In this episode of Next Level Supply Chain’s special series Behind the Barcode, Liz and Reid speak with Jess Urriola, the VP of Product Management at GS1 US, about GS1 US Data Hub - a tool built to secure data sharing between brand owners and trading partners. They talk about why this service is pivotal for maintaining data quality across the global supply chain, both from the strategic and technical aspects, from creating UPC barcodes to combating GTIN misuse. Learn how GS1 US Data Hub supports regulatory compliance, the importance of global location numbers in traceability, and the benefits of ensuring each product has a unique identifier—similar to a license plate.    Key takeaways:  How GS1 US Data Hub's user-friendly SaaS platform empowers both small and large businesses to effortlessly manage and authenticate product identifiers and location data, ensuring accuracy and trust throughout the global supply chain. The critical role of the GS1 Registry Platform (GRP) in combating Global Trade Item Number (GTIN) misuse and fostering global transparency by enabling real-time, cross-border verification of core product attributes for reliable traceability and inventory management. The strategic advantages of GS1's identification system as Jess Urriola highlights its integral part in compliance with healthcare and food safety regulations, streamlining the entire traceability process from manufacturer to end-point via Global Location Numbers (GLNs).   Resources:  GS1 US’s Data Hub Data Hub Help Center Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Jess Urriola on LinkedIn

Chuck Lasley, IT Director at Dillard’s, explains the pivotal role of 2D barcodes in retail innovation, illustrating Dillard's strategy of incorporating these versatile codes into their products, which range from apparel to accessories. Amidst the growing demand for intricate product details, Chuck emphasizes the imperative for sales associates to be adept in product knowledge facilitated by 2D barcodes. As Chuck explains, 2D barcodes can lead to improved inventory management, better customer service, and enhanced consumer storytelling possibilities. The conversation also explores AI's potential in customer service, the impact smartphones have had on computing power, and the potential of automated vehicles in altering supply chain dynamics. Chuck applauds the implementation of evolving technologies like RFID, which are crucial in the industry-wide 'Sunrise 2027' initiative. Sunrise 2027 aims for widespread adoption of 2D barcode scanning by 2027, with Dillards ambitiously targeting an earlier date. This episode covers automation, innovation, and the pursuit of a unique identity within the global supply chain.   Key takeaways:  Technology in customer service is advancing with tools integrating RFID and 2D barcode technologies in supply chain operations to improve accuracy and efficiency. The retail industry recognizes the importance and advantages of transitioning from 1D to 2D barcodes and RFID technology for improved inventory management, customer service, and access to detailed product information.   Technological advancements create enriched consumer experiences through unique transaction identifiers and product storytelling.   Resources:  Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes  Behind the Barcode: Mastering 2D Barcodes with GS1 US   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Chuck Lasley on LinkedIn Check out Dillard’s

Global Supply Chains are dramatically shifting due to economic shifts such as rising interest rates and inflation. There is a pressing need for efficiency, from reducing FBA fees to renegotiating costs and finding ingenious savings in your supply chain. Burak Yolga, Co-Founder and CEO of Forceget, talks with hosts Liz Sertl and Reid Jackson about this and his journey through the intricate world of global supply chains. Drawing on examples from industry leaders, he offers a fresh perspective on the transformative power of digitalization in business processes, focusing on enhancing visibility and standardization to scale. He discusses the complexities of managing international teams across time zones and the critical importance of environmentally conscious shipping practices, including cost-effective innovations like solar-powered vessels.   Key takeaways:  How Forceget has mastered inventory management amidst fluctuating interest rates and complex international logistics. The financial and operational advantages of eco-innovations and resilient supply chain practices ensure professionals stay ahead of industry trends and environmental mandates. How their team leverages AI for inventory forecasting, efficient resource allocation, and contingency planning.   Resources:  What is Inventory Management? Resources for Improving Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Burak Yolga on LinkedIn Check out Forceget

