Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together! read less

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009 - How to Supercharge Your New Patient Attraction

009 - How to Supercharge Your New Patient Attraction

Dive deep into the four pillars of chiropractic certainty—clinical, philosophical, communication, and business acumen. Dr. Lona and Dr. Bobby will navigate through discussions on enhancing chiropractic practice by identifying and fortifying one's dominant pillar, each of which significantly influences patient attraction and practice growth. With personal anecdotes and success stories, the duo underscores how finding and solidifying this certainty can lead to a more successful and confident approach to both patient care and business strategies. This episode offers insightful strategies on marketing, team building, and continuous professional development, essential for both new and seasoned chiropractors aiming to scale their practices and leave a profound impact on the lives they touch.Key Highlights01:02- An introduction to the 4 pillars of chiropractic certainty.03:48 - Creating systematic, repeatable marketing strategies for multiple doctors in an office.07:30 - The Parlay effect and how it can help your conversion process.12:57 - The importance of identifying one's primary pillar of certainty and leveraging it for growth.17:29 - Borrowing other people’s certainty in order to communicate and build confidence in your approach.25:19 - Identifying areas of deficiency and pursuing improvement for collective growth. 28:28 - Learning to lean into your strengths and build a tribe for certainty in your practice30:45- Utilizing certainty in decision-making and marketing.33:05 - Marketing strategies for chiropractors, focusing on certainty and new patient acquisition costs. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Episodes

009 - How to Supercharge Your New Patient Attraction

009 - How to Supercharge Your New Patient Attraction

Dive deep into the four pillars of chiropractic certainty—clinical, philosophical, communication, and business acumen. Dr. Lona and Dr. Bobby will navigate through discussions on enhancing chiropractic practice by identifying and fortifying one's dominant pillar, each of which significantly influences patient attraction and practice growth. With personal anecdotes and success stories, the duo underscores how finding and solidifying this certainty can lead to a more successful and confident approach to both patient care and business strategies. This episode offers insightful strategies on marketing, team building, and continuous professional development, essential for both new and seasoned chiropractors aiming to scale their practices and leave a profound impact on the lives they touch.Key Highlights01:02- An introduction to the 4 pillars of chiropractic certainty.03:48 - Creating systematic, repeatable marketing strategies for multiple doctors in an office.07:30 - The Parlay effect and how it can help your conversion process.12:57 - The importance of identifying one's primary pillar of certainty and leveraging it for growth.17:29 - Borrowing other people’s certainty in order to communicate and build confidence in your approach.25:19 - Identifying areas of deficiency and pursuing improvement for collective growth. 28:28 - Learning to lean into your strengths and build a tribe for certainty in your practice30:45- Utilizing certainty in decision-making and marketing.33:05 - Marketing strategies for chiropractors, focusing on certainty and new patient acquisition costs. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

008 - Maximizing Patient Retention with Clear Communication and Care Goals

008 - Maximizing Patient Retention with Clear Communication and Care Goals

Dr. Bobby and Dr. Lona delve into the crucial role of systems in chiropractic practice, focusing on patient care and business success. They discuss setting clear expectations with patients about care plans, time, energy, and financial commitments, and the importance of clear communication for patient education and retention. Utilizing tools like Insight scans and visual aids, they emphasize the value of objective measures while also highlighting financial transparency. With personal anecdotes and practical advice, this episode dives into the art of educating patients about the chiropractic process, and the pivotal tools for patient education and retention.Key Highlights01:22 - The importance of marrying business and chiropractic goals for success04:33 - The "convert to retain" approach06:43 - Creating a positive first impression for new patients utilizing nonverbal cues and sensory experiences.11:30 - Setting clear expectations and agreements around time, energy, and finances in the conversion process.13:37 - The need for clear communication and accountability in the patient's care journey.17:44 - Teaching patients before telling them their findings.19:35 - Using tools such as insight scans to help patients understand their health issues24:41 - The importance of objective measures in physical therapy.28:14 - Providing clear expectations and agreements around care plans, including time commitments, financial options, and progress exams.32:45 - Understanding the ethics of care in giving honest and correct care plans. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

