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The Pubcast with Jon Loomer
Jon Loomer
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Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Business
Business
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Sep 21 2020
Welcome to the Social Media Pubcast!
Just a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!
Episodes
Aug 1 2023
The Source of Motivation
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
Jul 27 2023
How Meta Credits Ads for Conversions
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
Jul 25 2023
How to Publish One Video Per Day
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
Jul 20 2023
The Surprising Impact of an AI Chatbot
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
Jul 18 2023
Remarketing and the 80-20 Rule
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
Jul 13 2023
When Should You Use Advantage+ Placements?
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Jul 11 2023
Is Detailed Targeting Dead?
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
Jul 6 2023
The Potential Problem with AI Chatbots
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
Jul 4 2023
You Should Republish Underperforming Videos
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
Jun 29 2023
Why Aren't Some Ad Reviews Instantaneous?
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Jun 27 2023
Meta Is So Bad at Naming Stuff
Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?
Jun 22 2023
Update Your Assumptions
Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.
Jun 20 2023
Stop Blaming the System
Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!
Jun 15 2023
The Most Important Skill of an Advertiser
If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!
Jun 13 2023
The Metrics You Should Care About
Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.
Jun 8 2023
Keep it Simple with Facebook Ads
We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.
Jun 6 2023
Understand How the Algorithm Works
This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.
Jun 1 2023
Be Ethical to a Fault
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
May 30 2023
Links Are Down on Facebook, But Does It Matter?
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
May 25 2023
How are Meta's Changes to Aggregated Event Measurement Possible?
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!