Radio frequency identification (RFID) and 2D barcodes are transforming how we handle the supply chain.  Sarah Jones Fairchild, Vice President of Sales Operations at SWIM USA, talks 2D barcode applications for customer safety, efficiency in retail checkout, inventory management, and the broader implications for companies as they prepare for the technological demands of the future. Sarah explains the importance of high-quality data and the impact of incorrect data on consumers. She also touches on the potential for these technologies to address industry-specific needs and regulatory requirements.  Sarah highlights her personal experience with tech at home and work, specifically how it helps align information for everyone. The discussion emphasizes the importance of GS1 standards for ensuring compatibility in the supply chain and the necessity of proper data management to fully leverage RFID and 2D barcode capabilities. The conversation levels supply chain tracking information for business owners of all types and why RFID can take a few years to implement.    Key takeaways:  Integrating RFID and 2D barcode technologies in supply chain operations is essential for improving accuracy and efficiency. Data quality and management are challenging across industries, particularly with the need for high compatibility and usability standards. Companies must embrace technologies such as RFID and 2D barcodes for the future.   Resources:  What Is RFID Technology, and How Does It Work? 2D Barcodes: Changing the way you eat, shop, and live Sunrise 2027: The Next Dimension in Barcodes Enhance Your Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Sarah Jones Fairchild on LinkedIn Check out SWIM USA

The COVID-19 pandemic threatened to derail supply chain management completely. Or did it? Yossi Sheffi, distinguished MIT professor and an expert with 49 years in supply chain management, breaks down supply chain resilience into five levels and argues that supply chain managers were unsung heroes during the pandemic. Yossi also touches on balancing resilience with sustainability, pointing out that while essential, both can introduce short-term costs and competitive imbalances. He underscores the delicate balance companies must strike between cost management and maintaining multiple suppliers for risk mitigation. He expounds on the role of AI in supply chains, emphasizing the importance of leveraging artificial intelligence for identifying alternative suppliers and predictive analysis. The conversation also delves into the roles of machine learning, large language models, and robotics in evolving supply chains. Despite skepticism about fully autonomous applications like pilotless planes, Yossi highlights ongoing experiments with AI as potential co-pilots. The episode concludes with reflections on the rapid technological evolution impacting the professional landscape and the fabric of daily life.   Key takeaways:  Resilience in supply chains is crucial for navigating disruptions and maintaining operational continuity. Artificial intelligence (AI) technology is vital for supply chain management despite potential challenges. Supply chain resilience and sustainability are critical concerns, as are the investments in these areas.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Yossi Sheffi on LinkedIn Check out Yossi’s book - The Magic Conveyor Belt: Supply Chains, A.I., and the Future of Work

Keeping track of product information and inventory with multiple barcode types can be tricky for businesses.  Gena Morgan, who leads the standards team at GS1 US, shares valuable insights into the world of barcodes, specifically focusing on the transition from traditional 1D barcodes to 2D barcodes and the importance of GS1 standards in driving industry adoption. Gena explains the technical differences between traditional linear barcodes and 2D barcodes, such as QR codes and GS1 DataMatrix, highlighting the increased data capacity and smaller footprint of 2D barcodes.  She elaborates on the potential consumer and business benefits, emphasizing the ability of 2D barcodes to provide more accurate and direct information to consumers, streamline supply chain processes for brands and retailers, and enable functionalities such as product recalls and promotions. The discussion delves into the challenges and opportunities presented by the transition to 2D barcodes, as well as the support and resources available for brands looking to embark on this journey. Gena's expertise on the subject makes for an enlightening and informative conversation, encouraging businesses to consider the advantages of 2D barcodes and GS1 standards in their operations.   Key takeaways:   The transition from traditional barcodes to 2D barcodes allows brands to provide information to consumers and tailor experiences.  The adoption of 2D barcodes in the industry allows products to carry more data in a smaller footprint. GS1 US supports brands transitioning to 2D barcodes and GS1 digital link standards with pilot programs and toolkits.    Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Gena Morgan on LinkedIn   Resources: Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes Fresenius Kabi Infuses Safety from Production to Patient with Unit-of-Use 2D Barcodes

