Independence by Design

Ryan Tansom

Independence by Design™ is a podcast for growth-oriented business owner-operators looking for a proven framework to break free from the day-to-day grind and design a business that generates sustainable cash flow and builds equity value, giving them the freedom to do more of what they love. Hosted by Ryan Tansom, who turned around and sold his family business in an eight-figure deal, the show and the Independence by Design™ Framework draw from over a decade of hard-earned lessons. With over 400 podcast episodes (episodes before 400 on YouTube), hundreds of speaking engagements, and guiding over 1,500 owners through his workshops, Ryan brings expertise from being in the trenches. While countless systems help us "work in" the business, few focus on how to "work on" the business and truly “win” the game of ownership. The IBD™ Framework’s three steps—understand the game, choose your game, and play the game—organize each episode and guest discussion to help you create more independence over your time, cash flow, and equity. Whether you're feeling stuck or ready to elevate your business ownership, this podcast equips you with the strategies to align your business with your life goals and maximize the full potential of your ownership. read less
BusinessBusiness
EntrepreneurshipEntrepreneurship

Episodes

#416: Behind the Curtain: How Ultra-Wealthy Families Manage Their Business Assets with Brandon Henry
Today
#416: Behind the Curtain: How Ultra-Wealthy Families Manage Their Business Assets with Brandon Henry
In this episode of Independence by Design™, I have a fascinating discussion with Brandon Henry, who works closely with billionaires and ultra-high-net-worth families as part of a family office. This conversation is invaluable for owner-operators running middle-market companies, offering a glimpse into the world of sophisticated wealth management and how even the wealthiest families are navigating challenges. Brandon's insights highlight that you don’t need to have everything figured out right away, and that even those at the top are still trying to professionalize ownership and create strategic options.   We explore how these ultra-wealthy families wrestle with decisions that are just as complex as those faced by smaller businesses and why professionalizing ownership isn't just for billionaires. Brandon shares the key differences between financial capital (like tax, legal, and investment strategies) and family capital (managing dynamics and decision-making), and how the best families learn to separate operating the business from owning the asset. This episode provides practical takeaways on how to think about your business as a strategic asset, improve your decision-making, and create optionality for your future.  Brandon Henry is a seasoned wealth advisor and governance strategist specializing in helping ultra-high-net-worth families and first-generation entrepreneurs master the complexities of family business, estate planning, and capital allocation. With a deep understanding of financial capital and family dynamics, Brandon works at the intersection of ownership strategy and wealth management to help families achieve generational independence. Chapters:   (00:00) Intro of guest Brandon Henry (07:10) Financial Capital vs. Family Capital (12:45) Why Professionalizing Ownership Is Crucial, Maximizing Options for Family Ownership, Family Office Complexity (20:05) Understanding Financial Statements and Ownership Framework (26:14) Improving Decision Making With Three Statements, Aligning Business and Family Goals (32:15) Valuations, Estate Planning & Taxes, and Understanding Risk, Wealth Building Through Risk Management (46:19) Navigating Ownership and Succession Planning (57:44) Mapping Family Ownership Strategy, Entrepreneurial Parents and Future Opportunities (1:00:00) Final Thoughts and Key Takeaways Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the tools and knowledge to align their business operations with their personal and financial goals.   With a deep understanding of the challenges faced by owner-operators, Ryan developed Independence by Design™ to empower owner-operators to create sustainable cash flow, grow their company’s equity value, and achieve true independence. He has shared his insights on hundreds of stages, including Vistage, EO, and industry associations, and has reached over 500,000 listeners through his podcast.  Ryan is passionate about...
#415: Everyone Gets Punched in the Face: A Framework for Planning with Tom Walker
1w ago
#415: Everyone Gets Punched in the Face: A Framework for Planning with Tom Walker
In this episode, I sit down with Tom Walker, a financial strategist who’s all about connecting the big picture to the details—uncovering hidden constraints, planning for the unexpected, and transforming companies into resilient, wealth-generating assets. Tom brings a no-nonsense approach to planning, not to predict every outcome, but to create a framework that withstands the inevitable punches every business faces.   We center our conversation around what it truly means to own a business that provides cash flow and equity growth, giving you the ability to make smart, clear-headed decisions regardless of market conditions. We also dive into why so many business owners get frustrated with planning, often getting tangled up in short-term thinking and daily pressures that can cloud their vision.   Together, Tom and I break down the steps to building independence, including a close look at using your business as a tool for long-term wealth that doesn’t rely solely on your labor. It’s about decoupling your time from cash flow, creating a business that serves you—giving you control and flexibility, rather than the other way around.   Tom Walker is a financial and economic advisor with decades of experience across agriculture, manufacturing, and family businesses, Tom specializes in helping owners move beyond the day-to-day grind to see the big picture. His approach combines strategic planning, cash flow management, and a passion for teaching others how to protect their independence. Tom’s clients value his no-nonsense perspective on what it takes to survive—and thrive—in an unpredictable economy.   Chapters:   (00:00) Intro of guest Tom Walker, discussing the need for strategic planning in business, preparedness vs. prediction (09:59) Navigating market conditions in agriculture and manufacturing, understanding constraints and building a better base case, the impact of economic changes on large-scale farms (17:00) Ownership thinking, cash flow, finding safe harbor as a business owner, outgrowing the “money printer” and protection against inflation (25:00) Creating flexible frameworks to handle economic volatility, aligning your vision and team with a long-term playbook (31:17) ‘Tail hedge’ mentality and asset valuations, using financial data to pivot when things go sideways (39:15) Cash flow and financial trickery, surviving industry volatility, importance of working capital (46:39) Discipline and financial planning, long-term planning compared to maintaining a healthy lifestyle, core principles of capitalism, sustainable cash flow and return on asset value (52:00) Ryan’s family business history, experiences with the banking sector  (58:41) Evaluating business strategies and cycles in manufacturing, farming, etc. (1:05:00) Closing thoughts, looking at the future, the game of capitalism Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the t...
