Send us a Text Message.In this exciting episode, we sit down with Alex McArthur, a seasoned marketing executive known for his transformative roles at Purple and Kizzik. Alex shares his journey, insights, and strategies that have driven high growth and brand recognition in the competitive digital marketing landscape.Highlights from the Episode:• Introduction to Alex McArthur: Learn about Alex’s background, from moving around the U.S. during his childhood to becoming a digital marketing leader.• Journey Through Digital Marketing: Discover Alex’s path from working at Exactware to OrangeSoda, Purple, and Kizzik, and how these experiences shaped his career.• Finding Unique Stories: Understand the importance of identifying and amplifying unique, authentic angles in marketing, using examples from Purple’s egg drop test to Kizzik’s hands-free shoes.• Tactical Advice for Business Owners: Gain practical tips for creating memorable content, leveraging customer feedback, and focusing on core marketing channels.• Challenges and Failures: Hear about the obstacles Alex faced in his career and how he navigated through difficult situations to find the right opportunities.• Future of Marketing: Explore Alex’s insights on the evolving digital landscape, the balance between simplicity and connection, and the potential for service productization.Why You Should Listen:• Get inspired by Alex’s story of overcoming challenges and achieving success in digital marketing.• Learn actionable strategies for creating standout marketing campaigns and building strong brand identities.• Understand how to adapt to changing market dynamics and leverage new opportunities for growth.Episode Highlights:• Alex’s unique journey from a nuclear physicist’s son to a marketing executive.• The pivotal moments and decisions that led to the success of brands like Purple and Kizzik.• Practical advice for small business owners on how to elevate their digital presence and create impactful marketing content.📌 Don’t Miss This Episode If:• You’re a business owner looking for insights on how to stand out in a crowded market.• You’re interested in learning about innovative marketing strategies and the importance of storytelling.• You want to understand how to balance user experience with personal connection in the digital age.Tune in now to hear Alex McArthur’s expert insights and discover how you can elevate your marketing game!Connect with Alex:• LinkedIn • Email: alexmcarthur@gmail.comHost: Eli AdamsSponsored by: Fire Us Marketing - SEO Solutions for Digital ExcellenceDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this insightful episode of our podcast, we dive into the remarkable journey of Dilyara Breyer, a seasoned e-commerce and digital marketing leader with a rich background that spans over two decades. With an initial focus on transforming Zenni from a $40 million company into a $400 million powerhouse, Dilyara now leads the e-commerce and digital marketing efforts at the largest U.S. manufacturer of outdoor lifestyle products.Here are the key highlights you’ll discover in this episode: • Professional Journey: Starting from her early years in the Soviet Union to her significant career milestones in the U.S., Dilyara shares how her diverse cultural and professional experiences shaped her leadership style and digital marketing strategies.• Balancing Act: A dedicated partner and mother of two children on the autism spectrum, Dilyara discusses the challenges and triumphs of balancing a high-profile career with family responsibilities, offering insights that resonate with working parents everywhere.• Leadership Insights: Dive into Dilyara’s approach to leadership and innovation, particularly in establishing new departments and strategies within growing companies.• Future of E-commerce: Dilyara shares her thoughts on the current trends and future of e-commerce, emphasizing the importance of customer journey optimization and the potential impacts of AI on the industry.Whether you’re an aspiring leader, a digital marketing professional, or someone passionate about e-commerce, this episode offers valuable perspectives on navigating career challenges and embracing technological advancements. Join us to gain actionable insights from Dilyara Breyer’s extensive experience and innovative approaches to digital marketing and leadership.Connect with Dilyara:LinkedIn: https://www.linkedin.com/in/dilyara/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this episode, we're thrilled to have Kason Olson join us. Kason is a digital marketing leader from Salt Lake City, Utah, who has triumphed over challenges such as ADD, ADHD, and dyslexia to become a beacon of inspiration in the marketing world. He currently leads digital marketing at Qubescan and is the founder of Arctic Marketing Solutions.Highlights from the Episode:Introduction to Kason Olson: Dive into Kason's background and how he overcame significant challenges to excel in digital marketing.Milestone Model: Discover the three stages of Kason's innovative Milestone Model, designed to help businesses grow sustainably. Stage One: Building a strong foundation with brand design, messaging, and website optimization.Stage Two: Establishing trust with Google and visitors through SEO, reputation management, and compliance with WCAG and ADA standards.Stage