PODCAST

The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Consumer 360 Live! with Walmart's Whitney Cooper
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & CommercializationFollow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comThis episode is sponsored by NielsenIQ and was recorded on stage at the NielsenIQ Consumer 360 Conference #360Whitney answers these questions:1) Whitney, happy to share the stage with you here as the CPGGUYS - you are a repeat guest now of the CPGGUYS with 3 episodes. We are pleased to have just had Seth Dallaire on episode 200 on May 18th later this week. You are 2 episodes away from hitting 5 and getting the special HOF CPGGUYS jacket designed for superstars. You recently got promoted to a new role as Sr Director of transformation and commercialization. Your remit has recently expanded, talk to us about this and commercialization at Walmart? What are the core responsibilities of this role?2) Its undeniable that the pandemic shaped the future of omnichannel commerce. From your perspective what are the key components playing out over the last 2 years that have helped this acceleration?3) It seems like retail media is everywhere and every retailer has a platform these days. Why are some platforms more important than others and what are the core components of a successful retail media platform?4) What is the connection between Take me to Walmart physical and digital when it comes to shoppers? Should CPG brands now pay attention to the store shelf connected closely to the digital shelf? What is the role of content therefore?5) Retail media and digital advertising - is it all about the lower funnel conversion? Does audience engagement and acquisition triumph conversion?6) Tell us all about Walmart luminate. Walmart luminate is now starting to touch brands in their every day decision making. What is your advice to brands on how they should be leveraging this incredible capability?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Yesterday
45 mins
Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comFollow Walmart Luminate online at: http://walmartluminate.comThis episode is sponsored by dunnhumby.comSeth answers these questions:1) One of your responsibilities at Walmart is for a Group known as Walmart Data Ventures. which markets Walmart Luminate: a customer-centric suite of data analytics and insights. Would you please give us an overview of Walmart Luminate?2) What was the inspiration for standing up Walmart Luminate in the first place? And what is the future vision for it? 3) Does Walmart Luminate make visible to subscribing vendors all products in the category and are all vendors in a category able to subscribe to Walmart Luminate?4) Another of your areas of responsibility is Walmart + which Walmart launched 18 months ago. Would you please provide our audience an overview of Walmart+ from a consumer perspective. What is the value proposition for subscription?5) Would you share with us your Walmart+ strategy for the year ahead? Are there areas where your team is leaning in to continue providing value to customers who subscribe to it?6) It is undeniable that, at the forefront of “the great retail reset” transforming our industry is the explosive growth of retail media, both on-site and offsite, both online and in the physical world. At its core, what is the value proposition that Walmart Connect offers to vendors looking to grow sales through Walmart platforms?7) Some recent research shared by Walmart Connect talked about the use of Walmart’s mobile app in physical store visits highlights an important correlation between digital engagement and physical shopping. Would you please expand upon the details & findings of this research?8) How are brands able to access use of Walmart Connect’s powerful retail media solutions onsite, offsite & in physical retail? Is it entirely through Walmart platforms or are they able to use 3rd party eCommerce advertising platforms for some offerings?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
4d ago
1 hr 4 mins
Retail Media Revolution with Skai's Nich Weinheimer
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at: https://www.linkedin.com/in/nich-weinheimer-601a596/Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/Follow Skai online at: https://skai.io/Watch Nich's appearance at P2PI Future Forward here: https://events.ensembleiq.com/FutureForward/Nich answers these questions:1) How are Natural Language Processing and advanced analytics helping brands to surface powerful trends and predictive insights?2) How are brands able to power Skai’s market intelligence capabilities with additional configurations and services involving 3rd party data sources? What are the connectivity options you afford to your clients in this pursuit?3) How does Skai ensure that when connecting to 1st party data sources, security is at the forefront? What are the types of 1st party data that must be secured?4) Apple mobile search is an important place for brands to market in pursuit of customer acquisition. How does Skai enable full-funnel optimization of bidding and manual intervention that improves Apple installs & in-app events?5) In late March, I attended the Shoptalk Event in Las Vegas. On the second day, Kroger/84.51 announced that it was opening its Kroger Precision Marketing retail media platform to third party ad management platforms, notably Skai. Would you please provide us some detail as to what this involves and why brands should be excited about this partnership?6) What is the state of retail media in the convenience channel. I know Gopuff has an established platform but I hear that some convenience omnichannel players are preparing to enter the marketplace. What intel do you have to share?7) Auditing of campaign execution & performance may not sound like the most exciting service offered by Skai, but the improvements coming from audit can have a significant impact on future performance. Would you please expand?8) What are Dynamic Commerce Ads and why is this revolutionary innovation in social-to-retailer advertising?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
