The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode. read less
Health & FitnessHealth & Fitness

Episodes

528. What's The Best Way to Attract Online Health & Fitness Clients in 2024? (Paid Ads vs. Organic)
Apr 15 2024
528. What's The Best Way to Attract Online Health & Fitness Clients in 2024? (Paid Ads vs. Organic)
The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results.   Time Stamps:   (0:10) Leads In 2024 (1:00) A F*ck Boy Named Joe (2:01) Celina The Jacked Robot Ninja (3:00) Joe’s Relationship Ad (3:52) Awareness (5:54) The Ultimate Money Glitch (6:18) When I Met Erin (8:08) Our Third Launch (9:05) What You Do and Don’t Need ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
527. Female UFC Star, TED Speaker & 6+ Figure Online Coach, Ramona Pascual: Making the Transition From Athlete to Entrepreneur
Apr 11 2024
527. Female UFC Star, TED Speaker & 6+ Figure Online Coach, Ramona Pascual: Making the Transition From Athlete to Entrepreneur
Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertainty around the next chapter of her life and building the business of her dreams. Listen in as we talk about that journey, how she's balancing being a fighter and online coach right now, making the IFCA investment, and more!   Time Stamps:   (2:48) Romona’s MMA Training Days and Moving To the US (6:52) Joining IFCA (9:32) Ramona Business Journey Since Joining IFCA (15:48) Being an MMA Fighter and Online Fitness Coach (20:58) Making the IFCA Investment (22:44) Connecting with Ramona ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
526. How to Deal With Anxiety In Your Business Part 2: Redefining HARD
Apr 8 2024
526. How to Deal With Anxiety In Your Business Part 2: Redefining HARD
In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2.  In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single day regardless of this feeling is what will lead to your success. Much like the weather, events are neither positive or negative and at the end of the episode, I give you two powerful exercises you won't want to miss.   Time Stamps:   (0:37) Recent Episode on Anxiety in Business (1:29) Redefining Hard (3:21) What I’d Tell My Former Self (6:01) Never Trying In The First Place and Fear (7:09) Raising Your Prices Examples (9:17) Sunny vs Rainy Day and Business Is Just Business (10:47) The 2 Year Old Perspective (12:39) 10x The Pain Exercise (15:21) What If It Was Amazing? (16:21) Problems Are Amazing ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
524. How to Deal With Anxiety About Your Business (the mindset chat every entrepreneur needs)
Apr 1 2024
524. How to Deal With Anxiety About Your Business (the mindset chat every entrepreneur needs)
After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it comes to your business and 5 key takeaways I want you to have going forward and to come back to when shit feels hard.   Time Stamps:   (0:47) The Emotional Side of Entrepreneurship (1:10) Anxiety As a Trait of High Performers (3:35) #1: Realize This is Normal (6:00) #2: Filing System For Your Thoughts (7:44) Worst Case Scenario (8:35) #3: Approach Yourself With The Same Emotional Tools As a Client (10:30) #4: A Consistent Gratitude Practice (11:37) #5: It’s Not That Serious (12:37) Business Is A Game (12:50) Recap ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
521. 2 Ways to Make $1,000,000 Per Year In The Fitness Industry
Mar 21 2024
521. 2 Ways to Make $1,000,000 Per Year In The Fitness Industry
If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness industry including owning a gym, a supplement company, and being an influencer and why this are a poor choice. Instead, at the end, I'll share the two models we believe do work and we have 1000's of examples to back this theory up.   Time Stamps:   (0:20) The Two Paths (0:45) Why You Should Listen To Me (2:09) Starting A Gym (3:30) What You Need To Start (5:33) Becoming An Influencer (6:43) Elite Skillsets in Content and Marketing (8:02) Starting a Supplement Company (11:20) Practitioner Model (12:48) Skills (14:12) The Entrepreneur Route (16:14) Why High Ticket Coaching Is The Way To Go ---------- Apply For Our IFCA 2.0 Scholarship: https://www.impactcoachacademy.com/ifca-2.0-scholarship ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
519. Why Mom's Are BETTER At Running Businesses and Being Leaders with Shelly Zemskov and Leslie Lindsay
