“Marketing is just saying the right shit to the right people”. Do you find yourself stuck in the money pit of ads with no return? Well, we’ve got just the right episode for you. Marketing is the process of getting potential clients or customers interested in your products and services. The keyword in this definition is "process." On this episode of Integrative Entrepreneur Podcast, we will be discussing the different marketing strategies and what are the steps that should be taken to run not only a successful business but a badass one.  Today, marketing is something that every company and organization must implement in its growth strategy. Leading the episode, Dr. Nicole with our special guest, Sunny Dublik will be sharing their thoughtful insight and expertise on marketing in this day and age and what are the dos and don'ts that business owners should look out for when it comes to engaging with their customers. Sunny is the owner of Sunny Dublik Marketing and she helps entrepreneurs, small businesses, and startups find efficient solutions to marketing.  What you’ll learn: Importance of knowing what your customer really wants and how it benefits your business.Why is evolving your services with your customer needs important and how it makes you and your business more relevant?How to navigate your way around social media and engage with your customers in the right way.What is the importance of market research and how it helps in learning about the threats around us?How to step into marketing strategies that actually yield the result Resources: Find Sunny on Instagram: @sunnydub

Managing your physical and mental well-being as well as a business can be a painstaking thing. In a collab last week, Dr. Nicole was hosted by Phil Rose of "Sparks By Ignium". In this episode, Phil speaks to the Doctor to help us better navigate through building your business and sustaining a perfect balance between your health and your business. Dr. Nicole shares some of the tips she has used along with her husband to diagnose and cure’ health and business issues in entrepreneurs. Tune in to the whole episode! Resources: Integrative Growth Institute: https://integrativewellnessgroup.comLearn more about Ignium Consulting: https://www.igniumconsult.comListen to Sparks By Ignium: https://sparksbyignium.transistor.fm/episodes

Dr. Nicole & Grace are jumping straight back into the concerning daily dose of toxins that most people are unaware of in this episode of the Integrative Entrepreneur. The duo covers everything from powdered eggs to Bluelight & botox to collagen peptides. Listen now to hear how to detoxify from these everyday toxins. Read Full Show Notes: https://igipodcast.com/ep-31-are-you-poisoning-yourself-everyday-part-2/

In this episode of the Integrative Entrepreneur, Dr. Nicole & Grace walk through a typical day for most people… laced with toxins. They’re diving into part 1 of this episode by exposing unknown irritants and underscoring the mantra “you don’t know what you don’t know.” Listen through the end to hear about the potential toxins you’re being exposed to on a daily… and solutions to eliminating them. Read Full Show Notes: https://igipodcast.com/ep-30-are-you-poisoning-yourself-everyday-part-1/

In this episode of the Integrative Entrepreneur, Dr. Nick & Dr. Nicole ask the hard question, “are you addicted to your stress hormones?” Society tends to hype up the hustle but at what point does it become detrimental to your health? Tune in to hear how your stress hormones affect your health (hunger, fertility, etc.) and what steps you can take to regain balance. Read Full Show Notes: https://igipodcast.com/ep-29-debunking-the-hustle-are-you-addicted-to-your-stress-hormones/

In this episode of the Integrative Entrepreneur, Dr. Nick & Dr. Nicole discuss the department of sales. While some may have a negative association with “sales” or having a salesy demeanor, we’re flipping the script to make sales positive! Read Full Show Notes: https://igipodcast.com/ep-28-how-to-not-suck-at-selling-your-offer/

In this episode of The Integrative Entrepreneur, Dr. Nicole interviews entrepreneur Dr. Anthony Gustin of PerfectKeto & co-founder of Health Fit Business. The two discuss their journeys into entrepreneurship after starting as chiropractors and the lessons learned. Listen to this episode to hear the doctor's opinions on remote work vs. office culture, investors vs. self-funding, and what to (and not to) delegate to your team. You can find more information about Dr. Anthony here: https://dranthonygustin.com/ Read Full Show Notes: https://igipodcast.com/ep-27-transitioning-from-practitioner-to-entrepreneur-with-founder-of-perfectketo-dr-anthony-gustin/

In this episode of The Integrative Entrepreneur, Dr. Nick & Dr. Nicole differentiate between coaching and consulting. Dr. Nicole explains WHY many people have the wrong goals and how to mitigate this by finding clarity. Dr. Nick sheds light on how our day-to-day actions can either propel us forward or create chaos in the progress of reaching our goals. Listen to the end to hear about the IGI approach! Read Full Show Notes: https://igipodcast.com/ep-26-are-you-continuously-not-reaching-your-goals-here-is-why/

