The Marketing Informer

Techstrong Group

Join Matt Delman, Director of Marketing at Techstrong Group, as he interviews experienced technology marketers to learn how they do what they do, including generate demand, position products, build customer communities, and tell the stories that matter for their company’s success. read less
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”SaaS Marketing 2.0: What the Future Holds” with Ridhi Singh - The Marketing Informer EP 4
Jul 26 2023
”SaaS Marketing 2.0: What the Future Holds” with Ridhi Singh - The Marketing Informer EP 4
In this captivating interview, we delve into the next generation of SaaS marketing strategies and trends. Ridhi (CEO & Founder of 91Ninjas) shares valuable insights into the role of artificial intelligence, hyper-personalization, account-based marketing, branding strategies, and more in shaping the future of this dynamic field. Discover how emerging technologies and innovative approaches will revolutionize the way B2B SaaS companies engage with their customers and drive growth. Tune in to get a glimpse of what lies ahead and learn how to prepare for the exciting challenges and opportunities that await in the world of SaaS marketing.

Episodes

”SaaS Marketing 2.0: What the Future Holds” with Ridhi Singh - The Marketing Informer EP 4
Jul 26 2023
”SaaS Marketing 2.0: What the Future Holds” with Ridhi Singh - The Marketing Informer EP 4
In this captivating interview, we delve into the next generation of SaaS marketing strategies and trends. Ridhi (CEO & Founder of 91Ninjas) shares valuable insights into the role of artificial intelligence, hyper-personalization, account-based marketing, branding strategies, and more in shaping the future of this dynamic field. Discover how emerging technologies and innovative approaches will revolutionize the way B2B SaaS companies engage with their customers and drive growth. Tune in to get a glimpse of what lies ahead and learn how to prepare for the exciting challenges and opportunities that await in the world of SaaS marketing.
”AI to Improve Marketing Efficiency” with Mark Hinkle - The Marketing Informer EP 3
Jul 18 2023
”AI to Improve Marketing Efficiency” with Mark Hinkle - The Marketing Informer EP 3
Generative AI tools like ChatGPT and Google’s Bard have caused an industry-wide shift in B2B tech brands. In-house marketers question how to use the tools effectively, and what impact these new solutions might have on their jobs. In this episode, we’re joined by Mark Hinkle, CEO of Peripety Labs, for a wide-ranging discussion about how marketers can leverage AI in their day-to-day jobs and about the book he wrote on the very same topic.
”Making the Most of Your LinkedIn Company Page” with Katy Severance - The Marketing Informer EP 1
Jul 11 2023
”Making the Most of Your LinkedIn Company Page” with Katy Severance - The Marketing Informer EP 1
LinkedIn Company Pages are a powerful tool to grow your brand ... if you know how to make the most of them. In this episode, Katy Severance, digital marketing manager at Riskonnect, Inc., provides actionable guidance and strategic understanding of how to maximize the community-building value of your LinkedIn Company Page.
The Marketing Informer EP 1: Making Your Next Virtual Event More Effective
May 2 2023
The Marketing Informer EP 1: Making Your Next Virtual Event More Effective
Technology vendors have relied on virtual events for years now to drive engagement and power their demand generation efforts. With more companies going back to in-office work and more events doubling down on their in-person options, the question becomes: Can virtual events still be effective?   The answer, of course, is a resounding yes. Join Matthew Delman, director of marketing at Techstrong Group, as he leads a panel discussion featuring tips and tricks to ensure virtual events remain an integral part of your demand generation efforts.   This session will cover: Necessary virtual event changes that will drive engagementHow to improve the conversion rate for virtual event attendeesWhether to self-host your next virtual event or host with a partner