#414: How to Navigate a Third-Party Sale with an Investment Banker with Adam Webb
Nov 7 2024
#414: How to Navigate a Third-Party Sale with an Investment Banker with Adam Webb
Demystify what it means to prepare for a third-party sale and how an investment banker can be a game-changer in that process. For owners weighing their exit options, Adam shares insights on how to gauge your business’s market value from a third-party buyer’s perspective—highlighting what you need to know about valuations, strategic buyer selection, and why timing is key. Watch on YouTube We dive into the importance of building a relationship with an investment banker early, giving you a view of the market and your potential valuation while still focused on growth. Adam discusses the specific criteria buyers consider, how to differentiate between passive and active sales strategies, and why choosing the right intermediary can make or break your outcome. He explains how curated buyer lists, customized marketing materials, and understanding cash flow quality all play crucial roles in positioning your business for maximum value.  If you’re ready to think strategically about a potential third-party sale—whether that’s next year or five years down the line—this episode will guide you through the details of market preparation, partner selection, and the steps that ensure your hard-earned business value is fully recognized.  Adam Webb is a Partner at Quazar Capital Corporation, an investment bank specializing in M&A advisory for middle-market businesses. With years of experience and completing over 60 transactions, he helps business owners maximize their exit value selling to third-party buyers (PE Firms and Strategics). Adam has a reputation for bringing a strategic, data-driven approach to the complex M&A landscape. His insights on valuation, timing, and market positioning make him a sought-after advisor for business owners ready to take control of their futures.  Chapters:    (00:00) Intro to Adam Webb and Quazar, insights into middle market mergers and acquisitions (10:16) Active vs passive buyer sourcing techniques, comparing listing sites with active marketing strategies (18:51) Complexities of deal structuring, buyer-seller expectations and deal structures (30:00) Importance of storytelling in business transactions, proving business value through effective storytelling (40:40) Strategic financial planning for businesses, aligning financial plans with strategic business goals (44:45) Timing considerations for selling a business, analyzing market conditions and personal goals for sales, managing post-sale expectations with different buyer types (53:28) Retirement challenges for baby boomer business owners, addressing realistic business valuations for retirement (1:03:30) Conducting regular financial reviews, importance of regular PE-style financial evaluations, EOS planning meetings (1:09:53) Private equity investment strategies, differences in platform and add-on investment approaches (1:23:24) Closing thoughts, get in touch with Adam Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the less...
#413: From GameStop to Kinko's: Gary Kusin on Building, Scaling, and Creating Legacy Businesses
Oct 31 2024
#413: From GameStop to Kinko's: Gary Kusin on Building, Scaling, and Creating Legacy Businesses
In this episode of Independence by Design™, I sit down with Gary Kusin—an entrepreneur who built some of the most recognizable brands in the world, including GameStop and Kinko’s. Gary's incredible journey, from starting Babbage’s (which became GameStop) to leading Kinko’s to a billion-dollar sale to FedEx, is packed with lessons on scaling businesses, transitioning leadership, and maintaining company culture.  Watch on YouTube We explore Gary's principles of leadership, his approach to mentorship, and how he helped align operations with the ownership's goals to achieve long-term value creation. Gary dives into how he balanced entrepreneurship with large-scale corporate leadership, shares why empathy and open communication are critical, and talks about the transition from founder-led businesses to strategic ownership.  If you're a business owner or operator who feels stuck in the weeds of day-to-day operations, this conversation will give you actionable steps to begin your own transformation. Gary’s experience aligns perfectly with the Independence by Design™ Framework, showing how owners can scale their businesses, create sustainable cash flow, and build a legacy without being trapped by the daily grind.  Gary Kusin is a serial entrepreneur and business leader, best known for co-founding GameStop and leading Kinko's through a massive growth phase before its acquisition by FedEx. Over his career, Gary has built and scaled multiple companies, mentored countless leaders, and distilled his insights into six core leadership principles that have guided his success. His upcoming book, Always Learning, is a deep dive into the lessons he’s learned on building businesses and developing teams that thrive. Chapters:   (00:00) Gary Kusin shares his leadership principles and mentoring approach, his journey from Texarkana to GameStop  (05:39) Harvard Business School, unexpected career path, co-founding GameStop  (13:00) Early days of GameStop, educating customers about video games, loyal fanbase, Wall Street challenges, maintaining relationships (19:00) Leadership's role in implementing a strategic turnaround, prioritizing trust, transparency, and open communication, leading to increased profitability and engagement (22:00) Building Team Culture: The importance of team buy-in, autonomy, and why "command and control" doesn’t work in every business, importance of empathy and communication for long-term success. (35:00) Thoughts on nurturing future leaders and creating a culture of ownership, Transformative leadership journey, hands-on management, high aspirations, hiring leaders with CEO potential, inclusive company culture, open communication, trust, recognizing diversity and privilege. (45:00) Foundational principles, clear communication, and empathy are crucial for a healthy work environment and team dynamics. (54:54) Transformative journey of navigating toxic workplaces, lessons from mentors, fostering supportive cultures, and making tough decisions with transparency and accountability. (1:06:00) Final Thoughts: Gary's advice for owners who want to scale and create lasting value without losing their identity. Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founde...
#412: Revenue Predictability & Strategic Marketing Tied to Valuation Growth with Shiv Narayanan
Oct 24 2024
#412: Revenue Predictability & Strategic Marketing Tied to Valuation Growth with Shiv Narayanan
In this episode of Independence by Design™, I sit down with Shiv Narayanan, founder of How to SaaS, to uncover the core strategies behind scaling a business through strategic marketing and revenue predictability. Shiv’s deep experience in the private equity space and his work with founder-led companies offers actionable insights for owners looking to make their businesses more attractive to investors—or simply run them more profitably with greater financial predictability. Watch on YouTube Shiv and I explore how aligning marketing, sales, and operations with clear, measurable KPIs can transform not only your company’s growth trajectory but also your journey from being an operator to becoming a strategic owner. We dive into how you can productize your offering, create sustainable cash flow, and maximize your company's equity value—all crucial elements of the Independence by Design™ Framework.  Shiv Narayanan is the Founder and CEO of How To SaaS, a marketing strategy consulting firm specializing in helping Private Equity investors and B2B companies maximize enterprise value. As an advisor, consultant, and fractional CMO, he has generated hundreds of millions in value through innovative marketing and demand generation strategies. A two-time bestselling author, Shiv's books—*Post-Acquisition Marketing* and *Exit-Ready Marketing*—offer frameworks for PE investors and founders to enhance growth and valuation. Previously, he served as CMO of Wild Apricot, which was successfully acquired in 2018.   Chapters:   (0:00:00) Introduction of Shiv Narayanan, insights on marketing strategies for PE firms   (0:10:54) Transitioning from owner-operator to prioritizing ownership duties  (0:14:11) Importance of building predictable revenue streams for success   (0:27:35) Developing strategic plans to acquire customers in PE context  (0:36:36) Entrepreneurs need financial literacy, strategic thinking, and unique value propositions to succeed in business   (0:47:04) Organizational clarity, strategic resource allocation, and revenue predictability are crucial for business success and potential acquisition (0:53:00) Shiv's book Exit Ready Marketing is a good place to start Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the tools and knowledge to align their business operations with their personal and financial goals.  With a deep understanding of the challenges faced by owner-operators, Ryan developed Independence by Design™ to empower owner-operators to create sustainable cash flow, grow their company’s equity value, and achieve true independence. He has shared his insights on hundreds of stages, including Vistage, EO, and industry associations, and has reached over 500,000 listeners through his podcast.  Ryan is passionate about helping business owners get unstuck from the day-to-day grind and design a business that serves their life, not the other way around....
#411: Mastering the Art of Pricing: How to Charge What You’re Worth with Casey Brown
Oct 17 2024
#411: Mastering the Art of Pricing: How to Charge What You’re Worth with Casey Brown
In this episode of Independence by Design™, I sit down with pricing expert Casey Brown, founder of Boost Pricing, to dig deep into one of the biggest pain points for business owners: pricing. Casey breaks down the psychological barriers that often keep us stuck—mainly fear—and shows how we can shift from defensive pricing to a confident, value-driven strategy. We talk about how to approach price objections, avoid unnecessary discounts, and make sure we’re getting paid what we’re worth. Watch on YouTubeCasey also shares practical insights on how professional services businesses can move away from hourly billing and adopt value-based subscription models. Whether you’re struggling with price pushback, want to increase your margins, or need to gain the confidence to raise your rates, this conversation is packed with actionable takeaways to help you master pricing and boost your bottom line.  Casey Brown is a pricing expert and founder of Boost Pricing. With over 25 years of experience, she has helped thousands of businesses increase their profitability through smarter pricing strategies. Her focus is on empowering leaders to price confidently and capture the full value of their services. Casey is a sought-after speaker and consultant who has worked with organizations across many industries to help them stop leaving money on the table.   Chapters:   0:00 – Introduction and Casey’s background, the art and science of pricing, emphasizing mindset and setting clear goals for business success 04:06 – The psychology behind pricing: fear vs. confidence 12:17 – Understanding market value and data-driven pricing strategies are crucial for businesses to find their pricing ceiling and manage risk 17:09 – Value-based pricing for professional services: shifting from hourly billing to subscription models 28:00 – Trust and value are key in differentiating service providers, achieved through consultative selling, education, and effective communication 41:00 – Simplifying pricing strategy and options, perceived value, clear messaging, predefined packages, balancing knowledge and execution, speed in proposals, and repeatable pricing framework 50:56 – Negotiating discounts and pricing strategy, cautious approach to discounts, understanding contribution margin, leveraging customer pushback for dialogue 59:00 – Trust, pricing strategies, and timing of adjustments are crucial in business operations and understanding underpricing's true cost 1:09:00 – The Sherman Act, understanding financial metrics and fair pricing is crucial for companies to avoid legal issues and build trust with customers 1:14:00 –  Mapping pricing power, negotiation tactics and mindset change for financial success, pricing power empowers sales teams 01:24:00 – Final Thoughts: Valuing and compensating excellent work, demanding fair prices, and appreciating high-quality work are important for justice Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons...