Three: Scaling businesses with paid ads, email marketing, and strategic growth initiatives.Importance of Compliance: Learn about the significance of making websites WCAG and ADA compliant to avoid legal issues and enhance accessibility.Tactical Advice: Practical tips for business owners who can't afford an agency. Kason shares insights on leveraging free resources, educating oneself, and utilizing online tools for effective digital marketing.Why You Should Listen:Gain actionable insights from Kason’s vast experience in digital marketing.Understand how to navigate the complexities of building and scaling a business online.Learn the importance of a holistic marketing strategy and how different channels work together.Episode Highlights:Kason’s inspiring journey from overcoming learning challenges to leading successful marketing initiatives.The detailed breakdown of the Milestone Model and its application in real-world scenarios.Practical advice for business owners on where to start and how to leverage free resources for digital marketing success.📌 Don't Miss This Episode If:You're a business owner looking to enhance your online presence.You’re interested in learning about innovative marketing strategies.You want to understand how to make your website more accessible and legally compliant.Tune in now and let Kason Olson guide you through the intricacies of digital marketing, helping you pave the way to success in the digital era!Connect with Kason:LinkedInArctic Marketing SolutionsHost: Eli Adams Sponsored by: Fire Us Marketing - SEO Solutions for Digital ExcellenceDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.On this episode of The Digital Revolution Podcast, we’re exploring the world of career development and female leadership with career coach and podcast host Nicole Harrop.Nicole talks about how she went from overcoming personal challenges to becoming a well-known leader who empowers women in the workplace.Episode Highlights:Getting to Know Nicole: Nicole was born and raised in Utah. Growing up with three sisters and two brothers, Nicole’s story is about perseverance and determination, from her childhood dream of working with dolphins to the struggles of high school.Career Path and Insights: Nicole’s professional success proves that high school isn’t the end of your career. From working in restaurants to being a top performer with Marriott Vacations, she shares the highs and lows of her career, including fast promotions and the downsides of layoffs.Empowering Women in Leadership: Nicole’s enthusiasm for empowering women is on full display as she discusses her digital products and coaching techniques for helping women take their careers to the next level without feeling overwhelmed.Digital Products and Future Leaders Program: Nicole discusses her work developing digital content that promotes career development and her leadership development efforts through the Future Leaders program.Key Takeaways:Perseverance Through Setbacks: Nicole’s story serves as a sobering reminder that mistakes made in the past don’t mean you won’t succeed in the future.Empowering Others: Nicole’s coaching and digital products are designed to help people, especially women, reach their career goals.The Importance of Personal Branding: Nicole emphasizes the importance of personal branding and authenticity, particularly on LinkedIn.Whether you’re on a journey of self-discovery or looking to motivate and lead, this episode is full of practical tips and inspiring stories highlighting the importance of perseverance and strategic career planning.Get in touch with Nicole:LinkedIn: https://www.linkedin.com/in/nichole-harrop/Website: https://www.hellogrowvio.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this informative podcast, we’ll chat with Big Red Jelly co-founder Josh Weber about the ins and outs of branding & digital marketing. From the start of Big Red Jelly in 2017, he’s been at the forefront of developing practical, creative, and results-driven digital strategies.Key Takeaways from the Episode:Background and Foundation: Learn about Josh’s origins in New Zealand and how he moved to Utah to share his love of innovation and entrepreneurship with his brothers. Find out how Big Red Jelly’s culture was shaped by these experiences.Brand Building Essentials: Josh’s keywords are “show up, be active, and exceed expectations.” It’s not about talent; it’s about making a difference.Pivoting During Challenges: Learn more about Big Red Jelly’s transformation from a full-service digital marketing agency into a full-service branding & online presence company, paving the way for long-term growth and success.Strategic Branding and Marketing: In this article, Josh discusses the importance of branding in business and how a successful brand strategy goes beyond a company's appearance.Actionable Advice:Harnessing Brand Power: Learn how to use branding to create a unique and memorable brand identity that speaks to your audience.Tactical Brand Positioning: In this article, Josh explains how your business can win in your market by understanding and capitalizing on your strengths.Utilizing AI and Technology: How Big Red Jelly uses AI to streamline processes, increase productivity, and drive innovation in branding and marketing.If you’re an entrepreneur, marketer, or business owner looking to improve your brand's reach and digital presence, this episode is for you. Whether you’re a seasoned pro or just getting started, Josh’s insights will help you build and maintain a strong brand in today’s highly competitive market.Get in contact with Josh:LinkedIn: https://www.linkedin.com/in/josh-webber/Website: https://bigredjelly.