Dean Ginsberg is the Co-founder of Winback Pro, a brand that works with DTC brands to reactivate dormant email subscribers. Winback uses an AI-driven scoring, filtering, and deliverability stack to reactivate clients' inactive emails and unlock thousands of dollars in incremental revenue from leads they've previously paid for.  Dean has over a decade of experience leading retention strategies for hyper-growth and enterprise companies, including Hello Fresh, Burger King, Teepublic, and Revel. He is also a Coinbase and Brave Health advisor and a WE ARE THE BOARD member. Before Winback, he was the Founder and CEO of Stacked Collective, a company that helped fast-growing companies build their first-party data strategies and transform their cross-channel marketing programs. In this episode… Email marketing is a highly effective and versatile digital marketing strategy that enables businesses to connect directly with their customers, cultivate trust, and establish long-term relationships. However, executing successful email marketing campaigns requires expertise that many brands may not possess. Whether you are a small business owner or a marketing professional, Dean Ginsberg, an experienced email marketer, affirms that email marketing can aid you in reaching your target audience and achieving your marketing objectives. While several businesses may have a clean, segmented email list with subscribers who have opted in to receive their messages, only a few of these subscribers may convert into paying customers. To address this issue, Ginsberg shares his journey of building an email marketing firm specializing in reactivating dormant emails through advanced filtering and deploying a proven playbook to avoid spam traps. This approach enables businesses to generate incremental revenue from their previously unengaged audiences. In this episode of the Quiet Light Podcast, Pat Yates sits down with Dean Ginsberg, Co-founder of Winback Pro, to discuss how businesses can reactivate their dormant emails. Dean shares his professional background, the genesis of Winback Pro, building a successful email marketing program for dormant audiences, and email marketing strategies for ecommerce businesses.

Dan Cass, also known as Inventor Danny, serves as the Inventor and Executive Consultant of Liddle Speaker. This innovative Bluetooth speaker attaches to various surfaces, including the MagSafe iPhone charging spot and metal, wood, plastic, and glass surfaces. Liddle Speaker offers seamless connectivity to any Bluetooth-enabled device, including iPhones, Android devices, tablets, computers, and more.  Dan is a seasoned product development and launches expert with extensive experience in every aspect of the process — from ideation to manufacturing to business development and sales. Possessing a reverse-engineer mindset, he has successfully designed and developed several consumer products for the entertainment and consumer electronics industry, securing multiple utility patents. In this episode… Are you tired of the daily grind of a nine-to-five job? Do you aspire to be your own boss, manage your own schedule, and pursue your passions? You are not alone! Many people have abandoned traditional employment and ventured into entrepreneurship. Dan Cass, an inventor, experienced a similar transition. He acknowledges that shifting from an employee to an entrepreneur can be daunting but also incredibly exhilarating. As an entrepreneur, you can establish something that is genuinely your own. Dan shares his entrepreneurial journey of building a company that designs Bluetooth speakers that attach to various surfaces. In this episode of the Quiet Light Podcast, Pat Yates sits down with Dan Cass, Inventor and Executive Consultant of Liddle Speaker, to discuss his journey as an entrepreneur. Dan shares his professional background in engineering, entrepreneurial lessons learned from it, how he got into entrepreneurship by inventing and patenting products, and the genesis of Liddle Speaker.

Amy Wees is the CEO of Amazing At Home, an ecommerce consulting company that has helped over 1,000 brands launch private label products on numerous commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise emerging entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares ecommerce tips and tricks on her podcast The Seller Roundtable. In this episode… Sourcing the right products for your ecommerce business can be a challenging task. As an entrepreneur, you may be uncertain about the best places to source high-quality products. While it's true that foreign markets like China, Mexico, and Jordan offer unparalleled sourcing opportunities, navigating these markets can be daunting.  Entering foreign markets can be a complex process that requires a deep understanding of the region's language, culture, and business practices. If you're looking to source products from these markets, ecommerce expert Amy Wees recommends seeking the help of industry experts. These professionals have the experience and connections to connect you with manufacturers and suppliers from China, Mexico, and Jordan. She shares how she's running sourcing trips and trade shows for entrepreneurs to learn how to source their products profitably, meet with manufacturers and service providers, and network with other industry professionals. In this episode of the Quiet Light Podcast, Pat Yates sits down with Amy Wees, CEO of Amazing At Home, to discuss techniques for sourcing products from China, Mexico, and Jordan. Amy shares her entrepreneurial journey starting Amazing at Home, their sourcing trips and shows to help brands source products from Mexico, Jordan, and China, and the benefits of attending the sourcing shows and trips as an entrepreneur.

