Market It With ATMA

Advent Trinity Marketing Agency

This podcast is about giving business owners the tips, tools, and strategies they need to market and grow their businesses. read less

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It Always Ends With The Customer Journey

It Always Ends With The Customer Journey

In our special finale episode wrapping up our third season, we bring together the key insights from our previous podcast episodes that have explored the dynamic landscape of Gen Z marketing. We delve into the realms of influencers, user-generated content, authenticity, storytelling, and building brand loyalty, highlighting how these aspects intertwine to create a powerful marketing strategy. We then connect the dots between these elements and the crucial stages of awareness, engagement, conversion, delight, and advocation to understand the comprehensive Gen Z marketing journey.

Episodes

It Always Ends With The Customer Journey

It Always Ends With The Customer Journey

In our special finale episode wrapping up our third season, we bring together the key insights from our previous podcast episodes that have explored the dynamic landscape of Gen Z marketing. We delve into the realms of influencers, user-generated content, authenticity, storytelling, and building brand loyalty, highlighting how these aspects intertwine to create a powerful marketing strategy. We then connect the dots between these elements and the crucial stages of awareness, engagement, conversion, delight, and advocation to understand the comprehensive Gen Z marketing journey.

In this episode, we explore the challenges of building brand loyalty with Generation Z. Known for their willingness to switch brands, we discuss key strategies to overcome these challenges. From consistency and efficient product creation to constant innovation, inclusivity, affordability, and making a good impression, we uncover practical tips to win the hearts of Gen Z and foster long-term brand loyalty. Tune in for valuable insights to navigate the complexities of engaging with this influential generation.

POV: Marketing Is Slight

POV: Marketing Is Slight

In this episode, we explore how gamification, tangible experiences, and user-generated content capture the attention of Generation Z. We discuss the power of gamified elements, immersive experiences, and the authenticity of user-driven content in engaging this interactive generation. Tune in to discover strategies to attract and influence Gen Z through these compelling approaches.

In this episode, we explore the intersection of environmental consciousness, sustainability, and the emotional influence on Generation Z. We discuss how businesses can support sustainable practices and make a positive impact on society. Join us as we highlight inspiring examples and delve into the power of aligning with Gen Z's values. Tune in to discover practical insights for connecting with this socially conscious generation and driving positive change.

Don't Get Too Ahead of Yourself

Don't Get Too Ahead of Yourself

In the thrilling finale of our three-part series, we explore the crucial aspect of finding balance between personal and professional personas on social media. We reflect on the discussions surrounding the importance of authenticity, self-expression, and separating personal and business identities. Join us as we delve into practical strategies for toggling through social media, knowing where to be yourself, and when to draw the line in order to maintain a healthy and effective presence in the digital realm.

In the second episode of our three episode series focusing on social media's impact on mental health, we delve into the specific strategies individuals and businesses can employ to mitigate the negative effects on Gen Z. Recognizing the challenges faced by this generation, we explore practical steps to promote digital well-being and responsible marketing practices. By prioritizing authenticity, transparency, and mental health advocacy, we can collectively create a healthier social media environment for Gen Z.

GRWM (Get Ready With Me)

GRWM (Get Ready With Me)

In this episode, we begin a three episode series where we explore the power and weight of social media. Today we dive into captivating storytelling and understanding Gen Z's humor. We discuss the importance of crafting relatable content that resonates with their values and experiences. Join us as we uncover strategies to create engaging narratives and tap into Gen Z's unique sense of humor. Tune in for valuable insights and practical tips to connect with this influential generation.

In this episode, we explore the significance of authenticity in connecting with Generation Z. We discuss the importance of transparency, consistency, and aligning your brand values to gain Gen Z's trust. Through case studies, we highlight brand examples and examine how Gen Z's discerning nature influences their choices. Join us as we uncover the power of authenticity in marketing to Gen Z and discover trends that shape their preferences.

FOMO (Fear Of Missing Out)

FOMO (Fear Of Missing Out)

In this episode of our podcast, we dive into the intricacies of the digital landscape and explore the platforms we use most frequently. Join us as we unravel the influence these platforms have on our buying decisions and how they shape our buying habits. Get ready to navigate the ever-evolving world of digital platforms and gain insights into the impact they have on consumer behavior.

Introduction to Generation Z Marketing

Introduction to Generation Z Marketing

In this episode, we explore what sets Generation Z apart and how to effectively market to them. We discuss the shift from traditional to digital marketing, highlighting the rise of influencer marketing and social media. Discover the core values of Gen Z and learn strategies to align your marketing efforts with purpose. We also touch on the platforms to reach Gen Z, emphasizing the importance of integrating traditional and digital channels. Tune in for valuable insights and actionable strategies to connect with Gen Z and drive meaningful engagement.

NuvoDesk Coworking

NuvoDesk Coworking

In this episode, we talk to Madeline Messerlie with NuvoDesk Coworking. NuvoDesk Coworking is a collaboration-type office setting that allows business owners and entrepreneurs to get affordable office spaces, conference rooms, and even a podcast room. NuvoDesk is a proud partner of Advent Trinity Marketing Agency and she talks about the success they have had with outsourcing their digital marketing needs. She talks about focusing on the business instead of worrying about her marketing efforts. For more information about NuvoDesk visit nuvodesk.com.

Apex Cleaning Concepts

Apex Cleaning Concepts

In this episode, we are interviewing Brent Mills with Apex Cleaning Concepts. Brent has a ton of experience in the business owner world. He talks about his journey as a business owner and some of the crazy stories he has about his industry. Brent gives a couple of tips for those looking to become entrepreneurs in the near future. You can learn more about his company Apex Cleaning Concepts at https://www.apexcleaningconceptsllc.com/

In this episode, we interview Staci Hill who runs a business called Zen with Staci. She is an entrepreneur who left the corporate world to start her own business. Staci will talk about her journey as an entrepreneur and what she has done to market her business. You can find more about Zen with Staci from the links below:Website: https://www.zenwithstaci.com/Facebook: https://www.facebook.com/ZenWithStaci

Business Planning

Business Planning

In this episode, we will be talking about why it is important to have a business plan. Many businesses fail because they do not have a vision or a road map on how to achieve their business goals. When there is no direction for the business employees and customers tend to lose trust in the business. When there is no financial plan businesses begin to struggle with cash flow. Listen to why creating a business plan and updating the business plan each year is important.

Social Media Game Plan for 2022

Social Media Game Plan for 2022

Are you ready to get the Tips, Tools, and Strategies you need to be successful in marketing your business on Social Media in 2022!?This podcast is about the changing landscape of social media marketing and how business owners are going to need to adapt to the new changes coming.

Search Engine Optimization

Search Engine Optimization

Many people have heard about Search Engine Optimization but, what is it exactly. Bryan Acosta and Leslie Radford from Advent Trinity Marketing Agency dive into what it takes to rank higher on Google and other popular search engines. They also talk about the process of climbing up the authority ladder and why being relevant matters.

Building Customer Value

Building Customer Value

In this episode of Market It With ATMA we will be discussing why businesses need to focus on building customer value. Too many businesses focus on sales and marketing but forget that building customer value directly affects your sales and marketing. We also are discussing the marketing flywheel and the process of growing your customer pipeline.

Becoming Needed

Becoming Needed

In this episode of Market It With ATMA we discuss the difference between being average and being needed. We discuss why it is important for your business to provide value so that in return your business can start charging more for the product or service you provide. This also helps grow your revenue streams and increase profit margins.

Selling in 2021

Selling in 2021

This episode of the ATMA podcast is about what it takes to be successful selling in 2021. How building relationships is one of the most important things in selling. Why understanding people's personalities is a game-changer in sales. Are you selling or are you helping people make a life-changing decision?

The New Age of Business

The New Age of Business

This episode of the ATMA podcast is about the ever-changing world of business. How are businesses adapting to the "new normal." We interviewed Bryan Acosta who is the Vice President of Advent Trinity Marketing Agency to discuss what has changed and how should business owners respond.