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Unleashing Creativity in Marketing with Makenzie JamiasIn this informative podcast, host Eli Adams talks to an experienced design director at Amazon e-commerce agency Evolved Commerce. Makenzie talks about her journey from a turbulent childhood shaped by a lack of creativity in her family to today’s leading design and marketing agency for e-commerce companies.Key Insights from Makenzie Jamias- The Convergence of Design and Marketing:*Makenzie talks about how effective design isn’t just about looking good on the face of it, but also about making strategic design choices that prioritize the customer, making sure the design is not only visually appealing but also effective in marketing.- Customer-Centric Design Philosophy: She stresses the importance of “customer journey design”, meaning that each piece of content should be designed to solve a customer’s pain points and support a purchase decision.Professional Journey:- Makenzie discusses her early love of design during high school, and how a chance meeting with a graphic designer paved the way for her career. She also talks about her academic transition from graphic design to design management after some initial struggles in college, which she credits with broadening her skillset and preparing her for the multi-faceted opportunities of her career.- As she moves into her new role with Evolved Commerce Makenzie shares what it’s like to be a design director at a marketing-centric agency and how she and her team optimize Amazon listings for improved consumer engagement and conversions.Personal Insights and Growth:- Makenzie talks about the struggles of moving around a lot as a kid and how those struggles shaped her resilience and creativity.- Makenzie’s work at her agency isn’t the only thing she’s passionate about. She’s also an instructor for Utah Valley University’s content marketing program, teaching future marketers the ropes.Episode Highlights:- Understanding the Integration of Design in Marketing: How Design Influences Consumer Behaviors and Decision-Making- Career Challenges and Overcoming Adversity: Makenzie talks about her challenges and triumphs along the way, sharing experiences that many professionals can relate to.Whether you’re a designer just starting out, or a marketer who’s looking to learn more about design, or you’re just curious about the ever-changing e-commerce landscape, this episode will provide you with valuable insights and inspiring stories as you explore how combining creativity with marketing can be a game-changer in the e-commerce world and beyond. Join Makenzie and Eli to hear all about it!Get in touch with Makenzie:LinkedIn: https://www.linkedin.com/in/makenziejamias/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.The Mastermind Behind The Stanley Cup Going Viral With Dell HudmanDell Hudman discusses advanced digital marketing strategies on the Digital Revolution Podcast with host Eli Adams. Dell Hudman is a digital marketing expert with over 20 years of experience in improving e-commerce & digital strategies across multiple industries. She talks about her journey from pioneering internet marketing to creating viral campaigns that connect with millions of people.Key Insights and StrategiesViral Campaigns and Social Commerce: Dell talks about her role in Stanley Tumblr’s viral marketing campaign, which generated more than 2.3B views. She also explains why it’s important to select the right digital channels and influencers for viral campaigns and social commerce.Digital Marketing Evolution: Having worked at Eddie Bauer and Zumiez’s, Dell has a deep understanding of how digital marketing has changed and what strategies still work to engage today’s customers. She’s also a professor at U.W.Tactical Advice for Digital MarketersIntegrated Marketing: Discover how to sync your marketing campaigns across channels to create a unified and successful marketing campaign.E-commerce Optimization: Whether you’re looking to improve targeted advertising, improve shopping ads, or integrate social commerce into your e-commerce platform, Dell has the actionable tips you need to make your shopping experience better.SEO and Local Marketing: Learn how to use SEO and local marketing to win and keep customers in today’s ever-changing digital world.Episode HighlightsWhen it comes to digital marketing, Dell talks about the pros and cons, the importance of a well-thought-out marketing plan, and the need for consistency across marketing channels.She provides tips on how to take advantage of new technologies and platforms, such as artificial intelligence (AI) and search engine algorithms (SEO), to stay ahead of the competition in the digital world.We’ll also talk about how to manage customer relationships and back-office operations during high-profile campaigns.This episode is an essential podcast for anyone who wants to learn more about the latest digital marketing trends and listen to one