In this episode… Entrepreneurship is a multifaceted field that encompasses starting a venture from scratch or acquiring an established business and scaling it up. However, purchasing an already-running business is a complex task that requires thorough research, planning, and strategy. To streamline the business buying process, Elaine Eason, a seasoned business advisor, recommends seeking the assistance of brokers and advisors who possess in-depth knowledge about mergers and acquisitions. These experts have access to a vast pool of sellers, know the best financing options, and can guide you through the process. Communicating your needs and aspirations earlier to them can help you identify the right business that aligns with your vision and goals as an entrepreneur. With their expertise and support, you can make an informed decision and secure the best possible deal for your business acquisition. In this episode of the Quiet Light Podcast, Pat Yates sits down with Elaine Eason, Business Advisor at Quiet Light, to discuss the best practices for buying a business. Elaine shares her experience of selling an ecommerce business through Quiet Light, recommendations for buying a business, financing options for someone wanting to buy a business, the importance of communicating your needs as a business buyer to a broker or advisor, and the value of understanding the business you want to acquire.

Richart Ruddie is the Founder of Captain Compliance, a data security company helping businesses operate in compliance with regulations related to data privacy and security. He is a Strategic Advisor at BRANDefenders, a digital marketing company that offers numerous branding services. Richart has founded multiple online marketing, SEO, and reputation management businesses, including Alpha Paw, Class Updates, and The Reputation Management Company. He has also been featured in Entrepreneur Magazine, Forbes, The Wall Street Journal, and more. In this episode… Ensuring compliance with the General Data Protection Regulation is essential for the success of any business, as violations of privacy laws can lead to hefty fines. However, navigating the intricate web of regulations can be daunting for organizations of all sizes. According to compliance expert Richart Ruddie, the constantly evolving regulations have made taking control of online privacy and ensuring compliance a significant challenge for many brands. Compliance requirements range from data retention policies to cookie compliance, and companies are struggling to find the right solutions to obtain user consent. Richart shares his journey of building a compliance and data security company to provide clients with the knowledge and tools they need to navigate compliance requirements. In this episode of the Quiet Light Podcast, Pat Yates sits down with Richart Ruddie, Founder of Captain Compliance, to discuss data privacy and compliance. Richart shares how he got into the field, data privacy and compliance for ecommerce brands, the services Captain Compliance offers, and website cookies compliance and consent.

Pat Grady is the Founder of Amazing Ads, an international advertising agency focusing on PPC management and optimization on Amazon, Walmart, Target, Google Ads, YouTube, and other mainline advertising platforms. He also founded print-on-demand companies RhinoFish Media, Just So Posh, and Regalo Marketing, which are involved in wholesale, retail, and print preview and visualization technology. Pat has a reputation of driving results with analytical skills focused on optimization problem solving, tracking, attribution, and tool-building. Sal Conca is the CEO of Amazing Ads, with 20+ years of expertise in digital marketing and video development for performance-based advertising. He is an inbound marketing specialist who helps businesses build, grow, and solidify their potential by creating content and marketing campaigns that speak to their customers and core audiences at every step of the customer journey. Sal started his career as an affiliate relationship specialist and expanded his skill set to plan and manage integrated marketing campaigns, including Google Ads, YouTube, email marketing, content marketing, and social media. He is also an adjunct professor at Stony Brook University, where he teaches a comprehensive Digital Marketing course in their MBA program. In this episode… In today's digital age, marketing is more critical than ever for the success of any ecommerce business. However, executing effective marketing strategies without the proper expertise can be challenging — and that's where a professional marketing agency comes in. Marketing experts Pat Grady and Sal Conca say that by partnering with marketing agencies, you gain a wealth of knowledge and experience to help you develop dynamic strategies that propel your brand forward. Whether it's video marketing, content marketing, targeted marketing, or PPC management and optimization, these professionals can help you navigate the complex world of digital marketing. They share their journey running an internet marketing agency to help ecommerce brands create a comprehensive marketing plan calculated for maximum impact and ROI. In this episode of the Quiet Light Podcast, Pat Yates sits down with Pat Grady, Founder of Amazing Ads, and Sal Conca, CEO of Amazing Ads, to discuss how ecommerce brands can thrive through marketing. They talk about the philosophy behind the start of Amazing Ads, video and targeted advertising, using data and analytics for effective advertising, and Amazing Ads’ business model.

