionate Entrepreneur: Julie Wyssman's Secrets to Running Multiple BusinessesVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com
#41 How to write marketing copy that attracts your ideal clients - Jennifer Curfman
Dec 4 2023
#41 How to write marketing copy that attracts your ideal clients - Jennifer Curfman
One entrepreneur dared to defy the norm in a world of generic marketing and cookie-cutter copy, Jennifer Curfman's perspective on how to write compelling copy for your business is so refreshing!  Jennifer's journey began with a work-life balance quest, but she discovered a hidden talent that would change the game. Her unique approach breathed life into the businesses she works with by infusing their copy with authenticity and personality. This was just the beginning of perfecting her process to revolutionize how entrepreneurs connect with their audience. Jennifer is the owner of Untamed Creative and a marketing strategist for people who want to create an unforgettable business that feels authentic to them. She looks terrible in stripes, can never seem to find her chapstick, and will always say YES to ordering a pizza. Jennifer shares her advice and tips for creating your own authentic copy and of course, shares candidly about her own business journey so pop that ear bud in and tune in!  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Unpacking this episode min by min: 00:02:32 - Jennifer's Journey, 00:08:18 - Balancing Professionalism and Personality, 00:10:33 - Being Authentic, 00:16:16 - Getting to Know the Person Behind the Brand, 00:17:45 - The Importance of Authenticity, 00:19:27 - Embracing Personal Growth and Change, 00:21:17 - Tone and Cadence in Writing, 00:27:24 - Social Media and Authenticity, 00:32:55 - The Risk of Not Being Active on Social Media, 00:34:47 - The Myth of Being All Things to All People, 00:36:24 - The Value of Testing and Learning, 00:38:04 - Building Relationships and Making Investments, 00:42:56 - Being Authentic and Overcoming Feedback, 00:48:57 - Building Relationships as a Marketing Strategy, 00:51:08 - Being Human and Making Connections, 00:52:19 - How to Connect with Jennifer, 00:55:19 - The Importance of Adding Your Own Flavor, 01:00:34 - Trusting Yourself and Ignoring Others, 01:04:47 - The importance of persistence and resilience, 01:05:42 - Making a positive impact through financial success, Related Episodes:Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com GUEST:Podcast - https://www.unhingedbizpod.comWebsite - https://untamed-creative.comInstagram - https://www.instagram.com/untamed.creative/Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com RESOURCES Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/Tough Titties by Laura Belgray: https://amzn.to/3qrDma3 (affiliate)Atomic Habits by James Clear: https://amzn.to/3spdpJ3 (affiliate)Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com