Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here.Follow The Neil Wilkins Podcast here: https://www.youtube.com/channel/UC7zgDi1JFPWbSKcX0Odl4kA RESOURCES MENTIONED Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:-  What responsibility do content markets have on social media and how important are quality and quantity?- The 30 days in 90 minutes content creation system gets broken down into the bootstrapping version up to the premium end.- Where to get content ideas and how the algorithm treats content and follows your patterns.-  Is there such a thing as a "content mindset" and what role does it play in content creation?- Is social media even social? Or have marketers ruined it for everyone? Then what does the future of content look like?AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy.RESOURCES MENTIONEDRetargeting tutorial (on YouTube): https://www.youtube.com/watch?v=gvIhGVSdxIE  Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:-  The difference between marketing to a cold audience and a warm audience.- The role content plays in building a growing audience of high-converting client opportunities much further along the buying timeline.- How and where to set up a retargeting audience and what to include.- The offer we circulate to our content retargeting audience and why it's different to a cold audience offer.- An invitation to create content more efficiently to grow your retargeting options.AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content. Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/Here are the questions I asked Lorraine Ball in this episode of the Content Marketing Podcast:What is a zero-click world?How is zero-click changing content creation and content marketing?Do you have any tips on how to create content in a zero-click world?Do you have any predictions for the future of content?What have you learned from podcasting and any tips for listeners starting a podcast?Do you have any marketing takeaways you want to leave the audience with?Get in touch with Lorraine:Website: www.morethanafewwords.comPodcast: https://morethanafewwords.comAmazon Author Page - https://bit.ly/LorraineBallAuthorYouTube - https://www.youtube.com/@MTFWPodcastInstagram -https://www.instagram.com/themtfwpodcast/Facebook - https://www.facebook.com/MTFWpodcast/LinkedIn - https://www.linkedin.com/in/lorraineball/Photos: https://lorraineball.comMake sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:-  How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).- The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.- How content has recruited our last 3 team members and given us free samples of their work without asking.- Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.- A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing.Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:- A framework to identify the correct marketing strategy to explore, so you can eliminate several other options.- Why education is important before investing in marketing, don't go in blindly.- The problem with speaking to a salesperson and how to get expert third advice to make an informed decision. - The way our agency increases transparency is by giving away the marketing strategy for free.AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Does your business need a website? This conversation for small business owners centres around a website transformation journey from 7 pages to a single landing page for Aaron's agency Content Only, find out what happened in today's episode.Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:- How an agency owner changed their entire business overriding their website with a landing page.- How to set up a website or landing page to generate leads.- A simple change to your profile headlines and bio to drive more traffic to your business website.- Aaron's landing page template that you can tweak for your business's offer: https://my.leadpages.com/shared/X3TvSNoiJZEms7xZxENNeL/xTPMkBvwWjGCr8xaWxueob  - How to create a hook to generate more traffic and leads to your business's website.AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this was helpful so more people can discover the show.

How do you master the constant changes to the social media content landscape, algorithm and platform updates? There's a recurring secret found in the YouTube CEO's 2024 open letter.Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the Content Marketing Podcast:- The 1 tip to stay ahead of the masses when a social media platform changes the - Why the YouTube CEO's recent letter holds the secret to content creation in 2024.- How YouTube will treat AI and synthetic content moving forward (it's encouraging).- 1 pivot to your content scheduling that can change the way viewers treat your new posts.- 2-steps you can apply to any video on YouTube to get discovered in the right searches and recommendations. AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.

Unlock the power of your smartphone and create short-form video content with a simple trio of tools—a smartphone, wifi, and a social media account, bypassing editors, agencies and complex software. Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/In this episode of the content marketing podcast:- Leveraging the 'people also asked' section on Google for fresh, trending topics that solve your target audience's biggest problems.- How to create niche video content using Meta's own editing and caption tools for free.- How to structure your content for maximum impact from the opening hook to the CTA.- The simple strategy to time your posts perfectly, using niche hashtags, and creating an engaged community. - Tips and tricks to ensure your content finds its way to your target audience. AND much more.Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.