Tracking and managing inventory from end-to-end is challenging for business merchants dealing with perishable food items. Lichen Zhang, co-founder of Freshly Commerce, is changing how merchants handle the complexities of tracking bundles, managing perishable inventory, and the significance of complying with regulations such as FSMA 204. The company's initial success with its foundation, growth, and innovative solutions for inventory and order fulfillment in the e-commerce industry spurred Freshly's evolution into a suite of tools helping e-commerce merchants manage their inventory and order fulfillment.  The episode provides valuable insights into the evolution of e-commerce and the vital role of innovative solutions like Freshly Commerce in meeting the changing needs of the industry. Explore how Freshly Commerce addresses challenges faced by merchants, the importance of data sharing and collaboration, and the positive impacts of technological advancements on adapting to new conditions. Lichen also emphasizes the role of education and customer-centric strategies in Freshly Commerce's ongoing development and how Freshly Commerce started as a result of identifying a need in the market, leading them to participate in a Shopify app challenge where they secured third place.   Key takeaways:  Accurate and timely inventory management in e-commerce is complex but necessary. Addressing food safety and compliance with regulations helps prevent food waste and maximize profits. Embracing technological advancements such as AI-driven tools can positively change some aspects of business operations.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Lichen Zang on LinkedIn Check out Freshly Commerce

Real-time data monitoring is revolutionizing maintenance and efficiency in industries such as aviation and automotive through digital twin technology. Richard Donaldson, host of the Supply Chain Next podcast, is a visionary in supply chain management and circular economy advocate. His  insights on moving from linear to circular supply chains highlight the potential for substantial environmental benefits and the importance of embracing reuse, especially in the context of his work with startups promoting circularity. The dialogue extends beyond the digital twin to the broader digital transformation of global supply chains, drawing comparisons to the quick adoption of airplane wifi as an example of rapid technological progress. It explores the role of artificial intelligence in supply chain automation and predictive maintenance, touching upon the divide between machine learning and self-actualized thought. The conversation resonates with historical references and Richard's personal entrepreneurial experiences, including his tenure at eBay, his podcast Supply Chain Next, and his perspective on learning from failure. This episode offers a thought-provoking reflection on the future of supply chains and the role of technology in sustainable business practices.   Key takeaways:  The early days of the Internet continue to influence current work in digitizing supply chains. The global supply chain still lacks full digitization and transparency, particularly in older, established processes. There is a strong advocacy for shifting towards circular supply chains that are environmentally mindful and focused on sustainability.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guest: Richard Donaldson on LinkedIn

Anne Bernier from Topco and Rishi Banerjee from the Consumer Brands Association are a wealth of knowledge from the frontlines of industry innovation. They join Reid and Liz on this episode to delve into the world of QR codes, the groundbreaking Smart Label program, and new technologies such as Flash Food and Too Good to Go, two platforms looking to reduce food waste.  Anne shares how Topco is revolutionizing the grocery space with smart label initiatives championing transparency and sustainability. Discover how Topco aids its members in competing in the marketplace by providing top-quality products, ensuring reliable supply, and offering competitive pricing—all while maintaining a steadfast commitment to environmental stewardship. Rishi Banerjee talks Smart Label program, its expansion beyond food products, and how this initiative is setting the industry standard for sharing product data and enhancing customer safety in a standardized format. Listen in to hear all about these new technologies and how their teams are enhancing the consumer experience in a digital age.    Key takeaways:  Discover how Smart Label technology is revolutionizing consumer transparency in the CPG industry, providing comprehensive product information through QR codes, and how companies like Topco integrate this to strengthen consumer trust and drive sustainability efforts. Learn from industry leaders about the intersection of sustainability and technology, including innovative apps combatting food waste and the critical advancements in renewable energy sectors, positioning these insights as pivotal for supply chain professionals to adapt and lead in the evolving market landscape. Gain strategic perspectives on the significance of omnichannel messaging and the compelling storytelling for private label products from Topco and Consumer Brands Association experts, underlining the necessity for retail professionals to leverage digital platforms for enhanced consumer engagement.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with the guest: Follow Rishi Banerjee on LinkedIn Follow Anne Bernier on LinkedIn Check out Consumer BRands Association Check out Topco