In this episode, Dr. Nicole interviews an old friend and colleague, Dr. Brett Jones. The two go deep into the current state of the world, how to ask better questions, and most importantly, how to live a better life.  Read Full Show Notes: https://igipodcast.com/ep-25-mental-sovereignty-with-guest-dr-brett-jones/

In this episode of the Integrative Entrepreneur, Dr. Nick & Dr. Nicole discuss their relationship. That’s right, the husband and wife dream team share their journey of running a business together. Tune in to learn the difference between harmony and distractions and how hiring an adult nanny might be the secret sauce... Read Full Show Notes: https://igipodcast.com/ep-24-balancing-relationship-and-business-when-working-with-your-spouse/

In this episode of The Integrative Entrepreneur Podcast, Dr. Nick interviews his friend and colleague, Marina Suholutsky. They discuss the art of being purposeful and how being purposeful differs from being motivated. Marina hosts a workshop on getting clarity around your purpose and sheds light on how blind spots combined with outside programming might get in your way. Read Full Show Notes: https://igipodcast.com/ep-23-the-art-of-being-purposeful-ft-marina-suholutsky/

In this episode, Dr. Nick & Dr. Nicole expand upon their previous episode about company culture. The two cover why brand promises are important and how they feed into your company’s mission statement. Read Full Show Notes: https://igipodcast.com/ep-22-what-do-you-guarantee-to-your-customers/

In this episode, Dr. Nick & Dr. Nicole discuss how a company’s culture is made up of more than “perks.” A business’s core values dictate how its culture comes to life, even down to the interview process. Be sure to listen to the end to hear why Dr. Nick married Dr. Nicole! Read Full Show Notes: https://igipodcast.com/ep-21-does-your-team-piss-you-off-on-the-daily-here-is-why/

In this *most* requested episode, Dr. Nick & Dr. Nicole share with you how they “walk the walk” as entrepreneurs. As the two talks through their journey opening a practice - the good, the bad, the humble struggle - they also share their learnings and growing pains.  Read Full Show Notes: https://igipodcast.com/ep-20-from-overwhelmed-overworked-to-reinspired-reinvented/

In this final episode of the “5 Struggles of a CEO” series, Dr. Nick & Dr. Nicole discuss achieving status as a leader of achieving results in the business. Dr. Nick explains the upper and lower ego and provides a case study of how playing into the lower ego can affect your business and personal life. Dr. Nicole shares her own personal story of how her position at Integrative Wellness Group has shifted as she paid attention to driving results.  Read Full Show Notes: https://igipodcast.com/ep-19-does-your-team-give-a-crap-about-producing/

In this episode, Dr. Nick & Dr. Nicole discuss childhood trauma… just kidding! However, they do chat about how your childhood longing for popularity may affect how you show up in your business now. They clarify the difference between leaders and influencers and being liked vs. being looked up to. Read Full Show Notes: https://igipodcast.com/ep-18-struggling-for-your-team-to-be-accountable-to-the-bottom-line/

In this episode, Dr. Nick & Dr. Nicole discuss the paralyzing state of fear that can lead to hesitation also known as “analysis paralysis.” Dr. Nick dives into the human behavior angle of fear and why fear isn’t a bad thing when you assess the full situation. Dr. Nicole provides context with examples of hiring, core values, and Rockefeller habits. Read Full Show Notes: https://igipodcast.com/ep-17-are-you-stuck-because-everything-needs-to-be-perfect/

In this episode, Dr. Nick & Dr. Nicole shed light on the true key to success in your business: communication. Whether you’re starting out or already running a large company, clear open dialogue helps keep your business and employees on the same page. Read Full Show Notes: https://igipodcast.com/ep-16-are-your-meetings-boring-you-are-doing-it-wrong/

In this episode, Dr. Nick & Dr. Nicole discuss the importance of establishing a strong foundation for your business. The duo covers why being vulnerable as the CEO is vital, how your vision can generate more money, and what happens when your business lacks a visionary leader. Read Full Show Notes: https://igipodcast.com/ep-15-does-your-team-know-the-vision-of-your-company-chances-are-they-dont/

In this part 3 episode on sales, Dr. Nick & Dr. Nicole dive into the logistical aspects of sales including touchpoints and automation programs. They also cover the importance of time and when to use automation. Read Full Show Notes: https://igipodcast.com/ep-14-3-steps-to-set-up-a-process-to-make-more-money/