Aug 27 2023
Unleashing the Power of Sponsorship in Cause Marketing
In this episode of The Business of Giving, Guy Dawson, Executive Director of the Cause Marketing Chamber of Commerce, and co-host Maria Perez, a cause marketing consultant, delve into the critical aspects of sponsorship in the cause marketing world. Maria, with her extensive experience, emphasizes the need for nonprofits to understand the nuanced differences between philanthropy, corporate partnering, and sponsorship. She highlights the tremendous value of leveraging audiences and delivering on promises to create impactful and mutually beneficial partnerships. Through insightful anecdotes and practical advice, the episode explores the essence of cause marketing, emphasizing the importance of genuine, purpose-driven collaborations between businesses and nonprofits. Join the conversation as they share success stories, offer guidance on managing expectations, and encourage an abundance mindset in the nonprofit sector.