Ramon Van Meer is the Founder and CEO of Genius Litter, a health-monitoring, odor-fighting, environmentally friendly cat litter. Featured on Shark Tank, it's a color-changing litter formula that catches signs of illness, keeping you and your pet happy and healthy. Ramon is also the CEO and Founder of Alpha Paw, a leading pet wellness brand that has grown into an eight-figure empire. Alpha Paw has also been featured on FOX, NBC, Allure, and many other popular sources. As a serial entrepreneur, Ramon has started and built multiple successful companies, including Soap Hub, a multimillion-dollar content site, Toodledo, a set of organizational tools, and Growth Hacker TV, a video site for start-ups. His life goals are to become the Marcus Lemonis for tech companies and to finally beat his son at chess. In this episode… Are you an entrepreneur with a brilliant business idea but lacking the capital to bring it to life? If so, you're not alone. Many business owners face this challenge, which can be a huge obstacle to success. However, there is a solution that could change everything: Shark Tank.  Shark Tank is a popular TV show that features a panel of successful entrepreneurs and investors who hear pitches from up-and-coming businesses. If you can make it onto the show and pitch your idea to the "sharks," you have the opportunity to secure the funding you need to scale your business. The sharks will offer you a percentage of equity in exchange for their investment. However, serial entrepreneur Ramon Van Meer says that getting onto Shark Tank is no easy feat. The application process can be lengthy and complex, but by putting in the effort and making a robust case for your business, you could be one step closer to achieving your dreams. He shares how he killed it on Shark Tank.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Ramon Van Meer, Founder and CEO of Genius Litter, to discuss his journey and experience on Shark Tank. Ramon shares his professional background, why he wanted to get to Shark Tank, the application process, and his experience pitching to the Shark Tank investors, as well as negotiation strategies and deal-making.

Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of ecommerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management.  Manish is an innovator, thought leader, and highly sought-after speaker for all facets of ecommerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Distributing products to customers quickly is one of the rudimentary factors for success as an ecommerce business. It helps you satisfy your customers, retain them, and acquire more as they receive their orders as promised. Where can you find the most cost-efficient method to successfully and consistently deliver customer orders? Ecommerce expert Manish Chowdhary says Seller Fulfilled Prime could be a game-changer for your ecommerce brand. The program allows you to deliver directly to domestic Prime customers from your warehouse, committing to fulfill orders with one-day and two-day delivery. He shares how Cahoot is helping brands leverage the Seller Fulfilled Prime program to grow.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how ecommerce brands can thrive through the Seller Fulfilled Prime program. Manish talks about Cahoot and Pulse Commerce, how Cahoot streamlines order fulfillment for ecommerce brands, the Seller Fulfilled Prime program, its benefits, and the ways it differs from Amazon FBA.