Lisa Lane is the innovative mind behind Rinseroo, an e-comm shower darling to solve the pain point of washing big dogs in the shower. She joins Reid and Liz to discuss the intricacies of bringing a new product to market, including the importance of building and maintaining brand identity and the need for brand protection in the ever-evolving landscape of e-commerce.  Her perspective offers practical advice for entrepreneurs seeking to establish and safeguard their brands in online marketplaces. She underscores the immense potential of platforms like Amazon and TikTok Shop for reaching new customers and driving sales and also delves into the challenges faced during product manufacturing. Tune in for her insight into bringing an idea to life in the marketplace. Key takeaways:  The significance of understanding the market, manufacturing, distribution, and advertising aspects of product development when bringing a new product to market. the significance of having a viable product that is different from what's already out there, determining the market size and potential customer appeal, understanding profit margins, and making the right decisions about manufacturing and distribution. The power of ecommerce platforms and technology, particularly Amazon and TikTok, in reaching a wide audience and scaling a business, which have enabled small businesses to thrive in the ecommerce landscape. The importance of building a strong brand identity and obtaining trademarks to protect products from knockoffs, particularly in the ecommerce space, and the role of GS1 barcodes in ensuring legitimacy and brand protection.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with the guest: Follow Lisa Lane on LinkedIn Check out Rinseroo

Join us as we chat with Andrew Morgans, Founder and CEO at Marknology, about emerging trends in e-commerce, techniques for maximizing profits, and tips for success for both small and large businesses.   Andrew emphasizes the importance of intentional strategy, scaling warehouse operations, an in-depth understanding of the numbers, and reliance on experts for Amazon selling success regardless of your business size. He addresses the challenges faced by new products on Amazon that lack UPC codes and underscores the necessity of GS1 barcodes for legitimacy.    Our conversation provides valuable insights into the e-commerce landscape, highlighting the importance of intentionality and expertise, what it takes to operate a warehouse and fulfillment center efficiently, and an approach to digital construction for product customization and his YouTube venture that peels back the curtain on the process.   Key takeaways:  The importance of strategic planning and understanding Amazon’s platform to launch and scale brands on Amazon successfully. GS1 barcodes play a vital role in providing product legitimacy.  Avoid costly mistakes and improve profitability by selecting the right warehouse operations and understanding the complexity of scaling, the impact of location on logistics, and the need for accuracy in inventory management. Focus on the integral role of intentional strategy and data analysis, especially in light of increased business costs since 2021.  Emerging trends in e-commerce include holistic strategies and the growing influence of AI and social media platforms like TikTok Shop. The discussion also sheds light on the challenges small businesses face when accessing support and the potential of technologies like AI and the Insta 360 camera in e-commerce.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Andrew Morgans on LinkedIn

As the supply chain is constantly changing and evolving, it is critical to understand the dynamic challenges ahead and leverage past experiences in these transformations.  In this episode, we speak with Bob Ferrari, Managing Director of the Ferrari Consulting and Research Group and Founder of the Supply Chain Matters blog. Bob speaks about hottest topics in supply chain today such as artificial intelligence, machine learning, and specifically, generative AI. Bob shares how these innovations are transforming the supply chain landscape while also posing new challenges related to data security. We hear about the balance CIOs must strike between harnessing cutting-edge tech for competitive edge and maintaining robust cybersecurity and the importance of long-term strategies to mitigate future supply chain disruptions and the evolving skill sets required in the digital age. Key takeaways:  Adapting new technologies like AI, GPT, and Chat technology can lead to improved operations and help cope with rising consumer expectations. However, this adaptation should be gradual and risk-assessed, under the leadership of chief information officers.  Supply chain leaders need to adopt a mindset of agility and resiliency in order to navigate complex challenges and manage disruptions effectively. These qualities, coupled with an open-minded approach from senior leadership, are vital for successful supply chain transformations. Learning from past disruptions and transformations is key. It's also paramount to prepare for future supply chain disruptions and shifts. Simulations and technology like digital twins can aid in scenario-based planning, helping businesses to anticipate and manage change more efficiently. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Bob Ferrari on LinkedIn

