Dishing with Stephanie's Dish

Stephanie Hansen - @StephaniesDish

I talk with Cookbook authors and Makers obsessed with food

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Heirloom Collaborative
Jan 26 2024
Heirloom Collaborative
In this episode of "Makers of Minnesota," host Stephanie interviews guest Rachel Ingber, founder of heirloomcollab.com. Rachel specializes in helping individuals preserve their family recipes and heirlooms by creating personalized cookbooks. She discusses her journey of creating a cookbook for her husband's grandmother and how the positive reception from family and friends inspired her to turn this into a business. Rachel explains the process of collecting recipes from clients, collaborating on book design and content, and the option of including photographs. The episode delves into the emotional aspect of preserving family traditions and the practicalities of pricing and logistics in creating these heirloom cookbooks. Additionally, Rachel shares insights into her own passion for food, photography, and family, making the episode a heartwarming exploration of the importance of culinary traditions.EPISODE TRANSCRIPT FOLLOWS:Stephanie [00:00:16]:Hello, everybody, and welcome to Dishing with Stephanie's dish, the podcast where we talk to people about food, that work in food, that love food. And I'm here today with Rachel Ingber, and she is the founder of a company called heirloomcollab.com. And I'm super excited to talk to her because what she helps you do is she helps you put your family Peas, your heirlooms, your treasured grandma Jane's pie recipe into a format that You can use it either for just having this like a word document situation or she'll help you actually put it into a book. Rachel, this is so needed and so excited to talk to you because I feel like this is such a lovely thing that you can offer people. How did you get started?Rachel [00:01:06]:Yeah. I'm excited to talk to you as well. I actually started, By creating a cookbook for our family, I created, in 2019, a cookbook honoring, my husband's grandmother's recipes. She had, was about to turn 100. I gave it to her for her 1 100th birthday, and she was super renowned in the family for her cooking and baking. And, originally, I just wanted the recipes for myself, and so I started collecting them over the years and, had this idea of, like, taking pictures of each item and making it look like a real cookbook. And so after I had finished that book for her, The whole family wanted a copy, and I think we ended up having over a 100 family and friends, request to get a copy of the book. And she ended up passing away later, that following year, but it became this Really amazing tribute to her and so nice and lovely that we were able to cook her food whenever we missed her and have her cookbook sitting out with her picture on it.Rachel [00:02:12]:So Yes. The idea of starting to do it for other people and their families as well kind of spurred as this COVID, side hustle project, just to kind of to pass it forward.Stephanie [00:02:28]:What was one of the recipes in your grandma's cookbook that stands out to you that you love?Rachel [00:02:34]:Yeah. My favorite recipe, oh, it's Probably a tie. Her apple crisp, I make for, probably almost all of our family holiday gatherings, And my father-in-law even request it for his birthday these days. And then her chocolate chip cookies. Like, it's just Such a classic amazing cookie, and those are probably the go to. When we're missing her, we make her cookies, and they're just the greatest.Stephanie [00:03:03]:So people did how do they give you these recipes? Like, do they put them in a word document and then send them your way? Or, Like, what this is such a I write cookbooks, so it's such a challenging process. I'm I'm curious how you take, Like these heirlooms, and you condense them and get them into a form where these people can use them in a book.Rachel [00:03:24]:Yeah. So when I meet with a client. We have a consultation, and, it's actually quite simple. They can create a Google Drive for them to share their recipes with me, And it could be anything from something already typed up in Word if they keep track of that, or sometimes it's them just photographing their handwritten index cards. Especially a lot of my older clients aren't, like, savvy to retype them. So they'll drop those over me, and then I will type them all up for them and, collaborate with them on, you know, what sections they want, how many of the recipes they wanna include, Which ones they would like to be photographed? I do all the photography as well. And together, we collaborate to make that cookbook.Stephanie [00:04:08]:So last year, how many books do you think you made?Rachel [00:04:12]:I think last year, I made probably around 10 throughout the year. And I previously, we've been work doing this part time. As I said, it started with a side hustle, and then In late fall, just decided to sorta do this a little bit more full time. So hoping to ramp up even more business this year.Stephanie [00:04:32]:How have you figured out how many books you think you can do in a year? Because just the I I'm working on a book right now, and just the idea of writing 10 cookbooks, I'm like, oh, that's so much work.Rachel [00:04:44]:You know, I haven't had to put a number on it. So far, I haven't needed to turn anybody away. I've been really fortunate to be able to squeeze things in and make time, but, I think I'm fortunate in that A lot of the hard part is done because the clients are the ones that are supplying the recipe and supplying the the stories and the introduction that goes along. I know in New York, Cookbook is so beautifully written that must have, been such a labor of love to write out those stories and be really thoughtful. And, so I'm lucky that that that part of the work is on the client for me.Stephanie [00:05:20]:So when you It it seems like I just looked at your kinda pricing on your website, and I'm sure this varies depending on the complexity of the project. But, You know, like, you can get it looks like a pretty good sized book with some good family recipes, like, for under $5,000 all in with Pictures and everything. I mean, when you think about that to have it in your family and an heirloom like that, it's that's a that feels really reasonable to me.Rachel [00:05:49]:Yeah. I mean, it is a lot of work. Like I said, I go through and I edit every recipe. I try to translate it so that it's, so that future generations will be able to easily make it. Things won't need to be memorized. And then for all the items that are photographed, For folks that are local, they have the option. They can either make or cook the dish, and I'll come over and photograph them in a few different sessions, or I can do it all. And I that is what I do for, clients of mine that aren't local.Rachel [00:06:19]:So, The actual cooking of the dishes and the styling and taking shots of it, that can end up taking a lot of work. So, that's kind of what makes the price, the way it is. It is it's certainly not a cheap, inexpensive gift, but it's something that I have a lot of clients that Go in with, like, their siblings and give it together as as a, gift for their parents' birthday or anniversary.Stephanie [00:06:45]:Yeah.Rachel [00:06:46]:And it typically works out well that way. But, yeah, as you mentioned, it's, something that their whole family will be able to pass down and be able to share those with future generations, and order more cookbooks whenever they want. You can have unlimited number of copies of it.Stephanie [00:07:03]:Do you find that People more often than not make the recipe and have you photograph it, or do they want you to make it?Rachel [00:07:11]:Honestly, it's about 5050, of folks that want that control and wanna be able to make it the way that they make it, And that works out just fine. It's sometimes it's nice that I can even if I'm coming to their house or kitchen to photograph, it's in their dishes. So it's Set up the way that they always would serve it. Whereas when I'm the one doing it, I get to take a little bit more creative license, and make it You know, style it beautifully, and, it it turns out beautiful either way. But, it's about 5050 in what a client wants. And then we're separate toStephanie [00:07:46]:Do you have to warehouse, like, dishes and different things for styling purposes?Rachel [00:07:52]:I do. Yes. I have, like a little mini prop studio in my house, and then I also have, like, backboards, and stuff that I travel with. So when I go to a client's home, it's not necessarily even taken in their kitchen. I find the place with the best light in their house, And I set up, you know, a fake wooden table or, different countertops, and take photos that way.Stephanie [00:08:18]:Yeah. It's people don't think about, like, all of the weird styling that has to happen for these books. When you are doing, like, a lot of our grandma's recipes have ingredients that people don't really have anymore, like one of the ones that comes to mind is olio. I don't know if you've ever come across any recipes with Olio, which is basically just like a Crisco or a lard. But do you just make substitutions on those then or try to modernize Sam?Rachel [00:08:46]:So I always ask. That's part of the collaboration, process, but I will ask the client, do you want me to say margarine or butter or Crisco, or do you want me to use the initial, original terminology? Same with, like I see a lot of, like, number 10 cans or whatever that of canned vegetables. So we always discuss that up front, and if they want it to be true to how it was originally written or modernize so that anyone can follow it in the future.Stephanie [00:09:15]:Has this set a fire in you to write your own book?Rachel [00:09:20]:I haven't really thought about doing that, yet. I I love cooking. I love cookbooks. I've been experimenting a lot with gluten free lately. My son, about a year and a half ago, was diagnosed with celiac disease. So That's been something I've been doing personally a lot is converting all of my favorite recipes to be gluten free for him. And so that's kind of been fun, but I haven't had the I haven't thought of yet making a cookbook of them.Stephanie [00:09:50]:It is. So, I mean, you're lucky in that, You know, somebody being gluten free so long ago, they didn't even know, number 1. Number 2, there weren't substitutions of flour and and different things like there are now. So that's so nice. And so many of the recipes, we know all the tricks to, like, translate things beautifully.Rachel [00:10:11]:Yes. I feel incredibly fortunate that, we're living in the age where it's so common, and, grocery stores have a lot of ingredients. So, and I'm lucky that I like to cook. So Yeah. It actually makes the the the eating at home is Quite easy. It's eating out at restaurants, so it is more challenging for us. But, but, yeah, he's he's lucky to have me are venting in the kitchen a lot.Stephanie [00:10:36]:Do you have some favorite restaurants that you go to that offer gluten free things?Rachel [00:10:41]:Well, because he's only 8 and has very kids like palate. His favorite right now is actually Redstone. Sure. He likes he's a big French fry lover, so we look for restaurants that have, like, a dedicated gluten free fryer. That's one of his main, prerequisites. But in terms of, like, more mature taste, I really love Colita. That Menu is a 100% gluten free, so is HiHi. So there's lots of really awesome options out there.Stephanie [00:11:14]:Yeah. You mentioned 2 of my favorites. My friend Jolene is working at HiHi and revamping and creating some new menu items that just look fantastic. It's incredible.Rachel [00:11:26]:I'm going there this week. Yeah.Stephanie [00:11:28]:It's super delicious. So when we talk about cookbooks, are there some favorites that stand out to you that you find yourself going to, Like or that you just love or think are so beautiful?Rachel [00:11:39]:Absolutely. I I'm a sucker for, like, color and herbs and stuff, so, I think that those Often will make photos really pop, just some added fresh herbs on top of dishes. But, yeah, I have a lot of favorites that I have kind of adopted over the years of doing this. Kind of one of the perks of doing it is I get to borrow people's recipes. But, yeah, we eat, a lot of chicken, a lot of salmon. I do meatballs at least once a week from scratch for my family. So we've had Lots of favorites.Stephanie [00:12:19]:I'm looking behind you, and I see my cookbook on your shelf.Rachel [00:12:23]:Yeah. It's up there.Stephanie [00:12:25]:I see it. It's so cute. But it's also next to, like, salad freak. Like, if you think about a book that is just so beautiful visually, like that book. And and I don't cook out of it as much as I would like to because I liked the recipes in there. I'm just like it's just such a beautiful book. And I'm a sucker too for, like There's a lot of Mexican and Indian cookbooks out right now that they're just so vibrant on the the front covers. Do you shoot the covers for your books too?Rachel [00:12:54]:Yes. So, typically, it is one of the dishes that I photograph that goes on the cover. Or, if the person that we're is still alive. I'll take their portrait. So I have, yeah, a couple a few words. The person that we're showing Picture on the front of the cover.Stephanie [00:13:14]:Oh, I just love this. I think it is so great. And, You know, there are services that do this where you can upload files and but the idea of you giving, like, a real personal experience and walking them through it and then also making the dishes, like and making it like a professional book. I just think it's So cool. So people can start out and get information about you at heirloomcollab.com, And you've got some, like, beginning price points there. I'm sure depending on the level of complexity, you'll figure out whatever needs to happen. Do you, like I would imagine that's kinda hard to figure out all the pricing. Like, were you upside down at first when you started just in time? I would imagine you would be.Rachel [00:14:01]:Yeah. So I actually give every single client a custom quote based on the things that they actually wanna include in their book. And the way that I price it is really just on number of total recipes and how many are gonna be photographed. That is the bulk of what indicate dictates my time. So all of the things other things I include, like taking photographs of those handwritten original note cards or incorporating family photos and stories, I do that. I just incorporate that into the project and know that's gonna coming. But that way, I don't have to a la carte every little thing, and you it can be a little bit more of a full service model. So I had just have, like, a equation that I use to kind of price those out, but the website is really meant to give people an idea, a starting point of the types of, like, packages, if you will, that we can provide.Stephanie [00:14:56]:And I love that because it allows you as a family to make a decision because it's an investment. But, Like, okay. How are we gonna work this out, and do we wanna do it? And I just yeah. I'm a big fan of what you do. You showed me one of your books. That's just so sweet. And if people are looking for this service, it sounds like Rachel can take on some more work. So go ahead and, I'll put your links in the show notes, and people can follow-up with you.Stephanie [00:15:22]:And let her know that Stephanie's dish sent you just because it's always good. I I'm just crazy about your service. Honestly, I found you online. I saw on Instagram, and I was like, wait. There's a lady that does this for people. This is amazing because it's an undertaking.Rachel [00:15:38]:Yeah. Thank you. I love it so much. Honestly, my Passions have always been around, like, food, photography, and families. So the being able to tie all 3 of those together in this thing called work is incredible.Stephanie [00:15:51]:Yeah. Oh, you're so great. It's nice to meet you too. Thanks for coming on the program. I really appreciate it.Rachel [00:15:56]:Nice to meet you too.Stephanie [00:15:57]:Alright. We'll talk soon. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Crooked Water Spirits
Jan 19 2024
Crooked Water Spirits
Welcome to another episode of "Dishing with Stephanie's Dish." On February 6, at The Lexington in St Paul, we are hosting a Makers of Minnesota 4-course paired cocktail dinner featuring Crooked Water Spirits founded by Heather Manley. This woman-owned, Minnesota-made spirits company is bringing luxury spirits to our bars and tables and, in the case of the “Manleys Old Fashioned”, our Sun Country flights!Episode Transcript Follows:Stephanie [00:00:15]:Hello, everybody, and welcome to the podcast. I'm excited to have you here with me today. I am talking with I call her my friend Heather. I call her my friend Heather on all the things. My friend Heather Manley, who is originally crossed my path as a spicemaker and has Heather dirty goodness spices, which I'm still crazy about. And then, she took her progression into her professional life with on demand group. And from there, decided, hey. I'm not busy enough.2 companies, why not have a third? And started Crooked Water Spirits. And Crooked Water Spirits is women owned and is currently being produced in, Minnesota. So it's Minnesota maker. Minnesota. And You just have really let me Heather, welcome to the program. I I feel, like, so proud of you.Heather Manley [00:01:11]:Aw. Thank you.Stephanie [00:01:12]:Yeah. You just you, like, from the time I met you, have this maker spirit, this entrepreneurial spirit, And you let no grass grow. Like, when you wanna do something, you just do it, and I admire that so much. Where did you get that energy from?Heather Manley [00:01:31]:You know, I don't know. I think it's like a it's a work ethic, and, I'll tell you in college, I didn't know it was Funny to have 10 w twos a year. I didn't know that was funny. I didn't have a work ethic in college. I I I wanted to go party, work to party, Go party. Work again.Stephanie [00:01:48]:Yeah.Heather Manley [00:01:49]:And then the second I graduated, I think my parents my my my mom and my dad, they own their own business. An entrepreneurial grandfather, and, I saw how hard they work. I know I wanted their life for better. And the like, literally, the month I graduated, it was like a switch. And and then I just I wanted to work. I love to work. And, and all of a sudden, I didn't wanna sit still, and I just wanted to build. And and people build a lot faster and a lot better than I do, but I do it at my capacity and how I can do it and the pace I can do it, and, and I love it.Stephanie [00:02:26]:When you started in food and the food world, liquor world, what was it about that industry in particular that appealed to you?Heather Manley [00:02:36]:Well, my passions are family food and booze. I've said that since I was in college. So the the tech company is family. The Heather's Dirty Goodness is food and Crooked Waters is booze. And at some point, I'll love to make a wine because I wanna drink really nice wine at cost. But, like, I'm driven by all that. So and it's a very, sometimes, shallow life because I'm very easily pleased with, like, stunning food And amazing cocktails and, always the conversation has to be better than all of that, and it's like the perfect It's the perfect day for me. It literally fills my bucket.Heather Manley [00:03:11]:So from travel to how I spend my time to the businesses I started, they all surround that, and they're all definitely in varying levels of success, but all passion, which makes it all fun.Stephanie [00:03:24]:I love that you're unapologetic about saying that Because when you talk about, you know, like, someone said called it my hobby life. And I was like, yeah. I guess it is my hobby life, but it's also like my work life, my life life, like my everything life. It's what makes me get out of bed every morning is thinking about What I'm gonna eat that day or some cool new cheese that I know that someone's preparing or, The wine that I get to have later on because I'm going to a multi course dinner, like, it's not shallow. It's fun. It's not.Heather Manley [00:04:00]:It is. It's and it you know what? And we're curious. We're just curious in different areas than other people. Like, I love going to a grocery store. Literally, I will not go with my SO with Rhett because he will be like, we're on a time line. You said you needed 10 things. Why are you looking at this? This is not on the list. So I'm like, This is something new, and I'm very excited about it, and it's like affordable splurges.Heather Manley [00:04:22]:But I I was chatting with somebody again, And he really shared that, like, his work was a means to an end, and priority was family and, and some hobbies. And I'm like, I to me, it's like, Jesus. That's really hard when, like, 10 hours of your day and no doubt the weekends And your whole of what you're building and doing, if if it's not based on something you love or it's not a means to end, it is a job. That sucks. So I feel very lucky that I get to choose what I wanted. We all get the choice. I'm I feel very lucky that I've made that choice, and that I know what I love.Stephanie [00:05:02]:So let us because I can see, like, looking and thinking, oh, spices. Yeah. I've got these blends. Like, I can do that. I can buy bulk spices and but you, like, took that a lot further with Crooked Water and creating your own spirit company. And, I mean, how did you figure out what you were even supposed to do to get that started?Heather Manley [00:05:25]:Let's be clear, there's no money in spices. So we all know that. No one's ever I mean, it's just it's more expensive the higher quality, Less salt, the high the more expensive. People aren't used to spending that, and it's okay. You just gotta call it. I know I know what it is, And that was kind of my 1st POC, b to c, business to consumer, proof of concept. I learned a lot in that whole journey. So it wasn't even that failure in a lot of air areas brought a lot of wealth of knowledge on how to do it better.Heather Manley [00:05:56]:With booze, I mean, I still don't know what I'm doing. I just got off my the call with Johnson Brothers with Emery. And I'm like, what? I go, this doesn't exist, but what do you think of this? And he's like, I have no idea. And I'm like, yeah. I don't even know if I can legally do this, but let's maybe explore. Right? And it's and it's the curiosity That I think is a differentiator. Our ability to have the pallet in house. We don't outsource anything.Heather Manley [00:06:21]:Also makes it really Feasible to do something like this and the creative in house. So, you know, Rhett and I, knowing each other since art school, we Can make these beautiful labels. I I know how to, get corks made out of Germany that are fire branded and our investment back into the brand because we don't take any profits out of the brand. We still, in year, oh my god, 8? I mean, or 10? 10. We still reinvest every effing sent back into the company because I'm more excited to see how that money can make it grow than I am about putting it in my pocket. But it's also like I I know how to cook. And when you know how to cook, you know how to put flavors together. You work with people who are willing to also be curious or take chances or Give you the time to, create and innovate.Heather Manley [00:07:11]:And I started with just cold calling 10 distilleries and ended up with, At the end of the day now, 2 in Minnesota, but people that were willing to give me an opportunity to leverage their talent, leverage their infrastructure, Use my recipes, and it's just kind of evolved from there. But you don't need to know what you're doing. I mean, what's the worst? That you have a shitty liqueur that you give to all your friends for a year? I mean, it's True. Still alcohol at the end of the day. It doesn't suck.Stephanie [00:07:39]:True. But nobody else would think about it like that except for you, which makes me laugh. Because you're like, yeah. Like, everybody thinks like this. I'm like, no. No. They don't. Okay.Stephanie [00:07:49]:Take us through the 1st Crooked Water flavor all the way to where you're at today. So,Heather Manley [00:07:59]:when ODG when I came into it, it was broke. It well, not broke, but it Ten people. Right? Like, I think even after 4 months in the tech business, we were in the red, and that's where Sean and I said, okay. Let's strategize. What what are we doing? Where are we going? And in saying that, we needed to rebrand, knowing Rhett. We we weren't even dating that. Well, no. We weren't dating then.Heather Manley [00:08:20]:And I asked them to rebrand, but we had really no money for marketing or design services and all the iterations that need to happen in rebranding. So I paid them in a very high end scotch, And I had a really beautiful collection overdoing 2 to 3 bottles a month for a year. I realized, After, hearing about Gamel Ode and their beautiful De La Aquavit, it helped me understand the beaut like, the beauty of craft of micro versus macro. And when I sat and thought, what could I bring to market that nobody's doing? I looked up, and all of my favorite scotches and I drink I drank a lot of scotch in college, which is hilarious, hence the, you know, 10 w twos a year. And I realized that all my favorite scotches were Task finished, and nobody was doing that that I could find, in the country for Sherry and only 1 company for Port. So that's how I decided to come up with Kings Point In Lost Lake, I found a broker out of Colorado to find me a stunning $700 casks. I interviewed a dozen people, ended up at Yahara. We executed that.Heather Manley [00:09:23]:Sold out in, like, 3 days or or like and it was very small amount of bourbon. But it's sold out. We're I think we're the 1st to formally launch in the States, and from there, it was like, oh, s**t. This could be Business. I didn't really think about it. I was just having fun, and how stupid. Like, I didn't realize how liquor stores would be pissed off that I didn't have any more product for them because they made room to put my you on there. I mean, just very naive.Heather Manley [00:09:48]:I think there's beauty in being naive because you don't know what you can't do. Right? But definitely lessons learned. So Once I sold out of everything, I I was like, oh, okay. This could be a business. Now what do I need to do? I don't have any investors. I don't have any debt, But I slowly built my barrel program, so we're still small. We're like a couple 100 barrels. And while I was building that, I launched the aged vodka, which we don't even sell anymore, because it was just different fun.Heather Manley [00:10:15]:Nobody was doing it, and it it was more of an educational tool. And then I launched Sundog, which is our number one selling gin, citrus, forward. If you hate gin, you won't hate this because it's really like a citrusy vodka. Then we made Abyss, And then, you know, now we have QuadCast finished up with brandy, and espresso ready to pour. We're the 1st ready to pour to launch in Minnesota, which is insane to think about now. We make a boulevard EA that nobody knows about, apparently, from my sales records nor my Negroni. Very boutique y. Like, a 100 cases of each of those a year.Heather Manley [00:10:48]:I know about it. Yeah. Well, thank you. I haven't really pushed them because we we're we moved distilleries, but this year will be a big year of just evangelizing those because They're beautiful. I'm super proud of them, but I think we have really 12 or 11 SKUs, including the 50 mils that are on the plains and some 200 mils. And now it's really more about it's really noisy with the THC and, Bigger brands coming in with a lot more money, and a lot of SKUs can be very confusing. So now we're just focusing on maybe a subset of, like, 5 5 really core products, And then that's what we'll be really pushing in 2024 and 2025.Stephanie [00:11:27]:I like that strategy. It always tickles me when I'm on a Sun Country flight, And they asked me what I want, and I always say that I would like the manly old fashioned.Heather Manley [00:11:37]:Thank you.Stephanie [00:11:38]:And then I tell everybody around me, this is my friend Heather's cocktail. And they get really jazzed about it, and then they order it too. And then they, like, take their 1st sip, and they'll look over, and they'll be like, oh, this is really good.Heather Manley [00:11:52]:Oh, that just melts my heart. Thank you for that. I appreciate it. And, like, like, I mean, for that old fashioned I mean, I made it like Parler, like Marvel, like Constantine. I partner with Angostura. I partner with Bitter Q for their bitters. I use a 3 year, at least, Bourbon in there. A lot of times, foyer.Heather Manley [00:12:11]:I use demerara. I mean, there's all these things that there's no corner skirted. Even though Everyone's tried to persuade me to do that to save money. I will not because I wanna drink it, and I don't make s**t. And so I wanna make things that I'm proud about. If I wanted to build a company and sell it with a skinny girl b s product, I could have done that already, but I would not be able to look you in the face and say support me.Stephanie [00:12:35]:Yeah. And support you, I'm very proud to do. We are having a dinner, and we're coming out of the Dry January, which a lot of people I read that, like them. 33%, though, This year versus, like, 22% last year, and many people are doing, like, damp or moist January, which is fine.Heather Manley [00:12:59]:Moist. Yeah.Stephanie [00:13:00]:Moist. Yes. Very moist January. But we're gonna be coming out of dry January, rolling heavy and hard right into February 6th At the Lexington, we're having a 4 course dinner. You will be able to get, have we determined I don't even know if we Finally determine what the cocktail is that the Lex will be featuring all of February.Heather Manley [00:13:22]:Yes. Oh, no. I don't know. I'm I'm hoping it's The Sundog product because that's, like, one of my favorite patio pounding cocktails. He added mint to it as well, which I think would be beautiful and kind of we're all a little desperate for spring, so I'm hoping that's up the menu. But that will be the, I think, the first drink that we have on the tasting menu.Stephanie [00:13:41]:And do you know the other 3? I hate to put you on the spot.Heather Manley [00:13:45]:1 will be, coffee old fashioned, And 1 will have, 1 I have no idea, but I also know it has our rye in it. 1 will be a bourbon cocktail, And then, I think we said screw vodka because right? You meanStephanie [00:14:04]:Yeah. You can do vlogging at home.Heather Manley [00:14:07]:I think it's 2 gins. Oh, it's a gin. It's a bourbon. It's our quad cast gavel brandy, and it's an old fashioned.Stephanie [00:14:13]:Perfect. Yeah. And we will be pairing each of those with courses that chef has designed for us. This is a $120 ticket, but you'll walk away with Four cocktails and a beautiful course meal. And what I think is so special about these dinners is People will get to hear you tell your story. They'll get to ask you questions. You're right there. The the attendance is capped at 50.Stephanie [00:14:38]:So it's a small intimate group in the Lexington. We're in kind of their, Williamsburg room, which is where they have the jazz normally. And it's just it's really pretty, and it's a nice opportunity to get in front of some of your favorite makers. When I've gone to dinners in the past and, you know, you have multiple courses, I love having one point of view from a spirit perspective because We kinda get to take, you get to take us on this journey all the way through all of your recorded water influences, How, you started with 1 and how you ended up with another, it's really a a fun thing to do. Is it more challenging in the environment with some of the taste changing with THC? Or is it just always kinda the same game and there's always something new and different?Heather Manley [00:15:31]:I think it's always something new and different. I think we're 25% down in off prem just because I think of THC and people not drinking as much, But then we're up 30% on prem. Right? And and the year before, we're up a 100% on prem and Up 30 you know, it's just it's always all over the board pending on what the trends are. You know, I think THC will probably get more regulated. I hope it you know, I don't I don't do it, so I don't really pay attention to it, but for sure, I know reps are saying that they're just seeing it kind of just fly off the shelves. I like to manage my buzz, and I think with THC, it's like you're in it, and you're in it for, like, 2 or 3 hours. Whereas AndStephanie [00:16:15]:that's how I feel too.Heather Manley [00:16:17]:Yeah. If I feel a buzz with alcohol, I can have a glass of water, and it's right back down within 15 minutes. So maybe that's the control freak in me. A little bit, type a, but, you know, I just I think it's I think it's exciting. I think the more that we can have freedom to do business in Minnesota, the better everybody will be. SoStephanie [00:16:37]:Yeah. Because whatever that ends up being, if we stop being what they call the nanny state, You know, where the state is governing all of your choices, that is better for business.Heather Manley [00:16:49]:Yeah. We're a fun sponge state.Stephanie [00:16:51]:Yes. Yeah.Heather Manley [00:16:54]:Yeah.Stephanie [00:16:55]:Can I ask you kind of a weirdly unrelated but related question? One of the things that I'm obsessed with in both your personal and your professional life is your tablescapes. You have the most beautiful tablescapes. You've also designed a house That just speaks to my heart so much because it's designed for entertaining. Like Yeah.Heather Manley [00:17:20]:Yeah. You walk in, and it's a the 10 foot table in your face. I realized, like, probably how odd that is, but I absolutely love it.Stephanie [00:17:28]:It it works for me so much, and it's part of why I love to come to your house. And You just every space in your home feels warm and entertainment worthy. You know what I mean? Like, Even your bathroom feels like you could hang out in there with a cocktail if you wanted to.Heather Manley [00:17:45]:Because there's a speaker in there. Everyone's just gonna move with a speaker in their bathroom just for privacy.Stephanie [00:17:51]:And there's just, like, beautiful smells in there. And, I mean, I say this with a 100% sincerity. You are one of my favorite, like, entertainers. And when I get invited to be in your entertaining presence, I'm so excited. And your tables. And What do you think like, people are kinda hesitant to entertain at home, I think. They just don't feel like they know how to put a menu together or that it's so much work. What makes entertaining feel effortless to you? Because it sure looks effortless when you do it.Heather Manley [00:18:23]:Oh, I love you for saying that. And second, I'll add you to even other weird events if I know you're willing to come out into the middle of nowhere.Stephanie [00:18:30]:Jeez. I'm closer than I used to be.Heather Manley [00:18:33]:I know who you are. You know, like, I we did a charity event on I think it's my my creative background, we did a charity event, with Smack Shack for Great River Greening, and I had nothing on the table and, like, even Dawn, the sous chef, she was like, so do you want help with this? I'm like, no. No. No. I'm just gonna go outside. And I went outside with scissors, and I cut all my hydrangeas, and it's, like, probably one of my favorite tables keeping I've ever done, though I did warn everybody it could go up at any moment. So, like, have your drinks ready. But, like, I just I love finding the weirdest things and making them beautiful, and it is stressful.Heather Manley [00:19:10]:Like, I mean, I I plan. I like perfection. Perfection doesn't exist, So that's my own problem. What I I think my my thing is that I'm trying to find joy in just the experience. Right? The joy of having friends that wanna come here. The joy of, Even having a table for 12 that I can you know? Like like, there's there's and and my expectations are my own. People don't come in with them, and they they just wanna be here. And I I will say, I think I even told you.Heather Manley [00:19:38]:Remember the party, like, 4 years ago? Or It might even been pre COVID or in COVID. I'm, like, I can't host, like, every every party. Everyone needs to have parties. Yes. Yeah. The like, for me, the biggest joy is to go somewhere else and not have to clean and not have to think about it. And I'm horrible, because sometimes I even forget the hostess gift, because I'm so ready to let everything go. And then I am so embarrassed when I show up that I have nothing.Heather Manley [00:20:05]:But I love it when other people host, and I think what people need to get into their head is it's never a competition. Get that get your inspiration from from Instagram, but Comparison is the thief of happiness. Right? So do it to what makes you happy, but don't compare yourself to anybody else.Stephanie [00:20:22]:Right. And, like, your friends just wanna be in your presence. You know? Like, you can even make hot dogs and beans. No one cares.Heather Manley [00:20:30]:And they they would effing love that if you made hot dogs and beans. Right? And and, like, and do it in the cutest way and all. I mean, they just really wanna hang out.Stephanie [00:20:39]:Yeah. I think for me, one of the goals I had for this year was to entertain more. I've gotten a little complacent since COVID. You know, we came out of the sorta Just we came out of COVID, and it was like, every everything's on again. But I was trying to find a good balance Of Yeah. I enjoyed some of the COVID things. So I wanted to come back and be more intentional about how I was spending my time. But Yeah.Stephanie [00:21:05]:I'm not entertaining as much in my own home as I wanted to.Heather Manley [00:21:09]:I'm not Stephanie, I'm not either. I actually, like, Turned into this, unexpected introvert in, quote, in COVID, which I loved because I was so out of balance Of being so social that I now kinda covet that or or need a little bit of that that private time that I I didn't really, I didn't need before, which is really interesting.Stephanie [00:21:34]:Yeah. And I always I felt very similarly, and I thought, like, woah. Is this age? But for me, I think, You know, the more that life gets lived out loud through social and through our work and, you know, the the radio show and now the TV stuff, and All of that is so energy, producing, but also draining that I need, like, a lot more time by myself.Heather Manley [00:22:00]:Yeah. It's kinda comforting to hear that because, like, even this year and last year, I made my holiday party at the American Legion, which is Insane because, like, my house is meant to have a party, but it's like it's almost like I don't I I wanna outsource the bartender to the bar. You know, spill your drink. I don't give an f. Right? Like, everyone get wild, have fun, and it's, like, it's so so interesting to have that mindset. Like, at some point, I'll have to have party here maybe this summer where we can kind of leverage all the spaces, but it like, it's even weird to be outsourcing my parties when IStephanie [00:22:33]:I thought about that. I thought about that with you, but I think what I came to was, you know, you're probably doing like, at holidays, we might be entertaining multiple days in a row.Heather Manley [00:22:44]:Yeah. I last year, I did 4 Thanksgivings in 1 week, and I cried at the third one.Stephanie [00:22:52]:Yeah.Heather Manley [00:22:52]:Like, with all my YPO guys, all dudes, and I just lost it. And they're like, what's going on? And I'm like, like, I don't know. But I'm like, I'm f*****g exhausted.Stephanie [00:23:03]:And overwhelmed. Yes.Heather Manley [00:23:04]:And I had another Thanksgiving to do in 2 days, and they're so kind. But they're like, So maybe we don't do this next year in Thanksgiving week. And I'm like, yeah. I I think post COVID, I just have different Boundaries of, like or stress levels I'm willing to take on.Stephanie [00:23:21]:Well, I'm glad that you're willing to take on the event at the Lexington with me because we're gonna have fun.Heather Manley [00:23:27]:I'm I'm not gonna cry, and I'm super excited.Stephanie [00:23:30]:No. You're not gonna cry. We're just gonna be able to revel in your flavors, Your profile of your botanicals that you bring to the party, and I think you'll be really just impressed by the people that come and how fun they are and how excited they are to learn about your product. SoHeather Manley [00:23:46]:We do a lot of these events, but I haven't done, like, a great tasting dinner in a while, so I'm really excited just to hang out and do something really fun, have amazing food, and and, have my spirits associated with them, so I'm really excited.Stephanie [00:24:04]:Well, thank you for joining me today, Heather. I'm gonna get this podcast posted right away so that people can hear the story And join us at your great event that we're gonna be having at the Lexington's Crooked Water Spirits, Heather Manley. We'll see you soon. Couple weeks.Heather Manley [00:24:17]:Love it. Love you. Thank you. Heather. Alright. Bye. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Makers of Minnesota
Jan 18 2024
Makers of Minnesota
Hello Subscribers to the Makers of Minnesota Podcast. In 2024, I have decided to sunset the Makers of Minnesota Podcast in this format. After 6 years and 378 podcasts - this podcast will be bookmarked. The “Makers of Minnesota” will become a brand extension folded into my other work. I’ll still be podcasting at “Dishing with StephaniesDish” and covering all your favorite food and drink makers. It just does not make sense for me to have multiple podcasts going with so many platform options and the new TV show “Taste Buds With Stephanie.” When I started Makers of Minnesota, I wanted a place to share Makers' stories in a longer format than the 10-minute segment on my radio show. I feel like I can do that now with television, “Dishing With Stephanie’s Dish,” and the newsletter in a fresh new way. I look forward to continuing to Podcast at “Dishing With Stephanie's Dish,” where I will continue to chat with folks in the food space, as well as my radio show “Weekly Dish” on My Talk 107.1 and the Podcast “Weekly Dish.”Please subscribe to “Dishing With Stephanies Dish” on Apple, Spotify, or wherever you find your podcasts to listen to what's new and what’s next.I’ll drop a podcast with Heather Manley of Crooked Water Spirits tomorrow, and Don’t miss our two Makers Dinners happening at The Lexington. They will be epic with Peder Schweigert, Megan Dayton, and Heather Manley in attendance, sharing their brand stories.Makers of Minnesota Dinners are back! Join me at the Lexington on January 31 and February 6 for two exciting events:* January 31 at 6 p.m., enjoy a four-course meal with non-alcoholic wines for Dry January featuring Dry Wit.* February 6 at 6 p.m., enjoy a four-course meal featuring drinks from Crooked Water Spirits.. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Red Head Creamery & Cheese Grotto
Dec 1 2023
Red Head Creamery & Cheese Grotto
FULL SHOW TRANSCRIPT FOLLOWS:Stephanie [00:00:15]:Hello, everybody, and welcome to the podcast. We are talking with 2 powerful women today in the cheese world. We're talking with Jessica Sennett from Cheese Grotto and our friend Alise Sjostrom from Redhead Creamery. Alise fromRed Head Creamery has been on the program before. Jessica, this is your first time. Welcome.Jessica [00:00:35]:AliseYes. Thank you. Thank you for having us.Stephanie [00:00:38]:Okay. You guys are in collaboration. And tell us a little bit about your meeting and how this collaboration started.Jessica [00:00:46]:Oh, yeah. So so, yeah, it's probably the the fastest, collaboration known to man in terms of, us both Being on the same page, which which was awesome. I yeah. So cheese grotto a Little bit about what we do. You know, we we do have our cheese grotto, which is the namesake of the company. It's a humidor for storing and serving Cheese and we make them in the Catskills in New York as well as in, Ohio. There's, the bricks That humidify. These cheese grottoes are made in Ohio.Jessica [00:01:24]:And, essentially, they act as a humidor for prolonging the shelf's life of cheese. And we started, selling and partnering up with American Artisan Cheesemakers about 5 years ago. And once the pandemic hit, it really helped, you know, Bloom Art subscription programStephanie [00:01:47]:Sure.Jessica [00:01:48]:As well as virtual tastings and gift boxes. And we focus on American artisans Because, you know, we really love to, to support what's going on regionally because there's, like, so many amazing cheeses now that are being made. And, you know, Redhead Creamery and Elise has, just all have been wonderful, partner in our Different cheese programs for a few years now and believed in us when we were first getting started on the cheese side as well. And so, you know, this year, we have been collaborating more, with different makers to create some unique, limited, edition products. And her her little Lucy Brie is is incredible. It's this Taller format breeze style that has a very unique way that it ripens. And so you get really nice varied texture both, like, A little bit of a denser center when it's a little bit younger and then, like, a beautiful cream line right underneath, the rind. And so I reached out to her about Potentially doing a holiday version of, the little Lucy Brie.Jessica [00:03:00]:And Yeah. Immediately, we were like, how about herbs? Because herbs are, like, such a huge part of, you know, the, holiday time and just Bringing a brightness and herbaceous quality to a lot of our foods, and also baked brie is a huge thing, this time of the year. And a lot of times, there's a lot of toppings of, of, of herbs that go into different baked Brie recipes. So, so, yeah, we we just went back and forth, very quickly via email and, decided that, Herbes de Provence, that would be a great thing to to feature. A nice varied eclectic mix that really represents the holiday season. And, and Elise did some testing with it. And, yeah, I'd love to hear more about like, so on Elise's side, I know that she, Tried a couple different test batches of the cheese, but first, we put the herbs on the rind, and then eventually it ended up being Infused into the pace, which is, like, beautifully balanced, though. I'd love to hear about how she got to that too.Stephanie [00:04:09]:Yeah. I would too because it was so, like, Natural. Like, when I had it, I was like, oh, yeah. Of course. I can't believe this hasn't that she hasn't done this before Because, Elise, you're so, like, revolutionary, I think, just in making cheese and the way that you view your Marketing of cheese, and little Lucy has been such a fan favorite for so long. So, yeah, I am curious how, like, All of a sudden, like, why hadn't we thought of this before?Alise [00:04:40]:Yeah. So I think the day that we were, collaborate collaborating back and forth. I was actually on a fall vacation with my husband up in Door County, And he was also working, and I had to I just sat at my desk for a little bit, and that's what we did all day is decide what we were doing with this herb brie, but I we've played with our little Lucy brie a little bit and didn't really go farther with it. We've tried a, Chipotle line in the middle or played with ash because it's just the cool thing to do. Yep. And I knew that herb would taste good. And so When we kind of brainstorm back and forth, I knew I had some on hand in our shop that I could play with immediately. And so That was a big reason why I recommended it right away so that we could act quickly.Alise [00:05:31]:And, yeah, it was really fun. So we Did 3 or 4 different varieties, to see what tasted best, and if they got heated up, which melted best. Some of them, We tried to do the the line in the middle of the wheel with herbs, and we smothered the mold after the cheese had ripened. We smothered that with herbs, and then the infused version, actually is the easiest for making it also. And I'm always trying to go for that because I hate when I create something and then everyone hates that we have to keep making it because it goes well. So we actually, put the herb dry herbs in with the curds and whey and then, mold you You know, pour the curd in the mold that way, and it all just evenly distributes within. We let it soak for a little bit just to Infuse that flavor a little bit, but, it's awesomely pretty simple on our end, and we are really excited about the results of it, and I'm always excited to do something fun and collaborate with other people, especially Jessica because we have, like, a fun relationship, and it's been cool to see where this goes.Stephanie [00:06:48]:So, Jessica, in addition to the storing of the cheese in your very, Scientifically beautiful wood grotto for the countertop. When you think about, like, a cheese subscription, Who do you think is the ideal candidate for it?Jessica [00:07:06]:No. It's a it's a great question. We we have a couple Subscriptions that we do on our website. So we have one that is more curated, monthly pairings. So you can opt to choose with pairings or without, and we we have a theme each month that we decide on, That helps us kind of curate and highlight specific styles of cheese from different makers. And then, you know, we find some really great pairing to kinda bring that to life. So, actually, the the herbs that we see is part of our December, holiday themed box, Which makes sense because we're also including a baked Brie recipe with that, so that you can, you know, Create a very, one of a kind, I would say, type of baked brie, than maybe what you have experienced before. It's a very It it looks like a popover almost.Jessica [00:08:02]:It's very, beautiful, but because it's a little bit on the taller side. So, You know, for the monthly, I would say, you know and really, like, with both of our subscriptions, we have a quarterly one as well. It's really about, My my my main thought about the best person, for signing up for a subscription is someone who is interested in in learning more and pursuing more, in the world of artisan cheese and exposing themselves to different styles of cheese that they might not have, necessarily opted for, on their own or maybe couldn't find in their local grocery store. And that's really what we're looking for is To curate, you know, unique, you know, palatable, but also diverse styles of cheeses from different makers so that you can get a really full spectrum of what, yeah, American and artisan cheese has to offer. I mean, we're we're in the thousands of different Cheeses, it's time now that you can explore, so there's definitely not, like, a cap in terms of how many cheeses you could try. So that's really, you know, somebody who's who's curious, who's, enthusiastic, but wants to get a little bit deeper into it. That's that's what what I'd recommend.Alise [00:09:19]:I love it.Jessica [00:09:21]:Yeah. And we the other one we have is a quarterly subscription, which we actually have done with Elise in the past as well. It's, meet the maker. So we did a session. We do 4 4 shipments per year where we actually Sit down live with the cheese maker, and they get to do a deep dive into 4 cheeses from 1 maker. So that's got a really cool immersive element on that as well. So even with the quarterly, I would say the, really just to kind of elevate and and and enhance your own understanding of cheese, it really is a great opportunity to do that and, pursue it a little bit more like a hobby.Stephanie [00:09:58]:Elise, I have a confession, and it's gonna make you laugh. So I do like to make a brie. Yeah. I like to make it on croute. Right? I like to wrap it in puff pastry, but I always would buy Cheap Brie because I felt so bad using, like, your delicious product in something Kinda so pedestrian, but I feel like this is giving me, like, a new opportunity to explore it. Because do you heat up your own Brie? I felt like that was almost like a sacrilege.Alise [00:10:34]:Well, here's what now you'll laugh at me because Sometimes in the rare occasion that I'm home alone, I'll be like, well, not making dinner for anybody, but I'll have random cheese in my fridge. And so I microwaved a brie and put jam all over it, and I was like, why didn't I think of this a long time ago? I could just microwave it. But so I like, more often than not, I eat it plain like, I don't cook it, but, Yeah. It's you know what? You do you.Stephanie [00:11:05]:Yeah. And there's, like, something about holiday time. You know, I do a ton of entertaining, and Just a brie warmed up with either preserves on it or uncrut and wrapped up is Really elegant, lovely, a nice way to serve cheese that's a little bit different that maybe people wouldn't do themselves that feels fancier.Alise [00:11:28]:Yes. Absolutely.Stephanie [00:11:30]:So alright. I feel like this has opened new doors for me. And I always do I am a person that has a holiday cheese vibe. So I will seek out, special holiday cheeses from local makers that only come out this time of year, And I'll, you know, pay a lot more to put them on my table because I know that they're special and they're custom. So this feels like this could be something that could really take off for you, and then you're gonna have that problem like you do with all your cheeses where you're gonna have to make so much of it.Alise [00:12:04]:I'm okay with that.Stephanie [00:12:07]:Elise, how's the store going? And get our listeners up to speed. You guys have expanded.Alise [00:12:12]:Yes. We're in the middle of expansion. I don't know if you can hear the rumbling at all in my background, but, Everything's going great. We're our expansion project's a little bit slower than we anticipated, but it always is. And so we're hoping that we will be, making spirits by February. Fingers crossed. But we'll have more so of a full restaurant and our distilled spirits with whey. So we're really excited to get everything up and rolling,Stephanie [00:12:44]:maybe when theAlise [00:12:45]:snow is gone.Stephanie [00:12:46]:Yeah. And you've got the store too.Alise [00:12:48]:Yes. We have a cheese shop, and we do dairy farm tours. And, we serve our pan fried curds that are extremely popular, especially when it's cold out. And we now have, robotic milkers for the last month, so that's a fun new thing to come check out if you go on our farm tours.Stephanie [00:13:08]:Does that Free up you guys because they always talk about how labor intensive dairy cows are. AndAlise [00:13:16]:Yeah. It will eventually. The the onboarding process is tiring and difficult for both the cows and the humans getting them trained. But, yes, that is the end goal is that it will free up some of that time and allow us to be a little more flexible with how we spend our time.Stephanie [00:13:35]:And for those of you that maybe are new to the program or not familiar with Redhead Creamery, Elise is the daughter of dairy farmers, and She decided she wanted to take the cheese angle versus just the dairy angle and really has Created a whole more elaborate successful business for your family. How many people do you employ now?Alise [00:14:00]:We have about 12 employees.Stephanie [00:14:03]:And if you add, like, the restaurant and the distillery, that's gotta add, like, I'm thinking at least 40 more.Alise [00:14:09]:Oh, well, I don't think it'll add that many more. The distillery itself will add my husband will be our distiller, And we'll all kind of team up when it's bottling day. And then but we'll need the help for the restaurant side of things, serving, and all of that.Stephanie [00:14:27]:When is anyone else making, spirits out of whey?Alise [00:14:32]:There's about 9 to 10 other makers in the world that are making It's out of way. We will be one of the only that do everything on-site, having the cows, the cheese, And the spirit's all right here.Stephanie [00:14:46]:Oh, I'm so excited. Like, it's just that whole closed loop system that I feel like it's just the jazziest of jazzy food lore. Right? I mean, just what an awesome story. I cannot wait for it. You guys have been super fun to talk to. Are there any things that are happening in the food world that you're like, Oh, you gotta know about this, or I'm so excited about this right now. No. Nothing like putting you on the spot.Stephanie [00:15:18]:I mean, you're both just, like, staring Likely, like, I don't know. We're in holiday season. What are you thinking, lady? Surviving.Jessica [00:15:27]:Yeah. Yeah. I mean, you know, I don't know. I mean, you know, I I think it's just you have to keep encouraging you to keep exploring locally what's going on food wise. Jessica.Stephanie [00:15:39]:I'm gonna help you out. Okay. So tell me the last delicious thing you ate or drank that was not your own product. And you weren't gonna eat a cheese grotto, so there's that. Yeah. Yeah.Jessica [00:15:56]:Let's see. What would you know, I'm really into, Pastis. Tell me about them. Yeah. We went to I mean, we went to France Back in September, and, basically, every single region of France has its multiple versions of pasties. But a lot of times, you know, there's, yeah, there's one, like, From the. There's one from all these different regions, and it is really just an amazing, amazing spirit that I, like, never really got into before. But, you know, I think actually a pastiche and cheese pairing would be Pretty fun too.Jessica [00:16:38]:You know, speaking of, you know, more of these more herbaceous, like, flavor profiles, like The the anise that you're getting from from the pasties is really amazing and, just, you know, the variety. But I'm also very curious, I have to say, about the flavor profile of the distilled whey. Like, what what is that like?Stephanie [00:16:59]:Yeah. And it has me thinking about, like, aqua vie too. Like, these seasonal, herbaceous, botanically spirits.Jessica [00:17:08]:Yes. Yeah.Alise [00:17:09]:So it's it is a a neutral spirit for the most part, but it it does have a creamy mouthfeel to it. I'm still not sure how to really fully explain the actual flavor of it. We have about, oh, what is it, maybe 10 gallons of spirit that a distiller has done for us out of our fermented way so that we have something when we actually open. But, Along the lines of, you know, Aquavit is something that we hope to eventually make and a gin and then a barrel aged version of it as well just because you can. But, but, yeah, it'll it'll be fun, and we're excited for our our restaurant cocktail room because every drink will come with A wedge of cheese with it, so we'll get to figure out how everything tastes with cocktail.Stephanie [00:18:00]:Have you ever had the sugar beet vodka?Alise [00:18:05]:I don't know. Well, Molly, I think I have. What's the name of theStephanie [00:18:09]:b e t is the one that I know of that's made in Minnesota. And I would I would encourage you to check that out. Mhmm. The only reason I think of it is when you talk about, like, a creamier mouthfeel, There's a richness to that vodka.Alise [00:18:25]:Should I That nothing that IStephanie [00:18:28]:is just something that feels, I don't know. It feels like a very different mouthfeel, and it is when you talk about, like, a creamy richness, it just sticks in my brain. And I'd like you to try that because I think maybe it would give you something similar just to think about.Alise [00:18:48]:Cool. Yeah. I'm gonna look it. My husband has probably tried it.Stephanie [00:18:51]:Yeah. It's just cool and it's made with sugar beets, which is a little bit different. You know, potato butts are a little bit different. So Mhmm. Well, you guys, have been great. Are you gonna have so how can people order the cheese? And if they wanna come down, will they find it at Redhead Creamery too, or can is it just in the subscription?Jessica [00:19:11]:Yeah. Right now, we just have it we have it, 2 different ways on the Sites on cheese grotto's website. So we have it, both in the subscription, the December box. We also have a set of 2 that you can just independently or really just add on to any cheese order. You know, my recommendation when you purchase Cheese online is just buy more because the shipping is a little is always a little bit more expensive. Right. Just because it has to go express, it has to be insulated. It's perishable.Jessica [00:19:46]:It has ice packs. And we do nationwide shipping. So, So that's my that is my main recommendation. Just try just try a little bit more, when you when you go to shop online.Stephanie [00:20:00]:So I love that recommendation. Nothing wrong with that. I actually ended up with a 100 pounds of cheese in my freezer right now Wow. That I had to, like, break down. A friend ended up getting a £1,000 of Gruyere and Jarlsberg instead of the 100 that she ordered, and it came from overseas. So they couldn't take it back. So she is like giving cheese to everyone she knows and I have like a literal half a freezer full of cheese right now. Not a bad problem to have.Stephanie [00:20:32]:Yeah. Yeah.Jessica [00:20:33]:Full of it. You're stocked. You gotta get your preserves back there. You got your cheese.Stephanie [00:20:38]:I'm all set. Or anything. Elise, are you doing anything for holidays that you want people to know about before we wrap up?Alise [00:20:45]:But, yeah, we have, along with what we're doing with Jessica, we also have our 12 days of Cheez Miss calendar That is our 2nd annual year of doing, and it's really exciting. It's partnering with Milkmaid Catering in Fargo. Megan is a friend of mine, and we collaborate on utilizing our cheeses for the 12 days and then pairing each Cheese with a fun side. So, there's Minnesota made beets and, honey butter and Other fun things that go really good with cheese.Stephanie [00:21:18]:Sweet. I love it. I'll put links to all of these things in the show notes. You guys, thanks for being my guest today. I appreciate it.Jessica [00:21:25]:Oh, yes. Thank you for having us.Stephanie [00:21:27]:Alright. We'll catch up soon. Happy holidays.Alise [00:21:30]:You too. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Northern Waters Smokehaus Cookbook, "Smoke On The Waterfront"
Nov 10 2023
Northern Waters Smokehaus Cookbook, "Smoke On The Waterfront"
Welcome to another episode of the “Dishing With Stephanie’s Dish Podcast” Podcast! In this episode, we dive into the culinary scene of Duluth with special guests Greg Conley, Ned Netzel, and Nick Peloquin, authors of the cookbook "Smoke on the Waterfront" from Northern Waters Smokehaus. The hosts discuss the ins and outs of creating the cookbook, the significance of preserving food in the northern climate, and the upcoming expansion of the Northern Waters Smokehaus Along the way, they share their favorite restaurants and products in Duluth, celebrating the vibrant food and beverage culture of the city. Tune in to learn more about the art of smoking, preserving, and creating delectable dishes in the northern waters of Minnesota.Stephanie’s Dish Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.EPISODE TRANSCRIPT FOLLOWS:Stephanie Hansen [00:00:15]:Hello, everybody, and welcome to with Stephanie's dish, the podcast where we talk to cookbook authors and people in the food space that we just wanna spend more time with and get their stories. There is a restaurant in Duluth that is a sandwich counter, I guess, would be the best way to call it. And When you go to Duluth, people that I know actually will, like, beeline through the city, Navigate 35 just to get sandwiches at this place. I have been a fan for a long time, it is the Northern Waters Smokehaus, and they finally came out with a cookbook, Smoke on the Waterfront. And it's funny because I got this book In the summertime, I got an early advanced reader's copy, and I was so glad to get it in the summertime Because it's kind of seasonal, and it goes, like, by the seasons, and I happen to catch it right at the end of the summertime When it was pickling season, and you guys had some great recipes for canning and pickling things. So we have a group of folks with us today. We have Greg Connelly. We have Ned Netsell, and we have Nick Pellequin.Stephanie Hansen [00:01:33]:We are delighted to have you guys. I've never had 3 Authors, chefs, all in the same space talking about 1 cookbook. So imagine the talent that's in here.Greg Conley [00:01:45]:It's probably not a good idea, but we're doing it anyway.Stephanie Hansen [00:01:49]:Okay. And you didn't the funny part about this, and I don't mean to minimize it, it is, And you didn't start the restaurant?Nick Peloquin [00:01:55]:No. Correct.Greg Conley [00:01:56]:No. None of us started the restaurant. The guy that started the restaurant's name is Eric Gert. And he and his wife luckily handed off the project to us with his blessing and said, you know, I'm here as a resource for you. But, ultimately, our other collaborator, Mary Tennis. And these guys are great writers. And so, I think we all felt pretty honored that He just let us kinda take the reins and, go for it. So that's what we did.Stephanie Hansen [00:02:24]:What's cool about this cookbook to me Is it has a real sense of place. So you're located in Duluth and you're cooking from ingredients of the north, which appeal to me. But, also, it it doesn't feel like it's multivoiced even though I know it is. Like, it feels like you guys all have the Same intellect and the same voice and the same passion with which you're doing things. So it would be hard for me to tell, like, oh, this So and so's recipe or this is so and so's style, that's kinda cool. Like, you guys are all really aligned in this book.Ned Netzel [00:03:02]:Yeah. I think that came from us really writing it together. You know, like, maybe, initial parts of the process of compiling the recipes and, you know, reducing the size To the flow of it. You know? We we all, like, respected what everybody brought to the table and also, like, what they lacked. You know, kind of filling in the gaps. So, you know, an intro to a book or to a recipe might have been. Somebody wrote down what they thought made sense, and then we refined it together and talked about, What is really the story of this? Then we ask questions like, how how does it relate to, you know, the active food preservation? Or how does it relate to the city of Duluth or the region or in order to regionally sourcing things. It was all all very collaborative throughout.Ned Netzel [00:03:42]:So that that probably blends a little bit to it. And, moments where somebody really is Writing from their voice are actually directly called outGreg Conley [00:03:48]:in the book too. Greg's got some some moments in there.Stephanie Hansen [00:03:51]:Looking on another cookbook, and I've written one, and it's not easy. Did you, like, okay. You're gonna do the intro. You're gonna do the chapters. You're gonna pick the recipes. You're gonna write the intro to your recipes. Did you have all that work delineated, or did you have, like, meetings? How did this all flow?Nick Peloquin [00:04:09]:So we would meet weekly, just Us together, and and we we definitely parsed out some of the writing tasks, but it was really kinda all over the place as to, like, He's doing a recipe. He's doing an intro. And then we would come together and test together. And then sitting down and finalizing it was all together. So it was like a weekly meeting that we would all get together and and and review everything we had all written individually.Stephanie Hansen [00:04:34]:Other there's a lot of recipes in here. I keep thinking about, like, Thanksgiving time. Giving time. And you've got kind of a lot of things that would be on a Thanksgiving table, like the green bean casserole and the mashed potatoes, But you've also got, like, the the riettes. And then at the very end is sort of where you get into the sandwich sitch, Which is sort of what you guys are known for. So I was curious that it was very at the end, some of your, like, greatest hits.Greg Conley [00:05:04]:Yeah. You know, in our mind, sandwiches are not something you usually have a recipe for. Although, you know, we're pretty precise. Like, we're not like Some other places where you can come in and say, here's what I want on my sandwich. And, you know, they they do it. We don't do that. I mean, we'll put whatever you want on there Within reason, but we carefully craft those sandwiches. And so but I think that, you know, overall, it's like, we're kind of telling you how to do the recipes that lead to that Sandwich.Greg Conley [00:05:33]:You know? We're not trying to tell you, yeah, make this exact sandwich out of your smoked salmon. You know? You can do that if you wanna Do what we well, exactly what we're doing. But also it's like, use your own flourish. Use this for whatever you and here's a suggestion on how to use it, but use it however you want to. Yeah.Nick Peloquin [00:05:50]:And we kinda we kinda debated where to put that section to for a while. Yeah. It was kinda like, should it go in the middle and kinda be like this fold out highlight piece? Or, like, it make sense at the end or beginning or so it we went back and forth to where where that should live because it it is, like, a major part of what we do.Stephanie Hansen [00:06:09]:I feel like I should personally thank you specifically for the pork rillette recipe.Nick Peloquin [00:06:15]:Which one?Stephanie Hansen [00:06:16]:The well, the one that's your basic, and then I know you use it in the, the ricotta ravioli. The not so spicy is probably the one I'll start with. And you add more than 1. Riette is something that, like, you see it on a charcuterie board. And just speaking for, like, Maybe nonchefy people, like, you're kinda like, oh, I don't know. There's a little fat there, but then it looks like there's this Potted meat, which could be good, but I don't know. But once you, like, get turned on to that, it's like crack. Right? You just love it so much.Stephanie Hansen [00:06:55]:And I never felt like I could ever cook it, and I totally feel like I can do this recipe, and I'm gonna do it for Christmastime.Nick Peloquin [00:07:04]:Nice. Yeah. It's perfect. Like, gifting.Stephanie Hansen [00:07:07]:Yeah. And it, like, stays forever.Nick Peloquin [00:07:09]:I'm I wouldn't say forever. But yeah. We lead legally, we can't. It seems a lot more intimidating than it actually is. You know? It's it's almost more similar to a braise. You know? It's it's like a comb keying technique. Right? So it's just Meat, salt, and fat for a long time. You know? And and so it seems like it there's a big skill gap there, but it's it's It's very approachable.Nick Peloquin [00:07:33]:You know?Stephanie Hansen [00:07:33]:I loved it. One other recipe that made it in the book that's, like, a 6 pager that I had In my book, and then I took it out because I felt like I was posing and I wasn't the right person to put that in my book, And you guys were, was this whole, like, sourdough concept. Oh. Tell me about yeah. So tell me about why you felt like You wanted to devote time in your cookbook to sourdough when so many people have, like, written bread books and all of that.Greg Conley [00:08:05]:Yeah. Absolutely. And there are I think I even say in the Recipe that there are so many more comprehensive, probably better versions, than than my version of bread. But I think the whole idea of Putting that in there was initially, when we started writing the book, we had the idea of Calling it preservation because so many of the things that we're doing are not only, preserving food, well, you know, so it doesn't spoil or so it will last longer, or preserving yourself through the long winter months. So a breadwinner recipe seemed like kind of, Something that would round out the recipes that we already had, you know, because we do make sandwiches too.Stephanie Hansen [00:08:47]:Yep.Greg Conley [00:08:47]:It's like, oh, I guess we should tell people if we really wanna be holistic, Let's tell them how to make bread too.Nick Peloquin [00:08:53]:So I'm gonna eat it on. Right.Greg Conley [00:08:54]:So I think that was really the the impetus for that. But then sourdoughs are are really, Obviously, it's had a it's had a moment, for the last few years. But it really is a cool thing. It's it feels like you're making something out of nothing. It's basically you're just starting with flour and water, and you're attracting wild yeast to it, and you're feeding that, and you're making it into something. Then, really, the only ingredients are flour, water, and salt. You know? So it is really a cool and then one of the ultimate forms of preservation when, you know, people learned how to cultivate grains, and then they realized, oh, we can make this really stable food source for ourselves. So we felt like that just made a lot of sense in in the midst of everything else.Stephanie Hansen [00:09:37]:One other recipe that's in here that I was so glad that you included, but I'm a little intimidated by. And the first line of the recipe is the bane of our prep department's existence. It's Northern Water So why did you guys feel like you should include that other than the fact that it's super delicious? Because it is a little more requires a little more patience.Nick Peloquin [00:09:58]:I think it's just one of our mainstay, like, spreads in house, so it's it's something that go it pairs really well with a lot of the things we do. Like, the smoked fish, for example, it's it's perfect for.Stephanie Hansen [00:10:08]:Yep.Nick Peloquin [00:10:08]:It's difficult in how tedious it is just by picking just picking fresh herbs is really like the the thing that people get hung up on a lot because it takes time to do, but it's It's pretty straightforward. Once you get through that initial mise en place, that initial stage of the preparation, then it's you're just throwing stuff in a mixer and and whipping it together until it's a nice consistency. But it's yeah. It's really that just like tedious work upfront that really Throws people off, and it makes it less of a favorite project to start because you you know you're gonna be picking time for a good half an hour.Stephanie Hansen [00:10:42]:Yeah. Exactly. So are you all Duluthians?Greg Conley [00:10:46]:No. I'm from Northwest Wisconsin. So so he's close. So close. No cigar. It'sStephanie Hansen [00:10:53]:Yep. Much fun.Nick Peloquin [00:10:54]:Ned and I are both, Duluthians. So yeah.Stephanie Hansen [00:10:56]:What does it feel like to Be and I don't wanna, like, embarrass you or make it, like, this weird thing, but you really have Become, in my estimation as a TwinCidian, part of the home team For Duluth, like, people think of the restaurant, and people think of you and think of the sandwiches. And a while back, you guys had a more full Service situation and now are kinda more back to the deli side and it must be a source of pride.Greg Conley [00:11:29]:Yeah. Absolutely. And I think, you know, we, the 3 of us have worked for the business for a little while. And, But, you know, there's so many people that came before us. And, of course, Eric, who founded the business. And so we're basically just kinda building off of, a lot of what they've done and, I'm trying to preserve that too. You know? Trying to just do things the best that we can and really have that be our North Star of, like, really trying to Wow, people. So it's an it's an honor that people think of us when they think of Duluth.Greg Conley [00:11:59]:It's really powerful, I think. Certainly something we wanna cultivate and actively wantedNed Netzel [00:12:03]:to cultivate with this book. Wanted to make this book, very much not about only, you know, Eric and his story and his recipes and the business that came from it, but also, the place where, You know, we reside in, what has made us who we are. SoStephanie Hansen [00:12:18]:Well, I would say the goal is accomplished. Also, like, I feel like we're Of the, people in Minnesota in particular, we're uniquely positioned about the preserving and the canning and because we have to get through these winter months. Right? And so we're preparing our vegetables and creating kimcheese and canning things and pickling things in order to get us through to the other side of the winter season. There's a lot of that in this book that I really loved. Is that, like, Something that is in all of the recipes at the restaurant. It sure seems like most of it has some components of that.Nick Peloquin [00:12:57]:Yeah. It's kind of almost, by necessity because of how we're set up as a restaurant. Because, you know, we don't have a full kitchen