Liziana (Liz) Carter is the Founder and CEO of GROW AI. This innovative chatbot agency leverages conversational AI technology to instantly connect consumers to ecommerce businesses via Facebook Messenger, Instagram DM, and WhatsApp automation. As a trailblazer in the AI industry, she has received widespread recognition for her expertise and thought leadership. Her contributions have been featured in esteemed publications such as Entrepreneur, Business Insider, and Tech Times. Liz's professional background includes stints at leading organizations, including Triple2 Digital, Vinergy, and Dynamic 365 Group.   In this episode… In today's fast-paced digital world, social media platforms like Facebook and Instagram have become essential tools for businesses to reach their potential customers. However, with technology enhancements and the number of followers increasing, staying relevant and efficiently running the business becomes challenging. How can you take advantage of AI automation to grow your business? AI expert Liz Carter says businesses can save time, effort, and money and engage with customers by leveraging AI automated chat funnel strategies. Systems can use advanced AI algorithms to provide personalized responses to customers' queries, helping businesses build stronger relationships with their clients. Through Facebook Messenger, Instagram DM, and WhatsApp automation, brands can educate their customers about their products and services, convert them into clients, and ultimately grow their business. She shares how these chat funnel systems are the perfect solution for companies looking to enhance customer engagement and retention rates.  In this episode of the Quiet Light Podcast, Pat Yates sits down with Liz Carter, Founder and CEO of GROW AI, to discuss how to monetize socials through AI automated chat funnel systems. Liz explains how she maximizes the full potential of automated chat funnels, what the benefits of 24/7 automation are, how AI automations engage your audience and multiply organic reach, and what the impact of automation is on growing a business.

Sean Duncan is the Founder and President of SMD Consulting & Accounting, LLC, a firm using a multifaceted approach to helping people and businesses build and preserve life-long wealth by focusing on financial planning, asset preservation, and investment management through strategic tax planning. He is a CPA who has established his reputation as a thought leader in the accounting industry by focusing on advising, teaching, and helping clients with proactive strategy and planning.  Over the last 25-plus years, Sean has accumulated a diverse and unique set of credentials and knowledge that he shares through speaking at conferences and events, in private seminars, and one-on-one with clients. He also founded Chief Proactive Advisor, LLC, which provides training, coaching, and systems for CPAs and accounting professionals to support them in transforming their firms and building stronger client relationships. In this episode… Many entrepreneurs struggle to balance financial and bookkeeping responsibilities while managing a business. Getting help to navigate your obligations and make solid decisions is essential to grow a business effectively. Should you hire a CPA, a tax advisor, a financial planner, and an investment consultant? What's the best course of action to get the guidance you need? According to Sean Duncan, a seasoned strategic consultant and CPA, the benefits of a comprehensive and collaborative approach to the financial aspects of a business are many. Rather than separating functions, bringing accounting, investment strategies, and significant business objectives together provides a holistic view for making sound decisions. Using this method helps to identify areas that need improvement and allows the consultant to pinpoint places that should be refined, thereby customizing solutions for each client. Businesses can save time, money, and resources and make informed management decisions when they enlist the help of a professional strategist who blends their services into a collective package. In this episode of the Quiet Light Podcast, Pat Yates sits down with Sean Duncan, Founder and President of SMD Consulting & Accounting, LLC, to discuss how he works with small businesses. Sean talks about how SMD is unique, why a comprehensive consulting approach eliminates redundancy, how financial statements aid in making management decisions, and what strategies he uses to prepare businesses to sell, merge, or acquire a new business.