#410: Q3 2024 Economic and M&A Update with ITR Economics, ButcherJoseph, and Walker Insights
Oct 10 2024
#410: Q3 2024 Economic and M&A Update with ITR Economics, ButcherJoseph, and Walker Insights
In this special Quarterly Economic and M&A Update, I’ve pulled together three powerful conversations to help you, the owner-operator, navigate the current economic landscape and make smarter decisions for your business. We’ll start with Brian Beaulieu from ITR Economics, who provides a detailed breakdown of inflation, interest rates, and how the economy might shift in 2025. Then, Jeff Buettner from ButcherJoseph shares critical insights into M&A trends, offering practical advice on how to position your business for growth through strategic acquisitions. Finally, I wrap up with Tom Walker, where we discuss how to manage capital effectively, handle debt, and plan for long-term wealth creation in today’s complex financial environment.   Watch on YouTubeIf you’re focused on growing your business while staying ahead of economic challenges, this episode gives you actionable strategies to think and operate like a capital allocator.  Chapters:   00:00 - Introduction - A quick overview of what to expect from this quarterly update and why it's critical for owner-operators right now 02:05 - Segment 1: Economic Forecast with Brian Beaulieu (ITR Economics), Inflation isn’t going away soon, but understanding the trends helps you prepare 08:32 - Don’t wait for interest rate cuts—start positioning your business today - 2025 offers growth potential if you’re prepared to act when the market turns 12:23 - Financial resiliency analysis - financial forecasting and business strategy 23:34 - Owner-operators in Ryan’s workshops  25:00 -  Don’t expect the government to help you in the next political cycle Business leadership and future planningEconomic trends and market activity 28:00 - Segment 2: M&A Trends with Jeff Buettner (ButcherJoseph), watching the Fed and their moves 33:00 - Rising interest rates are a challenge, but they’re also slowing down your competition—use that to your advantage, asset-heavy industries are seeing more deal flow, so positioning your company for growth through M&A is critical 37:00 - Flexible Deal Structures for Business Owners - Strategic buyers are on the hunt—find out how to make your business attractive for acquisition 41:00 - Acquisition strategies for business owners, positioning your company for the future, strategic business valuation and planning 52:39 - ESOPs and personal guarantees 55:40 -  Assess whether your business is ready for a strategic acquisition or if you should be on the lookout for options to increase value 1:11:36 - Segment 3: Strategic Capital Allocation with “fractional CFO” Tom Walker of Walker Insights 1:14:00 - Navigating financial uncertainty, oversimplifying, low interest rates foster bad decisions 1:20:02 - Farmland data, investment trends and challenges, renting farmland 1:25:21 - How will we return to “normalcy”? Potential debt defaults, navigating economic uncertainty in agriculture 1:34:00 -  What to watch in the economy Share with the owner/oper...
#409: Where is the Money? From Services to E-Commerce: Tracy Bech’s Playbook for Understanding Cash Flow
Oct 3 2024
#409: Where is the Money? From Services to E-Commerce: Tracy Bech’s Playbook for Understanding Cash Flow
In this episode of Independence by Design™, I sit down with Tracy Bech, a seasoned entrepreneur who has successfully navigated running multiple companies with vastly different business models. From her first services-based business with high margins to her second venture, an inventory-based e-commerce company with a completely different cash flow model, Tracy shares her journey and the hard-earned lessons about understanding the numbers behind the business. Watch on YouTubeHer experience in these contrasting industries inspired her to create 60-Minute CFO, a tool designed to help business owners truly grasp their financials, which is crucial for valuation, cash flow predictability, and ownership success. Tracy’s passion for connecting operations, numbers, and long-term ownership goals makes this episode a must-listen for entrepreneurs wanting to move from day-to-day management to designing a scalable, financially stable business. We dove into how Tracy’s deep understanding of cash flow and metrics allowed her to build systems supporting operational and ownership independence. We dive into the key steps Matt took to delegate operations, build systems, and free himself from the daily grind, ultimately allowing him to focus on long-term strategy and investing in multiple companies through his holding company, Eidolon Capital. This episode provides a clear path for business owners ready to make the transition from operator to owner, focusing on how to unlock sustainable cash flow, build equity, and design real independence—what I call the Independence by Design™ ownership mindset. Tracy Bech is a serial entrepreneur, having started, run, and sold 2 successful businesses. She is passionate about lowering the business failure rate by educating business owners and leaders about best practices and business strategy. She is also CEO at Starboard Collectives, where she facilitates groups of CEOs in niche industries. The groups share financial analyses, best practices and focus on business development. Tracy is a nationally recognized speaker on the topic of small business finance, and also conducts a women in business group in Hood River, Oregon, where she calls home. When not analyzing business ratios, Tracy is likely found on or near the water, dirt or snow, enjoying the great outdoors on boats, bikes or skis. Chapters:  00:00 – Tracy Bech’s Entrepreneurial Journey Across Multiple Industries - Skiing, windsurfing, Nike, SwissArmy, and more11:00 – Creating And Maintaining Websites Early On, Transitioning To An E-Commerce Business With An Inventory-Based Model29:00 – Cash Flow Challenges and Differences Between Business Models32:38 – E-commerce Business challenges, Selling the Web Company- Tracy’s First Exit39:00 – Agency Implosion, Changing the Game42:37 – Why Understanding Cash Flow is Critical for Business Valuation and Ownership, Advice for Entrepreneurs on Navigating Multiple Business Models, Creating a Business That Aligns With Personal and Ownership Goals49:00 –  Peer Groups, Connecting Operations to Financial Goals: Tracy’s Formula for Success
