Dive into the re-airing of this Most Valuable Podcast episode (originally episode 56) where I share the REAL reason people buy and the real reason your services are worth it to your local audience.Tune into this episode to learn:Why people aren't actually paying for your time  or experienceWhat's going to get people to say "OMG this is totally worth it"The most important things you need to be talking about in your marketingMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels.Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your calendar and day to day operations in your business.Tune into this episode to learn:The 3 levels of marketing mastery and how each stage impacts the time needed for your marketing tasks.How time blocking helps you realistically plan your weekHow to not let perfectionism, procrastination, and unexpected "life things" throw off your calendar.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales.Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the holiday season through these 3 strategies.What you'll learn in this episode:How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"The best way to choose businesses to partner with and that are aligned with youHow to get featured in local media and gift guidesMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Enjoy this live training replay where I share how to earn more this Black Friday and Cyber week!Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead.Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on October 24.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingJoin my free Facebook groupIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Have you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you.This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigger way.Tune into this episode to learn:How to see the untapped potential and growth opportunities in your local marketingThe #1 reason to stop telling yourself "I've tried everything" or "I'm doing everything"Growth questions to get your creativity flowing to reach new local audiencesMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Dr. Melissa Thompson on InstagramFlow Physical TherapyIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.Tune into today's episode to learn:How to take massive action to meet more local people How to show people that you can help them and prove that you can get resultsHow to overdeliver and get raving local fans talking about your businessMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode 11 - How To Collect More Testimonials From Local ClientsEpisode 21 - How To Meet More Local PeopleIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.Tune into this episode to learn:How to plan for getting content and making it part of your workflowHow to be proactive with collecting content vs leaving up to chance when working with clientsHow to have a back up plan for content when clients don't want to be featuredMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Do you ever stress out about how to follow up with a potential client?Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....And now you're waiting...You start to question... Should I reach back out? How long should I wait? What should I say??I'm breaking it all down in this in this episode!Tune into learn:The 3 steps to create a solid follow up process for potential clients How to detach your emotions and stay neutral and professional How having a follow up process can keep you from overthinkingMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.It's changing who you're being.You're being someone who honors their word. You're being someone who is consistent.You're being that local go-to person.Tune into Episode 89 to learn:How to start with small, doable commitments to build consistencyHow to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistentlyPlus, practical tips for time management to fit something new into your dayMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingJoin my Free Facebook Group - Grow Your Local BusinessIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.Tune into this episode to learn:The strategy and mindset shifts that took Dana from living in a new city with zero social media presence to now fully booked 7 months in advanceHow Dana shifted from "time management" to "Dana Management"How to start and implement simple systems and processes in your business so you're never starting from scratchMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Dana on Instagram at @thedandeliontreedesignsFollow Dana on Facebook at The Dandelion TreeVisit Dana's website The Dandelion TreeIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Tune into this Most Valuable Podcast Episode! We all have those people in our head who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.These are your imaginary trolls.These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.Today I'm sharing my experience with my own personal troll, plus how to let yours go so you can be yourself on social media and promote your business freely without worrying what your imaginary troll is thinking.Tune into today's episode to learn:How to identify your imaginary troll and what you're really scared of on social mediaHow to be more aware of the results you create (and don't create) when your imaginary troll gets in your headPlus, how to let your imaginary troll go so you can show up freely and confidently onlineMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I'm re-visiting the topic - How to be more confident on social media.Tune into this episode to learn:Where confidence really comes fromHow to generate confidence on demandThe real reason you aren't showing up how you want on social media - and what to do about itMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEp 43: How To Be More Confident On Social MediaIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This week I’m sharing how to find more local accounts to follow and engage with on Instagram as part of your local engagement strategy.Tune into this episode to learn:3 ways to find more local accounts to follow and engage withThe impact of “being part of your community” on Instagram and following more local accountsSimple ways to consistently increase your visibility by engaging on InstagramMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This week I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.Tune into this episode to learn:The 4 things your Facebook profile must have visible when you're engaging in groupsHow to show up as the local go-to expert in Facebook groupsHow to best promote your business and add value in groups -- while following the admin rulesMentioned in this episode:Join My Facebook Group: Grow Your Local BusinessWork with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you.A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.I'm breaking it all down in this Most Valuable Podcast episode (originally episode #5!) and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!Tune in today's episode to learn how to:Clearly tell people you're available in 3 stepsNot have just an inspirational or informational feedMake clear offers on social mediaChange your mindset around making offers and selling regularlyMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year!Tune into this episode to learn:The strategy and mindset behind developing her social media presenceThe power of knowing your numbers so you can hit your goalsPlus, simple bookkeeping tips to get started tracking your numbersMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFind Sarah on Instagram and visit her website hereIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.It's totally normal. We aren't born sales people.But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.Tune into today's episode to learn:How to know if and why you're trying to disguise your selling on social mediaHow to normalize promoting and selling your services... even if you're scared nowWhat the most valuable posts are for your local audienceMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This week I’m diving into something that affects so many local business owners all over... your location.Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you.Location Drama is any negative thoughts you have about your location. It's when you blame your location for your results OR you think certain bigger results are impossible because of where you're located.Join me as I walk you through how to identify your location drama and how to work through it so you can ultimately create success no matter where you're located.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients.Tune into this episode to learn:The mindset trick to get you out of scarcity and into enoughnessWhy what you see in your industry bubble on social media is different than what your local audience seesHow to tap into your uniqueness as the local go-to personMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode 14: Finding Your Local VoiceIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.