Lerin Lockwood is the Founder and Creator of Lion Latch, a product that provides secure storage for small valuables like jewelry. After ruining her engagement ring in a softball game, she was inspired to create a place to store and protect it so it wouldn’t happen again. The Lion Latch was a hit, and she raised $14,000 to get it off the ground so she could meet demand. She’s appeared on shows, including Shark Tank, Good Morning America, and The View. In addition to her entrepreneurial pursuits, Lerin is the Coordinator for the Rising Stars Youth Volleyball League. Before Lion Latch, she taught art and coached youth volleyball. In this episode… Entrepreneurs who identify a specific need and develop a product or service that caters to it often achieve great success. In fact, some of the most prosperous businesses today started by addressing a personal need. However, how can you ensure your business gets the exposure it needs to take flight? From teacher and coach to Shark Tank and TikTok, Lerin Lockwood has embarked on an unexpected journey. Born out of a need to store her jewelry safely, Lerin designed the Lion Latch. Her innovative solution resulted in the genesis of a booming business. After appearing on Shark Tank, she gained widespread exposure to millions of people, and that's when she realized the potential of her product. She began using TikTok since it provides an unparalleled opportunity to engage with a massive user base. By tapping into the platform's enormous audience and creating engaging and shareable content, she built a loyal following and developed a thriving brand. In this episode of the Quiet Light Podcast, Pat Yates sits down with Lerin Lockwood, Founder and Creator of Lion Latch, to discuss how to grow a new business. Lerin talks about what inspired her product creation, how Shark Tank and TikTok are integral to her success, why it's essential to be authentic and listen to your audience, and how being persistent and proactive will pay off.

Scott Couchenour is the Founder and Life Coach at Serving Strong Enterprises, where he coaches business owners over 50 on both personal and organizational empowerment. With over three decades of business experience, Scott uses his insights to assist entrepreneurs in gaining clarity and devising strategies that produce both immediate and long-lasting outcomes by identifying their goals, overcoming obstacles, and prioritizing their objectives. As host of the Serve Strong Finish Strong podcast, he uses the platform to cater to business owners in their 40s and 50s to help them design and execute a meaningful future. In this episode… Life can significantly transform as you enter your 50s, and your perspective and goals may shift. It's beneficial to have someone in your corner who can assist you in creating a strategic plan by identifying what you envision for your life, legacy, and purpose. With guidance, you can realign your direction and achieve a revised set of objectives. So who can you turn to when you need help developing a systematic and consistent lifestyle map that aligns with your values? As a seasoned businessman, Scott Couchenour is helping people navigate through life's changes. Having gone through a circumstance that completely turned his life upside-down, he understood how invaluable it would have been to have someone guide him through that process — a coach to get him over the hurdles. Since life after 50 becomes more of a cycle of growth and recognizing opportunities you might otherwise miss, having a coach who can deliver a system, help you focus, and devise a pathway for goal achievement is priceless. Additionally, he notes that continuous learning and development are essential to iterating your mission, and small group collaborations with others from diverse backgrounds and perspectives can offer valuable ideas for personal growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Scott Couchenour, Founder and Life Coach at Serving Strong Enterprises, to discuss how entering your 50s can shift your perspective and necessitate reevaluating life. Scott discusses why being rationally rich is essential, how your stage of life impacts your outlook, why small group collaboration reaps rewards, and how a coach can help you realize your later-in-life mission.

Kirk Hodgdon is the Founder and Growth Catalyst of Altus Marketing, a firm focused on helping its clients reach new heights of business performance. As a distinguished business professional, he has nearly four decades of experience in marketing and business development. Previously, Kirk served in executive roles at CNS, Inc The Breathe Right Company, U.S. Communications & Focus GTE, and Land O' Lakes. Kirk and his team possess a level of expertise and experience that can benefit any organization seeking a partner to enhance their marketing and business development efforts. In this episode… While the online marketplace offers unprecedented opportunities for entrepreneurs to reach a wider audience and increase sales, it also presents unique challenges. In today's environment, growing a business requires specific skills and knowledge that only a few possess. Seasoned expert Kirk Hodgdon explains why business owners must navigate the ecommerce space effectively to stay ahead of the curve and promote growth. From fierce competition to rapidly evolving technology and customer expectations, ecommerce entrepreneurs must understand the intricacies of a complex and dynamic landscape. Kirk recommends that entrepreneurs focus on three critical areas: marketing communications, leveraging technology, and strategic development initiatives. These elements are vital to creating a robust and scalable business that can withstand the challenges of a competitive marketplace. Working with specialists can be a game-changer. Entrepreneurs can capitalize on the expertise and knowledge of professionals who deeply understand the ecommerce landscape and can help them overcome challenges and obstacles. In this episode of the Quiet Light Podcast, Pat Yates sits down with Kirk Hodgdon, Founder and Growth Catalyst of Altus Marketing, to discuss strategies entrepreneurs can employ to drive growth. Kirk talks about how Altus helps entrepreneurs, what retail strategies ecommerce entrepreneurs can use, and how strategic partnerships can promote expansion.