007 - Systems for Success: The 3 Pillars of Practice Growth

007 - Systems for Success: The 3 Pillars of Practice Growth

Dr. Lona and Dr. Bobby explore the 3 pillars of a successful practice: attraction, conversion, and retention, highlighting the necessity of systems for predictable patient care and practice growth. They stress the value of knowing practice statistics for informed decision-making and the responsibilities of ethical care. Dive deep as they share personal struggles and growth experiences, underscoring the significance of having repeatable systems in place to ensure practice productivity, team building, and ultimately, the growth of a chiropractic practice.Key Highlights04:34 - The struggle with unpredictable growth before learning about systems.06:54 - The importance of systems not just for practice growth but also for practices that function without your immediate presence. 11:57 - Predictable practice growth through systems for attraction, conversion and retention.13:53 - The significance of certainty in chiropractic principles.16:04 - The results of lack of clarity on the benefits of care for the patient.19:29 - Creating an emotional connection with patients on day one.24:19 - Identifying current practices to determine areas for improvement.26:23 - Setting new patient goals based on practice volume and the "rule of 10".28:59 - The importance of tracking practice metrics to improve growth and conversion rates.34:34 - Developing scripts for day one and day two of the conversion process to convert new patients. Resources MentionedDownload your copy of the Day 1 and Day 2 Conversion Flow Charts: https://theremarkablepractice.com/podcast-ep007-conversionsciptsTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

006 - Rubik’s Cube: Part 2 - Your Team, Your Training, and Practice Energy

006 - Rubik’s Cube: Part 2 - Your Team, Your Training, and Practice Energy

Dr. Bobby and Dr. Lona continue the conversation on the 6 things all chiros need to get right to grow their practices and build their practice dream. Listen to see if you are solving your own practice Rubik’s Cube of vision, leadership, systems, people, training, and energy! Key Highlights01:33 - Building a successful practice through teamwork and delegation.04:24 - The value of finding the right people who are aligned with the vision and core values of a business.06:12 - The need for leaders to inspire and align employees around a shared vision, rather than simply focusing on profits or productivity.11:36 - The role of training in practice growth and success.15:39 - Creating the clarity of vision and investing in team members for growth.19:03 - How energy problems can lead to interpersonal issues and a lack of growth in a practice.24:41 - The importance of systems in chiropractic practices to maintain energy and success. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

005 - Rubik’s Cube: Part 1 - It All Starts with Your Vision

005 - Rubik’s Cube: Part 1 - It All Starts with Your Vision

Dr. Bobby and Dr. Lona take you on an overview of the first 3 sides of solving the Rubik’s Cube for practice success. You need to know these three things like the back of your hand to grow. Listen in as we discuss the three really important topics: vision, leadership, and systems. Key Highlights02:06 - Systems alone are not enough for success in practice.03:35 - An introduction of the six sides of the Rubik's Cube and how they must be solved one at a time to complete the puzzle.06:05 - Solving the Rubik's Cube in the correct order is crucial, as each side depends on the previous one.08:29 - The first side is Vision and how it can inspire and motivate others. 10:09 - The lack of clarity on this vision can lead to frustration and a lack of success.13:53 - The role of vision in staying motivated during challenging times.18:27 - Aligning core values and vision for a chiropractic practice. 24:09 - The second side is Leadership and the importance of understanding oneself as a leader. 28:52 - Creating a virtual board of advisors to guide you in decision making. 33:19 - The third side is Systems and are essential for patient attraction and retention. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

004 - Lessons Learned in Building a Multi 7-Figure Organization: Part 2

004 - Lessons Learned in Building a Multi 7-Figure Organization: Part 2

In Part 2 of Lessons Learned, Dr. Lona opens up about her personal journeys in growing successful chiropractic practices from the ground up. Dive deep into her and Dr. Bobby’s learning curves as they share some of the biggest lessons they've encountered. Gain valuable insights and learn from their experiences to navigate your own path in building a thriving chiropractic practice. Join us for a candid conversation filled with wisdom that can inspire and guide you on your remarkable practice-building journey.Key Highlights02:59 - Feeling overleveraged and busy despite growing quickly, and realizing the importance of having a clear vision.07:05 - The importance of having a team in place and asking the right questions to ensure long-term success and growth.09:15 - Finding mentors and building systems in order to launch and scale.12:09 - Slowing down and speaking more methodically to hit the message harder and move faster in the long run.14:27 - The need to let go of control and embrace the value of having others do things better than you.16:54 - The importance of having a clear vision and scripts for success in business.19:29 - Personalizing communication styles to connect with audiences effectively.21:26 - The counterintuitive nature of utilizing time more effectively by delegating tasks and building a strong team.26:05 - The intensity of focus multiplied by time.29:23 - The value of making mistakes and to keep moving forward. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

