The Local Marketeer

In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies. Key Takeaways: - Blake Denman has been in local SEO for 18 years and runs Rickety Roo. - The journey into local SEO can be unexpected and shaped by personal experiences. - Maintaining SEO rankings requires ongoing effort and strategy. - Search Experience Optimization (SXO) is becoming increasingly important. - Conversion rate optimization is crucial for maximizing traffic effectiveness. - User experience should be a primary focus in SEO strategies. - Local SEO practices have evolved significantly over the years. - Citations are now considered table stakes in local SEO. - Community engagement and sponsorships can enhance local SEO efforts. - Testing and experimentation are essential for effective SEO strategies. Blake Denman, Founder of RicketyRoo: Twitter: https://x.com/blakedenman LinkedIn: https://www.linkedin.com/in/blakedenman/ Website: https://www.blakedenman.com/ RicketyRoo: https://ricketyroo.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Blake Denman 08:54 Understanding SEO Maintenance and SXO 15:04 The Importance of Community Engagement 20:47 Website Authority and Google Business Profile 24:03 Link Building Strategies for Local Businesses 37:16 The Importance of Unique Content 43:06 Optimizing Google Business Profile 51:23 Staying Informed in Local SEO 59:11 SEO Testing Strategies and Lessons Learned Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #LocalSEO #linkbuilding #GoogleBusinessProfile #digitalmarketing #SEO #SEOtools #localmarketing

In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown discusses the importance of investing in coaching for accountability, the strategies behind building a strong social media presence, and the impact of charitable work on business growth. He emphasizes the significance of sales over marketing, the role of personal branding, and the necessity of content creation in driving revenue. Tim shares his future goals and the lessons learned throughout his entrepreneurial journey, advocating for a culture of excellence in the trades and home services industry. Key Takeaways: - He emphasizes the importance of focusing on a niche to improve service quality. - Risk-taking is a crucial part of entrepreneurship and business growth. - Investing in coaching can provide valuable accountability. - Paying for quality advice is often more beneficial than seeking free help. - A strong social media presence can significantly impact business growth. - Sales should take precedence over marketing for business success. - Personal branding is crucial for connecting with potential clients. - Content creation is essential for driving revenue and engagement. - Being active in the community can yield high returns on investment. - Setting clear goals and maintaining focus is key to achieving success. Tim Brown, Founder of Hook Agency: Facebook: https://www.facebook.com/invigorated/ LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/ Instagram: https://www.instagram.com/timishness/ Hook Agency: https://hookagency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Tim Brown 09:05 The Role of Risk in Entrepreneurship 20:08 Balancing Customization and Systemization 30:01 The Value of Coaching and Accountability 35:59 Building a Strong Social Media Presence 43:07 Sales vs. Marketing: The Key to Success 50:00 Leveraging Personal Branding for Growth 56:11 Content Creation as a Revenue Driver 01:00:01 Future Goals and Lessons Learned Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #entrepreneurship #agency #socialmedia #sales #marketing #personalbranding

In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business. Key Takeaways: - Gyi Tsakalakis transitioned from a trial lawyer to a marketing expert. - The early days of AttorneySync were filled with challenges. - Industry expertise is crucial for success in marketing. - Local partnerships and community engagement are key to local marketing. - Reviews significantly impact business success and visibility. - Understanding client needs is essential for effective marketing strategies. - Setting clear goals and expectations is vital for agency-client relationships. - AI is changing the landscape of marketing and search. - The onboarding process is critical for establishing client relationships. - Continuous communication and data sharing enhance client satisfaction. Gyi Tsakalakis, Founder of AttorneySync: LinkedIn: https://www.linkedin.com/in/gyitsakalakis/ Instagram: https://www.instagram.com/gyitsakalakis/ Facebook: https://www.facebook.com/gyitsakalakis/ Lunch Hour Legal Marketing: https://youtube.com/@lhlm AttorneySync: https://www.attorneysync.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Gyi Tsakalakis 08:45 Local Marketing Strategies and Partnerships 14:32 Improving Conversion Rates for Law Firms 19:14 The Importance of Data Sharing 25:14 Communication Strategies for Agencies 30:18 Identifying Business Bottlenecks 36:53 The Future of Search and AI 43:06 The Role of Video and Social Media 50:33 Importance of Proximity in Local SEO 57:17 Agency Growth and Future Plans Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #digitalmarketing #attorneymarketing #SEO #GoogleBusinessProfile #reviews #legalmarketing #localseo

