In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.  He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN. Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.  Bennett gives listeners actionable tips on: 0:00 Intro 2:48 What domain authorities are 03:42 Example of how your domain authority could go down 05:15 How you damage your domain authority 09:37 Leveraging HARO 14:25 Strategies to get quality backlinks 18:20 Do backlinks matter 20:01 What makes a good backlink 20:29 Should you have backlinks to things with a lower DR than you 21:10 Book Review 22:15 One big takeaway Resources mentioned in this episode: How to Win Friends and Influence People by Dale Carnegie Connect with Bennett here: https://www.instagram.com/bennett.heyn/?hl=en https://www.linkedin.com/in/bennettheyn https://backlinker.ai Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions.  Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement. Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.   Dave gives listeners actionable tips on: 00:00 Intro 01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this 07:09 Now is the time to think about our ethics and how we will use AI 09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking  13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work 16:33 What are the big topics the IT technology realm 19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue 26:31 Are security issues, malware, hacking the first thing that people talk to him about 28:11 I think my website was hacked - why are they doing that to me? 33:01 Is it anyone's fault in particular if your DO get hacked 37:56 Book Review 40:04 Trends he is already looking at for AI 42:53 What's one thing that works Resources mentioned in this episode: Flash Foresight by Daniel Burrus Connect with Dave here: https://www.instagram.com/mspradio/  https://www.linkedin.com/in/davesobel/ https://www.facebook.com/mspradionews/ https://www.youtube.com/mspradio/ https://businessof.tech/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development.  Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike.  Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth. Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential. Nick gives listeners actionable tips on: 0:00 Intro 2:19 My favorite book of 2023 03:47 Tracking reading and using GoodReads 5:28 Nick's favorite book of 2023 7:37 How to write in a compelling way for readers to take action on the advice given 9:11 Top examples of actionable books 11:50 SMART goals for each book you read 13:27 Mistakes people make when writing 16:18 The importance of language for concise communication 17:30 Getting a reader to follow through with a specific call to action 23:47 How to get the reading inertia going and good reading habits to adopt 28:34 Extracting book information from nonfiction books to apply to your life 34:53 Book Review 43:57 About Nick's book  Resources mentioned in this episode: The 4-Hour Workweek by Timothy Ferris Get a copy of his book here! Connect with Nick here: https://www.instagram.com/bookthinkers/ https://www.linkedin.com/in/bookthinkers/ http://www.bookthinkers.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.  Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA. Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies. We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth. Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode: The Growth Gears by Art Saxby Connect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.  We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.  You have unique gifts to share. But... does the world KNOW what you have to offer? Cindy is the person who helps make sure the answer to this question is a resounding: YES. Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.  From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way. Cindy gives listeners actionable tips on: 0:00 Intro 2:13 How can people improve the middle section of the sales funnel 3:18 What is ‘showing value’? 10:37 Cindy's approach and philosophy to get people to buy 17:01 How do you find your dream audience and then build relationships to create clients from audience members 19:28 Old school marketing vs. now 23:36 Basic tips to sustain relationships with past clients 28:27 How to listen in to your audience 31:01 Book Review 32:52 One big takeaway Resources mentioned in this episode: You Are the Brand by Mike Kim Connect with Cindy here: https://www.instagram.com/thehustlingheart/ https://www.linkedin.com/in/cindy-chang-59b76b58/ http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly.  He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients. Gert gives listeners actionable tips on: 0:00 Intro 8:34 Do outdated articles cause websites to be devalued  12:38 Weakness in AI generated content 16:18 Where can you use your own writing and content to outperform Ai 21:25 How can we do better and SEO implications 24:08 Is there a way to protect your story 26:24 What do you see happening in the next year with AI and long term 31:54 What do you see for the verification of identify 36:58 Book Review 40:07 Karin's example of utilizing SEO and not 44:38 One big takeaway Resources mentioned in this episode: Spin Selling by Neil Rackham Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income.  Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment and evolve their strategy based on audience feedback. Tracy rounds up the conversation by strategically positioning the podcast as an essential part of the marketing funnel, suggesting that a podcast can facilitate the smooth transition of potential clients from one marketing phase to another. Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor, The Next Little Thing and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Tracy gives listeners actionable tips on: 0:00 Intro 2:08 Biggest tip about how people are making money with podcasting 06:56 The "mystery" about podcasting 09:18 What should you be focusing on over ad revenue 14:24 It's never starting at zero with marketing 16:19 How to convert your audience 17:06 Fact about cover art and naming your podcast 19:25 Thinking about what is going to grow shows - having an outward focus 22:15 People not seeing the value in certain conversions 26:43 Seeing the bonuses after the 25 episode tipping point 28:40 A story about her 3D print show, the power of producing episodes and getting a deal ever after she had stopped publishing 30:55 Why a targeted podcast makes more sense then a viral one 31:55 Investing in your show 33:56 Creating a marketing funnel 40:51 Book Review 43:52 One big takeaway Resources mentioned in this episode: Smartcuts by Shane Snow Connect with Tracy here: https://www.instagram.com/hazzdesign/ https://twitter.com/hazzdesign https://www.facebook.com/Podetize/ https://podetize.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate.  The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-fit to the law firm's specializations and target audience. We also cover common mistakes in lead generation, such as a poorly converting landing page and lack of consistent marketing efforts. Jenny emphasizes the importance of regularly posting on social media and committing to a marketing strategy for at least 90 days. The conversation touches on the concept of a marketing funnel and the importance of understanding it to avoid marketing pitfalls.  Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 375+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice. Jennie gives listeners actionable tips on: [0:00] Intro [1:01] Why is SEO not necessarily the place to start [2:32] What is a lead magnet + examples [8:37] Where does lead generation fit in to the process [12:34] How does her fractional CMO program work [17:36] Where people make the biggest mistakes regarding lead gen [21:58] Signs your lead magnet isn’t working, and how to fix them [27:35] Book review [34:11] One big takeaway Resources mentioned in this episode: Making It So by Patrick Stewart Connect with Jennie here: https://www.instagram.com/jennielwright/ http://www.linkedin.com/in/jenniewrightjlw https://www.facebook.com/jenniewrightjlw/ https://jenniewright.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses.  With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influence on various industries. The discussion revolves around the importance of building an effective online presence, the changing dynamics of LinkedIn for legal marketing, reasons behind the limited effectiveness of certain automated outreach tactics, and tips for creating impactful content. Rich emphasizes the need to consider one's audience when choosing a social media platform and discusses the future of Artificial Intelligence in content creation and the workspace. Coming from a deeply entrepreneurial background, Rich Haik developed a passion for technology and social media early in life, influenced by his dynamic exposure to the business world. This interest became the driving force behind his decision, at the age of 23, to establish his own agency specializing in social media and web design. Beyond mere entrepreneurship, this endeavor aimed to integrate his skills and interests, creating a space where he could provide value to others. Now, five years into the venture, Rich's agency has evolved into a hub for innovation and creativity in the digital realm, offering comprehensive marketing solutions and standing as a testament to the convergence of passion and profession in the fast-paced digital landscape. Rich gives listeners actionable tips on: [0:00] Intro [2:00] Why lawyers should not be afraid of getting on social platforms [11:17] How to post better [15:35] Staying up to date on what we should be posting [17:07] Creating a system for planning for growth especially with holidays [24:30] Leveraging paid ads on LinkedIn effectively [27:47] Getting leads from people you know, and leveraging in person leads [29:40] QR code from your linkedin profile [32:33] His take on AI [37:25] How to use ChatGPT in terms of social media [38:55] Book review [43:36] One big takeaway from this episode Resources mentioned in this episode: The Culture Code by Daniel Coyle QR Code Connect with Rich here: https://www.instagram.com/letstalksocialpod/ https://www.linkedin.com/company/lets-talk-social-podcast https://www.facebook.com/letstalksocialpod/ https://ltspod.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.  Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met.  Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She's helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline. In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.  Philippa gives listeners actionable tips on: [0:00] Intro [2:00] How to start looking at websites and their numbers [7:00] Branded vs. non-branded keywords [8:00] Leveraging video content [14:40] How to know if a customer journey is working on your website [21:26] Credibility issues [28:07] Tips for when your content isn’t registering with your clients [33:19] Book review [36:18] One big takeaway from this episode Resources mentioned in this episode: Don’t Make Me Think by Steve Krug Connect with Philippa here: https://www.linkedin.com/in/philippagamse https://www.websitesthatwin.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance.  Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's (formerly Facebook) machine learning algorithm the chance to find a business's best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the algorithm chosen and how effectively it achieves the business's objectives such as generating more leads. Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.  Robert gives listeners actionable tips on: [0:00] Intro [1:15] The design of an ad - what works, when should you change it and how many ads should you start with [2:57] How do you refine ads [5:15] Explaining why people feel they see the same ad over and over, [7:00] How Facebook markets to you [10:15] What's the first step if your ads aren't going well [13:00] What Meta wants from us [15:50] How to remarket [18:25] Funnels and creating a strategy [22:00] Robert’s Book Review [28:40] What should people be looking at as their campaigns go out - are there red flags? [32:30] One big takeaway from this episode Resources mentioned in this episode: Pre-suasion by Robert Cialdini Connect with Robert here: http://instagram.com/brill_media http://twitter.com/brill_media https://www.linkedin.com/in/robertbrill/ https://www.facebook.com/BrillMediaUS/ https://brillmedia.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.  To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.  Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages. Jeff gives listeners actionable tips on: [0:00] Intro [1:50] Building your entire firm on referrals [3:40] Jeff's experience creating his business [4:50] Pushing through valleys of your business [7:40] Repositioning and creating your niche offer [13:15] Where to start your content system [15:30] Why a blog is not a place to assume your clients are spending their time [20:25] Giving away the sauce [24:35] Building trust with your clients [30:30] The ‘attract’ piece of the puzzle [35:35] How to start a conversation around a blog post [40:00] Long term nurturing [42:25] An example of a newsletter campaign [48:10] Leveraging quizzes [49:30] Jeff’s book review [53:30] One big takeaway from this episode  Resources mentioned in this episode: Marketing Rebellion by Mark Schaefer Connect with Jeff here: https://www.instagram.com/content.remedy/ https://twitter.com/HeyJeffFelten https://www.linkedin.com/in/jeff-felten/ http://www.contentremedy.co   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge.  Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge and then using AI tools to spread it across different formats. He notes that investing huge amounts into unproven innovations often leads to failure, drawing an analogy with restaurants that test, refine, and settle on a successful menu.  Max also stresses the importance of consistency, failure absorption capacity, and recording unique thoughts for content generation in the ever-evolving AI and marketing landscape. The discussion also covers potential legal issues with AI-generated content and predictions about the use of AI in producing web content. Max gives listeners actionable tips on: [0:00] Intro [2:00] Background of content generation with AI, how it works and benefits for a law firm [5:00] Where does the AI controversy come in [8:35] Downfalls or potential issues with not well done AI content [10:43] What the hallucination is in ChatGPT [12:00] Complications of doing this well [13:40] What other legal issues are at stake [16:25] Where do you see this heading [28:45] Max’s book review [31:25] Emphasizing the idea of failure and how you react [34:25] One big takeaway from this episode Resources mentioned in this episode: How Innovation Works by Matt Ridley Connect with Max here: https://www.linkedin.com/in/maximiliangu/ https://www.unifire.ai/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment with SEO to get the best results for service-based businesses.  The conversation includes discussions about engaging ideal clients, understanding their needs, optimizing online content for search engines, improving brand authority, enhancing team dynamics and workplace culture, and much more. Alison also stresses the value of shifting from generic marketing strategies to ones tailored to specific customer needs to improve brand visibility and relevance. Alison K supports brands putting good into the world with marketing consulting and training. She shows you how to make your marketing ethical, doable, and lovable so you stick with it to get the goods and do more good. Her mandate: to raise marketing literacy for founders and small but mighty teams making a difference in the world. No matter how many fart jokes or bad puns it takes. When not acting the weirdo online, she can be found sharing her snacks with her two pet parrots in Nova Scotia, Canada. Alison gives listeners actionable tips on: [0:00] Intro [1:30] Brand strategy in terms of service based business and why it’s different [4:10] How does SEO tie in with brand engagement [5:50] Psychology of SEO and branding, and how it brings you closer to your customer and convert faster [13:40] Authority and domain authority [20:10] Asking your clients how they position you [24:40] Why being a thought leader is not a strategy [33:35] Taking golden nuggets and improving them over time [36:35] Alison’s book review [40:30] One big takeaway from this episode Resources mentioned in this episode: The Song of Significance by Seth Godin Connect with Alison here: https://www.instagram.com/alisonkconsults/ https://www.linkedin.com/in/alisonknott/ https://alisonkconsulting.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media.  He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agencies and independent creators.  