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The Pubcast with Jon Loomer
Jon Loomer
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Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.
Play Trailer
Welcome to the Social Media Pubcast!
Sep 21 2020
1 min
A Rant About Building Your House on Rented Land
One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, it's a phrase that is so misused and overused that it loses all meaning. Here's a rant...
2d ago
5 mins
Meta Needs Facebook Search Ads Based on Search Terms
While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?
5d ago
3 mins
Meta Needs Lead Form Integration with Instant Experience Ads
The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...
1w ago
3 mins
Meta Needs Breakdowns for Any Type of Audience Expansion
I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?
May 9 2022
3 mins
Meta Needs an Impressions Shown Custom Audience
Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.
May 6 2022
2 mins
Meta Needs Frequency Capping for More Optimization Options
One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.
May 4 2022
2 mins
Meta Needs Facebook Podcasting Features for Advertisers
Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.
May 2 2022
3 mins
Meta Needs Additional Targeting and Optimization Options for Video
Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if Meta included some very important options.
Apr 29 2022
3 mins
Meta Needs Follower Targeting with More Granularity
Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.
Apr 27 2022
3 mins
Meta Needs Granularity of Page Engagement Targeting
You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?
Apr 25 2022
3 mins
Meta Needs Standard Events for Quality Website Traffic
Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.
Apr 22 2022
2 mins
Meta Needs an Option to Optimize for Quality Traffic or Engagement
This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for quality actions that have more value?
Apr 20 2022
3 mins
Meta Needs Organic Conversion Reporting
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There would be some helpful ways to do this...
Apr 18 2022
3 mins
The Next Phase of The Pubcast
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. Here's what to expect in the next phase...
Apr 16 2022
3 mins
PUBCAST: Celebrating 150 Episodes in 150 Days
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...
Apr 8 2022
23 mins
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...
Apr 7 2022
4 mins
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...
Apr 7 2022
3 mins
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down and what we can learn from it...
Apr 5 2022
3 mins
PUBCAST SHOT: 7 Benefits of Domain Verification
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.
Apr 4 2022
2 mins
PUBCAST SHOT: Keep it Simple
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...
Apr 4 2022
2 mins