In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing. Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies with groundbreaking strategies. Discover how Phil helped a business grow from $3M to $8M in revenue and increased another company’s leads by over 1000%, all through innovative marketing techniques and smart systems. 🔑 Key Takeaways: - Local SEO: Why reviews, service area pages, and calculators are essential for dominating your local market. - Email Marketing Secrets: Phil’s proven 7-step email framework that generated over $260,000 from a single campaign. - AI in Marketing: How AI-driven tools are transforming customer service, lead nurturing, and scheduling for 2025. - Retargeting Done Right: Leveraging email and SMS to boost revenue and close more deals. - Consultative Growth: Why tailoring strategies to specific CRMs and industries makes all the difference. 📌 Whether you’re an HVAC company, pest control service, or any local business, this episode is packed with actionable insights to transform your marketing and scale your business. Phil Risher, Founder of Phlash Consulting: Instagram: https://www.instagram.com/philrisher/ LinkedIn: https://www.linkedin.com/in/philrisher/ YouTube: https://www.youtube.com/@UCVSuWJ-9UlN2DELnWClctxw Phlash Consulting: https://phlashconsulting.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Phil Risher and Phlash Consulting 06:00 Phil's Journey into Local Marketing 12:29 The Importance of Reviews in Local Marketing 18:33 Scaling Flash Consulting: Strategies and Services 27:24 Onboarding Clients: Discovery and Strategy 31:42 Hiring for Growth: Building a Strong Team 40:16 Future Growth: Scaling the Agency 46:22 Effective Retargeting Strategies 53:10 Nurturing Leads: The Follow-Up Process 59:03 The Future of AI in Marketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #LocalSEO #HomeServiceMarketing #DigitalMarketing #AIinBusiness #EmailMarketingTips #TheLocalMarketeerPodcast 🎧 Tune in now and discover how to supercharge your local marketing strategy!

In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online. Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether you’re looking to optimize your content for local SEO, leverage AI tools like ChatGPT, or grow your brand through influencer marketing, this episode is packed with valuable insights. 🔑 Topics covered in this episode: - How Neil Patel started Neil Patel Digital and scaled globally. - The evolution of local SEO and why reviews matter. - How to leverage AI in marketing to stay competitive. - Neil’s social media strategy for platforms like YouTube and LinkedIn. - Why influencer marketing is a game-changer for local businesses. - Tips for growing a successful podcast and using it to expand your business. 📌 If you’re a business owner, marketer, or entrepreneur, this episode is a must-watch for staying ahead in the digital marketing game. Don’t forget to like, comment, and subscribe for more expert interviews and actionable advice! Neil Patel, Founder of Neil Patel Digital: YouTube: https://www.youtube.com/@UCl-Zrl0QhF66lu1aGXaTbfw Facebook: https://www.facebook.com/neilkpatel LinkedIn: https://www.linkedin.com/in/neilkpatel/ Twitter: https://x.com/neilpatel Neil Patel Digital: https://npdigital.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Neil Patel and His Journey 03:07 The Evolution of Neil Patel Digital 06:09 The Impact of AI on Marketing and SEO 09:05 Social Media Strategies for Success 11:49 The Future of Marketing and Job Market Changes 15:00 Paid Advertising Insights and Strategies 17:57 Building a Strong Social Media Presence 21:01 SEO Best Practices and Common Mistakes 23:59 Content Creation and Podcasting Tips 👉 Watch now and learn how to transform your digital marketing strategy! Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #SEO #LocalSEO #NeilPatel #DigitalMarketing #AIinMarketing #SocialMediaGrowth #PodcastGrowth #InfluencerMarketing

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content. The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder management and longer implementation cycles. Peter emphasizes the importance of personal branding—his daily LinkedIn posts have attracted clients, podcast invitations, and speaking opportunities. For local business owners unfamiliar with SEO basics, he breaks down key concepts like content strategy, citations, backlinks, and on-page optimization. He stresses that major levers like content quality, good internal linking, and solid technical foundations outshine minor tweaks. In discussing SEO audits, Peter reveals the depth of his approach, which involves detailed examinations of indexing, sitemaps, robots.txt files, and overall site structure. He outlines tools like Google Search Console, Screaming Frog, and SEMrush, and shares advice on not over-fixating on Core Web Vitals or perfect page speed scores. Peter also looks at the future of SEO, acknowledging the rise of AI-driven search experiences. While AI may reduce certain click-throughs, diversifying marketing—across platforms like YouTube or social media—and cultivating a recognizable brand can help businesses stand out. He concludes that even as technology advances, trust, authority, and a user-focused approach remain the cornerstones of successful SEO. Peter Rota, Senior Technical SEO Manager at HUB International: LinkedIn: https://www.linkedin.com/in/peterrota/ Facebook: https://www.facebook.com/rotapeter Website: https://www.peterrotaseo.