Are you wanting to grow on Instagram and make more sales? Of course you do. That's why you should avoid creating these 3 types of reels.In this episode, you'll discover...3 types of reels I don't recommend makingWhy they won't help you growWhat videos to create insteadHow to identify which reels you need to makeThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWatch my TikTok masterclass hereFind out more about The Strategy Deep Dive - my social media audit.Connect with me on Instagram or on Facebook!

Making sales on Instagram is the main goal for many businesses but why is it so hard? In this episode, I go over 3 common reasons why nobody is buying from you and how to fix them. In this episode, you'll discover...What kind of content you need to post for more salesWhy more promotional content is not always the solutionHow you can talk about your offer more easilyExamples of content to make more salesThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereFind out more about The Strategy Deep Dive - my social media audit.Connect with me on Instagram or on Facebook!

2023 is a year of change for me & that starts with a new brand identity. In this episode, I chat about that decision, where I'll be going from here, and most importantly, what that means for you. Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Subscribe to my free Sunday social media newsletter!Connect with me on Instagram or on Facebook!

If one of your New Year's resolutions for 2023 is to be more consistent on social media but you never feel motivated enough, this is the episode for you. In this episode, you'll discover...Why you won't always be motivatedWhat helps you to post anyways, even when you aren't feeling itHow you can motivate yourself2 practical tips for more consistencyThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBook a 1:1 coaching session with me hereConnect with me on Instagram or on Facebook!

Over the last few years, claims that Instagram is dying have increased steadily and people say that it's not really worth being on the platform anymore, or is it? In this episode, you will learn whether you should keep marketing your business on Instagram or abandon the sinking ship in 2023. In this episode, you'll discover...What made Instagram so great pre-2018What you should consider when making this decisionWhat I personally recommend to my clientsAnd what role TikTok plays in all of this. Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBuy the TikTok masterclass hereConnect with me on Instagram or on Facebook!

In the last few years, having a Social Media Manager has become somewhat of a shiny object that many business owners are chasing after. In this episode, you'll learn why you don't necessarily need one to become successful on social media.In this episode, you'll discover...Why I believe not every business benefits from a SMM4 reasons why a SMM often doesn't work for a businessWhat you need insteadThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereSend me an email at info@hannarauch.com if The Strategy Deep Dive sounds like something your business needs in 2023Connect with me on Instagram or on Facebook!

2022 is almost over and all that's left to do is set yourself up for success in 2023. One of the things that influence your private life and our business are our day-to-day habits. In this episode, you'll learn about 3 unhelpful social media habits that you shouldn't bring into the new year with you.In this episode, you'll discover...3 habits I want you to kickWhy followers aren't everythingHow you can focus on other metricsWhat you should do first thing in the morning (& what not)Why "social media gurus" need to stop giving advice onlineThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBook a 1:1 strategy session with me to hit the ground running in 2023!Connect with me on Instagram or on Facebook! Books mentioned:Atomic Habits - James ClearThe 5AM club - Robin SharmaThe Neuroscience of Self-Love - Alexis Fernandez-Preiksa

2023 is almost here! As a business owner, it's important for you to stay up-to-date on the latest trends on social media and how they influence your business. In this episode, I break down the 5 trends I expect will shape the social media space next year.In this episode, you'll discover...My trend forecast for 2023What role TikTok plays in all of thisWhat kind of content we will be seeing more (or less) ofWhat this all means for youThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBook a 1:1 strategy session with me to hit the ground running in 2023!Connect with me on Instagram or on Facebook! Sources & articles:TikTok takes on AmazonChina's live shopping QueenSocial media is becoming less social & more media

Black Friday & Cyber Monday are behind us which means it's almost Christmas! As an entrepreneur, the end-of-year period is usually a very busy time but you shouldn't neglect your socials because of that. In this episode, you'll learn how to keep your cool in the lead-up to Christmas.In this episode, you'll discover...Why you need the right mindsetMy #1 Christmas pet peeve (I bet you have seen it before)Christmas content ideas that aren't boringMy thoughts on taking a break over ChristmasThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBook a 1:1 strategy session with me to hit the ground running in 2023!Connect with me on Instagram or on Facebook!