Picture a world where healthcare is not just a service but a promise of transparency and safety. In this ever-evolving landscape, a groundbreaking transformation is taking place, driven by the demands of both consumers and patients. They are clamoring for information that is clear, traceable, and trustworthy. And at the heart of this shift lies the adoption of two-dimensional (2D) barcodes and Radio Frequency Identification (RFID) technologies. But how do you prepare for this monumental transition? To answer that question, we spoke to @GwenVolpe, a visionary leader from @Fresenius Kabi, a trailblazing force in healthcare.  Gwen shares insights into the benefits of these technologies, the importance of customer involvement, and the exciting potential of artificial intelligence in healthcare. If you are wondering how to make sure you’re ready for the transition, this episode is for you.  Key takeaways:  Fresenius Kabi is leading the way in integrating RFID and 2D barcodes into their pharmaceutical products, enhancing patient safety and streamlining clinician workflows. There is a significant impact of RFID and 2D barcodes on automating inventory management and reducing manual data input, ultimately improving patient safety in healthcare. GS1 standards are revolutionizing medication technology, optimizing supply chain processes, and elevating the standard of patient care in the healthcare industry.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Gwen Volpe on LinkedIn

In today’s retail environment, consumers and logistics are constantly evolving. Wondering how these evolutions will affect your in-store shopping experience? Join us as we chat with Omni Talk to discuss retail technology innovations, how they will change the physical store environment, and what’s on the horizon for omnichannel commerce.  Key takeaways:  The future of retail lies in technology and innovation. The episode emphasizes the importance of retailers embracing technological advancements to stay competitive. From computer vision and robots in back rooms to smart carts and curbside pickup, retailers need to adapt their operations and design to meet the changing needs and preferences of consumers. Curbside pickup is a significant trend that is here to stay. The COVID-19 pandemic accelerated the adoption of curbside pickup, and it has quickly become a popular choice for consumers seeking convenience and contactless retail experiences. Retailers are redesigning parking lots and experimenting with autonomous robot vending machines to cater to the demand for curbside pickup. Data and integration are crucial for optimizing the customer experience. The use of 2D barcodes and the collection of data attached to them can provide valuable insights into customer behaviors and preferences. Retailers who effectively utilize this data and integrate it into their systems will have a competitive advantage. Additionally, the integration of video commerce and retail media networks presents opportunities for retailers to maintain control over their video content and ensure commerce flows through their platforms.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Chris Walton on LinkedIn

The demand for recycled content and sustainable business practices continues to grow rapidly. Join us as we chat with Jeremy Douglas, Director of Partnerships at Delterra, to learn more about reducing plastic waste, creating enhanced waste streams, and utilizing standards to track plastics throughout the supply chain. Key takeaways:  Traceability and transparency are crucial in the global effort to address plastic pollution and promote a circular economy. Delterra is focusing on establishing traceability for recycled plastic from collection to sale. By ensuring accurate measurement and preventing double counting, traceability can boost confidence in using recycled materials and support brands in tracking the origin of recycled plastic in their products. Consumer pressure and advocacy have played a significant role in driving change in the waste and recycling systems. This has pushed brands to take action and seek alternatives, such as using more recycled materials. With consumers and stakeholders informed, companies are motivated to improve their plastic footprints and adopt more sustainable practices. A global plastics agreement is being negotiated among 175 countries to address plastic pollution effectively. The agreement aims to create a binding document or instrument to end plastic pollution, similar to the structure of the climate change agreement. Themes such as eliminating unnecessary plastics and considering the impact on the informal sector are being discussed.    Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guests: Follow Jeremy Douglas on LinkedIn

Ever wonder what it’s like to build a brand from the ground up? Or how to take your inventions from an idea to reality? Join us for a conversation with Brian Fried from the National Inventor Club, on best practices when establishing a brand and the steps for commercializing your inventions.   Key takeaways:  Connecting with like-minded individuals, seeking advice, and sharing resources are key. This sense of community fosters collaboration, provides support and opens up opportunities for inventors to learn from one another, ultimately increasing their chances of success.  From conducting research to determine the uniqueness of an idea to creating a prototype and deciding on the best approach, this process provides a roadmap for success. Strategic decision-making and considering factors such as manufacturing, distribution, and licensing are key. Many people overlook the importance of having a genuine barcode on their packaging, which can cause problems when trying to sell to retailers. Purchasing barcodes from third-party sellers online may result in the barcode not matching the brand and potentially getting banned from stores.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guests: Follow Brian Fried on LinkedIn

In today’s environment, understanding your supply chain is critical to the success of your business. Join us as we chat with Lisa Anderson, President of LMA Consulting Group, about what’s going on in the supply chain, technology trends, and why it’s important to have standards.    Key takeaways: The combination of business intelligence, predictive analytics, and other tools can drive positive results for companies and improve decision-making in areas like production, purchasing, and customer needs. Labor shortage is a global issue that is causing bottlenecks and potential problems in the supply chain. Companies need to explore technologies and automation to address this challenge and navigate volatility in the supply chain. Standardizing data and implementing technologies like barcoding and RFID can lead to improved business performance, better forecasting, resource allocation, and material management, resulting in decreased lead times and increased growth. Prioritizing resources and focusing on what will make a difference for customers, revenue, and employee engagement is key. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Lisa Anderson on LinkedIn

Selling on Amazon can be overwhelming and complicated. A lot of Amazon sellers lose 1-3% of their inventory, and most of the time they don’t even know! Join us as we chat with Yoni Mazor from GETIDA, to discuss how to tackle fulfillment issues and put more money back in your pocket when selling on Amazon.   Key takeaways: GETIDA provides software and technology to track inventory in real-time on Amazon's fulfillment centers. Discrepancies in FBA transactions can range from 1% to 3% of revenue. By identifying discrepancies and losses, you can take the necessary steps to protect your business and increase cash flow. To succeed in the online retail space, it's important to continuously learn and adapt to the ever-changing industry. Having a deep knowledge of Amazon’s system and staying up to date will give you the upper hand. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Yoni Mazor on LinkedIn

Today, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy, of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond!    Key takeaways: Building a defensible brand is crucial for long-term success. Invest in building a brand that is recognizable, trustworthy, and unique to differentiate yourself from your competitors. Amazon holds over 50% of the online market and can significantly impact the success or failure of a brand. Harnessing Amazon's data and feedback is crucial for identifying trends, understanding demographics, and developing new products. Leveraging Amazon's platform and customer data can give you a competitive edge, but you need to adapt to changing customer preferences and market demands. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Shannon Roddy on LinkedIn

Coming at you from this year’s GS1 Connect conference in Denver, Reid sits down with six out of the seven finalists for GS1 US’s Startup Lab Pitch Competition. These founders dive into their startup stories, groundbreaking technology solutions, and so much more!   Key takeaways: Every year, the GS1 US Startup Lab Pitch Competition provides partnership opportunities for new and innovative companies. These founders travel from all over the globe to meet up with GS1 Connect attendees, spread the word about their companies, and compete to win prizes. From edible barcodes to sustainable vending machines that dispense refillable containers, this year’s Startup Lab finalists share all about their technology and how they’re making an impact on the supply chain. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Philippe Guguen on LinkedIn Follow Ossie Cohen on LinkedIn Follow Dr. Taraka Ramji Moturu on LinkedIn Follow Michael Pytel on LinkedIn Follow David Singer on LinkedIn Follow Manuela Zoninsein on LinkedIn