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Peter Rota 06:12 Understanding SEO Basics 11:35 The SEO Audit Process 20:51 Optimizing Title Tags for SEO 25:06 Crafting Effective Meta Descriptions 30:53 Effective Client Communication and Agency Dynamics 36:04 The Evolution of SEO and AI Integration 42:48 Leveraging YouTube and Social Media for SEO 46:31 Essential SEO Tools and Best Practices 53:00 Maintaining SEO Health and Core Web Vitals #SEO #TechnicalSEO #LocalSEO #EnterpriseSEO #DigitalMarketing #SearchEngineOptimization #PersonalBranding #AIMarketing #ContentStrategy #OnlineVisibility Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business. During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in a door-knocking consultant and expanding into new markets, to build a highly scalable and profitable business. Jonas also highlights the importance of mentorship, sharing how advice from industry leaders helped him overcome challenges and implement strategies that propelled Pest Badger’s growth. A significant focus of the discussion is Pest Badger’s groundbreaking social media strategy. Jonas shares how his team created a YouTube channel with over 120,000 subscribers and viral TikTok content that brought unprecedented attention to his company. He offers insights into how pest control businesses can use platforms like YouTube and TikTok to reach millions of viewers, build authority, and drive leads—even in an industry many consider “unsexy.” Beyond social media, Jonas dives into operational strategies, such as hiring the right team, using automation tools like Go High Level, and creating streamlined processes for recruiting and managing employees. He also shares how content marketing and SEO optimization play a pivotal role in dominating local markets and building a brand that stands out. Whether you’re looking to grow your pest control business, scale your operations, or learn the secrets of social media success, this episode is filled with actionable insights and proven strategies. Jonas Olson’s journey is a masterclass in entrepreneurship, innovation, and marketing excellence. Jonas Olson, Founder of Pest Badger: LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ Facebook: https://www.facebook.com/jonas.olson.18 Instagram: https://www.instagram.com/jonasaolson/ Podcast: https://www.youtube.com/@pestcontrolmillionaire Pest Badger: https://pestbadger.com/ Pest Control Millionaire: https://pestcontrolmillionaire.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Jonas Olson 07:58 The Growth of Pest Badger 17:14 Learning from Mistakes and Regrets 24:44 Social Media Strategy and Content Creation 37:30 Transitioning to Long-Form Content 43:19 Future Plans for Pest Badger 46:10 The Power of Podcasting 53:11 Innovations in Pest Control Technology 58:14 Social Media Advertising Strategies #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #socialmedia #lawncare Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility. Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest control experts, roofers, and plumbers, can leverage their real-world expertise to secure editorially-earned links, grow their reputation, and stand out in competitive markets. Key highlights include: Chris’s personal story and the evolution of Linkify over the last four years. Why local service businesses are the perfect fit for digital PR and how to position your expertise for maximum impact. The decline of HARO (Help a Reporter Out), what caused it, and alternatives like SOS (Source of Sources) to connect with journalists. How to build a curated list of journalists and publications to pitch your stories. The importance of earned media versus paid links and why quality links always beat quantity. The future of PR and the increasing role of social media, video content, and storytelling in driving visibility. Chris and Danny also dive into practical strategies for integrating PR into your marketing efforts, such as creating compelling stories, understanding the news cycle, and using PR to protect against algorithm updates. They discuss how to blend PR with on-page SEO to build a robust and balanced online presence that ranks well and converts. Whether you're a pest control business owner, a digital marketing professional, or just someone interested in learning more about the synergy between PR and SEO, this episode is packed with expert tips, real-world examples, and actionable advice. 📌 Timestamps: 00:00 Introduction to Chris Pantelli 06:05 The Evolution of Linkify and Its Services 12:24 The Importance of Local Service Businesses in PR 16:42 Understanding HARO and Its Transition 26:39 Building a Personal Brand for Local Businesses 37:58 The Importance of Brand Awareness 41:01 Getting Started with PR for Local Businesses 44:11 Building Relationships with Local Journalists 49:02 Understanding Quality Metrics in PR 57:12 The Future of PR and Social Media 📌 Key Takeaways: - Local service businesses can capitalize on their expertise to secure media coverage. - PR links are invaluable for boosting authority, trust, and search rankings. - Content creation, personal branding, and social media are essential for staying competitive. - Earned media is far more impactful than paid links and drives real results. Chris Pantelli, Co-Founder of Linkify: LinkedIn: https://www.linkedin.com/in/chris-panteli/ Twitter: https://twitter.com/Linkifi_ Website: https://linkifi.io/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp #LinkBuilding #DigitalPR #LocalSEO #PestControlMarketing #SEOExperts #EarnedMedia #BrandAwareness

