The Leaf Colectivo

In this episode, we dive into the hidden pitfalls of web development and Conversion Rate Optimization (CRO) that can sabotage your eCommerce performance. From slow-loading websites and stock management mishaps to SEO-damaging URL changes and app bloat, we uncover the costly mistakes brands often overlook. Whether you're prepping for peak season or optimizing for long-term growth, this is a must-listen. Learn more about what Leaf do below: Website LinkedIn

In this episode, Gil and Wes tackle one of the most critical performance pitfalls: misaligned relationships between brands and their marketing teams. Discover how to build stronger partnerships—whether with agencies or in-house teams—for long-term success. Learn more about what Leaf do below: Website LinkedIn

Wesley and Gilbert return with an unfiltered deep dive into the ever-changing landscape of eCommerce marketing. In this episode, they tackle the biggest challenges brands are facing right now: conversion tracking issues, data privacy chaos, and cookie consent nightmares. 🕵️‍♂️🍪   Learn more about what Leaf do below: Website LinkedIn

Gil and Wes return, and they’ve brought with them one of the most exciting marketers working in eCommerce today! And we mean that literally: Jake Newbould, CMO of British bedding, sleepwear and homewares company Piglet In Bed, was named by The Drum as one of the top 50 world’s most exciting up-and-coming marketers in 2019. He joins us today to discuss all things customer acquisition & retention, successful brand building, how to achieve sustainable, profitable growth in a rapidly changing landscape - and why you need to make best friends with your CFO, right now! Enjoy!

Your regular hosts Gil and Wes will be back next episode, but today it’s the turn of our Head of Content, Yee Lin Thum - and three of our other incredible female Leaf employees - to discuss their experiences of working in the tech industry, their thoughts on toxic ‘tech bro’ culture & how we can encourage more women to take up roles in STEM. [Disclaimer: One male did slip through the net. Yee Lin’s dog Rambo makes a squeaky appearance about 25 minutes in - sorry!!]

It’s Episode 4 of The Leaf Colectivo and we’re joined by a bona fide advertising legend! Brian Jacobs of BJ&A has over 40 years experience in the industry, working at the highest levels of advertising, media and research agencies including Leo Burnett, Carat International, Universal McCann and Millward Brown. From pioneering brand sponsorship on UK television to the dangers of over-reliance on data at the expense of memorable creative content - taking in classic PG Tips ads, the formula for Coca-Cola and the Teletubbies along the way - our conversation with Brian is an unmissable masterclass for any brand builders. Welcome!

Ignore the Silicon Valley orthodoxy - build a business with your friends! Create a company culture that puts people and the planet at its core. Prioritise impact over profit. In Episode 3 we’re joined by Robin Balser, CEO and founder of Europe’s leading vintage clothing brand Vinokilo. A Leaf client and close friend of the company, Robin is a pioneering example of how to build a successful, bootstrapped company with a more ethical and sustainable approach to eCommerce. This conversation was recorded in November 2021, just after Vinokilo achieved its best-ever month for revenues. Enjoy!

We're back for Episode 2 of our brand new podcast, and this week we have our first ever guests! Kieran Chapman, Director of Growth at Josh Wood Colour, and Holly Patrick, Client Director at Deft, join your regular hosts Wes and Gilbert to deep dive on: the challenges faced by eCommerce going into 2022; Deft's recent Social Commerce Report; and how Leaf is approaching the challenge of helping Josh Wood Colour to continue their incredible 20x growth in 2021! Welcome to The Leaf Colectivo.

It's the first episode of our brand new podcast! Join your regular hosts - Leaf CEO Gilbert Corrales and CMO/CCO Wesley Hartley - for a candid, freewheeling conversation about how the company got started, where we're headed, and the stupid mistakes we made along the way. Welcome!