003 - Lessons Learned in Building a Multiple 7-Figure Office: Part 1

003 - Lessons Learned in Building a Multiple 7-Figure Office: Part 1

Dr. Bobby and Dr. Lona open up about their personal journeys in growing successful chiropractic practices from the ground up. In this episode, Dr. Bobby shares some of his learning curve in growing a thriving hub for chiropractic. Gain valuable insights and learn from their experiences to navigate your own path in building a thriving chiropractic practice. Join us for a candid conversation filled with wisdom that can inspire and guide you on your remarkable practice-building journey.Key Highlights01:01 - There is a roadmap to success. Don’t reinvent the wheel.02:52 - Focus on understanding how others achieved their success.04:47 - The importance of learning lessons from your own experiences and those of others in the chiropractic industry.07:05 - Dr. Bobby shares the worst advice he has ever received. 09:48 - Dr. Bobby delves into his experience of buying his own practice, which struggled in the first year but eventually saw significant growth.15:41 - The importance of having a clear vision for success.18:06 - How utilizing systems and learning the formula that others created will lead to growth.21:49 - Mentorship and being part of a tribe to achieve success. You don’t need to be isolated.23:45 - Utilizing accountability in developing skill sets.25:33 - Connecting with people who have already navigated similar struggles is key to overcoming challenge Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

002 - What's Your Practice Foundation Set On?

002 - What's Your Practice Foundation Set On?

The “Build Your Remarkable Practice" podcast, where Dr. Bobby and Dr. Lona share valuable insights on building your dream chiropractic practice. In this episode, join them as they delve into the crucial aspect of laying a solid foundation for your practice and the key steps to establishing it. Tune in for expert advice and practical tips to help you create a remarkable chiropractic practice of your own. Don't miss out on the wisdom that can elevate your journey in the chiropractic field!Key Highlights02:06 - Seek help and guidance from others in chiropractic, rather than feeling isolated and trying to figure things out alone.04:44 - There is a foundational element that transcends all marketing efforts, which is essential to success.07:11 - Many practitioners focus too much on procedures and systems without first establishing a strong foundation in chiropractic philosophy.11:34 - The power of borrowing experiences and mindset from mentors.13:06 - Dr. Bobby shares a story of how “borrowing confidence” and fully the understanding chiropractic philosophy impacted his interaction with a doubting patient.18:38 - Purpose in chiropractic is what drives success and fuels growth.21:00 - Examine your psychology and beliefs to ensure you are approaching practice with the right mindset.26:22 - The importance of systematizing and organizing practices for growth and success. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

001 - What Season of Practice Are You In?

001 - What Season of Practice Are You In?

Why are we taking the time to put this podcast out there? Because success leaves clues and practice building has a repeatable system that can be learned and implemented to build YOUR version of success. Join Dr. Bobby and Dr. Lona as they take you on this journey to practice success. Key Highlights00:55 - The importance of reproducible success in chiropractic, utilizing clues and systems that lead to predictable practice success.02:57 - Focus on learning foundational knowledge and mentorship to speed up your trajectory in the build season.07:42 - The challenges of building a successful practice, including attracting and retaining patients, managing staff, and addressing conversion issues.13:34 - Rethinking your role in the practice as it grows, and prioritizing building a system that can be transferred to others.17:06 - Scaling in chiropractic requires a focus on building great leaders and associates to create a successful practice.19:39 - The concept of “exit” of a practice needs to be built in your overall all plan so that you can have a successful exit when the time comes.24:07 - Identify your current season and focus on productive actions that move the needle in your business. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/