Mar 14 2024
519. Why Mom's Are BETTER At Running Businesses and Being Leaders with Shelly Zemskov and Leslie Lindsay
In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our operations manager Shelly Zemskov and one of our success coaches Leslie Lindsay who has been on the podcast a few times to talk about balancing business and motherhood, societal pressure on mom's, giving your kids an example of chasing your dreams, and more!   Time Stamps:   (1:26) Dichotomy Between Boss Bitch and Mom (3:24) The Mom Advantage (6:06) Childcare Aspect (12:36) Focusing Solely on Being a Mom? (18:36) Societal Pressure on Mom’s (21:26) Jordan’s Mom (25:04) Showing Your Kids You Chasing Your Dreams (29:04) Rewarding Experiences Working with Mom’s (33:06) Leslie’s Passion and Why (37:36) Parting Advice (42:56) Where to Find Leslie and Shelly ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
518. Use This ‘Conversational Conversion’ DM Script To Earn More Than a Surgeon In Your Health / Fitness Business [+ Systems to Track Your Conversations]
Mar 11 2024
518. Use This ‘Conversational Conversion’ DM Script To Earn More Than a Surgeon In Your Health / Fitness Business [+ Systems to Track Your Conversations]
I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mindset to analytics, these tactics will allow you to make more than a brain surgeon per hour (crazy I know) and it's important to remember we have this opportunity to connect this way right now as business owners.   Time Stamps:   (0:30) Least Salesy DM Outreach System (1:52) Used To Be Repulsed By DM Outreach (3:28) 64 No’s For 1 Yes (8:48) Breaking Down the Tactics (9:30) Acquisition System (11:17) 50 New Leads A Day (12:38) Follow Up Process (14:48) Deploying and Booking Calls (17:16) Surgeon vs Your Hourly Doing This (17:46) Potential Script To Use (21:44) Rejection Is Apart of Business (22:18) Let Me Know If This Helped ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
517. 20 Proven Content Angles Guaranteed to Flood Your DMs with Leads
Mar 7 2024
517. 20 Proven Content Angles Guaranteed to Flood Your DMs with Leads
If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our whole career. Listen in as I explain how problem syntax messaging works, give you an example of one of our Success Coaches and how she's been crushing it lately, and give you 20 hooks you can start using today!   Time Stamps:   (0:26) 20 Content Angles That Will Grow Your Business (0:51) When I First Got Started (1:36) Problem Syntax Messaging (2:36) Our Success Coach Lacey and Her Content (4:08) Zoomed Out Perspective On Your Content (6:00) Working Mom Ideal Client Example (7:06) The 20 Hooks ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More
Mar 4 2024
516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More
We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!  Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between. He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!   Time Stamps:   (2:18) Gym Launch Success (2:45) Cale’s Story (5:21) Ignorant Tax (9:31) Obesity Rates Increasing (11:20) How Marketing And Sales Improves Your Product (14:40) Never Assume In Relationships (16:15) Building A Personal Brand (19:35) Cale’s Organic Content Playbook (23:35) Questioning Your Beliefs (26:05) Top 3 Lessons From Alex and Leila (29:30) The Reality of Constant Difficulty (33:15) 5 Core Areas of Business (37:06) Knowing When It’s Time For Paid Traffic ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
513. We Went on Reality TV To Help Our Business // Here’s What Happened Instead
Feb 22 2024
513. We Went on Reality TV To Help Our Business // Here’s What Happened Instead
In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series...   Why the hell not right?   After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples"   Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you haven't checked it out) reminded me of our moment and wanted to share our experience on this episode. Didn't go how we expected but got a great story from it.   Time Stamps:   (0:52) Dylan and Lauren’s Reality Show on Peacock (3:22) Exposure and The Money (3:47) What Actually Happened (4:59) Learning Erin Can’t Swim (5:25) Upcoming Lead Generation Challenge (7:04) We Love to Compete (9:08) Funny Side Story ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed