Eye Own a Business

IDOC

Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net read less
BusinessBusiness

Episodes

Developing a Successful Dry Eye Clinic on a Budget
Jun 25 2024
Developing a Successful Dry Eye Clinic on a Budget
In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating nutraceuticals and highlights the necessity of effective internal branding and marketing. Both guests underscore the importance of patient education, persistent follow-ups, and setting realistic expectations for treatments. The episode also touches on the future of dry eye management, emphasizing the roles of AI and proactive strategies in enhancing patient care.    Follow us on Instagram at https://www.instagram.com/idocnet/   Facebook https://www.facebook.com/IDOC.OptometricAlliance   LinkedIn https://www.linkedin.com/company/idoc     Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty     Find more information about how IDOC can help your practice: Optometry Practice Management & Alliance | IDOC