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver. Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. Throughout the discussion, Ronald identifies some of the most common SEO challenges for local businesses, such as a lack of direction and inadequate understanding of what SEO can achieve. He encourages businesses to build a strategy that goes beyond generating keywords and traffic and that resonates with their goals. Offering an accessible yet powerful approach, he suggests businesses concentrate on digital PR and high-authority backlinks, particularly since Google increasingly values trust and quality. Ronald Osborne, Founder of Osborne Digital Marketing: LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/ YouTube: https://www.youtube.com/@osbornedigitalmarketing Osborne Digital Marketing: https://osbornedm.com/ Rank Lightning: https://ranklightning.com/ CTR Driver: https://ctrdriver.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Ronald Osborne 10:38 Consulting: Helping Others Navigate Business 22:40 Introducing Rank Lightning: A New SEO Tool 33:06 The Gray Area of SEO Practices 40:09 Effective Content Strategies for Local Businesses 50:05 The Importance of Quality Backlinks 56:59 The Future of SEO and Digital Marketing #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies. Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant. They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries. Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry. Brian Dordevic, Founder of Alpha Efficiency: Twitter: https://twitter.com/briandecoded LinkedIn: https://www.linkedin.com/in/briandecoded/ YouTube: https://www.youtube.com/@briandecoded/ Newsletter: https://briandecoded.com/ Alpha Efficiency: https://alphaefficiency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Brian Dordevic 08:56 The Importance of Custom Coding in SEO 15:07 The Role of Links and Content in SEO 24:13 SEO Tools and Strategies for Success 47:23 Maintaining SEO Rankings 56:56 Technical SEO Essentials 01:00:20 The Impact of Backlinks 01:10:09 Optimizing Google Business Profile 01:17:25 Agency Operations and Team Management 01:28:50 Niche Focus on Attorneys #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals. Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably. The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities. Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals. Mark Hummel, CEO of Pest Empire Builder: LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/ Facebook: https://www.facebook.com/mark.hummel.501 Instagram: https://www.instagram.com/markohumm_/ Website: https://www.pestempirebuilder.com/ Email: mark@pestempirebuilder.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Mark Hummel 13:22 Essential Systems for Scaling 26:56 Traits of Effective Leaders 31:44 Understanding Business Needs 39:38 The Power of Mentorship and Models 46:23 The Value of Continuous Learning 50:51 Lessons Learned in High Performance 54:19 The Value of Education vs. Experience #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career. The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month. Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability. The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences. In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape. Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy: YouTube: https://www.youtube.com/@nathangotchLinkedIn: https://www.linkedin.com/in/nathangotch/Twitter: https://twitter.com/nathangotch Gotch SEO Academy: https://www.gotchseo.com/Rankability: https://www.rankability.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Nathan Gotch 13:59 The Evolution of Gotch SEO Academy 24:37 Understanding Gotch SEO Academy 31:48 The Art of Quality Content Creation 46:51 Quick Wins for Local SEO 49:47 Understanding Backlinks and Competition in SEO 56:03 Building from Zero: Strategies for New Businesses 01:02:27 The Future of SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products. Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control. Amy highlights the importance of having a legitimate business location and the potential risks of using a home address without proper signage. She advises on the best practices for setting up a business address to avoid suspensions, emphasizing that a visible and verifiable address can enhance a business's visibility in search results. Amy also dives into the appeal process if a business's GBP gets suspended. She stresses the importance of gathering authoritative documentation, such as business licenses and tax records, before submitting an appeal. She provides a detailed step-by-step guide on how to appeal a suspension, the importance of proper paperwork, and the need for agencies or Google Product Experts to assist with complex cases. The conversation shifts to broader SEO strategies, such as the value of creating service area pages to extend a business's reach beyond its physical location. Amy and Danny both advocate for