of the most experienced digital marketers in the industry. Whether you’re an owner of a small business or a marketing exec, Dell’s insights will help you navigate the digital marketing landscape with confidence.Get in contact with Dell Hudman:LinkedIn: https://www.linkedin.com/in/dellhudman/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this engaging episode of the Digital Revolution Podcast, host Eli Adams welcomes Shea Drake, a seasoned marketing director with a rich background in SEO, digital PR, content strategy, and AI integration. Shea shares her journey from a passion for photography to becoming a leader in digital marketing, revealing how her early interests shaped her professional path.Shea discusses the significant impact of AI on marketing efficiencies, explaining how advanced prompting and AI tools have revolutionized her approach, saving immense time and enhancing creativity. Her experience spans various sectors, including e-commerce and professional services, providing her with a unique perspective on the digital landscape.Throughout the conversation, Shea offers in-depth insights into:- The evolution of e-commerce and the crucial role of SEO and digital PR in driving sales.- Strategic applications of AI in marketing, emphasizing how AI has transformed operational efficiencies.- Best practices for integrating traditional marketing skills with modern digital tools to achieve superior outcomes.The episode is rich with tactical advice for businesses looking to enhance their digital presence. Shea discusses several strategies, including:- The importance of content as the cornerstone of digital marketing.- How businesses can utilize AI to optimize processes and marketing strategies.- The role of storytelling and emotional engagement in connecting with audiences.Listeners will leave with a comprehensive understanding of the current trends in digital marketing, the potential of AI in shaping future strategies, and actionable tips for leveraging technology to drive business growth. This episode is a must-listen for anyone interested in the intersection of technology and marketing, offering valuable lessons from a veteran in the field.Get in contact with Shea:Linkedin: https://www.linkedin.com/in/rasheadrake/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this captivating episode of the Digital Revolution Podcast, host Eli Adams engages in an insightful conversation with Christina Montoya, a copywriter and content marketing specialist with a heart for empowering women entrepreneurs in the health and wellness industry. Christina shares her journey from aspiring writer and singer to becoming a pivotal figure in digital marketing, emphasizing her passion for crafting authentic, conversion-driven copy.Throughout the episode, Christina dives into her approach to understanding audiences, the significance of email marketing, and the power of storytelling in copywriting. Her story is a testament to the transformative potential of following one's passion and the impact of mentorship in navigating the digital marketing landscape.Key highlights include:- Christina’s personal and professional background, highlighting her evolution in the digital marketing realm.- The strategic importance of audience understanding and engagement in crafting effective copy.- Insights into the world of email marketing and its role in building client relationships.- Christina’s transition to launch copywriting and her continuous quest for growth and learning in the marketing industry.For business owners, marketers, and aspiring entrepreneurs, this episode offers valuable lessons in pursuing passions, understanding market needs, and the importance of continuous learning in the ever-evolving digital landscape.Get in contact with Christina:Linkedin: https://www.linkedin.com/in/christina-m-montoya/Website: https://www.christinamarieagency.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this enlightening episode of the Digital Revolution Podcast, host Eli Adams sits down with Stacie Proctor, the visionary founder and CEO of Gathered, a marketing agency that excels in co-branded sweepstakes and fosters growth for socially conscious brands. Stacie shares her inspiring journey from overcoming personal and professional challenges to becoming a celebrated marketing strategist and community leader.The conversation dives deep into the nuances of co-branded sweepstakes, exploring how this innovative marketing strategy can drive significant growth by bringing together brands with shared audiences. Stacie’s insights into cross-pollination and collaborative growth shed light on the transformative power of partnership in the business world.Episode highlights include:- Stacie’s background and the evolution of her career from aspiring Broadway star to marketing maven.- The inception and mission of Gathered, detailing how it supports brand growth and fosters community.- An in-depth look at co-branded sweepstakes, illustrating how they function as a marketing accelerator.- Stacie’s personal philosophy on work-life balance, community involvement, and creating a human-centered business.Key takeaways:- The strategic advantage of co-branded sweepstakes in audience growth and brand exposure.- Insights into building a successful business that aligns with personal values and community welfare.