#408: Escaping the Daily Grind: How Matt Bodnar Moved from Operator to a Capital Allocator with a Portfolio of Businesses
Sep 26 2024
#408: Escaping the Daily Grind: How Matt Bodnar Moved from Operator to a Capital Allocator with a Portfolio of Businesses
In this episode of Independence by Design™, I sit down with Matt Bodnar to explore what it truly means to be an owner versus an operator. Matt’s journey—from being deeply entrenched in the day-to-day operations of his IT firm to becoming a strategic investor and capital allocator—perfectly illustrates the shift in mindset necessary to move from "doing" to "owning." Starting out by handling every detail, Matt gradually worked his way out of the operator role and learned how to structure his company to run without him. Watch on YouTube We dive into the key steps Matt took to delegate operations, build systems, and free himself from the daily grind, ultimately allowing him to focus on long-term strategy and investing in multiple companies through his holding company, Eidolon Capital. This episode provides a clear path for business owners ready to make the transition from operator to owner, focusing on how to unlock sustainable cash flow, build equity, and design real independence—what I call the Independence by Design™ ownership mindset.  Matthew Bodnar is the Founding Partner at Eidolon Capital. As a “Forbes 30 Under 30” alumni and partner in multiple “Inc Fastest Growing Companies,” Matt is a private equity sponsor who has scaled businesses across multiple industries. He is the major investor and Chairman of Ozark River Manufacturing, ProRack Systems, Fresh Technology, Inc and Highland Industrial Staffing. He is also the Creator and Host of The Science of Success Podcast with more than 5mm downloads. Bodnar previously worked as a consultant in Nanjing, China and spent several years at Goldman Sachs in New York.[Text Wrapping Break] Chapters:   00:00 Introduction and Background - Matt Bodnar 02:30 The Struggles of Being an Operator: Matt’s Early Days   07:45 The Turning Point: Transitioning from Operator to Owner   13:07 Life Purpose and What Drives Matt, Influential Books 17:30 Everything is Connected, Navigating Reality 25:31 Being ‘Roughly Right’ and Examining Operations 28:49 The Owner’s Mindset: How Matt Changed His Approach  30:53 Delegating and Building a Leadership Team  37:45 Case Studies and Real Life Examples 48:00 Statistics on U.S. Businesses, Employment, and Revenue Levels 51:57 Advice for Owners on Shifting to a Capital Allocator Mindset  54:00 Buying Companies and Investment Criteria, ‘Baking the Perfect Deal’ 1:00:03 Empowering Company Teams, Distributing Equity 1:01:00 Closing Thoughts, Subscribe to Matt’s Newsletter Share with the owner/operators you know!  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the tools and knowledge to align their business operations with their personal and financial goals.  ...
#407: Where Does the Multiple in Business Valuations Come From (and How to Double It) with Ken Sanginario?
Sep 19 2024
#407: Where Does the Multiple in Business Valuations Come From (and How to Double It) with Ken Sanginario?
In this episode of Independence by Design™, I sit down with Ken Sanginario, a top turnaround and valuation expert and creator of the Value Opportunity Profile, to dive deep into the fundamental drivers behind business valuations. We explore how the multiple in a business valuation is directly tied to the sustainability, predictability, and transferability of your cash flow—and why understanding this is the key to more than doubling the value of your company.  Watch on YouTube Throughout our conversation, we unpack the often-overlooked details that can either make or break your company’s financial future. Ken breaks down critical concepts like the cost of equity, the buildup methodology, deal structures, and how reducing risk plays a major role in increasing your enterprise value. By looking at valuation from both the owner’s and buyer’s perspectives, we provide a comprehensive understanding of what truly drives value and where the multiple comes from.  One of the most important takeaways is that this entire process is within your control: by reducing risk and improving operational quality, you can take actionable steps to increase the multiple applied to your business’s cash flow, doubling the value of your business giving you more freedom and options.  We also explore how making your cash flow more predictable can significantly enhance your company’s potential for reinvestment, growth, or future opportunities. Additionally, Ken and I discuss the challenges of business ownership, the complexities of scaling, and how you can strategically grow your company's value.  By the end of this episode, you’ll have a clear roadmap for taking control of your business’s financial future, with practical insights on how to create sustainable growth through the derisking process.  Brandon Hall is the founder of BGH Valuation Services, LLC, is a seasoned valuation expert with over 2,000 business valuations under his belt. Based in Saint Michael, MN, Brandon holds a B.S. in Accounting from Saint Cloud State University and has extensive experience from his roles at Polaris Industries and Best Buy Corporate. A Certified Valuation Analyst® and Certified Machinery & Equipment Appraiser, Brandon is dedicated to helping businesses understand and maximize their value.[Text Wrapping Break]  Chapters:   00:00 – Introduction and Background - Ken Sanginario 08:00 – Why Business Owners Must Focus on Cash Flow Valuation 15:00 – How Your Cash Flow Increases the Multiple 19:30 – Breaking Down the Buildup Methodology 27:00 – Strategies to Grow the Enterprise Value of Your Business, Reducing Risk 35:00 – Cost of Capital, Understanding the Role of Debt in Business Growth 48:00 – Equity Risk Premiums 54:00 – Quality vs. Value and the Multiple, Pension Funding through Private Equity 59:00 – Cost of Debt 1:11:30 – Understanding Company Valuation Metrics 1:17:00 – DISC for Business, 8 Primary Functional Categories in a Company 1:29:08 - Strategic Ownership Accelerator Discussion  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Inde...