Will ChatGPT Kill Content Marketing? Uncover the truth behind the AI content creation revolution as we address the swirling rumours that ChatGPT could be the downfall of content marketing. Free Download: The 30 Days In 90 Minutes Content Creation System: https://contentonly.au/ On this episode of the Content Marketing Podcast:This episode stress-tests AI efficiency versus the algorithm's preference for content that retains the end user... does AI content become repetitive, vanilla and duplicated with lazy human input?We hit on the potential risks and rewards that come with integrating ChatGPT into your social media strategies. Listen for an engaging discussion on maintaining brand authenticity amidst the rise of AI-generated posts, including how to find that sweet spot in content frequency coupled with quality.Is the emerging movement towards AI content verification here already?Tips for using AI and ChatGPT as a hybrid tool rather than as a replacement to ensure your content stands out in the buffet of social media without fatiguing your audience's attention. Make sure you follow or subscribe to the show to catch each new episode on-demand.

The One URL Rule can turbocharge organic traffic and lead generation from your content marketing strategy. Download The 30 Days In 90 Minutes Content Creation System Free Here: https://contentonly.au/Here's what you'll learn on today's episode of the Content Marketing Podcast:The power of funnelling all your organic traffic to one landing page that collects 24/7 leads for your business. The simplicity a single call to action brings to a business or brand.How building content assets such as podcast guest appearances can drive qualified traffic for many years into the future.The steps to create your hook, ONE URL and capitalise on this content strategy in 2024.AND MUCH MOREDon't forget to subscribe and follow the show to catch all the future episodes of the content marketing podcast on-demand.

I've discovered a new strategy that has booked me onto 9 podcasts in the first two weeks of January and I want to share it with you.Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/Here's what gets covered in this Content Marketing Podcast episode:1. The tool that connects you straight to podcast hosts with your target content audience.2. The steps and foundations you need to become an attractive podcast guest in 2024.3. How to write a guest profile that helps position your expertise to add value to established podcasts.4. The message template I customise and send to podcast hosts, here's a copy:Example: Hi _! How are you? Happy new year :) ... I'd love to find out if a conversation around creating 30 days content in just 90 minutes a month is a valuable topic to support your audience to up-level their digital content marketing strategy in 2024? Are you open to exploring if recording an episode together could be a fit? I'll happily share the conversation with my own audience as well. Cheers, Aaron (Az)5. Why being a guest on podcasts is one of the most leveraged content marketing strategies available in 2024.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Discover the simple process any business owner, creator or brand can follow to create their own content marketing strategy for 2024 without an expert support.Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/Here's what gets covered in this Content Marketing Podcast episode:1. The one word that you can leverage to design a custom content marketing strategy on any social media platform in 2024.2. Revisiting your primary content marketing platform.3. The shortcut to content marketing success without needing an agency or expert to advise you.4. What you need to identify in your content marketing strategy to make it a success.5. A blueprint you can use anywhere anytime to workout the best content strategy for your stage of business.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Learn how to leverage global events, breaking headlines and trending news to create content that gets fast traction and engagement. Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/Here's what gets covered in this Content Marketing Podcast episode:1. A 24/7 tool to leverage breaking stories to create content that can get fast traction.2. Where to find trending content ideas and getting alerts.3. The downside of content going viral and the best time for content to go viral.4. How to use collaboration to create even faster traction on social media.5. How to balance relevancy content with a stable leveraged content creation system.6. A simple tip for creating content on the fly using the Instagram stories caption feature.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Your Linkedin profile is the first impression on the platform and it sits above every content post in the feed. Today Karen Tisdell shares over a decade of Linkedin expertise to help you generate new leads and opportunities by maximising the profile setup.Reach out to Karen Tisdell here: https://www.linkedin.com/in/karentisdell/Reach out to Aaron Witnish here: https://www.linkedin.com/in/aaron-witnish-1797193b/ Here's what gets covered in this Content Marketing Podcast episode:1. How to turn your Linkedin profile into a 24/7 business generating asset.2. Karen's top 3 recommendations to instantly transform your Linkedin profile's performance.3. The big mistakes Linkedin users make in their headline, title, summary/about, experience and featured content sections.4. Where to add a sales call to action in your Linkedin profile to generate new leads and business enquiries.5. The role content marketing plays in joining the top 1% of Linkedin profiles in 2024.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Moving forward the Content Marketing Podcast will be less frequent and feature mostly expert guests... I will continue to podcast weekly over at "Build Your Personal Brand".Follow the new podcast via your favourite platform here: https://linktr.ee/buildyourpersonalbrand Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Content creation is 5X's easier when you have frameworks to follow. Today you'll discover the 5 pillars to create engaging content your audience loves.Join the Free Facebook Group: https://www.facebook.com/groups/contentmarketingforpersonalbrands  Here's what gets covered in this Content Marketing Podcast episode:1. The "freestyle" strategy that makes content creation flow.2. Content creation pillars to follow and become the most approachable brand/business in your industry.3. How to balance offers and content to monetise faster.4. Using human and localisation content to connect with the audience.5. A system to get happy clients to create content for you.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Over the last 12 months I've made 5 costly content marketing mistakes and today I'm calling myself out, so you don't have to make these mistakes too.Join the Free Facebook Group: https://www.facebook.com/groups/contentmarketingforpersonalbrands  Here's what gets covered in this Content Marketing Podcast episode:1. The lack of humanisation in my short-form content creation disconnects the audience.2. Not collaborating with other established creators and how to do it using Linkedin.3. Focusing on too many platforms has been a mistake and how I'm pivoting.4. Why offering paid support to solve problems helps the audience.5. How to use CTAs to increase engagement, followers and content performance.And lots more.Keep the conversation going or connect!Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.au