here, and we don't really have the that utility that comes with All those things. So we do have to kind of focus on things that we can prepare ahead of time and then something that's easy to and quick to serve that's not necessarily Gonna go on a saute pan or, you know, a a bunch of gas appliances because we're really restricted just in the old building that we're in. And so that aspect of the business. But then, yeah, also the just the the area we're in And and the the food that is kind of like the style of a deli is is gonna be geared towards kind of like Making things last longer than than they would otherwise crash.Stephanie Hansen [00:13:44]:You guys are undertaking a move, it sounds like, in the building. Do you wanna talk about that?Greg Conley [00:13:50]:Sure. Yeah. We're actually in the midst be in there by this Saturday. So we just or Friday even. So we just we're Really steaming steamrolling towards that. Yeah. We, you know, have existed in this building. At least our our deli proper has stood in a really a sliver of a space here.Greg Conley [00:14:08]:And, even when the pandemic happened and we had to close our doors, We ended up turning our entire space into a kitchen because it was the only way we could keep up with the increased business. Because we were on one of the only places open during COVID. We were open the entire time, and so we were we got a lot busier, and so we necessarily had to just turn that all into sandwich making. Once the pandemic kinda started to wane, then we have really no place to host anyone. So you could sit out on our deck, and you could sit in the hallway with in on some seats and, you know, 10 seats or whatever we have up there. So this move is really the culmination of a lot of dreams over the years of just having more space, being able to host people more effectively, and then also being able to just try, not only more food things, but also new ways of service and and beverages and all that stuff. SoStephanie Hansen [00:15:01]:How do you see it coming together? Do you see it, like, as maybe a, like, fast casual kinda thing?Greg Conley [00:15:07]:Yeah. That's exactly Yeah. Exactly what it is. Yep. It will just have, a little bit more space to do it with, A little bit more space to host people. The sticking point, for some customers in the past when they would wanna just get 1 piece of fish, but they'd have to get in a Half an hour line of all these other people ordering sandwiches. So it's really nice to separate out those those services.Stephanie Hansen [00:15:31]:As a customer, I love that.Greg Conley [00:15:33]:Yeah. You get way better service on both ends, so it's just a lot lot more convenient for people to do it that way. So it's really exciting.Ned Netzel [00:15:40]:Thing for Eric is to make it a a destination again. And when we were doing, you know, window service and you weren't able to, as a customer, walk in and see your piece of fish, That kinda, I think, soured that a little bit for some people. I mean, our loyal customers have been with us because they just you know, they know it's good food, but, now that we have A place to be in, like, a a location that you can kinda, you know, experience rather than just waiting in a line, you know, maybe during the winter. Hopefully, we'll we'll cultivate that again.Stephanie Hansen [00:16:10]:Well and I think a smoked fish purchase is kinda more straightforward maybe Then, like, you know, talking about sandwiches and people are sandwich nerds too. Like, they wanna talk about your sandwich.Greg Conley [00:16:26]:Yep. Well, I think the the the deli side of things too, that's really one of the funnest things for us is that people on that side really wanna Talk about the food too. Even if they just are getting a piece of smoked fish, they a lot of times, people really, really geeked about food. We love talking people about food. So when a customer comes in and wants me to tell them all about the white fish that we have, I'm really happy to do that. I love talking about food. So That part is so fun for us. And I think even more so than talking about sandwiches, just talking about the components of those sandwiches that we Make olives in house, so it's really fun.Stephanie Hansen [00:17:05]:There is 2 things to tell you. 1 is you inspired a recipe in my book, Which is a white fish trout spread.Greg Conley [00:17:13]:Nice. Sweet.Stephanie Hansen [00:17:14]:It the story that I attached to it was Actually, being with my niece who went to UMD for college, and she wasn't very adventurous of an eater. And she got the love of the smoked fish in Duluth as a college student, and we went to Fitger's and we were sitting there eating. And she said, does anybody wanna Let the smoked salmon dip, and I was like, what? Who are you? And then she was like, have you she wanted to, like, really talk about, like, have you had smoke trout at Northern Waters. I'm like, yes. I have. I've used it to make dip, and it's like a holiday staple. So you have inspired a lot of people with your smoked fish.Greg Conley [00:17:56]:Yeah. But, you know, that's kind of another thing too is that We really want people to come to us, you know? And that's part of being, like, Duluth, you know, is like Duluth is not a suburb of the Twin Cities. Duluth is The major metro in the northern part of the state, and we probably have kind of a chip on our shoulder about that, because we're not, like, You know, lane or something like that. Like, we are a a small city of our own, and we have our own thing going on that isn't Saint Paul or it isn't, Rochester or whatever. So we want people to come here and experience what we have to offer. We're not, You know? Like, you can get a lot of great food in the Twin Cities. We can get some great food up here, and we're part of that. So we want people to experience that as well.Stephanie Hansen [00:18:43]:Yeah. I'm glad you said that because I produce the Art in Bayfront Park Culinary Market that we do there. Yeah. And I really have, like, gotten front and center with a lot of cool Duluth makers both from the art side, but also the food side. And, you know, we hear a lot about Duluth and the cool, like, outdoor scene and the mountain biking and all the stuff that they're working on, but, damn, I mean, the beer scene alone and the distilleries and the craft that's happening in Food and ice cream and hot sauces and I mean, there's a lot of cool stuff happening, and I feel just It's so cool to be a part of that, and I'm glad that my work on that festival can bring people, like, Front and center with businesses that maybe they don't know about in Duluth because there's a lot of cool things happening.Greg Conley [00:19:31]:Yeah. Agreed. And and For us as a business that's pretty well established and pretty well respected, we also wanna foster other food businesses and help them as much as we can. Because all of that, strengthening of our food scene here just strengthens all of us. So we really want people to be Successful and to bring really cool new things to food and the world.Stephanie Hansen [00:19:53]:Okay. So we're gonna play a game. It's not gonna be hard, But it's kinda gonna be maybe, like, picking your favorite child or pet. So each of you, I've got an opportunity to have 3 of you in front of me. The game is, I would like you to tell me a favorite restaurant in Duluth, and it can be whatever, And also a product that's made in Duluth that you're obsessed with.Nick Peloquin [00:20:19]:Is it specifically a food product?Stephanie Hansen [00:20:21]:Not necessarily. No. K.Nick Peloquin [00:20:24]:Well, I think my favorite restaurant at the moment is Fuholic On central entrance.Ned Netzel [00:20:29]:Damn it.Greg Conley [00:20:30]:That's what I was gonna say.Nick Peloquin [00:20:31]:Yeah. Yeah. It's pretty it's pretty banging spot right right these days.Stephanie Hansen [00:20:35]:And serving pho, I'm assuming.Nick Peloquin [00:20:37]:Yeah. So they do pho and other Vietnamese stuff. It's it's so good. As far as the product made in Duluth, man, that's that's tough. I would say, honestly, the beer. It like, it's it's hard to choose 1 of the the breweries, but, like, we we're kinda spoiled for choice up here. I mean, Bed paddle is like a standby. You know? And it's funny to go down to the Twin Cities or even major metropolitans and, like, See Duluth beer on tap, but places that's a big source of pride.Nick Peloquin [00:21:06]:And I think because what people think of Duluth too, you know, is We're a big craft beer town. SoStephanie Hansen [00:21:11]:Yeah. I think that Ursa Minor too is starting to make inroads into the Twin Cities. Their beer, I had a lot of different versions this summer. It was really great, they have a great taproom too.Nick Peloquin [00:21:21]:Yeah. Totally.Stephanie Hansen [00:21:22]:Okay, Ned. That leads us to you.Greg Conley [00:21:25]:Oh my gosh. We might have to come back to me. Okay. INed Netzel [00:21:29]:think I probably eat out the least of anybody here. Yeah. I don't know. Greg, yes. Greg. Minutes.Greg Conley [00:21:35]:Sure. I probably would've said Faholic, but I'm gonna I'm gonna do a tut tut two way tie. There's a place called Oasis Del Norte. Love it. It's the only place that makes street tacos in Duluth. And so that's really a great thing to have. And then, In my neighborhood of Lakeside, there's a place called Lake Superior Brewing, oldest microbrewery in Minnesota at one point, the first established one. But they changed hands after a number of years, and then they moved to the Lakeside neighborhood.Greg Conley [00:22:06]:And they do pizza, smash burgers are kind of their main entrees, which they just do really good versions of those. They do, like, a brick oven style New York pizza that nobody in town does. So that's kinda cool. But they also do a lot of really nice thoughtful, appetizers and great wines to go with some of their Food along with the really, good beer that they're brewing. It's really great to have that nice option in my neighborhood. So I really I really appreciate that.Stephanie Hansen [00:22:34]:I love it. Alright. Ned, are you ready? That leads us to you.Greg Conley [00:22:38]:I think I think so.Ned Netzel [00:22:39]:It's it's really hard for me to pick a restaurant, because I do most of my eating cooked at home or, with my my free daily meal, when I'm working.Stephanie Hansen [00:22:52]:Sure.Ned Netzel [00:22:52]:But but one thing that kept coming up in my mind was Johnson's Bakery, which is a bakery down in, what would you call it? Lincoln Park area. It's like just behind really awesome bread. A lot of our specials back when we were open to the public, in the old space Used Johnson's Bakery Bread. So, yeah, Johnson's Bakery love their donuts. They're like, such a great deal. Please don't raise your prices, guys. So, yeah, Johnson's Bakery and then, something made in Duluth. The the coffee made in Duluth is really great.Ned Netzel [00:23:23]:In addition to, like, the The brewing scene, there's also a great, like, roastery scene. We love a lot of them. There's like Duluth Coffee Company. There's, Underwood Coffee who Most of what we, give to our staff to to see us through the day, is either Underwood or DreamCloud Roasters.Stephanie Hansen [00:23:44]:Wanna thank Ned Netzel. I wanna thank Nick Peloquin, Greg Conley for joining me. The book is Smoke on the Waterfront. It's the Northern Water Smokehouse Cookbook. What I loved is you guys just recommended all places that I have never even heard of, and I have spent quite a bit of time in Duluth. So way to go. I appreciate you being here. I'm excited about the book.Stephanie Hansen [00:24:05]:It is Smoke on the Waterfront. Make sure that when you head to Duluth, And you should head to Duluth this winter, there's so many cool activities that happen there. And of course in the summertime you can come and visit me at Arden Bayfront Park in August, And there's just a lot of cool music festivals that happen down in Canal Park and at the Bayfront area, and Lincoln Park is a whole new area to discover for a lot of people. So it's the Northern Water Smokehouse Cookbook. If you are into smoking or canning or preserving or you just love a damn good sandwich, make sure you pick up the cookbook. Thanks, you guys. I appreciate it. Thanks so much. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Mousse Sparkling Wine Co. (Season 5 Episode 34)
Nov 3 2023
Mousse Sparkling Wine Co. (Season 5 Episode 34)
Welcome to another episode of the Makers of Minnesota podcast, where we introduce you to cool people doing cool things. Today, we have a special guest, Josie Boyle, from Mousse Sparkling Wine Company based in Jordan, Minnesota. Josie shares her journey of working in the wine industry for over 15 years, including her experience at a Michigan winery specializing in sparkling wines. Discover how her passion for sparkling wine and her desire to work with Minnesota-grown grapes led her to establish Mousse Sparkling Wine Company. Josie also talks about the unique concept of their tasting room, which offers sparkling wine and cider. She explains the importance of the acidity in Minnesota grapes and how it complements the bubbles in sparkling wine. Lastly, Josie introduces their delightful advent calendar, aptly called the "12 Days of Bubbly," which allows customers to enjoy a variety of sparkling wines and ciders throughout the holiday season. Prepare to be inspired and uplifted by Josie's story and the beautiful wines and ciders she makes at Mousse Sparkling Wine Company.FULL TEXT OF THE PODCAST FOLLOWS:Stephanie [00:00:12]:Hello, everybody, and welcome to the Makers of Minnesota podcast. I'm Stephanie Hanson. I'm your host today. And on this podcast, we talk to cool people doing cool things, and something popped up in my feed this week. And it was a company I had never heard of, And it makes something that is one of my favorite things. So I was like, hey. I need to talk to these people. I am here today with Josie Boyle, and she is with Moose Sparkling Wine Company.Stephanie [00:00:38]:And, Josie, you are in Jordan, Minnesota. And how did I just find out about you today?Josie Boyle [00:00:47]:You know, we're a a pretty small winery. We've been open for about 3 years, little over 3 years. And, I don't know. I guess, we just need to get on more people's radars.Stephanie [00:00:59]:Yeah. Because you are doing 2 of my favorite things. You're doing cider. That's my 3 of my favorite things. Hard cider, sparkling wine, and using all Minnesota grown grapes.Josie Boyle [00:01:11]:Yes. Yep. Exactly. So, well, where should I begin?Stephanie [00:01:17]:All of it. Tell me.Josie Boyle [00:01:21]:Yeah. The the sparkling wine really came about, because I well, I've been working in the industry for about 15 years. And, I got my start, early on. I worked in Michigan at Mabee Vineyards, which only makes sparkling wines. So I worked there a few years, and, you know, that's where I learned the Process of making sparkling wines and, you know, all of that, because it is very technical. It uses different equipment. You know, when you add bubbles to a liquid and try to package it, A lot of things can go wrong, and there's a lot a lot of factors to consider. So, so that's why, you know, most wineries Don't also do sparkling wine.Josie Boyle [00:02:16]:It's it's a very specialized, type of winemaking. So, so I I worked at Mobby for a few years, and then I got homesick and moved back to Minnesota where I grew up. And this this was my dream to open Moose one day. SoStephanie [00:02:33]:So tell me about your, do we call it a a tasting room? Because we don't because you're doing cider too. So it's not are you a citery? Are you a tasting room?Josie Boyle [00:02:45]:Are you all the above? Kind of all the above. Yeah. I we're a tasting room. Yeah. But one one thing that's different about us also than other wineries is that we're actually right downtown Jordan. We don't grow any of the grapes ourselves. We we buy from local growers around Minnesota. But you're not gonna come to us and and frolic among the vineyards, because we're we're just right in downtown.Josie Boyle [00:03:15]:And that's kind of the feel that I wanted, to well, to convey sort of, we're more like a wine bar, kind of feeling. And we have a nice patio outside too, so it's beautiful, you know, on the nice nice summer days.Stephanie [00:03:32]:When you look at a state like Michigan, the terroir is somewhat similar to a Minnesota climate and Topography. So do your tastes run more towards those types of grapes? And Those types of grapes, I think, tend I don't know a ton, but I know a tiny bit, tend to be sweeter and maybe lend themselves more to a sparkling situation.Josie Boyle [00:04:00]:Well, it's really it's really more of In Michigan, we were using, mostly European varieties. The Traverse City area is right on Lake Michigan, so, you get the lake effect. They don't get quite as cold in the winter. So they can grow varieties like Chardonnay and Pinot Noir, And even, like, some Merlot. But So I was really using the European varieties. What drew me to Minnesota varieties and, like, coming back to Minnesota to to make wine was really because our grape varieties here, have higher acid. And the higher acid is can be really hard to deal with. And, you know, you you can struggle to make, like, a nice Dry wine when the acid is really high.Josie Boyle [00:05:02]:But in sparkling wines, You actually want a little bit higher acid because that acid will balance the bubbles really nicely. Like, bubbles and acid go go well together, in a wine. So so when I moved back to Minnesota, that's why, you know, another aspect of, like, making wine in Minnesota, I really really wanted to make sparkling wines because of just the the chemistry of our our grapes here.Stephanie [00:05:32]:So one thing that attracted me to you was this press release I got. I'm somewhat obsessed with advent calendars. I don't know why, but I just feel like they're so fun. And you have an advent calendar that really incorporates all of your products. Can you tell us about it? Because it's so cute.Josie Boyle [00:05:52]:Yes. So, so this this is a lot of fun. Like I said, we've been open for A little over 3 years, and we've actually done an advent calendar every year since the beginning. And I have I you You know, if you're watching the Zoom, we have an example from last year. This is last year's, box, but it comes in a little, like, fun gift box. But the idea is what we call it 12 days of bubbly. And it's it's a case of half bottles. And, basically, it's kind of it's a range of all of our sparkling wines and ciders that we make throughout the year.Josie Boyle [00:06:30]:So, you know, since last, basically, December or January, I've been putting bottling and putting away Half bottles for our 12 days of bubbly advent calendar, that we're gonna be releasing here, in November. But yeah. It's just it's a lot of fun. It's just a way to try a bunch of different types of sparkling wines that we make. Because since since we specialize in sparkling wines, we do, you know, Everything from maitre d' champenoise or the champagne method where it's bottled, fermented, and aged. We do Prosecco style wines. So those are tank fermented to