2023 is slowly but surely creeping up on us which means it is time to review (or set up) your social media strategy for the new year! I know this can seem daunting, so let's do it together. In this episode, you'll discover...A step-by-step guide on how to plan ahead for the new yearWhat you need to do FIRST before thinking of your social media strategyMetrics you should analyse & considerWhat a social media strategy is (it can be confusing, right?)What you need to include in your social media strategy to be successfulThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereBook a 1:1 strategy session with me to nail down your strategy for 2023!Connect with me on Instagram or on Facebook!

For the last month, I lived like a digital nomad while traveling around New Zealand and working from anywhere. Many entrepreneurs dream of this lifestyle which is why I am sharing my top tips on how to make this work. In this episode, you'll discover...My experience of traveling & working remotely for a whole monthThings I wish I had done differentlyMy tips on what to prepare beforehandHow to communicate this to clientsHow to make the most out of your tripThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!

Many business owners and especially women are often afraid of sounding too "salesy" or they think they are talking about their offers too much on social media. In this episode, I'll break down what you could do if you don't want to post content that screams "BUY THIS!" all the time. In this episode, you'll discover...Why being "salesy" is actually not a bad thingA mindset shift about being "salesy"Post ideas that are an alternative to the classic promotional postsAnd lots of examples of how to adapt this to your brandThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!

The global influencer market is set to reach $16.4B in value in 2022 and has therefore never been more relevant for business than today. In this episode, you'll learn everything there is to know about influencer marketing and how to approach the right influencers for your brand.In this episode, you'll discover...Why influencer marketing is still relevant5 mistakes you need to avoidHow to approach influencers successfullyThank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereNotJustAnalytics toolWork with me!Connect with me on Instagram or on Facebook!

Creating content for social media is one of the biggest struggles business owners face. In this episode, I will walk you through my process of creating an Instagram post from scratch.Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereMore info on the Creator Starter Pack membershipThe Profitable Instagram Academy - my 4-month coaching programConnect with me on Instagram or on Facebook!

Life as a Social Media Manager is great: you get to work for yourself, you can decide where and when you work and there's never a boring day. But how can you get started? In this episode, I'll explain the step-by-step process that I would follow if I wanted to become a Social Media Manager in 2022.In this episode, you'll discover...What skills you need to get startedWhat's important to take into considerationHow to get your first clientMy top tips on how to start out as a SMMThank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!

Every time you open up the Instagram app, 20 people tell you that you have to post at least daily, if not multiple times a day to stay top of mind with your audience and to not upset the algorithm. In this episode, you'll get to know different ways that you can use as a business owner to avoid social media burnout and feeling stressed about it daily.In this episode, you'll discover...What I do to feel less social media pressureHow I broke up with my phoneWhat habits you can start to buildWhat systems you can use to stay organisedThank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereMore on Teachable's Creator Starter PackWork with me!Connect with me on Instagram or on Facebook!

TikTok has now more Monthly Active Users than Twitter or Pinterest and is becoming increasingly popular for businesses as well. I have started posting consistently about half a year ago and have already seen crazy numbers: 300k+ views on videos, 1k followers in a single day and more.In this episode, you'll discover...Just how popular TikTok already isReasons why you should consider joiningWhat my journey on TikTok has looked like so farMy strategy and learnings from the last 6 months3 questions you can ask yourself to see if TikTok would be a good addition to your marketing mixThank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereFollow me on TikTokWork with me!Connect with me on Instagram or on Facebook!

In 2022, Reels made up already 20% of the time that people spend on Instagram and it has become pretty clear that they are here to stay. A lot of business owners, however, dread filming their first Reel or haven't seen great results. YET. In this episode, you'll discover...Why Reels should be on your priority list3 mistakes that cost you viewsHow to improve your Reels or get started with your first oneA few ideas for your next Reels (I promise they don't take a lot of time or editing skills to create)Thank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!

Not every person is the same and not every person needs to hear the same message. In marketing, we distinguish between 4 buyer types that all need to hear a different message to help them make a purchase decision.In this episode, you'll discover...Why you should learn about the different buyer typesThe 4 buyer types we distinguish in marketingWhat kind of content works for each one of themContent ideas for you depending on each typeHow you can use the buyer types to your advantageThank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!

Creating engaging content week after week, month after month is exhausting and content burnout is VERY real. That's why you should try repurposing your content as much as possible!In this episode, you'll discover...Why repurposing is a great method of content creationA step-by-step guide on how to start repurposingMy hot tips on making the most of the content you already haveThank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips.You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereWork with me!Connect with me on Instagram or on Facebook!