Dec 11 2023
Our experts for the drinks business
We have uncorked a new podcast episode. Hosts Sara Vollmer and Horst Mueller, Global Head of VinLog, tell the story of how VinLog got its name and became a full-fledged service. They discuss the latest trends and why the beverage business is a people's business.
Key topics of this episode are: Customer behaviours and buying patterns during COVID, key global wine markets and VinLog's shipping solutions: from wine to coconut oil to spirits.
Recorded in July 2022.
Details:
(02:45) Horst introduces VinLog, presents a brief history, and explains why the name VinLog was chosen.
(04:13) Horst goes over the various products that VinLog handles, including beer, wine, spirits, and non-alcoholic drinks.
(05:48) Horst discusses current trends within the drinks logistics industry and compares them with the years of the pandemic.
(07:47) He expands on the topic of the changes in trends, introducing different factors such as consumer behaviour and inflation.
(09:38) Horst describes what the beverage industry has been like in the last few years.
(10:56) Key global wine markets and their characteristics are discussed.
(12:26) Horst goes into detail on the above topic, bringing up the change of wine culture from restaurants to consumers’ homes and the regulations imposed on the import and export of wine.
(17:07) Sara and Horst talk about the opportunities to drive sustainability within the industry, including flexitanks.
(20:00) Horst shares his thoughts on what the beverage industry, its logistics side in particular, will look like in future, going over topics such as e-commerce and environmental issues.