create the bubbles. And then we also do some forced carbonated wines as well.Josie Boyle [00:07:19]:So and then we have a a hard cider in there. So yeah. It's, you know, people love it. It's it's fun to, like, open each line every day or every other day and, Get it get something new to try.Stephanie [00:07:35]:It's so smart too because, like, I don't know. Gimmicks work. Right? Like, I've never heard of you guys, and I was like, b, This headline color is real cute. B, it's a local company that I've never heard of, and they're making my favorite product. How did this happen? So when you look at your how did you get the marketing idea? JustJosie Boyle [00:07:56]:Well, just, You know, since I love advent calendars too, like you know? And and you have the Costco wine advent calendar that's super popular. And, you know, all kinds of things. You can get one for perfume and chocolate and and everything. And, you know, even as a kid, when you're You're opening the little door to get a little toy or whatever. I mean, everybody loves advent calendars. So it was just, Something that I I, yeah, thought of that 1st year and and, you know, I just I I love making them, and I it's it's fun to to release them every every holiday season.Stephanie [00:08:35]:Yeah. I think that's why I like it too because it As an adult, the holidays become sort of joyless sometimes. Like, it's more about, like, you gotta buy all these gifts, and you're trying to pack all the family stuff in and spend time with everybody. And I feel like the Advent Calendar is just like A small moment of your day that just gives you that little joy of surprise and delight that is really what the holidays are about. And when you're adult, you miss that a lot.Josie Boyle [00:09:05]:Right. Exactly. Yeah. It it the holidays, like, as an adult, they they can fly by so fast. And it's it is a time of joy. And like, it can be a time of just having having fun in it and enjoying the snow and enjoying the cold and cozying up inside. So it's, yeah, it's nice to have something to look forward to. You know? At the end of the day, you can open your your bottle of wine.Josie Boyle [00:09:29]:And and it's not a full bottle, so, you know, it I feel like the half bottles are a manageable size. So even if you're, like, by yourself Or, you know, you have a your husband and a wife or partner or friend or whoever you can, like, share it with, and, it's not overwhelming. It it's not an overwhelming amount of wine. Right.Stephanie [00:09:50]:Okay. So let's pretend that you are working for the Travel Bureau of Jordan, Minnesota. And you're gonna try to, like, create a fun day or outing for us to come to Jordan. If it was you and you were with a gal pal or your spouse or whatever, what would be, like, a fun, full day of things to do in Jordan, Including yours, of course.Josie Boyle [00:10:15]:Yeah. Yeah. Of course. So stop at Moose, of course. But we actually have a lot of of good stuff, and this is a great time to come to Jordan because we have, a couple of pumpkin patches. Down here, we have Minnesota harvest, which is a really great, apple orchard that, just, the Ferguson family just took it over a couple years ago, and so they kinda made, You know, made it all brand new. So the apple orchards, a lot of fun. We have Minnesota's largest candy store There you go.Josie Boyle [00:10:50]:Right down the road. So that's that's a big draw. And that's like even if you don't like candy, it's like it's just a sight to see. And then, of course, in downtown Jordan, we have some really nice boutiques. So if you are coming in with your, girlfriends, Bluff Creek Boutique, Sassy Cat, and Neon Orchid, and even the Vinery Floral. There's a nice florist that that has a little gift shop. So, there is some fun shopping to do for sure. And, and I should mention that we're For the deer opener on November 4th, we are, the the downtown businesses are having a little event.Josie Boyle [00:11:33]:So if you wear your blaze orange, You can, get some deals, for yourself. So you can make a day out of it, really. And, yeah, we have a lot going on.Stephanie [00:11:44]:Well, thanks. It was a pleasure to meet you, Josie. You sound like you know your way around to Sparkling, so I'm excited about that. And the Advent Calendar, this Podcast is gonna post on November 3rd so people can how do you want them to order it from you, and what are your socials so they can follow you and learn more?Josie Boyle [00:12:03]:Yeah. So our website is moose winery.com. That's spelled m o u s s e winery.com. And we have a special webpage on our site just for the advent calendars. So if you want, the best way to do it is just preorder. So you can either order for a pickup in our tasting room or you can ship it. Yep. And then, we are on Facebook at Moose Winery And Instagram at Moose Winery.Josie Boyle [00:12:31]:So Alright. We'llStephanie [00:12:33]:put all of the links in the show notes here. And I just wanna say happy fall, happy harvest, and what a great idea. It's nice to see you. I hope to come to your taproom soon.Josie Boyle [00:12:44]:Yes. Please visit.Stephanie [00:12:45]:Okay. Thank you. Bye bye.Thank you for reading Stephanie’s Dish Newsletter. This post is public so feel free to share it. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Tim Mulligan
Oct 27 2023
Tim Mulligan
Welcome to another episode of Makers of Minnesota! In today's episode, our host, Stephanie, sits down with the talented Tim Mulligan, author of the book "A Perfect Ten Party Edition." Tim's book is filled with 70 recipes that are perfect for hosting parties and making them a breeze. From delicious drinks and great recipes to fun games, Tim's cookbook is a must-have for anyone who loves entertaining. Join us as Stephanie and Tim discuss his inspiration for writing the book, his love for Palm Springs parties, and some of the most requested recipes from his collection. Prepare for a fun and informative episode that will inspire you to throw unforgettable parties. Let's dive in!FULL TRANSCRIPT FOLLOWS:Stephanie [00:00:15]:Hello, everybody, and welcome to dishing with Stephanie's dish, the podcast where we talk to people in the food space many times Cookbook authors, and today, we have Tim Mulligan with us, and he is the author of a book called A Perfect ten Party edition. There's 70 recipes for making hosting parties a breeze. Tim, you look really fun.Tim Mulligan [00:00:38]:Well, thank you. I try try. Thanks.Stephanie [00:00:42]:Absolutely. No. You have, like, this whole book full of Fun party ideas, drinks, great recipes, suggestions. You even got some games. I just really thought this cookbook was a gas.Tim Mulligan [00:00:56]:Good. I'm glad.Stephanie [00:00:58]:Where are you from?Tim Mulligan [00:01:00]:I I live in Palm Springs, California. I I I work during the day in LA, so I'm kinda I'm pretty all over much all over Southern California, new bit. My home base is Palm Springs.Stephanie [00:01:09]:Okay. That's pretty awesome because Palm Springs has a lot of great parties.Tim Mulligan [00:01:13]:I I hope so. I I like to throw I like to throw a lot of them. So yeah.Stephanie [00:01:17]:Do you live in one of those cool Palm Spring houses in the movie district?Tim Mulligan [00:01:21]:It's close. It's, you know, I I love you know, we all have pools and, you know, live live live the life here. So, yes, definitely.Stephanie [00:01:29]:Yeah. All the beautiful houses and in case you don't know, I think my favorite story about Palm Springs and maybe you can confirm or deny is that The reason that so many celebrities lived there was because they were exactly, like, a 120 miles or whatever the distance was outside of Los Angeles, And the newspapers that paid their stipends for their entertaining didn't go as far as Palm Springs. So all the movie stars figured that out, and they could live a life without the pap paparazzi in Palm Springs.Tim Mulligan [00:02:04]:Yeah. I heard that. And they I mean, because you mentioned the radius in the distance, it wasn't too far that it was still within their contract. And so it just became like a a a a refuge and hideaway for the for the Hollywood set.Stephanie [00:02:15]:Yes.Tim Mulligan [00:02:15]:And it's you know, it still feels like it's timeless. It still still feels like the fifties, sixties here. You know? So it's it's it's understandable why it was so appealing. You know?Stephanie [00:02:24]:What was your history in terms of why you wanted to write a book, not only with just recipes, but kinda organized by themes and parties?Tim Mulligan [00:02:34]:Yeah. I mean, I've been, I've been cooking for years, not professionally trained. I did start my To my my working world career in hospitality, managing restaurants, bars, waiting tables, and and, And taking many courses and certifications over the years, I've never been a trained chef. I really am a a home cook. But, you know, during I I would say and and I worked during the day. I'm a I'm a lawyer. I'm a human resources officer, and I have been doing that for decades. But during it was COVID, you know, unfortunately, it was such a such a bad I am bit but, you know, if anything good came out of it, for me, it was the the the quarantining process and being, you know, Stuck in this house, I tried to use this as a positive way and say, what have I always wanted to do? You know? And cross off my bucket list.Tim Mulligan [00:03:19]:And for me, there's 2 things really. 1 was to write a Play. I love plays. So I spent the 1st year 2020 knocking out a play. I did it. That play got published. It's going to New York in April. That was an amazing thing.Stephanie [00:03:31]:That's so excellent.Tim Mulligan [00:03:32]:Yeah. Yeah. And then the second thing was I wanted to write a cookbook. You know, I, I really, I I've been I've been cooking forever like I said. I wanted to share with the world My favorite recipes that I've curated over the years. I'm a collector. I'm a curator. Some of these are recipes I've had since I was a kid.Tim Mulligan [00:03:48]:Others I've, you know, collected along the way. And these are recipes that I have made, countless numbers of times over the years, over the decades. I've tweaked the recipes. I've made them work for me, And I I really thought it'd be great to share that with the world and also write write a cookbook that was for, people like me who are busy, you know, who are who work maybe work all day or raise a family. I I had 2 kids. And, and and so that was the idea behind the cookbook. So I've I've that was my 1st cookbook. So that came out in 2020, 2 last year, and it was called a perfect ten.Tim Mulligan [00:04:20]:And to answer your question, I I'm an organized person. I like top 10 lists. So I decided that, you know, a good way to share my recipes was just to list them. And and so I wanted to write a book that so if you get if you are told You're going to a dinner at someone's house or enter they say you say, what can you bring? And they tell you, bring a, salad or bring a side dish or bring a dessert, a big entree, and then you kinda freak out to get, oh my god. What am I gonna make? I wanted to just provide a a a playbook. You can pull it out, and And so there's 7 meal periods. Everything from breakfast to salads to vegetable sides to entrees to dinners, Desserts that and it's my 10 kind of favorite easy go to recipes that I have, you know, are trying and tested and true in in my world. And that was the idea behind the 1st cookbook.Tim Mulligan [00:05:07]:And so that came out last year, and it just the response was really great. And I started a blog. I started blogging every week recipes and cooking, and And next thing you knew, I someone who had never even touched Instagram, now I have 18,000 followers, you know, so I I thought, well, I better write another one, you know, while I Well, I can. So as a follow-up, I I wanted to share another passion of mine, which is organizing, hosting, and throwing amazing parties. I've been doing that as long as I can remember. So I kept I kept the the perfect 10 idea going, and it's and I did instead of 7 milk periods, I did 7 types of parties. So I spent this year throwing these parties and and taking pictures and documenting and creating playbooks for what games could I throw at each party. And then I did a top ten list of everything from drinks to food to desserts, a couple of each for each type of party that you so if you're throwing any sort of party, you can pull this book out.Tim Mulligan [00:06:01]:You can make the whole recipe, the whole menu, all 10 of them. You can pick and choose. It's kind of a choose your own adventure for throwing a a party of any size.Stephanie [00:06:09]:I really liked the way that you organized it. It felt very, natural. And When you looked at each party, you know, there was kind of drinks for that party, apps for that party, mains for that party, sides for that party, and All of your recipes I think why this book probably did appeal to me right away is it felt like I'm a home cook too, and I also wrote a cookbook. And it felt kinda like the same philosophy of why I did it and why I wanted to do it. I'm a cabin entertainer, so I wrote a book about being at the cabin.Tim Mulligan [00:06:42]:Fun. Yeah.Stephanie [00:06:43]:And, you know, always being at the cabin's a party, and so it's somewhat similar. I really, appreciated too that your parties were kind of different. So a pool party is something that is probably something that they do a lot in Palm Springs. We don't see as much of that here. I like that you had an award show party because I think those are super fun. What are some of your, like, most requested recipes in this book that people are just loving?Tim Mulligan [00:07:11]:Well, a great question. I'd say for me, you know, I I do live in Palm Springs, so I'm pretty lucky with the weather. And so, I really chose and when it came down to what kind of parties to highlight, you know, there's there's, you know, unlimited types of parties. I thought about the parties I like to go to and that I throw. So living in Palm Springs, I think I've, I really kinda perfected the the outdoor brunch, you know, the, the pool party, happy hour. So things where I can kinda grab people outside of the weather, and we would in if we have to. But so I think that, For the recipes that people that people have been responding to, I think, you know, the thing about a party, you you'd appreciate this, I think, of writing a party Cookbook, a party menu is a lot different than a dinner, you know, a sit down meal because you have to have things that you can Eat while standing Yes. Better, you know, grab and go, their handhelds.Tim Mulligan [00:08:05]:And so it was pretty kinda challenging to say, okay, what are things that I could, yeah, there's 1 sit down. I did a holiday Traditional sit down dinner as well. The restaurant. Things you can, you know, grab and go from a table and talk and eat. And And so I did a lot of self serve stations. Those are really popular, I think, and those are people really like those. My mac and cheese station.Stephanie [00:08:23]:Oh, yeah.Tim Mulligan [00:08:24]:I've been doing that for years. I mean, I've been doing that for my staff. I've been doing it for families. I mean, you could throw a mac and make us make your own mac and cheese station, and you're gonna be it's the most Popular, you know, item of of of the night is that mac and cheese station. You know?Stephanie [00:08:37]:Yeah. My radio partner talks about having mac and cheese parties for graduation ceremonies. And, You know, there's different kinds of mac and cheeses that you can make from, like, the bechamel in a Dutch oven that's cooked to slow cooker. So you really can have, like, a variety of different toppings, and I thought that was a really fun one. Also, you have the walking taco that I'm familiar with in the Frito bag, but you did it in a bag with pita chips and did, like, the Greek pita fixings, which I thought was really smart.Tim Mulligan [00:09:07]:That was different. I like I love Greek food, so I and I and I like, like a Greek, kinda meat mixture. And so this it's a really great walkie talker with to take a bag of Pita chips, make a kinda oregano Greek spice infused turkey or you could just beef. You could you could do plant based, whatever. Throw it in a pita chip bag with some, you know, cucumbers and tzatziki and maybe a hummus sauce or something in it. It's awesome. People loveStephanie [00:09:31]:it. Yeah. Looked super great. I also, you did a recipe for a mole inspired tostada.Tim Mulligan [00:09:43]:Well, I think, you said so of the of the self serve stations that that I cover in this in this book, I think there's 4 self serve stations. And you can do, you know, little bowls, little jars. You I have mac and cheese. I have build your own tostada. So I think, you know, I I love a crock pot.Stephanie [00:10:00]:Yeah. Me too.Tim Mulligan [00:10:01]:So you can make a you can easily make a so I think in this cookbook cookbook, I did a mole inspired, you know, shredded Chicken dish. You just put out the little, you know, the smallest tortilla shells you can find and and then a whole bunch of sides and condiments, and that's a really fun party Activity also is making your own tostada. You know, it's really easy, and people always love it.Stephanie [00:10:23]:You also have, something that's very Midwestern in here with the, pretzel Jell O cups.Tim Mulligan [00:10:29]:I love those so much. I just did them the other day. I mean, you know what's great about the pretzel jello the pretzel salad cups is that, since the since the cookbook came out, I've been asked to do all sorts of kinda wacky things. Like, how would you do a football party? Or how would you do a Halloween bar? This or that party. And the thing about the Pretzel salad Jell O cup is you can do any colors you want. So you could do teams of the football, you know, football match. I mean, I did them in the in the book. I used it for the pool party, So I love we love Aperol Spritz here inStephanie [00:10:58]:Oh, yeah.Tim Mulligan [00:10:59]:And so if you use, so I decided to use a peach flavored jello and make it really beautiful and vibrant orange, and it looks it looks awesome on a on an outdoor party table where you're also serving pitchers of, say, Aperol Spritz or something. So the, yeah, the jello the pretzel salad cups are very popular.Stephanie [00:11:14]:That's a big that's a big thing at in families' houses at Thanksgiving and Christmas around here. They do a pretzel salad, and we also are known for our snicker salad. We're green apple snickersTim Mulligan [00:11:30]:then, like, what I love I love those kind of Midwest desserts. We don't have those over here. So I kind of was a, you know, a unicorn with my pretzel salad cups here in in California.Stephanie [00:11:38]:I love it.Tim Mulligan [00:11:39]:The one other thing that we have the one other I mean, I should have answered. The the the the one item that people are loving and And for a self a maker a a self a self serve station, it's my picadillo cups. They're really, really good. And you can also you just make a big, pot of that picadillo, which is and you can use any meat mixture you want in there. I use turkey, but you can