white-hat SEO practices, stressing the importance of authenticity in reviews and avoiding manipulative tactics. Amy highlights the risks associated with fake reviews and shares how Google is improving its filters to detect suspicious activities. Throughout the episode, Amy emphasizes the importance of treating Google Business Profiles as valuable business assets and being proactive in maintaining them. Her advice is practical and detailed, offering listeners valuable insights into navigating the complexities of Google Business Profile management, especially for small businesses that heavily rely on local search visibility. Amy Toman, LinkedIn: https://www.linkedin.com/in/amy-toman-25945047/ Email: local@amytheseo.com GBP Forum: https://support.google.com/business/community/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Background and Introduction 11:37 Google Business Profile Diamond Status 18:23 Navigating Address Changes 24:57 The Importance of Location for Small Businesses 30:50 The Role of Google Business Profile in Lead Generation 35:01 Navigating Google Business Profile Appeals 44:51 Preparing for Google Business Profile Challenges #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

This podcast features Danny Leibrandt, founder of Pest Control SEO, interviewing Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bucks podcast and manages a coaching program and community called Bug Bucks Plus. Danny admires Alan's extensive experience and accomplishments in the pest control space. The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, eventually founding Proof Pest Control in 2014. Both Danny and Alan agree that many entrepreneurs "fall into" the industry rather than choosing it. They discuss the significance of having a unique company name and brand, with Allan highlighting that Proof was inspired by a high school friend's company and has since grown into an established brand. Allan shares insights into the challenges of building a business, especially the early stages, detailing the sacrifices, stress, and long hours required. He emphasizes that while Proof achieved impressive revenue growth, it was far from easy. Allan outlines the phases of business growth, from doing everything yourself to eventually delegating tasks to others. Danny asks Allan for advice on how pest control business owners can scale their companies, to which Allan suggests focusing on marketing, addressing bottlenecks, and diversifying marketing efforts. The discussion emphasizes that hiring is essential for scaling, and Allan advises entrepreneurs to get out of the truck (i.e., stop doing everything themselves) and start delegating to others. They also discuss how to develop referral programs and build long-term customer relationships. The interview ends with Allan sharing lessons from his experience managing multiple companies, emphasizing that risk is less scary than regret. He highlights the importance of making sacrifices, being vulnerable, hiring the right people, and building a strong community in the pest control industry. Allan Draper, Founder of Proof Pest Control and Lizard SEM: Website: https://allandraper.com/ Instagram: https://www.instagram.com/allanrdraper/ LinkedIn: https://www.linkedin.com/in/allanrdraper Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Allan Draper 09:32 The Early Days of Proof Pest Control 18:48 Transitioning from Day-to-Day Operations 29:40 The Importance of Marketing Diversification 35:07 Building a Referral Program 38:27 Exploring Other Ventures and Startups 49:22 Learning from Experience and Community 57:29 Risk vs. Regret: A Key Lesson #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt interviews Lenny Gray, a seasoned expert in the pest control and door-to-door sales industry. Lenny discusses his journey from starting as a door-to-door sales rep for Orkin Pest Control to founding Rove Pest Control, one of the largest pest control companies in Utah. He explains how door-to-door sales played a significant role in his success and shares insights from his two books, Door to Door Millionaire and More Door to Door Millionaire. Lenny emphasizes the importance of a systematic sales process, which he calls the "sales flow," that can be applied to both door-to-door and inbound sales. His method focuses on ethical selling and building long-term relationships with customers, which has helped him retain clients for years. He also stresses the value of technology in door-to-door sales and managing a business efficiently, mentioning tools like SalesRabbit and FieldRoutes to streamline operations. Danny and Lenny also touch on the challenges and opportunities of door-to-door sales, particularly during events like COVID-19, where Lenny saw record sales as people were more frequently at home. They also discuss how pest control companies can hit the million-dollar mark by hiring the right people, leveraging their strengths, and focusing on growth strategies. Lenny concludes by talking about his mission to give back to the pest control industry through coaching and the Pest Empire Builder mastermind group, where he helps companies scale their businesses ethically. He hints at two upcoming books focused specifically on door-to-door sales techniques for the pest control industry, scheduled for release in early 2025. Lenny Gray, Founder of D2D Millionaire: LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/ Website: https://lennygray.