Annette de Lancey is the Founder and Owner of CastCoverz!, a made-in-the-USA preeminent global manufacturer, e-tailer, and innovator of essential orthopedic soft goods (brace, splint, boot, and cast covers), orthopedic accessories, and patient-requested orthopedic gear for arms and legs. As the Founder and Owner of She Makes Products, she transforms struggling product entrepreneurs into profit-making CEOs. With years of experience, Annette is a career entrepreneur, manufacturer, business and profit strategist, and champion for small businesses.   In this episode… Being a female entrepreneur in the manufacturing industry is no easy feat. Running a successful business requires mastering a variety of tasks, from ensuring production efficiency to maintaining product quality and keeping costs under control. Without the necessary expertise, these responsibilities can quickly become overwhelming. Annette de Lancey is a serial entrepreneur who has founded five successful businesses. She knows the ins and outs of running a business and has overcome numerous hurdles along the way. One of her secrets to success is the Profit First strategy, which helped her scale her product business and achieve financial freedom. By prioritizing profits over revenue, Annette grew sustainable companies with purpose. Now, she dedicates her time to sharing her knowledge and helping other female entrepreneurs achieve the same level of success.  In this episode of the Quiet Light Podcast, Pat Yates and Ethan Alexander sit down with Annette de Lancey, Founder and Owner of CastCoverz! and She Makes Products, to discuss how manufacturing entrepreneurs can thrive. Annette shares how the Profit First framework works, how product developers should structure their finances, what steps existing businesses should take first, and why it's a good idea to prepare your business as if you're going to sell it.

Michael Lebhar is the Co-founder and CEO of SellCord, a full-service agency specializing in launching and scaling brands on Walmart.com. As a serial entrepreneur, he is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. Employing his in-depth knowledge for scaling and selling his own brands in the Walmart Marketplace, Michael has become a leading expert in online and in-store growth strategies. When working with clients, he collaborates closely with brands to understand their unique needs and goals to provide tailored solutions for thriving in the Walmart Marketplace. In this episode… Entrepreneurs running e-commerce businesses on other marketplaces may not be aware of the potential for growth in Walmart's Marketplace. As the world's largest retailer, Walmart offers a valuable opportunity for those looking to expand their reach. However, launching and scaling brands at Walmart requires specialized expertise that many lack.  Mastering the Walmart Marketplace is complex due to its many intricacies, as noted by Walmart Marketplace professional Michael Lebhar. To succeed, businesses must manage and monitor accounts, adhere to style guidelines, navigate various processes and protocols, and execute persuasive advertising strategies. For those seeking sustainable growth and rapid success on Walmart.com, partnering with an agency that specializes in navigating this platform is wise. By partnering with industry experts, brands can streamline operations, optimize listings, and create effective marketing strategies, enabling them to stand out in a crowded marketplace, drive sales, and achieve long-term growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Michael Lebhar, Co-founder and CEO of SellCord, to discuss how e-commerce businesses can thrive in the Walmart Marketplace. Michael talks about the benefits and misconceptions of selling on Walmart.com, why SellCord focuses its expertise solely on the Walmart Marketplace, what brands should consider before deciding to expand to Walmart.com, and why working with an expert is crucial for scaling an e-commerce brand.