May 13 2022
55 mins
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh
The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://reckitt.comFollow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj on LinkedIn at: https://www.linkedin.com/in/tajpeeran/Taj and Rahul answer these questions:1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid’s Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
May 7 2022
56 mins
Searchable Video Content with Vyrill's Ajay Bam & John Casey
The CPG Guys, Sri & PVSB, are joined in this episode by:Ajay Bam,  CEO & Co-Founder at VyrillJohn Casey, Director of Business Development at VyrillThis episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of videos. Follow Vyrill online at: https://www.vyrill.com/ Follow Vyrill on LinkedIn at: https://www.linkedin.com/company/vyrill/Follow Ajay on LinkedIn at: https://www.linkedin.com/in/ajaybam/ Follow John on LinkedIn at: https://www.linkedin.com/in/jocasey/Ajay & John answer these questions:1) Ajay - Wow! You’ve founded Vyrill 5 years ago, take us through the years and how the company has shaped itself to be what it is today as a video commerce leader?2) Let’s talk about vyrill - value proposition. John - Why are CPG brands choosing to work with vyrill as a video analytics, UGC analytics provider? What need is Vyrill solving?3) Ajay - Let’s explore all the solutions you offer - take us through all the capabilities a brand can find in partnership with you? What do you need from a brand to get started with your clients?4) Ajay - What are the keys to success with leveraging video for commerce? How will this change the game for brands using your solution?5) Ajay - How are retailers and marketplaces utilizing both UGC and branded videos?  (Amazon, etc) . John - anything you want to add?6) Ajay - What type of video content drives conversion? How does Vyrill accelerate this conversion?7) Let's get into ROI. John, how does a brand partnering with you measure the ROI of the investment with you? What metrics do you provide?8) Ajay - What's next for Vyrill? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 30 2022
59 mins
Shopping List Marketing Technology with AdAdapted’s Molly McFarland
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted.Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/Follow AdAdapted on LinkedIn at: https://www.linkedin.com/company/adadapted/Follow AdAdapted online at: https://www.adadapted.com/Molly answers these questions:1) You’ve been with AdAdapted 10 years, take us through the decade and how the company has shaped itself to be what it is today as an advertising leader?2) Let’s talk AdAdapted - value proposition. Why are CPG brands choosing to work with AdAdapted as the core data, analytics and target marketing partner of choice? 3) Let’s explore all the 4 types of solutions you offer - managed service, self service, your platforms & attribution? What do you need from a brand to get started with your clients?4)Why is managed service so important for brands to operate in the world of mobile advertising?5) What is your role today as a CRO at AdAdapted? What teams do you work with and what partnerships do you establish internally and externally?6) Today’s world of brands and retail deals with an unprecedented level of data. What role can AdAdapted play in harnessing this for meaningful signals and demand generation for a brand?7) Brands are now shifting marketing mix to measurable ROI, lets get into the world of attribution and how you create value for brands through attribution?8) Whats next for AdAdapted? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 23 2022
49 mins
Digital Shelf Fundamentals with B&G Foods Neha Mallik
The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico.  B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island.Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at: https://www.linkedin.com/company/bgfoodsinc/Follow B&G Foods online at: https://bgfoods.com/ Neha answers these questions:1) Why is the digital shelf more important today than it was even 3 years ago?2) How has the advent of retail media fundamentally transformed how consumer goods manufacturers invest in growing their brands? What makes retail media so appealing and when you look to prioritize investment, what capabilities are you looking for in a platform?3) Can retail media solve all of the digital shelf issues for a brand’s entire assortment? If not, why not? How do you think about investing against improving SEO? What are the important attributes in driving organic SEO?4) Should DTC be the aspiration of every brand manager? What considerations need to be made before deciding to go this route?5) Is shoppable media fundamentally at odds with building brands? Why or why not? Is FULL funnel attribution necessary in shoppable media or is “add to basket” enough?6) How do you think about Upskilling talent in your organization for eCommerce & digital marketing? How do you bring along other stakeholders on the journey?7) Building meaningful sources of insights are fundamental to making good business decisions? Is 1P consumption data important to an effective insights program? Where can it be sourced? Are you able to use it in journey mapping and the creation of customer lifetime value?8) What are a few emerging trends in our industry that have your focus right now? Why?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 20 2022
