Influence Weekly

New Monaco Media, Inc.

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.

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Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas University launches the first-ever degree in Digital Media Influence, aimed at grooming the next generation of digital stars. Plus, we dive into the story of Viggle AI, an AI startup whose viral memes have led to a massive $19M funding round for their ambitious expansion. Join us as we unpack these fascinating stories from the world of digital influence.

Episodes

Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas University launches the first-ever degree in Digital Media Influence, aimed at grooming the next generation of digital stars. Plus, we dive into the story of Viggle AI, an AI startup whose viral memes have led to a massive $19M funding round for their ambitious expansion. Join us as we unpack these fascinating stories from the world of digital influence.

Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC

Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC

Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success and the controversies it's stirring up. We'll also discuss how TikTok has edged out YouTube, becoming the preferred platform for nearly 70% of brands in video marketing. And, we're taking a closer look at the recent Democratic National Convention, where 200 TikTokers and Instagrammers made headlines, highlighting the growing political engagement with influencers. Join us as we break down these pivotal moments shaping the digital and political landscapes.

Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame

Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame

Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's stronghold on influencer agencies. We'll also dive into the highlights from President Biden's first-ever Creator Economy Conference, where influencers gathered to discuss hot topics like AI and privacy. Plus, we uncover the inspiring journey of Zoé Mahfouz, who transformed from a shy student into a TikTok sensation celebrated for her 'likable strangeness.' Tune in as we explore these dynamic developments that are shaping the future of digital content creation.

Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy

Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy

Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, inspiring a new wave of adventurous travelers. Plus, we dive into a recent report showing a 66% surge in job listings within the creator economy—find out which skills are in highest demand right now. Join us as we analyze these trends and their impact across various sectors.

Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama

Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama

Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing just how powerful fandom has become in shaping today's pop culture. Plus, we'll examine the recent legal battle faced by Cameo and what it means for influencers engaged in paid endorsements. Stay tuned as we unpack these stories that are shaping the digital landscape.

Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave

Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave

Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a staggering 69% of U.S. social media users to rethink their purchasing decisions. Join us as we break down these pivotal trends that are reshaping how brands and consumers interact online.

Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.

Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch

Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch

Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial and Gen Z parents through unique collaborations and influencer campaigns. And finally, we'll look at Away's latest soft-shell suitcase campaign featuring celebrities and influencers to capture a new market segment. So, stay tuned as we unpack these exciting developments in the world of influencer marketing.

Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution

Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand continues to captivate audiences in 2024. Plus, we'll explore how Panel CEO Andrew Franz is innovating the landscape of influencer-brand deals. Stay tuned as we delve into these transformative insights and strategies in the world of digital influence.

Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub

Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub

Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase their tablets, adding a whisper of innovation to their marketing strategy. We'll also discuss a notable slot influencer who's hitting the jackpot with a new partnership with BetMGM. Plus, we'll dive into how James Creech has revolutionized the job market for creator professionals after a decade in the creator economy. Join us as we uncover the strategies and stories behind these intriguing developments.

Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle

Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle

Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by targeting men through 'Dadfluencers.' And, we'll cover the brewing battle in the beverage industry as YouTuber MrBeast sets his sights on dethroning Prime Hydration. Join us as we unpack these stories and their impact on the marketing landscape.

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through partnerships with an under-the-radar agency. Plus, we'll discuss mobile gaming giant Voodoo's massive €500 million acquisition of the Gen Z-favorite app, BeReal. Stay tuned as we explore these groundbreaking moves and their implications in the digital marketplace.

Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits

Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits

Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influencers earning lifetime commissions, uncovering the risks of payment models based on engagement, and breaking down Amazon's new toolkits designed to catapult influencer success. Join us as we unpack these developments and their impact on the dynamic world of digital marketing.

Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic

Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industry. From Sony Music's hefty lawsuit against Marriott International to Chris Alexander’s innovative new agency model with PSRCNT, and Instagram's latest feature to keep user engagement high, we've got a lot to cover. So, let's get started!

Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown

Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an intriguing new trend reshaping influencer dynamics on social media. Whether you're a creator, a brand, or simply fascinated by the ever-evolving digital landscape, this episode has something for everyone. Let's get started!

Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA

Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve into a new Deloitte report revealing the vast, untapped potential within the $250 billion creator economy. We’ll also discuss a daring travel marketing strategy that sent mega-influencers on a journey they couldn't share online, and we'll cover the drama of eight TikTok stars taking on the U.S. government in a high-stakes First Amendment battle.

Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom

Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we’re uncovering the secrets to going viral with insights from a creator who’s amassed 50 billion views. Plus, we’ll explore why Wall Street is swooning over influencers like MrBeast and Logan Paul, and how top brands like Coca-Cola, E.L.F., and Benefit are leveraging TikTok Shop to boost their sales.

Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers

Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're tackling the potential TikTok ban in the U.S., Revolve’s afterparty madness at Stagecoach and delving into some of the complexities of influencer payments.

Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!

Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling back the layers of a new report where seasoned influencers disclose their top concerns for 2024. Plus, we'll delve into the meteoric rise of SMITH&SAINT, the dynamic female-led agency that's shaking up talent representation and brand-building. And we won't miss a chance to explore how Poppi's fizzy drink turned its influencer marketing strategy into a fashion-forward phenomenon.

Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a closer look at some fascinating intersections between culture, technology, and marketing strategies. From fine arts organizations recruiting influencers to capture young audiences, to the latest shifts in how brands are optimizing their influencer collaborations, and how TikTok is unlocking the potential of bilingual content for marketers.