Kate DiLeo is the Founder and CEO of The Brand Trifecta, the leading platform assisting thousands of organizations in building their brands by attracting more prospective clients, users who click, and an audience that buys. Her exceptional ability to develop a winning brand pitch for outbound sales was the driving force behind her successful career in branding. Kate has imparted her knowledge to over 300 global clients across more than 20 industries, teaching them how to craft a compelling brand pitch. She is also the internationally best-selling author of the book Muting the Megaphone and a distinguished speaker at some of the world's most prominent marketing conferences. Additionally, she provides direct mentorship to startups through various global accelerator programs.   In this episode… In today's hyper-competitive business landscape, offering a great product or service does not guarantee success. To achieve long-term viability and maintain a competitive edge, businesses must prioritize the development of robust brand messaging. Can creating a distinctive brand identity that speaks to your target audience make all the difference? Seasoned brand strategist Kate DiLeo says it's crucial to have a powerful brand message that resonates with your target audiences and sets you apart from the competition. Your brand message should communicate your unique value proposition, establish trust with your prospects, and ultimately convince them to choose you over other options in the market. Creating a winning brand message is easier said than done because it requires a deep understanding of your target audiences, your unique strengths, and the competitive landscape in your market. Kate explains how experts can quickly and effectively assist in developing a brand messaging strategy that speaks directly to your target audience and positions you as the go-to business in your particular industry. In this episode of the Quiet Light Podcast, Pat Yates sits down with Kate DiLeo, Founder and CEO of The Brand Trifecta, to discuss how entrepreneurs can thrive and set themselves apart through strategic brand messaging. Kate talks about how to approach brand messaging, how leveling up your messaging creates an impact, the Trifecta methodology, and how e-commerce entrepreneurs can simplify their messaging.

Aleric Heck is the Founder and CEO of AdOutreach, the Co-founder of KeywordSearch, and the Founder and President of AppFind. Aleric is widely recognized as the leading expert in YouTube Ads and video marketing, helping thousands of business owners and entrepreneurs from across the globe scale and grow their businesses. Leveraging the power of YouTube Ads, he has collectively generated multiple eight figures in revenue, and in doing so, Aleric has built his own eight-figure company. His accolades include earning the coveted ClickFunnels 2CommaClub-X award and leading AdOutreach to be recognized by Inc. 5000 as one of the fastest-growing companies in America in 2021 and 2022. In this episode… Are you tired of struggling to reach your target audience through traditional advertising? Both startups and established companies need to generate consistent, high-quality leads to increase revenue and grow their businesses. Using value-driven video marketing, you can decrease advertising expenditures and effectively reach your target audience. YouTube advertising and AI technology present opportunities for businesses of all sizes to enhance their marketing efforts. Aleric Heck, the leading YouTube Ads expert, advocates using these tools to showcase your brand to prospective clients to engage them visually. However, the dynamic nature of Google, YouTube, and AI creates challenges. By enlisting the services of an agency specializing in this area, businesses can ensure that their ads target people with the most potential interest in their products or services. Fusing the power of YouTube advertising and AI technology can dramatically accelerate business growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Aleric Heck, Founder of AdOutreach and Co-founder of KeywordSearch, to discuss growing your business through organic video marketing and YouTube Ads. Aleric talks about the evolution of YouTube Ads, what companies do well using YouTube Ads, and the value of combining AdOutreach and KeywordSearch to achieve optimal results.

Lesley Hensell is the Co-founder of Riverbend Consulting, an expert problem-solver and advocate for online retailers that help Amazon sellers restore their accounts and ASINs after a suspension, deactivation, or block. She oversees the firm’s client services team, which consists of ex-Amazon employees and Amazon professionals who guide sellers through the strenuous reinstatement process.  In addition to Riverbend, Lesley is a Partner at Project Retail, a one-stop-shop for brick-and-mortar success and the Owner of Blackland Prairie, which operates as a third-party seller on Amazon. With over two decades of experience as a small business consultant, she leverages her expertise to advise clients on profitability and operational performance. She is also the author of The Amazon Incubator: Grow Your Business or Hatch a New One. In this episode… Selling on Amazon can be lucrative, but it's also one of the most challenging marketplaces to navigate. One misstep can lead to a suspension, deactivation, or block, which can be a nightmare for sellers. So how can you reactivate your Amazon account or ASIN when problems arise?   Amazon expert Lesley Hensell recommends hiring an agency that knows the ins and outs of Amazon policies and procedures. With assistance, you can appeal the suspension or deactivation and get your accounts and ASINs back up and running without facing all the hassle. Whether you're a new or experienced seller on Amazon, it is crucial to have a reliable partner who can not only help you recover your accounts but also safeguard and manage them and assist you with other issues, such as FBA reimbursements. In this episode of the Quiet Light Podcast, Pat Yates sits down with Lesley Hensell, Co-founder of Riverbend Consulting, to discuss how she helps Amazon sellers reinstate their suspended or deactivated accounts. Lesley talks about the complexities of reinstating an account on Amazon, navigating the appeal process, account management strategies for avoiding problems, and how recruiting an expert can keep your business running smoothly on the Amazon platform.

Danya Shakfeh is the Founding Attorney of Motiva Business Law, a firm that supports entrepreneurs in having successful businesses by building strategic relationships, assisting in transactions, and protecting their companies so they can focus on profitability. With over 10 years of experience helping startups, she and her team are well-versed in strategic business structuring and strategy, mergers and acquisitions, regulatory compliance, franchise advice, and business contracts. Danya is an award-winning lawyer with a Rising Star accolade from Super Lawyers every year since 2015. In addition to being published in multiple legal journals, she is also an author at Venture Smarter, a consulting firm specializing in helping startups and small businesses scale and grow. In this episode… Entrepreneurs wear many hats, and it's paramount that legal challenges don't emerge and jeopardize the business's profitability. As in any business, having the appropriate legal backing to safeguard your business and prevent needless hassles is imperative. Does your business have proper legal representation? As an attorney helping small businesses, Danya Shakfeh knows the drawbacks of not having skilled legal representation. She recommends locating someone who is highly knowledgeable and can support you in the areas you require. Depending on your situation, you may need legal advice regarding strategic business structuring or strategy, a merger, acquisition, or sale, regulatory compliance, franchise advice, or business contract matters. By taking proactive steps to protect your company, you can avoid costly disputes, lawsuits, or damage to your reputation. Whether your company is a startup or an established firm, enlisting business law expertise can help you stay ahead of the curve and avoid legal pitfalls. In this episode of the Quiet Light Podcast, Pat Yates sits down with Danya Shakfeh, Founding Attorney of Motiva Business Law, to discuss why businesses should have legal representation. Danya explains how Motiva Business Law assists entrepreneurs, the drawbacks of not getting legal assistance for your business needs, and the hassles you can avoid when you have skilled legal backing.

Joe McAleer is the Senior Director of Business Financing at MultiFunding, which helps businesses achieve their growth goals through creative and personalized funding solutions. The team at MultiFunding has a robust network of relationships with hundreds of nationwide and global lenders to ensure they find the best business loans available for their clients’ unique circumstances. With over 15 years of experience in the finance industry, Joe has worked in both small and large corporate structures worldwide. In his role, Joe’s expertise is in SBA loan facilitation, and he has found his passion in helping current and aspiring entrepreneurs utilize SBA loans to purchase businesses. In this episode… SBA loans are a great way to fund a business, whether you're looking to acquire a company, scale an existing business, purchase equipment, or expand into new markets. Once you identify your needs, how can you qualify for an SBA loan? The Small Business Administration (SBA) is known for its strict requirements and lengthy application process, making it challenging for many business owners to obtain financing. However, don't let this discourage you from pursuing your business aspirations. Joe McAleer shares some new SBA regulations that favor entrepreneurs. However, he recommends hiring an experienced SBA broker rather than using your bank to obtain funding. A broker can guide you as you navigate the complex application process, ensure you meet all the eligibility requirements, and find the right lender for your specific needs. In this episode of the Quiet Light Podcast, Pat Yates and Chris Duty sit down with Joe McAleer, Senior Director of Business Financing at MultiFunding, to discuss the intricacies of SBA loans. Joe talks about how entrepreneurs can leverage SBA loans, how to qualify for financing, why using a broker is advantageous, and how the new SBA regulations impact acquiring a business.