37 mins
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai,  whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.aiFollow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/Follow NWO.ai online at: https://nwo.ai/Miro answers these questions:1) Wow! What a career from early pharma to a solid SAP foundation to now squarely in scaling AI for business. Take us through the journey and how you got here. What does being a member of the forbes business council mean to you?2) What is your role today as a COO at nwo.ai? What teams do you work with and what partnerships do you establish internally and externally?.3) Decompose the word AI for CPG - give us 2-3 solid examples of why retailers and brands should care about and invest in AI?4) Lets talk nwo.ai - core value proposition. Take us through the various offerings you have and which one leads the way?5) Today’s world of brands and retail deals with an unprecedented level of data. What role can nwo.ai play in harnessing this for meaningful signals and demand generation for a brand? Is 1P data everything? 6) Staying with the data theme, there’s internal data and then there’s external data not just syndicated, but macroeconomic data, etc. How can AI digest a variety of these and why should a brand pay attention to all of them?7) If now.ai can build solutions there’s still the issue of democratizing it across an enterprise, how does one go about it? When should one come to now.ai?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 16 2022
47 mins
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest controlproducts, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn at: https://www.linkedin.com/company/spectrum-brands/Follow Spectrum Brands online at: https://spectrumbrands.com/Mir answers these questions:1) What a career from NASA and aerospace to Amazon merchant and ads to Spectrum brands. Take us through the journey and how you got here.2) What is your role today as a commercial leader? What teams do you work with and what partnerships do you establish internally?3) Let’s talk Omnichannel and your Amazon learnings. Is Omnichannel the only way to forward and what such capabilities would you build and recommend for brands these days ?4) You spent time with Amazon ads - what is the importance of retail media and can a brand realistically grow on platforms without it - what is the tactic you would recommend as best or must have?5) How are you bringing Omnichannel thinking to spectrum brands - how are you coaching business leaders on content, reviews, DTC?6) What about assortment? Is it homogeneous across platforms? Do they need to be specific for online vs offline? What about price pack architecture? Is that the way for ecommerce ?7) Let’s talk revenue optimization, supply chain in these days they go hand in hand. What skills I’m these areas are the ones for today? How do they intersect?8) Here on the show we always ask our guests to look forward to the future forward. What does Mir Zaman see for the CPG industry as his prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 13 2022
44 mins
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the second of a 2-episode sponsorship by TheMathCompany.Follow Prajwal on LinkedIn at: https://www.linkedin.com/in/prajwal-revanasiddappa/Follow TheMathCompany online at: https://themathcompany.com/Follow theMathCompany on LinkedIn at: https://www.linkedin.com/company/themathcompany/Follow Co.dx online at: https://codx.aiFollow Silvana on LinkedIn at: https://www.linkedin.com/in/silvana-dimitrov-7899224/ Follow The Carlsberg Group online at: https://www.carlsberggroup.com/  Silvana & Prajwal answer these questions:1) Silvana, welcome to the CPG Guys. Can you help our audience understand a little bit about your journey and your role as Director of RGM at Carlsberg? How did you get here?2) Prajwal, its great to have you here representing TheMathCompany. Please tell us about how you came to work with the Carlsberg Group and the nature of your work supporting their business. 3) Silvana, You have spent several years with the Carlsberg Group and are an expert in CPG. Why is a Revenue Growth Management suite crucial to CPG organizations? Why did you think TheMathCompany was the right company to help you with your RGM goals?4) Prajwal, how fast does a client start getting value in the partnership? Take us through the journey of a partnership leveraging your Co.dx solution.5) Silvana, In your experience as RGM Director, what are some of the pertinent challenges in achieving revenue growth? Why aren't existing solutions able to address these challenges?6) Prajwal, MathCo. leverages Co.dx, a proprietary AI/ML platform to solve not just business challenges but also organizational or operational gaps that exist today. Can you shed some light on how you do that?7) Silvana, what are some of the best examples where you have leveraged Co.dx's RGM applications to help you improve margin growth?8) Prajwal, What is TheMathCompany's approach to tackling RGM effectively?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 9 2022
47 mins
Non-Fungible Tokens with Doodles' Evan Keast
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/Follow Doodles online at: https://doodles.app/Evan answers these questions:1) Your story starts at University of Calgary, then you founded breakup shop, then social media marketing eventually founding the NFT doodles. Decompose this for our audience and tell us how all this came to be.2) Give us the 202 on doodles. Last year we had a grammy winning producer Gino the Ghost give us a 101? How does one get started in the NFT world?3) How fast has doodles scaled and how long did it take to get this far at the time of this recording?4) What is the inspiration behind doodles? How did you work on this everyday aka what is the day in the life of the doodles founder?5) How do you keep the buzz alive for doodles? How many doodles exist?6) Describe a doodles party or event? What happens at these events and how does it grow the brand?7) What is your advice for our generation for which this is all new and maybe ‘scary’? 8) What’s next for doodles and you? What is your big NFT prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 6 2022