- Practical advice for entrepreneurs looking to innovate and scale in the digital marketing landscape.This episode is a must-listen for business owners, marketers, and anyone interested in the intersection of entrepreneurship, marketing innovation, and social responsibility. Join us to discover how Stacie Proctor is not only changing the game in digital marketing but also making a meaningful impact on communities and industries alike.Get in touch with Stacie:LinkedIn: https://www.linkedin.com/in/stacie-proctor/Website: https://www.gathrd.co/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Join us on the Digital Revolution Podcast as we dive into the world of social media and digital marketing with our guest, Deanna Dawson. With a rich background in developing and executing successful social media strategies, Deanna shares her insights on enhancing brand presence, boosting engagement, and crafting a positive online reputation.Highlights from the show:- Journey through the digital age: Deanna recounts her fascinating journey from an English Literature major to becoming a social media marketing expert. Learn how her love for storytelling and new experiences shaped her career, leading her from early days at CNET to significant roles at companies like Hewlett-Packard.- Evolution of digital marketing: Delve into the history of digital marketing, from the pre-search era of curated directories to the rise of influencer marketing. Deanna provides a firsthand account of the digital landscape's evolution and the pivotal moments that have defined the industry.- In-depth social media strategies: Gain valuable insights into Deanna's strategic approach to social media, emphasizing the importance of relationship marketing and customer engagement. Discover the nuances of different platforms and how to leverage them for brand success.- Future of digital engagement: Explore Deanna's predictions for the future of social media and digital marketing. From the potential of virtual reality to the importance of authentic customer experiences, learn what businesses need to focus on to stay relevant and successful.- Career insights and advice: Deanna shares advice for those starting in the digital marketing field, emphasizing authenticity, continuous learning, and the significance of adapting to the ever-changing digital environment.Whether you're a digital marketing veteran or just starting, this episode with Deanna Dawson offers a wealth of knowledge and practical tips to enhance your social media strategies and navigate the digital revolution with confidence.Get in touch with Deanna.LinkedIn: https://www.linkedin.com/in/deannadawsonMedium Article: https://medium.com/@deannaleedawson/how-to-fill-the-ever-growing-social-media-content-funnel-a93e707d6b79Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Join us on this enlightening episode with April Young Monkarsh, a trailblazing CMO and Co-founder of a digital marketing agency based in Salt Lake City. With her roots deeply planted in storytelling and journalism, April has evolved into a marketing virtuoso, particularly on LinkedIn, where she empowers startups and seasoned business owners to refine their branding, enhance audience connections, and assert their thought leadership.Key Highlights:- Journey from Journalism to Digital Marketing Maven: Trace April's path from a dedicated photojournalist in East Tennessee to a digital marketing leader, navigating through the economic turbulence of 2009 and pioneering digital transformations in local newspapers.- Empowering Women in Business: Discover April's passion for advancing women's roles in the business and leadership sectors, leveraging her expertise to foster inclusive and supportive environments.- Insights on Motherhood and Career: April shares heartfelt advice for working mothers, emphasizing the importance of self-acknowledgment and the journey of growing alongside their children.- Strategies for Digital Presence: Gain actionable tips on how businesses, especially women-led initiatives, can enhance their digital footprint, with a particular focus on authentic branding and community building on LinkedIn.- Mastering Email Marketing: Unpack April's strategies for creating an impactful email marketing campaign that resonates with and retains your audience, ensuring your business's voice is heard amidst the digital noise.- Navigating Business Ownership: April narrates her transition from corporate life to entrepreneurship, highlighting the courage and determination required to embark on this journey, and the significance of building a supportive network.Tune in to hear April Young Monkarsh's inspiring narrative, filled with practical advice for aspiring entrepreneurs, particularly women, looking to make a mark in the digital marketing realm and beyond. Her story is a testament to the power of resilience, the importance of nurturing connections, and the endless potential that lies in believing in oneself and one's mission.Get in touch with AprilLinkedIn: https://www.linkedin.com/in/aprilkyoung/Website 1: https://www.marcoregroup.com/Website 2: https://gingerganics.