On Brand with Donny Deutsch

Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge. read less

Our Editor's Take

On the On Brand with Donny Deutsch podcast, Donny Deutsch shares the secrets of branding. It used to be only companies that needed a recognizable brand. Now, people are brands, too. Everyone and everything is a brand today, and it can be challenging to know the people behind the brand. Donny invites the most successful brand makers to talk with him in this podcast.

What makes Donny so knowledgeable? When he was 32, his father left him in charge of David Deutsch Associates. Donny renamed the advertising and marketing firm Deutsch Inc. He later entered the media industry. Since then, he's made frequent appearances on television and news programs. He knows how to make a company get noticed as someone who's managed to grow a billion-dollar business. It's about creating an idea that sells. The On Brand with Donny Deutsch podcast continues this conversation.

On Brand's impressive list of guests include Admiral William McRaven. In 2011, he led the Navy Seal raid that resulted in the death of Osama bin Laden. He reveals success tips and what he learned about life as a Navy Seal. In another episode, journalist David Remnick tells Donny how The New Yorker magazine has stayed relevant for so long. It's adapted to the internet, changing politics, and the shifting tastes of the public. Donny interviews Jonathan Lemire about reporting during a president's first year in office. He tells Donny what's different about writing for different presidential personalities.

When he's not interviewing famous guests, Donny shares a segment called "Brands of the Week." In these segments, he gives a "Brand Up" or a "Brand Down" on things like TikTok, Beyonce, and Home Depot. These are brands shaping people's outlook. Listeners can hear Donny's opinion on entertainment, politics, business, and culture. They might learn how to brand themselves, too. New episodes of On Brand with Donny Deutsch podcast drop several times per week.

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