46 mins
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by:Dave Young, VP of CPG Partnerships at ShiptErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Shipt Online at: http://shipt.com/partnerFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidyoung11/Dave & Erin answer these questions:1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work?2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery?3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success?  4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful?  How is Criteo helping with this expansion?5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt?6) Erin - What are brands asking of you, how do they typically view you within their media toolkit?  Is it all data?7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers?8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?CPG Guys Website: http://CPGGuys.comFMCG Guys Wesbite: http://fmcgguys.comNextUp Wesbite: http://nextupisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Apr 2 2022
41 mins
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisaperryFollow Firstmovr on LinkedIn at:  https://www.linkedin.com/company/firstmovr/Follow Firstmovr online at:  https://firstmovr.com/DSI report on Total Growth Accountability: https://www.digitalshelfinstitute.org/shift-to-total-growth-accountability-executive-explainer?hsLang=enFirstmovr eBook “Sheared”: https://firstmovr.com/sheared/Molly & Chris answers these questions:1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research?2) So what is Total Growth Accountability exactly?3) What are some of the realities that are driving this need?4) What are the best practices for shifting to Total Growth Accountability?5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.”  What is this book about?6) How does SHEARED connect with Total Growth Accountability?7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability?8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 30 2022
51 mins
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi
The CPG Guys, Sri & PVSB, are joined in this episode by:Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz InternationalMayur Rustagi: Co-Founder and CTO at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Mayur on LinkedIn at: https://www.linkedin.com/in/rustagi/Follow Mondelēz International Online at: https://www.mondelezinternational.com/Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Frank on LinkedIn at: https://www.linkedin.com/in/frank-cervi-5304131/Mayur & Frank answer these questions:1) Let’s get into the world of Sigmoid, how did the journey start, what was the inspiration and where you are as a company today?2) Frank, as a veteran in the CPG industry, how are data engineering and AI impacting your business? Where does Data fit now, as compared to 5 yrs?3) The intersection of data + AI is sizzling hot these days. AI can help take the most complex data sets and deliver reporting quickly, is this the biggest opportunity in the CPG industry for insights generation?4) Tell us how Sigmoid has differentiated itself from other data analytics companies? What are tangible results of this for CPG brands or retailers? How can this result in stronger downstream ROI generation?5) Solving the digital and analytics scale-up challenge in consumer goods is a real thing. How is Sigmoid helping its customers? Frank - please chime in with how your role helps take Mondelez forward on this?6) What did you find different & compelling in Sigmoid’s approach vs. other technology companies that you’ve dealt with?7) Sigmoid is one of the fastest-growing technology companies in The Americas. What’s driving this growth?8) What does the future hold for Sigmoid? What can your clients and those who want to be partners expect from you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 26 2022
38 mins
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris
The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey.Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/Follow MYAVANA online at: http://myavana.com Candace answers these questions:1) Take us through that wonderful career where you and I met at PepsiCo where you were a program manager and reconnected at Revlon as a CEO/founder of myavana? How did you decide to become an entrepreneur?2) What is the myavana mission and how was it founded? How hard was it to be a solo entrepreneur and how did you go about starting this mission?3) What are the trials and tribulations of a startup founder? Has it always been rosy? What emotions does one go through?4) How did covid impact business given social interactions in person dropped significantly. How has it rebounded and where are you headed? How hard is it to be a female POC founder of a brand?5) Take us through the product portfolio and who should be looking to myavana for solutions? Who is your core consumer?6) What is the role of digital for myavana? What is eCommerce doing for you? What’s the in store plan? What does the app do?7) Why would one keep a business membership and how does it benefit them? Who is a hair expert? What’s next for myavana?8) Who is a Myavana angel? What do they do and how does one become a mayavana angel? How many angels like this exist?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 23 2022