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Discovering the Art of Communication and Strategy in Digital Media with Kristine WidtfeldtJoin us for a captivating episode of our podcast, where we delve into the world of communication, marketing, and the strategic finesse needed in the digital age with our guest, Kristine Widtfeldt. With over two decades of experience as a fractional CMO, Kristine brings a wealth of knowledge and a unique perspective on brand building, content strategy, and marketing innovation.Key Highlights:- The Foundation of Communication: Kristine emphasizes the universal importance of reading, writing, and speaking well. She shares her journey from studying English to navigating the realms of marketing, proving that communication skills are the bedrock of various career paths.- Strategic Patience in Digital Media: She advocates for a thoughtful approach to digital marketing, warning against the haste to publish content. Kristine discusses the "illusion of precision" that data can present and the need to balance analytics with genuine customer engagement.- Navigating Career Paths: Hear about Kristine's transition from agency life to corporate roles, and her insights on finding one's flow, go, and no states in professional settings. Her journey underscores the value of pursuing work that aligns with one's passions.- Marketing Missteps and Mastery: Kristine talks about common pitfalls in branding and messaging, including the risk of casting too wide a net. She stresses the significance of honing in on a specific audience and crafting a message that resonates distinctly with them.- Future-Focused Marketing Insights: Delve into the evolving landscape of digital marketing, where technology simplifies processes, and the human touch becomes more critical than ever. Kristine shares her thoughts on the role of AI in marketing and the importance of imbuing technology-driven strategies with personal flair.About Kristine Widtfeldt:Kristine's career spans various high-level roles, from CEO and CMO to VP and President, in diverse sectors like consumer goods, services, and education. Her eclectic background includes stints as a film critic, magazine editor, and executive coach. Kristine's approach is customer-centric, with a knack for understanding target markets and driving engagement.LinkedIn: https://www.linkedin.com/in/kristinewidtfeldt/Website: https://www.brioandzing.com/Tune in to this episode for an enriching dialogue with Kristine Widtfeldt, and gain insights into the nuanced world of digital marketing and communication. Discover how to navigate the digital landscape with strategic acumen, authentic messaging, and a passion for innovation.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Discover the Digital Advertising Revolution: An Exclusive with Jessica ChaseIn this captivating episode of our podcast, we're thrilled to introduce you to Jessica Chase, a trailblazer in the realm of programmatic advertising and the visionary behind the acclaimed programmatic agency, Get Above The Fold.com. With a rich background spanning 20 years across various facets of marketing and advertising, Jessica brings unparalleled insights into the evolution and future of digital marketing landscapes.Key Highlights:- In-Depth Exploration of Programmatic Advertising: Jessica demystifies the concept of programmatic advertising, shedding light on its impact on targeted advertising beyond conventional methods, covering aspects from TV and radio to display and video advertising.- Strategic Insights for Business Owners: Delve into a discussion on how businesses can adopt a holistic approach to their advertising efforts, leveraging both paid search and programmatic strategies to effectively reach and engage their target personas.- Personal Journey and Resilience: Be inspired by Jessica's personal journey, from early aspirations in healthcare to overcoming life-altering challenges, leading her to pivot towards journalism and eventually finding her calling in marketing.- Empowering Women in Tech: Recorded during Women's Appreciation Month, this episode also celebrates Jessica's dedication to mentoring and supporting women in the tech industry, highlighting her passion for creating a more inclusive and supportive digital marketing community.- The Future of Advertising in an AI-driven World: With the landscape of digital advertising rapidly evolving, Jessica offers her predictions on the future of programmatic advertising, the role of AI, and the implications of cookie depreciation for marketers and businesses alike.Join us as we navigate the complexities of digital advertising with Jessica Chase, uncovering actionable strategies for businesses looking to enhance their online presence and understand the nuances of programmatic advertising. Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the future of digital advertising, this episode is packed with valuable insights and inspiration for elevating your digital strategy.Don't miss out on this deep dive into the future of advertising with one of the industry's leading experts. Tune in now and be part of the conversation that's shaping the future of digital marketing.Get in Touch with Jessica:LinkedIn: https://www.linkedin.com/in/programmaticmarketing/Business Website: https://getabovethefold.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Brittney Trahan's podcast episode on "The Digital Revolution Podcast," hosted by Eli Adams, dives deep into the transformative power of email and SMS marketing. Brittney, co-founder of Strategy Maven Agency, shares her extensive 11-year journey in the marketing world, emphasizing how strategic email and SMS campaigns can significantly bolster community engagement, drive revenue, and enhance customer loyalty.The episode is structured around key insights and actionable strategies:- The Foundation of Email and SMS Marketing: Brittney outlines essential flows like welcome, post-purchase, and abandoned cart flows that businesses should implement to optimize their digital marketing efforts.- Tactical Advice for Businesses: The discussion includes practical tips for small business owners on integrating email and SMS into their marketing strategies, choosing the right service providers, and ensuring their marketing efforts yield tangible results.- The Future of Email and SMS Marketing: Brittney touches upon the evolving landscape of digital marketing, predicting the role of AI in automating and enhancing email strategies without losing the personal touch crucial for customer engagement.Listeners will find value in Brittney's emphasis on the importance of understanding your audience, the necessity of a cohesive marketing strategy across all digital channels, and the potential of AI and automation in refining marketing tactics. This episode is a must-listen for anyone looking to elevate their digital marketing game and achieve sustainable growth through effective email and SMS marketing strategies.Brittney's LinkedIn: https://www.linkedin.com/in/brittneytrahan/Brittney's Business Website: https://www.strategymavenagency.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.Join us in this episode of the Digital Revolution Podcast, hosted by Eli Adams, where we explore the dynamic world of e-commerce and subscription models with industry expert, Matt Holman. Founder of Commerce Catalyst and Subscription Prescription. Matt shares invaluable insights gained from a journey that spans graphic design to marketing mastery, focusing on subscription-based businesses.Key Highlights:- Journey to Empowerment: Discover Matt's transition from being incarcerated to becoming a beacon for subscription companies, aiming to boost their recurring revenue through community-building and personalized guidance.- Strategies for Subscription Success: Learn about the critical metrics for evaluating a potential subscription model and the essence of customer feedback in refining your approach.- Innovative Marketing Techniques: Matt delves into the significance of understanding customer value, crafting compelling offers, and maintaining relevancy in a rapidly evolving digital landscape.- Personal Growth and Resilience: A touching recount of overcoming adversity, with Matt sharing how his past experiences have shaped his professional outlook and personal growth.What You'll Learn:- Tips for Launching Successful Subscriptions: Practical advice for e-commerce companies contemplating subscription models.- Customer-Centric Strategies: How to hone in on what your customers truly value to enhance retention and satisfaction.- Balancing Creativity and Data: Matt emphasizes the blend of creative marketing with data-driven decisions in sculpting the future of e-commerce.For E-Commerce Enthusiasts and Entrepreneurs:Whether you're a startup or a mature e-commerce operator, this episode is packed with strategies, personal anecdotes, and expert advice on navigating the complexities of online business and subscription models.Tune in for a deep dive into the mechanics of e-commerce success and the power of resilience and innovation in shaping a thriving business.Subscribe and Leave a Review: Enjoyed this episode? Make sure to subscribe and leave a review, sharing your key takeaways and what you'd like to hear in future episodes!LinkedIn: https://www.linkedin.com/in/holman-matthew/Website: https://www.thesubscriptiondoc.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this episode of the podcast we dive into the global world of Joshua Halpern. A visionary leader who's shaping the future of global e-commerce with Shopline.com and his Getting to Global Initiative. We explore:- The Global E-Commerce Revolution: Joshua's role in driving Shopline's expansion across North America and his pivotal work with the Getting to Global Initiative, revealing insights into digital trade strategies and international business.- A Journey of Influence: From his early adventures abroad to his influential roles with the U.S. Department of Commerce in China, Joshua shares his unique experiences and the impact of cultural exchange on his professional path.- The Power of Language and Understanding: Joshua discusses the importance of language in connecting cultures, highlighting his personal journey with Spanish and Chinese, and how it fueled his professional endeavors.- Innovations in Global Trade: Dive into Joshua's insights on the current state and future of global e-commerce, including the role of AI, social commerce, and the importance of cross-border understanding.Throughout the show we talk about key topics like:- The significance of cultural immersion in shaping global business strategies.- Insights into leading a major e-commerce platform’s expansion.- The crucial role of language and cultural understanding in international commerce.- Future trends in global e-commerce and digital trade.Join us for a thought-provoking episode that combines heart, humor, and a deep dive into the complexities of global commerce and cultural understanding, as Joshua Halpern shares his journey and vision for a more connected world.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this episode of our podcast, we're thrilled to feature Brandon Anderson, a digital marketing and analytics program manager with a rich, ten-year background in the digital marketing field. Currently shaping the future at Mountainland Technical College, Brandon brings a unique perspective on the intersection of digital marketing and education, emphasizing the critical role of data-driven strategies and real-world testing in business growth.Brandon’s journey from engineering to a digital marketing expert is not just inspiring but also deeply informative. He shares how his early interest in engineering morphed into a passion for digital marketing, led by curiosity and a knack for computers and digital tools. The conversation dives into the essence of digital marketing education, highlighting the rapid pace at which the industry evolves and the necessity for marketers to continuously adapt and learn. Brandon underscores the importance of understanding one’s audience, leveraging social media effectively, and establishing a solid process for content creation. These insights are invaluable for business owners looking to boost their online presence and for individuals aspiring to carve out a career in digital marketing.Moreover, Brandon's experience in developing a comprehensive digital marketing program from scratch at Mountainland Technical College illustrates the growing demand for specialized, hands-on training in the field. He advocates for vocational training as a powerful alternative to traditional four-year degrees, especially in fast-moving sectors like digital marketing, where practical skills often outweigh theoretical knowledge.Listeners will come away from this episode not only inspired by Brandon’s personal and professional journey but also equipped with practical tips and strategies to navigate the digital marketing landscape. Whether you're a small business owner, a marketing professional, or someone curious about the digital world, this episode offers valuable lessons and insights into making a meaningful impact online.Brandon's LinkedIn: https://www.linkedin.com/in/brandon23anderson/Link To Brandon's AI Blog Post GeneratorDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In this episode of the Digital Revolution Podcast, we're joined by Anthony Tran, co-founder of Marketing Access Pass and owner of Access WP. From aspirations of being a fighter pilot to becoming a recognized figure in the digital marketing world, Anthony's journey is a testament to resilience and adaptability. Discover how he transitioned from military service to spearheading successful online businesses, and learn from his insights on leveraging WordPress, enhancing local SEO, and the significance of customer reviews. Anthony's story is not just about the evolution of his career but also about the importance of focusing on what truly matters, navigating the challenges of entrepreneurship, and the future of digital marketing in an AI-driven world. Tune in for an engaging conversation filled with actionable tips for business owners looking to elevate their online presence in this digital world. Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Send us a Text Message.In episode #003 of the "Digital Revolution Podcast," host Eli Adams engages in a captivating conversation with Caleb Whittle, the dynamic Chief Marketing Officer at Private Auto. Known for his remarkable marketing insights and nicknamed the "Tom Cruise of Utah," Caleb's journey is not just about professional success but also personal growth and embracing change.Caleb takes us through his transition from aspiring to be a fighter pilot to diving into the marketing world. His story is a testament to the power of adaptability, curiosity, and the willingness to pivot when necessary. From his early days experimenting with various interests to his decision to switch from aerospace engineering to marketing, Caleb's path is a source of inspiration for young professionals and entrepreneurs.The episode also dives into the crucial role of networking in career advancement, as Caleb highlights how building relationships without an agenda can open doors to unexpected opportunities. He shares practical advice for business owners on effective content strategies, leveraging social media, and the importance of authenticity in digital platforms.Caleb's insights into the future of digital marketing, including the growth of social media shopping experiences, provide valuable foresight for businesses aiming to stay ahead of the curve. His experiment with TikTok and the lessons learned from it offers a unique perspective on content creation and audience engagement.Listeners, especially business owners and budding marketers, will find a wealth of knowledge and actionable tips in this episode. Caleb's journey, filled with trials, successes, and continuous learning, is a powerful reminder of the endless possibilities in the ever-evolving digital landscape.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)