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Lenny Gray 05:13 Developing Sales Training for Orkin 12:01 The Role of Testing in Sales 20:17 Resources for Door-to-Door 25:12 Business Growth Strategies 31:22 Hiring and Training Sales Reps 36:39 Finding the Right Business Partner 50:53 Traits of Successful Pest Control Owners 55:00 Leveraging Technology in Sales 58:07 The Future of Door-to-Door Sales 01:00:37 Upcoming Books and Resources #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Wyatt Chambers, a seasoned entrepreneur and marketing expert specializing in pest control. Wyatt's career journey started with UPS, where he served as an e-commerce consultant working with Fortune 500 companies. His exposure to young entrepreneurs succeeding through digital marketing, particularly in Google Ads, piqued his interest in online marketing, which led him to launch CS Design Studios, a marketing agency that later focused on pest control. Wyatt co-founded multiple pest control companies, including Swarm Pest Control Marketing, and emphasized the importance of niching down in industries like pest control. He also co-founded Flock Off, a pest control technology product. Wyatt shared insights from his entrepreneurial journey, such as the need for resilience, learning from failure, and the significance of reputation in business growth. He discussed the value of reputation management for pest control companies, focusing on customer service, maintaining positive reviews, and prioritizing client satisfaction. Wyatt highlighted the impact of joining peer groups, like Vistage and Seven Figure Agency, where he gained valuable business insights through collaboration with other CEOs. These groups helped him refine his mindset and grow his business. He also touched on offline marketing strategies like branded vehicle wraps, community engagement, and the importance of giving value to customers. Wyatt’s faith plays a significant role in his life and business approach. He shared his experiences as a Christian and how it influences his decisions, mentioning the importance of understanding others, staying curious, and promoting positivity. Danny and Wyatt also discussed their views on modern society, faith, and the importance of spiritual awareness in a world that often feels disconnected from God. The conversation ended with advice for pest control companies to adopt a growth mindset, focus on reputation, and leverage platforms like Local Service Ads and Google Business Profiles for customer acquisition. Wyatt Chambers, Founder of Swarm Pest Control Marketing: LinkedIn: https://www.linkedin.com/in/wyattchambers/ Facebook: https://www.facebook.com/wyatt.chambers Swarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 09:23 Wyatt's Journey in Digital Marketing 17:16 The Seven Figure Agency Group 25:44 Building Connections and Providing Value 30:53 Faith and Business 50:05 The Importance of Growth Mindset 55:34 Effective Customer Acquisition Channels #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue. Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing. He credits mentorship and immersing himself in digital marketing for his eventual success. Leibrandt and Barrera discuss the importance of niching down in digital marketing, with Barrera focusing on the concrete and contractor industries. He emphasizes serving clients with integrity, building systems and processes, and maintaining clear communication to ensure long-term client retention. Barrera highlights the role of YouTube as a significant lead-generation tool, along with email newsletters and social media. Both discuss the value of honesty in business, setting realistic expectations, and being a trusted advisor for clients. Barrera closes by sharing a personal lesson: stop lying to yourself about what you want and what you're willing to do to achieve it. He also emphasizes the importance of faith and finding God to live in freedom. Danny Barrera, Founder of Contractor Click and Irreplaceable Father: LinkedIn: https://www.linkedin.com/in/dannybarrera/ Instagram: https://www.instagram.com/itsdannybarrera/ Contractor Click: https://contractor.click/ Irreplaceable Father: https://irreplaceablefather.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 06:19 Hitting Rock Bottom and Finding Purpose 17:40 Serving Clients The Right Way 24:30 Setting Realistic Expectations for Success 31:02 The Best Strategy For Client Fulfillment 46:24 The Importance of a Strong Sales Process 56:25 How To Retain Clients 59:16 Lessons Learned in Entrepreneurship #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode of the Pest Control SEO podcast, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years. Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control when he realized there was a need for specialized services. Starting Skedaddle: Bill founded Skedaddle after identifying a gap in the market for professional wildlife control. Over the years, Skedaddle expanded from its wildlife control roots into pest control, and more recently, Christmas decorating services. The company has grown to become one of the most recognized names in the industry, especially in Canada. The Skedaddle Brand: One of the standout aspects of Skedaddle is its memorable name. Bill explained how a local marketing agency helped them create the brand after discarding several less memorable options, such as “Chubby Raccoon.” The name "Skedaddle" resonated with customers and helped the company become easily recognizable. Wildlife Control vs. Pest Control: Bill highlighted the differences between wildlife and pest control. Wildlife control often involves larger, more expensive jobs, focusing on permanent exclusion of animals, while pest control is more about routine treatments. Wildlife control can sometimes bring in high-ticket jobs, with Bill mentioning projects that have reached up to $70,000. SEO and Marketing: Bill credits much of Skedaddle’s success to a strong investment in SEO and online marketing. After moving away from Yellow Pages ads, Skedaddle now relies on a combination of SEO, local pages, Google Business Profiles, and Google Ads to acquire customers. Bill shared that their website now receives over 100,000 hits a month, with a large portion of traffic coming from the U.S. Franchising and Scaling: Skedaddle’s franchise model helps smaller pest control operators scale by offering comprehensive support, branding, and operational systems. Bill emphasized the importance of hiring good people, treating employees well, and building a strong team. Franchisees benefit from Skedaddle’s proven model, which includes wildlife control, pest control, Christmas decorating, mosquito control, and attic restoration services. Bill Dowd, Founder of Skedaddle: LinkedIn: https://www.linkedin.com/in/williamdowd/ Skedaddle Franchise: https://skedaddlefranchise.com/ Skedaddle Wildlife: https://www.skedaddlewildlife.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 04:54 The Birth of Skedaddle 11:31 All About Wildlife Control 19:04 The Power of SEO 28:06 SEO Agency vs. In-House 39:44 The Future of Skedaddle 42:17 Building a Personal Brand 51:24 Hiring Good People 56:58 The Power of Customer Service #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG). Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients. Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals. SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings. EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes. Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies. Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike. Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro: Website: https://kyleroof.com/ LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/ Page Optimizer Pro: https://www.pageoptimizer.pro/ High Voltage SEO: https://hvseo.co/ Internet Marketing Gold: https://img.courses/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 06:03 Starting and Selling an Agency 15:45 Reducing Churn in Agencies 20:58 Page Optimizer Pro and On-Page SEO 30:38 Insights from SEO Testing 36:51 Understanding Google's EEAT 41:38 The Significance of Schema Markup 46:23 Internet Marketing Gold: SEO Courses 53:16 The Role of AI in SEO 57:00 The Future of SEO #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO consulting. Andrew shares how his experience at Insider Pages made him empathetic towards business owners struggling with SEO, which became a key factor in his success as a consultant. He emphasizes the importance of not putting all your eggs in one basket and diversifying marketing efforts beyond just SEO. Throughout the conversation, Andrew provides insights into his approach to SEO, including the importance of understanding search intent, the role of Google Business Profiles, and the need for a solid content strategy. He discusses the challenges of managing SEO for both small businesses and large enterprises, noting the differences in strategy and execution. The discussion also touches on the impact of the COVID-19 pandemic, which led to exponential growth for Andrew's agency as businesses rushed to improve their online presence. Andrew talks about Bay Area Search, a networking group he co-founded for SEO professionals in the San Francisco Bay Area, and its challenges during the pandemic. In the latter part of the episode, Andrew highlights the importance of proximity in Google Business Profile rankings and shares some advanced strategies, such as setting up real locations in target areas to improve local search visibility. He also introduces a new tool, SERP Summary, designed to monitor search results and provide valuable data for home services businesses, which is set to launch in September. The episode concludes with Andrew sharing his top SEO tools, including Google Search Console, Screaming Frog, and SEMrush, and where listeners can find him online. Danny wraps up by thanking Andrew and expressing interest in continuing the conversation in the future. Andrew Shotland, Founder of Local SEO Guide: Twitter: https://twitter.com/localseoguide LinkedIn: https://www.linkedin.com/in/localseoguide/ Local SEO Guide: https://www.localseoguide.com/ BayAreaSearch: https://bayareasearch.org/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 05:46 Lessons Learned from Insider Pages 09:19 Consulting and Scaling Up 15:12 Impact of COVID-19 on the Agency 20:10 Strategies For Multi-Location Businesses 28:00 The Value of Building Real Locations 38:41 Favorite SEO Tools He Uses #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing