In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling. With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics. Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace. If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives. For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands. Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns.Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness.Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth.Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms.With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth. If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time! For more insights or to rest an audit free of charge check us out at clearadsagency.com.

Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets. What is covered in this episode: Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges.The importance of cultural adaptation in your advertising efforts and strategies for effective localization.Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion.Innovative advertising techniques tailored for diverse international audiences.Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies. This episode covers these key areas: Leslie Hensell's journey from a mommypreneur to an Amazon selling expert.Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers.Strategies for handling Amazon account suspensions and navigating the platform's complexities.The evolution of Amazon selling and how it has changed over the years.Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling.Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators.The balance between work and life as an entrepreneur in the e-commerce space. Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes! Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills. For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic. This episode focuses on these key points: The role of Amazon DSP in Amazon's advertising system.Features of Amazon DSP that are beneficial for enterprise brands.The advantages and challenges for enterprises using DSP.Targeting options in DSP and strategies for effective use.How DSP integrates with other Amazon advertising and potential risks.Examples of successful DSP use by enterprises.Budgeting and key performance indicators for DSP campaigns. For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. Here is what we covered in today's episode: Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses.Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands.Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon.Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use.Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising. Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales.Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health. Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization.Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively.Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/ Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. Here is what we covered in today's episode: UK brands' presence on Amazon was the main topic.Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy.The importance of detailed product descriptions and bullet points was emphasized.Advertising budgets should focus on both brand awareness and efficient conversion.Big brands are advised not to take their name recognition for granted on Amazon.The hosts suggest that brands work with experts for better Amazon strategy optimization.The podcast ended with a call to action for professional help in Amazon advertising. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords. What keyword topics were covered: Understanding the Consequences of Too Many KeywordsConducting a Keyword Audit and AnalysisStreamlining and Refining Keyword SelectionImplementing Keyword Grouping and OrganizationMonitoring, Testing, and Iterating If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals. During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results. Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon. Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session: Host Tom Waghorn - Head of Training at ClearAds Tom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. Guests Dave Vermeulen: Director of DSP at Buy Box Experts Dave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts. Anne Harrell: Product Solutions Director, DSP Due to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality. Jack Lindberg: Director of Analytics at Mars Agency Based in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic. In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Keyword research and trends: Discovering what's hot and relevant for your products. - Budget allocation: How to determine your advertising budget for this crucial period. - Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use? - Campaign structure: Setting up campaigns, ad groups, and keywords. - Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns. - The importance of bidding strategies during high competition. - remove negatives and wasted spend - A/B testing: Finding the winning combinations for your ads and listings. - Real-time monitoring: Staying on top of your campaigns during Q4. - Scaling successful campaigns and pausing underperformers. - Leveraging Amazon's reporting tools for insights. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Why Q4 and the holiday season are crucial for Amazon sellers. - The competitive landscape: What makes Q4 unique in the e-commerce world. - The importance of planning well in advance. - Creative assets: Preparing eye-catching images and compelling ad copy. - A+ preparation and storefront. - Trends - Prime Day and Black Friday strategies: Timing and execution. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing. Here is some of what we covered in this episode: What are the main challenges and pain points faced by sellers in managing their Amazon operations?What are the primary benefits of outsourcing certain tasks or functions in Amazon operations, and how can it positively impact a seller's business?How can sellers identify and select reliable outsourcing partners or freelancers for their Amazon operations?Are there any potential risks or pitfalls associated with outsourcing, and how can sellers mitigate them?Can you share any specific examples of how automation has helped sellers adapt swiftly to market changes and seasonal demands?How can sellers identify the right areas of their Amazon operations to automate for the most significant impact?How often should sellers review and refine their automated processes to ensure they remain optimized? Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you’ll be the first to know! If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting. Here is what will be covered in today's episode: What are the common challenges and complexities of ad budgeting for sellers?What are the most common mistakes sellers make when it comes to ad budgeting on Amazon? Highlight the potential consequences of improper budget allocation.Identify and explain specific signs that indicate a seller may need assistance with ad budgeting.Example signs: inconsistent ad performance, high ACoS (Advertising Cost of Sales), budget limitations affecting campaign scalability, etc.Share real-life examples or case studies to illustrate these signs. (No names of course!)Discuss the advantages of seeking professional assistance for ad budgeting.Highlight how expert guidance can lead to improved campaign performance, cost efficiency, and overall ROI.Talk about how professional assistance can help sellers navigate complexities like seasonality, market trends, and competition.Provide tips on how to find and select the right ad budgeting service or consultant.Discuss important factors to consider, such as expertise, track record, client testimonials, and pricing models.Mention the importance of clear communication and alignment of goals with the chosen service provider.Share practical tips and best practices for sellers to implement in their ad budgeting strategies.Discuss tactics like setting clear campaign objectives, monitoring performance metrics, conducting regular budget reviews, and adjusting allocation based on data-driven insights. We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream. Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin. What is Amazon Marketing Cloud? What’s a clean room?  How does it help you to understand your customer's journey?  What does it mean for working out ad strategies? How is it useful to support Amazon ads and the relevant strategies that businesses use with their ads?  What insights can you find on the platform and where should you go to find them? Who can access AMC? And what skills are needed to use it? What regions are supported? Is it available to all on DSP and PPC? It says the tool is in beta… Does this mean it’s really buggy and unreliable? How long has it been around and how have we been using it successfully? What tools do you use alongside AMC and how do they help with managing and optimizing accounts? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy. What is omnichannel advertising, and how can it be used effectively with Amazon advertising? How does omnichannel advertising differ from multi-channel or cross-channel advertising? How can advertisers integrate Amazon advertising into a broader omnichannel marketing strategy? What are some of the key benefits of using omnichannel advertising with Amazon, and how can they impact overall advertising success? How can advertisers ensure consistency in their messaging and branding across multiple channels, including Amazon? What role does data play in omnichannel advertising, and how can advertisers use data to optimize their campaigns on Amazon and other channels? How can advertisers use social media and other channels to support their Amazon advertising efforts, and what are some effective strategies for doing so? What examples of successful campaigns have combined Amazon advertising with other channels, and what can be learned from these examples? What are some of the key advertising tools offered by Amazon, and how can they be used to improve campaign performance? What are some best practices for ensuring that Amazon advertising campaigns are integrated effectively with broader marketing efforts? How can advertisers identify and reach their target audience across multiple channels, and what targeting options are available through Amazon advertising? How can Amazon advertisers effectively measure and analyze the performance of their omnichannel advertising campaigns? How can advertisers optimize their Amazon advertising campaigns to work well with other channels, such as social media and email marketing? What types of customer data are available through Amazon, and how can this data be used to inform advertising strategies on other channels? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness. Some of the content covered in this episode is: What is brand positioning, and how does it differ from brand building?Why is brand positioning important in Amazon advertising, and how can advertisers ensure that their brand stands out among competitors?What common mistakes do advertisers make when approaching brand positioning and brand building on Amazon, and how can they be avoided?How can advertisers use Amazon's advertising tools to target specific audiences and build brand awareness?How can advertisers differentiate their brand from competitors on Amazon, and what are some effective strategies for doing so?How important is messaging in brand positioning, and what elements should advertisers focus on when crafting their brand messaging?How can advertisers use social media and other marketing channels to support their brand positioning efforts on Amazon?What are some effective ways to build brand loyalty on Amazon, and how can this impact overall advertising success?How can advertisers leverage customer reviews and ratings to build their brand on Amazon? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends. Here is a sneak peek of what we covered in this episode: How does seasonality impact Amazon advertising, and what strategies can advertisers use to adapt to seasonal trends? What are some of the biggest challenges advertisers face during the summer sales season, and how can they overcome them? How does Amazon's advertising algorithm change during the summer sales season, and how can advertisers take advantage of these changes? What are some of the key differences between summer sales season advertising and other times of the year? How can advertisers ensure that their products stand out during the summer sales season when competition is at its highest? How important is brand identity in summer sales season advertising, and what are some effective ways to build brand awareness during this time? How can advertisers optimize their Amazon product listings for the summer sales season, and what elements are most important to focus on? How does Amazon's Prime Day impact summer sales season advertising, and what strategies can advertisers use to capitalize on this event? What common mistakes do advertisers make during summer sales season advertising, and how can they be avoided? How can advertisers measure the success of their summer sales season campaigns, and what metrics should they focus on? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.