He discusses issues like using content found online, copyright disputes and advertising litigation. He advises on the safest way to use music in content creation, reviews and deceptive patterns in advertising, as well as potential pitfalls in social media law.  Robert’s gives listeners actionable tips on: [0:00] Intro [1:47] Most common issue you are seeing when people first are contacting him [2:53] Where is the safe spot for people get music for their posts [5:40] Other common issues - regulatory attention on reviews [10:38] How to handle negative reviews [16:26] The best time to ask for positive reviews [18:23] What is our responsibility for the message your guest may proclaim on your platform (podcast etc) [22:15] Understanding website terms [23:24] Using artificial intelligence [25:56] Thinking about your ideal client [28:18] Robert’s book Review [33:35] One big takeaway from this episode  Resources mentioned in this episode: Deceptive Patterns by Harry Brignull  Connect with Robert here: https://www.instagram.com/robertfreundlaw/ https://twitter.com/RobertFreundLaw https://www.linkedin.com/in/robertfreund/ http://www.robertfreundlaw.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions. After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee. Thiago gives listeners actionable tips on: [0:00] Intro [1:10] Why DIY design always work [6:50] The difference between DIY and a design team [9:50] Learning from failure and the importance of revisions [14:15] Handling when clients ask for a revision you may not agree with [19:55] How does focusing your design on your client and your process of work happen [22:35] What can erode trust with a client  [24:50] Example of design gone wrong [29:15] The misconception of more is better, especially with writing [34:50] Thiago’s book review [39:50] One big takeaway from this episode  Resources mentioned in this episode: Buy Back Your Time by Dan Martell Connect with Thiago here: https://www.linkedin.com/in/michellekop/ https://level28media.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses. Michelle gives listeners actionable tips on: [0:00] Intro [1:40] Difference between SEO and PPC [4:05] How PPC differs from other marketing [9:35] Dow do you figure out a budget for PPC [13:20] What are local service ads, how they work, and how she's seen success [17:40] Misconceptions around pay per click [21:20] Tips if you’re looking to implement PPC [25:20] Michelle’s book review [28:20] One big tip from this episode  Resources mentioned in this episode: Atomic Habits by James Clear Connect with Michelle here: https://www.linkedin.com/in/michellekop/ https://level28media.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves. Tonya gives listeners actionable tips on: [0:00] Intro [1:25] Building a personal brand [2:40] Brand building formula  [3:25] Defining your personal brand [5:50] Understanding where you’re marketing yourself and your firm [8:55] The point of differentiation vs. positioning  [18:35] Understanding how your serve your clients  [20:40] The five critical questions when it comes to positioning [21:50] What lawyers get wrong with branding in general [23:40] Consider scaling back on your content [32:25] Tonya’s book review [37:05] One big takeaway from this episode Resources mentioned in this episode: Age Well and Feel Great by Al Lyman Connect with Tonya here: https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.linkedin.com/in/tonyaeberhart/ https://www.facebook.com/brandfacestar/ https://brandfacestar.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.  Jen gives listeners actionable tips on: [0:00] Intro [1:45] What happens when clients’ social approaches are not working [5:05] The impact of lack of social connection [6:40] What happens when people who are lacking connection also lack social competence? [10:15] Tips for connecting with clients and helping them become approachable to their audience  [11:30] Harnessing the fear of standing out [15:55] Tips for standing out online and making a good impression [16:50] Do the same connection methods work for everyone? [19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing [22:30] Reconnecting with dormant ties [25:10] Jennifer’s book review [32:50] One big takeaway from this episode Resources mentioned in this episode: Showing Up by Jen Marr Connect with Jen here: https://www.instagram.com/jlmforester/ https://twitter.com/jenforester https://www.linkedin.com/in/jenforester/ https://www.facebook.com/jen.madison.forester/ https://jforesterconsulting.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability. He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pages, and ultimately convert your visitors into paying clients. Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses. Jon gives listeners actionable tips on: [0:00] Intro [2:10] Why does website speed matter? [6:30] ​​What should law firms be paying attention to if they're worried about speed? [7:30] Servers we recommend not to use [10:05] How to make the client's journey through a website faster, ultimately helping them convert [12:45] How to pick pain/pleasure points for website copy [14:25] The ways in which our technology consumption impacts the customer journey [16:05] The purpose of a secondary call to action (CTA) [17:55] How website speed makes you more profitable [20:20] Getting clear on the messaging you’re putting out [23:55] Jon’s book review [28:20] One big takeaway from today’s episode Resources mentioned in this episode: Unlimited Power by Tony Robbins Connect with Jon here: https://www.facebook.com/JonnyWebes/ https://www.instagram.com/jonnywebes/ https://www.linkedin.com/in/jonweberg/ https://twitter.com/jonweberg https://profitalize.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com