also do plant based or you can do beef, But you really spice it up with the golden raisins and the olives and the and all the, tomato sauce and spices, and it's amazing. And you can make it in enchiladas. You can put it in dips. But it's really fun to just make it with the big pot of like a jasmine.Tim Mulligan [00:12:16]:I make a coconut rice, you know, cilantro infused, jasmine, and you give little little mason jars or bowls next to it. People to get a scoop of the rice. You can even make your own kind of beautiful trifle with it with rice rice picadillo. It's a handheld. It's delicious. It it it's people are really responding well to that that recipe.Stephanie [00:12:35]:Okay. So right now, on your shelf, we saw your Stanley Tucci cookbook. Are there, like, other cookbooks that you find yourself cooking from all the time or people that you just, like, really are inspired by?Tim Mulligan [00:12:47]:Yeah. I love Mollie. I love her do cookbook. I'm doing an ad for her, I guess, right now because I love Home is Where the Eggs Are. I have so many cookbooks here. I'm a real I'm a real Foodie, I surround myself with people that love food. We're always sharing cookbooks. That whole bookcase over here is full of cookbooks.Stephanie [00:13:02]:Oh, yeah.Tim Mulligan [00:13:03]:And these are ones that I've you know, like I said, I I'm a collector. I'm a gatherer. I know exactly what recipe I want out of each book. And I tried to and I I really kept that in mind to write these cookbooks. I think, wouldn't it be great if there was you know, that's why I like the top 10 list because sometimes it does get overwhelming when there's so many great recipes and all these cookbooks. You forget where you found them or where they were.Stephanie [00:13:22]:Yeah.Tim Mulligan [00:13:22]:I thought I would just do something really simple that you could just go to, and there's 10 salads, 10 desserts, 10 entrees. And then and then, know? And and, hopefully, it'll be that would be your go to for for when you're in a bind and you need something quick and good, let me help you. You know?Stephanie [00:13:37]:Yeah. No. I love that. Now when does your next come out. I can't believe you wrote 2 cookbooks already.Tim Mulligan [00:13:44]:I know. So I don't know. It's a great question. Right now, I'm, You know, I work by day. I'm a full time, you know, work worker during the day. And then at night, I've just been, you know, again, since, know, if you if you go to 20 early 2020 before, you know, before COVID and the pandemic, I had I had no cookbooks. I had no plays, no creative writing. I ran a leadership book years ago, but, you know, this has really just inspired me.Tim Mulligan [00:14:07]:So now since I think since, the pandemic started, I've now published the 2 cookbooks. I have if you go to my website, a perfect ten cook, you can see my blog, and there's tons of recipes there. There every every week, I do new recipes. I mentioned I've written this a few plays now. I have a graphic novel coming out. It's it's just really, kinda lit a fire of creativity that I knew was there, but I just hadn't had time. And I thought I'd kinda pass That stage in life, and and now I hear I am at 56, and it's finally coming out, you know, which is great.Stephanie [00:14:37]:It makes me so happy for you. I am also a late bloomer in the food space. You know, had a radio show and have talked about food for forever, but finally decided to put pen to paper and contribute my own items, and it's Let him do a TV show and all these other things that ITim Mulligan [00:14:52]:need I need to get your cookbook. I I just made a note of that.Stephanie [00:14:56]:Yeah. I'm actually I'll send you an email get your address and I'll send you a copy. Thank you, Max. And I do travel to Palm Springs on occasion, so I can see looking you up and Maybe having a drink or coming to one of your parties at some point.Tim Mulligan [00:15:09]:Yeah. Please.Stephanie [00:15:10]:Super fun. Well, it's been great to talk to you. It's a perfect Ten, the party edition, and the other edition, you can keep your eyes peeled for. How do we find your blog? Could you throw out your, website at one more time?Tim Mulligan [00:15:22]:Yeah. It's a perfect ten, the number 10 cook.Stephanie [00:15:25]:Okay.Tim Mulligan [00:15:25]:And you can and you can find both cookbooks. So the 2 cookbooks, there's one that's just called a perfect ten, And then there's that that's the that's 7 different meal periods, 10 recipes each. The new one is called a perfect 10 party edition, 7 different parties, Ten recipes each, everything from cocktail to dessert and all the food in between. And you can get them both on Amazon, but they're both everything's on my website.Stephanie [00:15:46]:I love it. And I like that, Malier is from our part of the country, so we're big fans of hers too. She's been great. Are you watching any good food TV?Tim Mulligan [00:15:58]:Yeah. Every day. Like, I I'm a, you know, I love TV. I love pop culture, but for TV I mean, food wise, I mean, I watch all the Food Network shows, obviously. I'm super excited. The Great British Bake Off is back.Stephanie [00:16:11]:I look Me too. I I heard they started with a beaver cake. I don't know why, and I haven't watched it yet, but I heard it's hilarious.Tim Mulligan [00:16:19]:It's really funny. Yeah. So, yeah, I watch all those shows. I've I've been watching Chopped forever. You know? I I throw Chopped parties, which is really fun where Even if you get a couple of couples or even, you know, couples you partner people pair people up, you bring the weird ingredient items to make the basket, you peer pair let everybody else at the judges sit there and drink while they cook, and they get I mean, I I've done I've had some really fun shop nights doing that.Stephanie [00:16:40]:Oh, that sounds really fun. I love that idea.Tim Mulligan [00:16:42]:Yeah. It's great.Stephanie [00:16:43]:Well, thanks for spending time with us. It was really great, and I love the book. And I wish you tons of success, and I'll drop a copy of mine in the mail for you.Tim Mulligan [00:16:51]:Thank you so much. Okay.Stephanie [00:16:52]:Thanks, Tim. We'll talk soon. Bye bye. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Wet Dog (Season 5 Episode 31)
Sep 15 2023
Wet Dog (Season 5 Episode 31)
Welcome back to another exciting episode of Makers of Minnesota! In today's episode, we dive into the world of pet products and meet a company that is making a splash in the industry. Say hello to Wet Dog, an online retailer that offers high-quality pet products and gives back to dog rescues with every purchase. We'll hear from Heather Johnson, the sales and marketing expert behind Create it's Wet Dog shampoo, as she shares insights into the challenges of the competitive shampoo market and the importance of sourcing ingredients locally. Plus, we'll discover how Wet Dog is expanding its brand and gaining traction in the marketplace. So, grab a comfy spot for you and your furry friend because this episode is all about pampering our pets and celebrating the special bond we share with them. Let's get started with "Wet Dog"!SHOW TRANSCRIPT FOLLOWS:Stephanie [00:00:12]:Hello, everybody, and welcome to the makers of Minnesota Podcast, where we talked cool people doing cool things and there's nothing cooler than your pets, right? Everybody's crazy about their dogs and their cats. I was just on a trip for 10 days away from my dog, and I got home, and he has not stopped, like, being by my side ever since. I think I'm giving them a complex because I keep leaving. But I am here at Heather Johnson, and she's from the company Create it. She does sales and marketing for a product that specifically for pets called Wet Dog. Hello, Heather. Thanks for joining us.Heather Johnson [00:00:48]:Hello. Thank you for having me.Stephanie [00:00:50]:So what do you think it is about pets and dogs in particular that we are so obsessed and have to buy, like, all these fancy products for them.Heather Johnson [00:01:03]:well, I think it's 1st and foremost the unconditional love. Pets just brings so much joy to us, and we wanna give them everything we can because they're they're just so loving to us, and they really enhance our lives.Stephanie [00:01:17]:Don't you think too? Like, I don't know. Maybe it's just because I had a dog for 18 years that died, and then I rescued another dog. And this dog is fairly, I'm just gonna say needy. not in a bad way. He just really likes me and really wants to be with me all the time, and my other dog was a lot more independent. And I also think like COVID, we spent 2 years with our free animals. And in a lot of instances, they were our only people that we interacted with or not people, but they just gave us so much joy during a time. Many of us spent a lot more time outdoors with our pets. It just really feels like coming out of COVID, people's pets mean more to them than ever.Heather Johnson [00:02:00]:Yeah. Definitely. I know the you know, you have extra bonding time. You're sitting on the couch. You're watching TV with them. there was a lot more walks going on. just a lot more time to, kind of enrich their lives with our presence as well.Stephanie [00:02:18]:Can you tell me a little bit about formulation about wet dog products in particular and why, it's cool that they're made here. I love that that they're made in Minnesota. But what is it like? I I don't even know, like, some people don't even wash their dogs, right? They just either take them to a salon or once a year, they get thrown into the lake?Heather Johnson [00:02:42]:Yeah. well, our our pet product is super cool. well, because we have flower power in it. And that just simply is the essence of rescue remedy. So during the bath, people get anxious too because we're not used to bringing our pet to the bathroom. And so they kind of feed off of that. So it's relaxing for both the pet owner and for the pet.Stephanie [00:03:04]:And you've got a shampoo, a conditioner. And is there another type of spray too?Heather Johnson [00:03:09]:Yep. We have a detangling spray and it's, like, a skin conditioner as well. So it helps for dry itchy or flaky skin.Stephanie [00:03:17]:When you have pets, like, how often should you be bathing them?Heather Johnson [00:03:23]:well, that's gonna depend upon your pets. Sometimes you have a guy that loves to get outside and roll around in the dirt and mud and just kind of be adventurous. those pets are product is safe to use on them as much as you'd like. because it is all natural. we've taken out all of the parabens sulfates, peanut wheat, gluten, and dye. And, so again, it's safe for your pet to use every day. It has a very high quality of oatmeal protein, so it's excellent for their skin and their coat. and then you could just have a guy that's real, you know, wants to be a laptop. I think at your own discretion, if you notice, like, that wet dog smell, maybe you might want to consider a bath. and those little, you know, we call it a spa day and make it real special for them.Stephanie [00:04:11]:Oh, that's cute. I never thought about that giving the old Stanley a spa day, but I suppose why not? Exactly. Is there a competition? Is this a competitive market this product?Heather Johnson [00:04:24]:I would say that shampoo in general is kind of competitive. It's kinda hard to, you know, reinvent the wheel for shampooing, so to say, But what really makes us stand out is that our product is a 100% sourced in the United States. as you know, in the United States, we have very standards when it comes to, what goes into products that we use on our body or and or consume. So you're guaranteed that you're gonna have nothing but high quality ingredients, and you're going to be supporting, aStephanie [00:04:59]:family owned business in the United States and in Minnesota. So when you are going into your sales and marketing pitch, like, is it do you try to get this product on, like, you know, more boutique stores, or are you, like, trying to get it into the pet smarts of the world? And how challenging is it for a small business to compete with, you know, some of the bigger guys?Heather Johnson [00:05:23]:well, we're we're in the process of of doing a lot of marketing locally, we have partnered with, Jerry SUPERVALU. So we're working in local, family owned businesses at this time. but, yeah, it is a competitive market. And, you know, making yourself stand out is you know, something that you have to work on daily. You have to build trust with the consumer, and you have to back your you have to, you know, every day go out and, and give the best, the best to everybody. Or otherwise, you know, if you lose trust, you're not gonna make it very far.Stephanie [00:06:01]:Right. And is there other like product lines or extensions that you guys have explored? Or I love it that you're at Jerry super value. They do a really good job of supporting Minnesota makers. And, they're a great family business as well. But Can you, like, is it hard to get traction, or can you get traction with a couple of products and then expand the line, or is the goal really to just get this these three items in as many stores as possible?Heather Johnson [00:06:30]:you know what? We're always looking at growing our brand. we're always looking at, you know, what what do our pets need, you know, things evolve and, and we kind of we want to keep a pulse on the industry so that we can be competitive in the marketplace. So I would say we're always looking to grow. We're always looking to improve our And, you know, with that in mind, you know, we keep our eyes wide open in the industry. So we can, again, be competitive.Stephanie [00:07:00]:What's your biggest marketing challenge so far?Heather Johnson [00:07:04]:Oh, gosh. Our biggest marketing challenge so far I would say is, just really getting the word out, to all the people, not just in Minnesota, is growing our, our product brand throughout the United States. and by doing that, we have started working with, USA Made products. we're talking right now with the army and the air force reserves to be in their PX stores for American May products, as well as in the New York market. We're in the made in the USA store, which is pretty cool.Stephanie [00:07:40]:Yeah. That is cool. when you think about just how different it is like because you're not really marketing to dogs. You're marketing to the families of dogs. Is it women or men or who's your primary target?Heather Johnson [00:07:55]:Oh gosh. I think it's pretty equal between, men and women. it you would be surprised when we're at the state fair and that that civilian, that it's across the board. Anybody who loves their pet has a ton of questions for us. They wanna know about our product line, and they will spend 10 more dollars on their pet every single time if it's for the best interest of their pet.Stephanie [00:08:21]:Yeah. Probably more than they would spend on themselves in some cases.Heather Johnson [00:08:26]:Absolutely. I have definitely seen that.Stephanie [00:08:29]:Is the pet pavilion a sales opportunity for you, or do you use it as marketing or both?Heather Johnson [00:08:35]:I would say both. We've been, at the Minnesota State Bear sinceStephanie [00:08:40]:2012.Heather Johnson [00:08:43]:we see a lot of repeat people that will come in that have to show us pictures of their pet every year, where they've been with their pet every year. And so the connection with everybody in Minnesota is fantastic. we love getting out and shaking hands and, you know, meeting everybody and hearing their pet stories. And then, of course, we all take the opportunity to sell our product and get it in the hands of, pet parents everywhere so that they can go home and, again, do the spa day with their fur baby.Stephanie [00:09:13]:If people wanna try a wet dog right now besides Jerry's, what's the best way for them to get it?Heather Johnson [00:09:20]:they can go online wet dashdog.com, and they can order from us. What's super cool about that is that with every online order, we give 5% back to a dog rescue every month. this month, it's pause for pause. and like I said, so if you order directly from us, we do give back to at charities. And also, you can find a list of all of our, retail partners on our social media as well as on our website.Stephanie [00:09:51]:I love it. And what's your social media handle so people can follow you guys?Heather Johnson [00:09:55]:It is Wet Dog, w e t d o g.Stephanie [00:09:58]:Okay. Simple is that. Alright. How's that? Yeah. Well, I'm excited. I'm gonna check out your products. Hopefully, I'll get a chance to get by your booth at the Fair. get to face to face. Yes. Yes. thank you for reaching out, and thanks for being a Minnesota maker. We're excited about it.Heather Johnson [00:10:17]:Thank you so much. I was so happy to be here and meet you today.Stephanie [00:10:20]:For sure. Thanks, Heather.Heather Johnson [00:10:21]:Thank you.Stephanie [00:10:22]:Okay. Bye bye.Stephanie’s Dish Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Nosh Posh (Season 5 Episode 30)
Sep 8 2023
Nosh Posh (Season 5 Episode 30)