Sean Soole started his first business at 13 and has gone on to build several self-managing companies including a monster with 40+ employees approaching 8-figures in revenue. Today Sean's building a thriving personal brand online and I'm going to pick his brain so you can condense 35 years of business knowledge into an hour.Sean's Free Offer Book a $100,000 Extract Call With Sean: https://go.seansoole.com/100k-extraction-call-9865 Here's what gets covered in this Content Marketing Podcast episode:1. How to build a "freedom business" that self-manages without you there.2. The biggest mistakes a 35+ entrepreneur has made and how to avoid "tripping over the same logs".3. Sean's mindset towards content creation and building a personal brand online.4. Tips to scale your business to a deliberate financial target that services the lifestyle you want.5. How to "invest" as a business owner and build assets for the future.And lots more.Keep the conversation going or connect!Follow Sean:Socials: @SeanSooleWebsite: https://seansoole.com/ Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.auDownload Aaron's 30 Days In 30 Minutes Content Creation System: http://contentonly.au

Want more qualified leads? Just tell Facebook the location and age range of your target clients and let "open targeting" generate new leads from a cold audience.Got a support question?Message Aaron on Instagram: https://www.instagram.com/aaronwitnish/ Here's what gets covered in this Content Marketing Podcast episode:1. How to leverage Facebook's "open targeting" capabilities to generate more leads.2. Why open targeting works and how our agency got multiple consultation leads for a niche client in a small coastal city.3. How to write ad copy and offers that convert modelling success.4. How to test open targeting and generate leads from cold audiences. 5. Understanding Facebook's AI and how it works in your business's favour.And lots more.Keep the conversation going or connect!Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.auDownload our 30 Days In 30 Minutes Content Creation System: http://contentonly.au

Today I share 22 Content Marketing Tools used by our marketing agencies.Use these tools to improve your content creation efficiency, quality, performance and accuracy.Message Aaron on Instagram about "starting a podcast" or episode-related questions: https://www.instagram.com/aaronwitnish/ Here are the 22 Content Marketing Tools covered in today's Podcast episode:Content Copywriting ToolsEvernote, Grammarly, ChatGPTContent Visual Design ToolsCanva, Pixlr, Camtasia, Jing (TechSmith Capture), LoomContent Scheduling ToolsMeta Planner, Hero PostContent Tracking ToolsAgency AnalyticsContent StorageGoogle DriveAI Content Tools REV, ChatGPT, Opus ClipPodcasting ToolsBuzzSprout, Rode MicrophoneContent Research ToolsGoogle Trends, Google Keyword Planner, VIDIQ, Search bar, Best HashtagsCommunicationVoxerKeep the conversation going or connect!Contact Aaron Witnish here:@aaronwitnish on socialsEmail: aaron@contentonly.auDownload our 30 Days In 30 Minutes Content Creation System: http://contentonly.au