#406: The Art and Science of Business Valuations: Insights from Over 1,500 Valuations with Brandon Hall
Sep 11 2024
#406: The Art and Science of Business Valuations: Insights from Over 1,500 Valuations with Brandon Hall
In this episode of Independence by Design™, I sit down with Brandon Hall, an expert who has conducted over 1,500 business valuations across a wide range of industries. We dive deep into the importance of understanding and controlling the value of your business. Brandon shares his journey from a corporate accountant to a trusted advisor in the valuation space, reflecting on the lessons he’s learned from his extensive experience, especially in working with small to medium-sized businesses. Watch on YouTube We break down the three primary valuation methods: income-based valuations (with a focus on cash flow), asset-based valuations (looking at tangible assets), and market-based valuations (comparing similar businesses in the market). I place particular emphasis on cash flow valuations, which are the most actionable and controllable by business owners like you. We discuss why understanding and managing your cash flow is crucial—not just for keeping the lights on but for driving long-term growth, strategic planning, and maximizing the equity value of your business.  By the end of this episode, you'll have a clearer understanding of how to take charge of your business’s valuation, why cash flow is such a critical metric, and how you can use it to make informed decisions that will help you achieve the independence you’re striving for.  Brandon Hall is the founder of BGH Valuation Services, LLC, is a seasoned valuation expert with over 2,000 business valuations under his belt. Based in Saint Michael, MN, Brandon holds a B.S. in Accounting from Saint Cloud State University and has extensive experience from his roles at Polaris Industries and Best Buy Corporate. A Certified Valuation Analyst® and Certified Machinery & Equipment Appraiser, Brandon is dedicated to helping businesses understand and maximize their value.  Chapters:   00:00 Introduction and Background - Journey from Corporate Accounting to Business Valuation  06:00 The Importance of SBA Valuations in Business Transactions  10:45 Understanding Cash Flow Risk in Business Valuations  17:20 Mapping Out Ten Year Loans, Common Misconceptions About Business Valuations  21:24 Strategic Considerations for Business Owners: Equity and Cash Flow  29:13 Real-Life Examples of Business Valuation Challenges  35:20 The Role of the Government and Banks in SBA Loans  40:00 Assets and Proactively Managing Your Business’s Value  47:00 The Cash Conversion Cycle, Market Approach in Strategic Evaluations  52:00 Owner Involvement and Cash Flow  1:05:00 Splitting Assets in Divorces  1:12:00 Investments - Ryan and Brandon   1:22:00 Final Thoughts and Practical Advice for Business Owners    Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid t...
#405: Breaking Founder Dependency: How to Assess, Recruit, and Integrate the Right CEO with Mike Frommelt
Sep 5 2024
#405: Breaking Founder Dependency: How to Assess, Recruit, and Integrate the Right CEO with Mike Frommelt
In this episode of Independence by Design™, I sit down with Mike Frommelt, the co-founder of Strategic Talent Partners and a seasoned expert in executive search and leadership development for privately held businesses. We dive into the critical role of talent assessment and leadership development in scaling a business beyond the founder’s personal capacity. Mike shares his unique insights on how to assess a company’s leadership team, the challenges owners face when transitioning from day-to-day operations, and the importance of aligning leadership talent with ownership goals.Watch on YouTube Mike explains the differences between hiring internally versus externally, and why sometimes promoting from within isn’t always the best option. We also explore the strategic role of a CEO or president and how to identify whether someone has the capacity to think strategically and lead teams effectively. Mike's framework for evaluating leadership potential and his holistic approach to aligning talent with business goals will leave business owners equipped with actionable steps to start building a leadership team that can thrive without their constant involvement. Mike Frommelt is the is the co-founder of Strategic Talent Partners, a national executive search and leadership solutions firm. With over 20 years of experience, Mike specializes in C-level executive search and leadership development for privately held businesses. He helps companies transition from founder dependency by recruiting and integrating leadership talent aligned with ownership goals. Mike's expertise ensures organizations grow sustainably while equipping teams to thrive. Learn more at www.strategictalentpartners.com. Chapters: 00:00 – Introduction01:20 – Mike Frommelt’s Journey and the Creation of Strategic Talent Partners05:00 – The Challenges of Founder Dependency and Leadership Transitions08:30 – Assessing Your Leadership Team: Internal vs. External Hires14:15 – The Role of Strategic Thinking in Leadership25:00 – Joel Trammell, CEO’s, and finding candidates39:00 – Developing High-Potential Leaders from Within, What Traits to Look for in Future Leaders42:00 – Growth Leadership Model, Assessments51:10 – Compensation1:00:01 – Compensation of C-Suite vs. size of company1:11:00 - Advice for Business Owners, Final Thoughts and Call to Action Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other busin...
#404: Design a CEO Compensation Plan Tied to Your Cash Flow & Equity Valuation Goals with Craig Rutledge
Aug 29 2024
#404: Design a CEO Compensation Plan Tied to Your Cash Flow & Equity Valuation Goals with Craig Rutledge
In this episode of Independence by Design™, Ryan Tansom is joined by Craig Rutledge, an expert in compensation strategy and the Partner at VisionLink. Craig offers valuable insights for growth-oriented business owner-operators looking to step back from daily operations and hire a CEO who can drive both cash flow and equity growth. He addresses the critical need to design compensation strategies that align the goals of the owner with those of the leadership team, ensuring that the owner can manage the company from an ownership perspective without worrying about the stability of their income from distributions or the growth of the company’s value. Watch on YouTube Craig discusses how to structure compensation plans that not only attract premier talent but also ensure that these leaders are motivated to make decisions that support sustainable cash flow and increase equity valuation. By linking short-term and long-term incentives directly to the owner’s financial goals, Craig helps owners confidently step back from the day-to-day operations, knowing their company is in good hands and positioned for growth. This episode is essential for business owners who want to replace themselves in operations while maintaining control over their financial future.  Craig Rutledge is the founder of VisionLink, a leading expert in compensation strategy with over 25 years of experience. He specializes in helping business owners align their leadership teams with their financial goals through innovative compensation plans. Craig’s expertise empowers owners to step back from day-to-day operations while ensuring sustainable cash flow and equity growth. His work has guided countless companies in securing long-term success.   Chapters:   00:00 Introduction and Background 04:50 Craig Rutledge from VisionLink delves into executive compensation strategies 07:05 Drafting a compelling compensation philosophy statement 12:30 Recruiting and retaining high-level executives amidst compensation challenges 18:57 Short-term bonuses and long-term equity growth plans 24:42 Importance of aligning compensation with working capital and EBITDA 29:00 Phantom equity plans versus actual equity  35:00 Structuring executive compensation plans 43:00 Structuring compensation to align with strategic business objectives 53:00 Structuring short-term CEO compensation plans 1:00:27 Designing incentive plans for business success  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the tools and knowledge to align their business operations with their personal and financial goals.  With a deep understanding of the challenges faced by owner-operators, Ryan developed Independence by Design™ to empower owner-operators to create sustainable cash flow, grow their company’s equity value, and achieve true independence. He has shared his insights on hundreds of stag...
#403: Cash Flow Broke and Balance Sheet Rich with Eric Roman
Aug 29 2024
#403: Cash Flow Broke and Balance Sheet Rich with Eric Roman
In this episode of Independence by Design™, Ryan Tansom is joined by Eric Roman, a former dentist turned entrepreneur and business coach, who shares his powerful story of building and exiting a successful dental service organization (DSO) worth $40 million. Despite his company’s impressive valuation, Eric felt cash flow broke and balance sheet rich, struggling with significant personal life issues. He believed the only way to solve his problems was to sell the business and pull the ripcord. However, after the exit, he realized that selling the business didn’t resolve the deeper issues in his personal life. Watch on YouTube Eric dives into the challenges of managing growth, the impact of business on personal life, and how implementing the Entrepreneurial Operating System (EOS) transformed his business. He also reflects on how he wishes he had an ownership framework like Independence by Design™ to guide him on the ownership side of decision-making, which could have provided the clarity he needed beyond the operational insights of EOS. Eric discusses the importance of having a personal operating system and how the One Life System helps entrepreneurs achieve both professional and personal success. Throughout the episode, Eric offers insights into balancing business demands with family life, the significance of personal clarity, and the necessity of having a support system to navigate the entrepreneurial journey.  Eric Roman has over a decade of experience running high-powered, multi-location dental companies. From inception through exit, Eric understands all facets of what it takes to build transformational companies and, most importantly, personal joy. His breadth of expertise covers topics such as Executive team development, EOS (The Entrepreneurial Operating System), Culture Development, Managing Millennial and Post-Millennial Workforces, Developing High-Performing Associate Dentists, Work-Life Harmony, Personal Performance Habits, and much more. However, Eric's value isn't limited to his accomplishments: He has a unique ability to inspire and empower others to live abundant, impactful lives.  Chapters:   00:00 Eric Roman's journey scaling his dental practice to $40M valuation 06:49 EOS in Transforming Business Operations, Balancing Business Success with Personal Fulfillment 14:00 Ownership Goals, Trade-Offs Between Immediate Cashflow And Long-Term Equity Growth, Personal Scorecards And Understanding Life Experience Costs 16:00 Building “a $100 Million company,” Managing Control And Expectations To Reduce Anxiety And Stress 24:39 Navigating the Challenges of Business Growth and Personal Life 36:15 Finding a “System”, The Power of Community and Support Systems for Entrepreneurs 40:33 Overcoming Identity Crises and Finding Meaning Beyond Business, Transition From Success To Significance 55:31 The One Life System: A Framework for Personal and Family Success 1:05:02 Final Thoughts and Call to Action  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encount...
#402: Tax Mitigation Strategies: Keeping More of What You Earn with Roger Roundy
Aug 29 2024
#402: Tax Mitigation Strategies: Keeping More of What You Earn with Roger Roundy
In this episode of Independence by Design™, Ryan Tansom sits down with Roger Roundy, a tax mitigation strategist with a unique approach to helping business owners keep more of their hard-earned money. Roger explains the three phases of wealth—accumulation, preservation, and distribution—and how each phase requires different tax mitigation strategies to maximize wealth. He emphasizes the importance of understanding the tax code as a set of incentives designed to encourage certain behaviors rather than something to be feared. Roger argues that when properly understood, the tax code allows business owners to legally and ethically partner with the government to reduce their tax liabilities, all while staying in compliance with audit protection. Watch on YouTube Throughout the episode, Roger shares his journey of becoming a "tax architect," detailing how his firm helps small to mid-sized businesses utilize the same tax-saving techniques employed by Fortune 500 companies. Listeners will gain insights into various tax mitigation strategies, the distinction between tax preparation and tax strategy, and how to proactively manage taxes throughout the wealth-building journey. Roger also discusses why his solutions are audit-proof, eliminate any grey areas, and show how business owners can leverage a team of advisors to optimize their financial strategy. Roger Roundy is the CEO of Strategic Associates a Risk Mitigation firm focused primarily on the education and implementation of tax mitigation strategies. Throughout his years of risk management and tax mitigation services, Roger has helped 100’s of business owners and individuals find solutions to protect their incomes from the wealth-eroding factors of risk and taxes. As the CEO and Director of Operations for Strategic Associates, Roger thrives on providing value using innovative but sound tax mitigation strategies to help his clients reduce their tax liability and provide options for properly positioning those savings. "Work hard, play harder, and provide opportunities for others to do the same" has been his M.O. during his business life. Roger has been married for 24 years and is the father to 5 wonderful children. He is an avid outdoorsman and loves to spend any spare time he can find, either biking, skiing, snowmobiling, or hunting. Life is busy, and a passion for working with other successful business owners has directed his path to tax mitigation and the extreme value and opportunity it provides to his clients.[Text Wrapping Break]  Chapters:   00:00 Introduction and Background, Roger Roundy’s Journey to Becoming a Tax Architect 07:20 The Role of CPAs vs. Tax Consultants, Understanding Tax Mitigation and Its Importance 21:00 Tax Planning and Strategy vs. Tax Preparation 32:00 The Three Phases of Wealth and Tax Mitigation 35:00 Googling Tax Information 38:15 How to Proactively Manage Your Taxes 41:17 Managing your wealth and cash flow, Partnering with the Government,  Understanding the Tax Code 47:08 Advice for Business Owners on Reducing Tax Liabilities, Risk Management 48:36 Final Thoughts and Call to Action  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and...
#401: Discovering the Truth About Economics & Money: Joe Brown on Inflation, Investments, and Independence
Aug 29 2024
#401: Discovering the Truth About Economics & Money: Joe Brown on Inflation, Investments, and Independence
In this inaugural episode of the Independence by Design™ podcast, Ryan Tansom sits down with Joe Brown, founder of Heresy Financial, to dive deep into the intricacies of the economy and financial systems. Driven by personal experiences and a relentless curiosity, Joe explores the mainstream financial narratives and advocates for a deeper understanding of economic fundamentals. He underscores the importance of aligning financial decisions with personal values and addressing root causes of economic issues, rather than merely treating symptoms.    Watch on YouTubeThe discussion spans critical topics like the effects of money printing, the escalating costs of education and healthcare, and the quest for financial freedom. Joe and Ryan also dissect the evolution of money as a debt system, the value of time, and strategies for managing wealth amid inflation and taxes. They provide practical insights into business ownership, portfolio diversification, and the challenges posed by government bond refinancing and its impact on regional banks. Tune in to gain valuable perspectives on mastering your financial future and understanding the system that shapes it.  Key Takeaways:  Aligning one's values with their financial decisions is crucial for personal fulfillment and moral integrity.  Understanding the root causes of economic problems is more important than focusing on symptoms.  Education and individual decision-making play a significant role in improving one's financial situation.  Money printing, rising costs of education and healthcare, and the erosion of financial freedom are key issues in the current economic landscape. Money has evolved over time from a debt system primarily.  Time is the most valuable resource for individuals, but it is also the most replaceable thing to others.  Starting a business allows individuals to provide value that is not denominated in their time and can lead to escaping the limitations of trading time for money.  Diversifying investments across savings, business, and income-producing assets can help protect wealth and provide stability. Understanding how the financial system works and taking control of one's wealth is crucial in navigating the challenges and uncertainties of the future.  In This Episode:   00:00 Introduction and Background - Joe Brown of Heresy Financial 04:45 Joe's Journey into Understanding the Economy 10:00 The Curiosity to Understand the Economic Cycle 13:13 Stepping Stones to Understanding the Economic Cycle 18:00 Aligning Work with Your Values 23:00 Questioning the Narrative and Seeking Understanding 26:00 Starting the Conversation about the Economy, Silent QE by Commercial Banks 29:30 The Historical Perspective on Money and Trust, What happened in 1971? 33:15 Analyzing Economic Narratives and Policies 42:00 The Value of Time and Escaping the Time-for-Money Trap 44:55 Starting a Business, Owner/Operators and Cash Evaluation  47:56 Case Studi...
#400: Introduction to Independence by Design™
Aug 29 2024
#400: Introduction to Independence by Design™
In this first episode of the newly rebranded Independence by Design™ podcast, host Ryan Tansom introduces a groundbreaking ownership framework designed specifically for growth-oriented business owner-operators who seek true independence. Drawing from his personal experience of turning around and selling his family business, Ryan explains how traditional business operating systems focus on working in the business but fail to address how to work on the business to achieve the ultimate goal: independence.Watch on YouTube Ryan details the Independence by Design™ Ownership Framework, which empowers business owners to create sustainable cash flow, grow their company’s equity value, and free themselves from the day-to-day grind. This framework is built around three essential steps: 1.) Understand the Game – Shift your mindset from operator to owner and master the art of business valuations.  2.) Choose Your Game – Clarify your ownership goals and leverage a powerful ownership advisory team.  3.) Play the Game – Master the business ownership game by creating a strategic financial roadmap that links operational performance to your personal and financial goals.  Ryan emphasizes that this framework is not just about exiting your business but about designing a life of independence where your business serves your personal aspirations, allowing you to do more of what you love. This episode is a must-listen for any owner-operator who feels stuck in the day-to-day operations and wants to take control of their time, wealth, and future.  Chapters:   00:00 Introduction and Background 01:20 Ryan’s Journey: From Family Business to Creating the Ownership Framework 06:00 What is Independence by Design™ and Why It Matters 10:45 Shifting from Operator to Owner: The Key to True Independence 15:30 Step 1: Understand the Game – Shifting Mindsets 21:15 Step 2: Choose Your Game – Clarifying Ownership Goals 25:50 Step 3: Play the Game – Creating a Strategic Financial Roadmap 31:00 Aligning Operations with Ownership Goals 36:10 Preparing for Future Episodes: Deep Dives into the Framework 41:30 Final Thoughts and Call to Action  Ryan Tansom is a seasoned entrepreneur, speaker, and the founder of Independence by Design™, a transformative ownership framework for growth-oriented business owners. After turning around and selling his family business in an eight-figure exit, Ryan spent over a decade dissecting the lessons learned from his journey. His mission is to help other business owners avoid the pitfalls he encountered by providing them with the tools and knowledge to align their business operations with their personal and financial goals.  With a deep understanding of the challenges faced by owner-operators, Ryan developed Independence by Design™ to empower owner-operators to create sustainable cash flow, grow their company’s equity value, and achieve true independence. He has shared his insights on hundreds of stages, including Vistage, EO, and industry associations, and has reached over 500,000 listeners through his podcast.   Ryan is passionate about hel...