44 mins
Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall
The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.This episode is sponsored by Aki Technologies.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow the Clorox Company Online at: https://www.thecloroxcompany.com/Follow Clorox on LinkedIn at: https://www.linkedin.com/company/the-clorox-company/Follow Patty on LinkedIn at: https://www.linkedin.com/in/patricia-descamps-a3a3b328/Patty & Risa answer these questions:1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you?2) Risa, can you explain what personalized advertising is and why it’s important?3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership?4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful?5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki?6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 19 2022
34 mins
3P Marketplace Mechanics with Walmart's Matthew Smith
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallMatt answers these questions:1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed.  What exactly is your new role?2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers?3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution?4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform?5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this?6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands?7) How does a brand scale on this platform?8) What’s your big announcement about #walmartopencall ?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 14 2022
56 mins
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider
The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity.This episode is sponsored by BrandshareFollow Jennifer Volz on LinkedIn at: https://www.linkedin.com/in/jennifer-volz-416a491bFollow Casey Nider on LinkedIn at: https://www.linkedin.com/in/caseyniderFollow Brandshare on LinkedIn at: https://www.linkedin.com/company/brandshareus/Follow Brandshare online at: http://Brandshare.usJennifer & Casey answer these questions:1) What beauty trends are you seeing this Spring that Walgreens customers are asking for?2) What can customers expect when they visit Walgreens’ Big Beauty event this March?3) How instrumental are the Walgreens’ Beauty Consultants to the success of the overall customer experience?4) For customers that cannot attend the in-store event, are there online promotions for them to take advantage of?5) How will sampling play a role within the Big Beauty event in-store and online?6) Are there any insights, customer feedback or engagement you can share from previous Walgreens in-store or online events?7) How did the Walgreens/Brandshare partnership begin and what can we expect in the future?8) How can interested brands learn more about being involved with Walgreens’ events?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 12 2022
30 mins
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: https://walmartconnect.com/Kara answers these questions:1) Turner Broadcasting, Warner Media, Walt Disney - now WMC. How did all this happen and what attracted you to WMC?2) Why is retail media one of the hottest platforms of advertising today?3) How is WMC driving leadership for brands in this space?4) How does WMC’s solutions connect back to the store and merchandising for Omnichannel growth?5) Take us through the various ad capabilities WMC offers.6) How can WMC help a brand innovation launch be successful. What tactics do you recommend?7) What can brands expect back from campaigns? Data, insights, what types of metrics?8) What are the innovative solutions you are building that deliver on the needs of advertisers of all sizes?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 9 2022
48 mins
Zero Party Data Capture at Scale with Jebbit's Tom Coburn
The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.This episode is sponsored by JebbitFollow Tom Coburn on LinkedIn at: https://www.linkedin.com/in/tom-coburn-b8aa2b34/ Follow Jebbit on LinkedIn at: https://www.linkedin.com/company/jebbit/Follow Jebbit online at: https://www.jebbit.com/Tom answers these questions:1) ’m familiar with 3rd party, 2nd party and 1st party data.  “What is zero party data?” There was a recent Twitter debate on whether zero party data is actually a thing or if this is all just really first party data.  What’s your take?2) I guess the investment industry is validating your perspective as Jebbit recently announced a sizable round of funding.  What are your plans for the funding?3) You work with a lot of CPG brands, can you share some of the most common ways CPG brands are getting value from Jebbit?4) The stats shared are pretty incredible, why do consumers engage with these experiences at such high rates?5) Jebbit’s growth comes at the time the industry is grappling with the impact of serious data privacy changes, Facebook reporting that Apple’s changes will cost them $10 Billion this year.  6) How is Jebbit helping CPG brands with the impending “cookieless world”?CPG brands for ages have been at the mercy of the retailers and third party sources when it comes to data strategy, the shift to DTC and ecommerce is empowering them to now be in control.  How should they be thinking about their data strategy today based on the successes you’ve seen?7) So brands should be thinking about this strategy along every point of the path to purchase, even offline?  Can this form of data really scale?8) Tom, your origin story is pretty incredible from college drop out to CEO of a marketing technology company that doubled revenue last year.  Please share how you got here?9) Lastly, any advice or predictions you want to share?  What is the best way to get started?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Mar 5 2022
36 mins