Minds of Ecommerce

Raphael Paulin-Daigle

You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and executives and learn the secrets that brought success to their ecommerce brands. Minds of Ecommerce is FOR YOU if you are: An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value, conversions, and online sales.... (episode #7) An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook ad strategy. (episode #6) A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have been used successfully to grow companies to 9 figures. (episode #5) Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion, lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions. Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of pointless conversations, this podcast is all about action. Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury Ecommerce. Follow Raphael on Twitter: @Rpaulindaigle Learn more about SplitBase, and get your website reviewed at SplitBase.com read less

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Episodes

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How Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media Assets

How Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media Assets

Gary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated products like kitchen cabinets.

Utilizing User-Generated Content to Disarm Customer Objections - With Cathryn Lavery

Utilizing User-Generated Content to Disarm Customer Objections - With Cathryn Lavery

Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.

How Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"

How Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"

Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her “rule of 1” to keep growing past a million dollar in sales per month.

How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

Ahmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.

A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma

A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma

Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you apply this strategy to your ecommerce business too.

How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard

How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard

Gareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.

How GothRider Uses Quizzes to Acquire & Convert Customers at Scale - With Phil Kyprianou

How GothRider Uses Quizzes to Acquire & Convert Customers at Scale - With Phil Kyprianou

Phil Kyprianou is the founder of an ecommerce brand called GothRider. In this episode, he shares how he’s been using quizzes as a traffic acquisition and conversion strategy that has been adding millions of dollars to his company’s bottom-line while lowering his costs of customer acquisition and achieving super-profitable ad campaigns.

How Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding - Jack Haldrup

How Dr. Squatch Grew to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding - Jack Haldrup

Jack Haldrup is the founder & CEO of Dr. Squatch, an ecommerce company who's currently one of the largest sellers of men's soap online. In this episode, Jack will share how he grew Dr. Squatch to over 100,000 orders per year, how they created a viral video that achieved over 40+ million views, and how they created a brand that customers relate to so much they keep coming back, and convert at higher-than-average conversion rates.

How Worldwide Cyclery Grew to $15M/year With A Customer Service Strategy - With Jeff Cayley

How Worldwide Cyclery Grew to $15M/year With A Customer Service Strategy - With Jeff Cayley

Jeff Cayley is the founder & CEO of Worldwide Cyclery, an 8-figure ecommerce site in the bike industry, with 3 retail locations. In this episode, Jeff shares how he created a customer service strategy that is the backbone of their growth to nearly 15 million a year in sales. He also shares how they go above and beyond for customers, to keep them loyal to the brand while creating a word-of-mouth marketing strategy.

How to Run a 7-Figure Ecommerce Business With No Employees - With Abby Walker

How to Run a 7-Figure Ecommerce Business With No Employees - With Abby Walker

Abby Walker is the founder & CEO of Vivian Lou, Goldie Lou Footwear and TAOG. Not only does she run a 7 figure business, but even with 2 kids and 3 pets, she runs her companies with no employees. In this episode, Abby shares how she manages agencies, make decisions and builds her companies without employees.

How 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam Trouncer

How 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam Trouncer

Adam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name. In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.

How an Engagement-Driven Email Marketing Strategy Grew BombTech Golf to $7M - Tyler "Sully" Sullivan

How an Engagement-Driven Email Marketing Strategy Grew BombTech Golf to $7M - Tyler "Sully" Sullivan

Tyler "Sully" Sullivan, is the founder of BombTech Golf, an ecommerce company selling Golf equipment, and he also runs eCom Growers, an email marketing agency. In this episode, Sully shares how he built BombTech Golf to over $7M in annual ecommerce sales, with only 2 employees, through highly engaging marketing campaigns. He dives deep into how he does email marketing to build relationships with his customers, validates new products, and achieves super successful product launches. We also talk about how he approaches paid ads and keeps all of his marketing strategies super simple, while still growing the business.

1.3m YouTube Subscribers to 7 Figures in Revenue: Beardbrand's Content Marketing Strategy Revealed

1.3m YouTube Subscribers to 7 Figures in Revenue: Beardbrand's Content Marketing Strategy Revealed

Eric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy. In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years. He explains how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.

A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen

A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen

Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada. Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews. His hiring process is one of the key aspects of Pela's astronomical growth, and you'll learn it all in this episode.

Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel

Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel

Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.

How to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLP

Andreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start! In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged. You don't want to miss this one.

Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & Fire

Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.

Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky

Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy. In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.

How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi

How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.