On today's episode, we dive into snack foods with Nosh Posh. With a focus on unique and healthy products, Tatiana Freeman brings her passion for Bi-POC and Women-owned businesses into an innovative snack vending machine, corporate gift box, and snack subscription business. We will explore her experiences with social media, the importance of resilience and resourcefulness, and the plans for expansion and partnerships. Stay tuned for an exciting and inspiring episode of Makers of Minnesota with Nosh Posh’s Tatiana Freeman.SHOW TRANSCRIPT FOLLOWS:Stephanie [00:00:12]:Hello, everybody, and welcome to the makers of Minnesota Podcast where we talk to cool people doing cool things, And this cool thing I saw for the very first time at Modern Well. I saw it at Modern Well. I walked in the door. I'm a monthly contributor there. And the first thing I noticed was this cool new space age looking vending machine called Nash Pache, and I'm here today with Tatiana Freeman, and she is the founder of Nash Posh. And I have to say the cool vending machine aside What a great concept to help Minnesota makers and BIPOC and women owned businesses get exposure by helping group them together into something that is more than the sum of their individual parts. Thanks for being here today.Tatiana Freeman [00:00:59]:Yeah. So excited, to be here, and thank you for connecting with me.Stephanie [00:01:03]:Yeah. How did you think of this idea?Tatiana Freeman [00:01:07]:so I was actually working in housing at the neighborhood house, which I really enjoyed that work, But I wanted something different. I was working in an office during COVID, and I just realized going back into the office space was not for me. and so I was, you know, kind of in transition. I was like, okay, what am I gonna do now? Like, I can't go back to sitting at a desk, 9 toStephanie [00:01:29]:5.Tatiana Freeman [00:01:30]:and so I was actually and I know this is, like, not the impressive story that life people, I feel like, hope to hear, but I was at home, and it was dinner time, and I typically eat out pretty regularly, but, you know, spending 30 to 50 bucks, you know, every night for a salad was, like, not something I wanted to do. And so I was like, I just want a salad and why is it so hard? Like, why do I have to go to a restaurant to get a good quality salad? I went to the next day. I was just like, I'm just gonna start a business. I'm gonna, you know, connect people with the type of foods I wanna eat. And I started doing all this research and the rest of his history. SoStephanie [00:02:05]:-- And you kinda settled in on snacks and particular. And you have snack boxes that you can ship to people, you have subscription boxes, the vending machine, and then You have specific types of snacks in these boxes, so get more into the methodology of why you pick what you pick.Tatiana Freeman [00:02:25]:Sure. So, I knew when I first started, we were actually looking at doing, like, a convenience store concept. And so we're gonna host a pop up, get interest in that. but finding a venue was really hard. and so we started doing tabling and people were consistently asking for how they access the product. and so that's how we created the snack box.Speaker C [00:02:45]:and so we've kind of made some tweaks toTatiana Freeman [00:02:47]:it over the last year and a half or so, but essentially, the target market right now is meeting boxes because we have a lot of corporate clients that wanna have, you know, tasty treats, especially in the morning that aren't pastries. And so we have, like, a morning tailored option that has, like, breakfast cookies, bars in it. And then we have, like, our favorite box that our favorite box that has some of our life best sellers in it. And essentially, like, you can have that shipped to your home or your work, and so that you can have access to those snacks without having to go to Costco or Target. and they're fun. A lot of products that we carry are not things that you would typically see. So I really enjoy, like, you know, scouring Instagram and constantly researching and testing all these new products to bring them all together for, NashBot shoppers.Stephanie [00:03:33]:Can you give me an example of some of the items in your favorites box? that are just one in different?Tatiana Freeman [00:03:40]:Sure. So we have our simply fruit bites. I don't know if a lot of people are familiar, but they make gum. and so they also create, like, different, candy items. And so they create this really nice fruit bite that's similar to, like, a fruit snack but way better. we also have the pit corn cheese balls in there, which if you're a big, you know, crunchy snack cheese ball person, they're favorites, kids like them, then there would also be like a bar in there typically. So like Blender bombs has a really nice selection of different flavors.Stephanie [00:04:10]:With all those different kinds of snacks that you pick and the research that you do, what are the characteristics that you're looking for from a vendor? we have a lot of makers that listen to this program, and maybe they would be a candidate for you.Speaker C [00:04:23]:Yeah. So I would say we've been really fortunate that, all the products seem to visually kind of fit well together. And so a lot of times people assume that I create them, and so it's really nice in terms of packaging and the see the colors and everything that it all kind of fits together because I want it to be synonymous with the brand. But other than that, we're looking for products that don't use artificial ingredients that are kind of niche. They can be kind of re, like, you know, innovative favorites. So maybe you take something that people are familiar with, but maybe you use different flavor profiles. we also like to appeal to people that have some dietary restrictions. So vegan, you know, paleo, kosher, some of those things that, just kind of create access for more people. But at the core, we wanna just make sure they're not using artificial ingredients, you know, if it can be organic, great. and then just trying to take that health aspect into consideration what type of ingredients are they using? No, you know, preservatives and so I think for us looking into the future, I definitely wanna, start sharing more information about the nutrition ingredients so that people are just better educated on how to snack well as well?Stephanie [00:05:34]:You have many different types of way to enter the business model. Right? You have the subscription box, you have meeting boxes. do you do like a holiday box too? Is that something that you're interested in? And then I'm specifically to 2 in the vending machine itself. Like, whether you bought one off the rack or whether you founded it.Speaker C [00:05:54]:Sure. So, we do have a holiday box last year was the 1st year we did it, and it went really well. and so that should be coming out in November and will be available through January. And so that's a great client gift. I think that, you know, a lot of people have their go to for who they purchase gifts from. And so we're really excited to kind of be more visible when people are looking at, you know, sending their clients, gifts, friends, and family. in terms of vending, So it was actually really tricky. I was actually gonna go with another company that had more of a refrigerator style configuration. but looking at snacks that didn't really make sense. and so we ended up, my uncle actually sent me the link for discount vending, and so they customized the machine, they wrap it in our design, and they can also, you know, custom fit product, the machine to fit the products that we carry. So that's been really great, because you think that just looking at a machine, everything is gonna work well and smooth. but that's not always the case. So being able to, like, send them the products and make sure that everything bins well has been really helpful.Stephanie [00:06:58]:And how many of these do you have around the Twin Cities and are you in other markets too?Speaker C [00:07:03]:Yeah. We're only currently in Minneapolis, right now. So we have 6 machines, and there are one at each of Coco's locations, the wilderness, modern well, FinnLab and then lucky shots pick a ball club.Stephanie [00:07:18]:Oh, and so co working is obviously a big piece to your business. Also, the pandemic in some respects might have helped you because people are still having all these Zoom meetings. And there's nothing exciting about a Zoom meeting, but a snack box makes it a little bit more.Speaker C [00:07:34]:Yeah. So, that was kind of the reason I went with the co working as the you know, the access point just because I knew we were in this changing work environment. And so I said, well, if you're not at home, you're likely gonna be kinda seeking out these coworking spaces. And so we've been really fortunate, you know, in the twin cities to build those relationships. And so I wanna continue to expand in the co working space, but then also start kind of moving towards more sporting facilities and luxury apartments.Stephanie [00:08:01]:Oh, that makes total sense. Now you were in an incubator group. that kinda helped with your launching. Can you talk a little bit about that experience?Speaker C [00:08:09]:Yeah. So I've kind ofTatiana Freeman [00:08:11]:I've kind of beenSpeaker C [00:08:12]:a part of a lot of the program locally, everything from, you know, women venture to NDC, META. but I did participate in lunar, which I think was probably the most beneficial program that I've done. And I would say just the name recognition that Looner has in the 20 cities is always super helpful as well as the 101 coach that you receive. I think that, you know, it's a network that you build and you can kind of come back to throughout your journey. And so that's also been really helpful. And then lately, I've been kind of plugging in with naturally MN. I went to the event the other day at, FinLab, and it was such a great experience. So you kinda have be strategic with your time in terms of, like, if I'm gonna go to something feeling like I'm getting value out of it. And so it's always rewarding. you know, if you can either connect with other founders or just get really useful information.Stephanie [00:09:03]:Can you tell me some people are knowledge seekers, which I think I would put you in that category. And then other people kind of try to figure it out themselves and go to the knowledge as the second piece. They wanna figure it out themselves first. What is it about being a knowledge seeker and what have you learned from networking with all these different types of groups? Have you gotten financing? Have you been able to make your journey to where you're trying to go move along faster?Speaker C [00:09:32]:Yeah. So I I've, I adopted kind of the mantra early on that if I could get someone to do something for me for less than what I would pay myself to do that. And so, you know, when you start running a business, I had no idea what I was doing. And so it's it's a lot of stress for me because I'm a person that wants to do well at things, but I knew that it didn't make sense to throw energy at things. I had no idea what is doing. So I did get a bookkeeper pretty early. I did bring on social media support pretty early. and so sometimes you just have to have that their real moment with yourself and say, I don't know what I'm doing. This is not my lane. And so to bring on the kind of support that you need to kind of carry that for you, but I'd say you always have to be willing to pivot and seek out additional resources because you cannot do it all on your own. And so I think really important to just con to continuously ask for support and not be afraid of saying, hey. I need help. and then also kind of piggybacking with other founders in terms of like, how can we help one another and and share even if it's just a text like, hey, I know Kobe co, Tasha, from Kobe co and I share resource time because you can't watch every newsletter and you can't go to every program. So just kinda building your network as well in terms of other founders and sharing what you find and and kinda bouncing ideas off of each other is always really, really helpful for me.Stephanie [00:10:58]:I think social media is a hard thing for people to outsource because you can do it yourself. really anyone can. And there are certain people that are better at it. Some people just feel like, oh, I gotta post. What Like, at what point were you like, okay, I know I'm gonna have to pay someone to do this for me well, but that, even though, like, I can't it's like hard to track. Like, you sold this bag of snacks from this post, but what made you decide to outsource that piece in particular?Speaker C [00:11:32]:Yeah. So I'm not a social media person. I mean, I post, semi regularly. I don't really use my my personal page anymore. I've kind of just transition to kind of focusing on the business, but I knew it wasn't something that was, like, natural to me. And so we brought on support pretty early because again, we were looking hosting an event. And so building like the awareness, you know, creating the name recognition was huge. and Honestly, it can be an expensive thing that you can't really see tangible results from, but you have to keep pushing that ball up the hill. And so I spent a lot of money you know, the 1st year, just monthly having someone do that. And some people would say, don't do it. Just do it yourself, but as a founder, you have so many things to do. that just wasn't the top of my list or something that I felt like was a strength. So that's why I, you know, made the decision to outsource. And, I mean, I bootstrapped, so This was money out of my own pocket that I spent, you know, paying someone else when I wasn't even getting paid, just because I thought I would be more valuable for the brand.Stephanie [00:12:37]:How many years have you been in business? A little over 2. A little over 2. And are you paying yourself yet? No. which is, you know, not uncommon, and I guess that's kinda why I asked because it takes a while Sometimes it takes people anywhere from 3 to 5 before they kind of start to pay themselves. and you have to just keep moving forward and figuring out the resources that you need. And you'll get there, but it does just take a while. And I like people to hear that because you have to save up some money or have some resources in order to take this journey. It's not for the faint of heart.Speaker C [00:13:16]:No. And, I mean, when I started it, I'm a person that's, like, by any means necessary. Like, we're gonna get this done. And so if that meant working 3 jobs, like, that's what it took. and so it wasn't like, you know, a fun thing to do, but, like, getting funding is so difficult. And so, you know, you get all excited. You have this do. You run to everyone. You plug in the resources. And most of the time, you're gonna be told no early on. And so I just didn't allow that to be, you know, something that tried me, it was like, okay. Well, I need $2000. I can earn $2000. So just continuously being, you know, resilient through You're gonna be frustrated. You're not gonna know what you're gonna do, but you figure it out.Stephanie [00:13:56]:Was, women venture or media or some of those places you mentioned helpful in establishing financing?Speaker C [00:14:03]:I would say women venture has been really good in terms of, like, events. we do their, women mean business marketplace every year. That's always fun. I really love Leanne as a leader of that organization. We didn't get any funding from them. we did get a grant in partnership with META. I think it was to elevate together, and I feel like META is added a lot of value as well in the the last year just in terms of we did the hackathon through 3M, some other other programming. So, While it hasn't necessarily always been direct funding, I I try to stay plugged into, you know, every organization because sometimes it's an event or you can, you know, leverage someone that you know there for recommendations, which I think in terms of building your clientele, the referral business is always like a key piece. And so that's kinda what we're getting back to now is who can I connect to to make you know, an intro for me to kinda, you know, build our business and our clientele.Stephanie [00:15:02]:People that are listening to this story they can help you? Like, are there things that top of mind that you need help with? Like, people could contact you if they wanna have a machine in their office space? What other kinds of things are you looking for that if people are listening, have resources they can connect you with?Speaker C [00:15:19]:Yeah. So I'd say our first priority is gonna be hiring an inventory support specialist, and so being able to kind of offload some of the tasks that I'm still doing, and inventory management is key. and then also if you know, you know, a small to medium sized business, 20 to a 100 employees looking for snacks in their space, whether that's a meeting box, or our workplace snack program. we are definitely interested in, expanding the number of locations we serve. and then, again, co working really would be nice to add, you know, probably 4 to 5 machines over the next year. and so super excited about doing that. We have a new catering partner So that's on the horizon. Tell me about that. Yeah. So we'll be working with Chopped and served. and so I'm super excited about that. Amani and I have been kind of connecting, modern world's owner, Julie is the one who actually connected us because I was like, I don't know who to connect with, what rest on to go to. I did know who was FEMA or BIPOC owned. and so that was really nice to check-in with Julian and say, hey, do you know someone? and so we'll be, doing a tasting actually at modern wall for that in the next month. And then we'll kind of test out those prepared items probably at 3 of our locations before that we expand into allStephanie [00:16:33]:6. So these are gonna be taking you in a different direction, which is more, fresh ingredient type?Speaker C [00:16:42]:Yeah. So, I knew I always wanted that, especially in coworking. especially Minnesota where you might be locked inside for half the year. and so we've slowly been adding things. We had Galliant Tiger's Uncrustable Sandwich. we have life juices, cold pressed juice, and then we also have sunny. it's like an adult adult style lunchable. And so we'll be kind of adding like a grain bowl, some egg bites, those sort of things just to kind of give some more substantive items So that once you get to your space, you don't have to leave or DoorDash. and so I'm really excited to find, you know, a great partner that shares the values that I have and then gonna really pay attention to innovative and quality ingredients.Stephanie [00:17:25]:And can those items go in your same existing machine profile with the packaged goods?Speaker C [00:17:30]:Yeah. So, we're kinda modeling some of the packaging off ofStephanie [00:17:34]:1Speaker C [00:17:34]:of the, microwavable grain bowls that we have that's typically along the bottom. So, again, fingers crossed. You hope that everything will bend. We'll do a lot of testing, and that's why we're gonna kinda slowly roll it out. but I want people to, be able to go to the machine and get a full meal essentially and feel, you know, like, wow, I didn't, you know, have to bring anything today and, like, I didn't have to stop in Donald's or spend forty bucks for lunch. So I'm really excited, to be able to kind of continue to add value with what we offer.Stephanie [00:18:06]:Let me give you just a thought, these media companies. So the TV stations, the radio stations, they end up having people that are working 24 hours and can't in a news cycle, like, let's say something there's a storm or something's happening, people can't leave. So that would be a good resource. The, I work at 3 different media companies, and the lunchroom offerings at most are pretty sad. So this could be like a perfect type of, person to carry something that has some fresh items in it.Speaker C [00:18:41]:Cool. That's a great oh, and I have another thing that I'm noodling. I'm looking to do something with movie theaters. because I feel like every time I take my daughter out, like, the snacks are so depressing. so there are any theaters, you know, that I would love to partner so that we can do a snack pack. I'm so excited to start working on that and to launch that next summer.Stephanie [00:19:03]:Oh, yeah. Cause man theaters is local. And there's the Minnesota film, board or Minnesota, what is it, International Film Festival, someone owns the San Anthony Maine group, and that's Schoquel, and they are all invested in international and diverse filmmaking. So that could be a good fit for you. Okay. well, great. It was super nice to talk to you. I really am excited about your products. I will keep my eye on the modern well machine to see what's new and interesting. but it's been great to talk to you and you have a lot of great energy around this and I wish you the most success.Speaker C [00:19:43]:Thank you so much for having me.Stephanie [00:19:45]:Yeah. Thanks, Tatiana, and we'll talk soon. Alrighty. Okay. Bye bye.Speaker C [00:19:49]:Bye.Stephanie’s Dish Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe