Welcome to Teeth Are Not Tools Marketing, the podcast that provides dental practices with practical marketing tips and insights. We hope you found this episode informative and useful as we discussed the importance of marketing dental services to soon-to-be college graduates. By targeting parents and young adults in this demographic, your practice can tap into a sizable income potential and create lifetime value for your business. To learn more about marketing strategies and tips for dental practices, be sure to download our free marketing checklist at https://www.teetharenottools.com. Thanks for listening, and we'll see you next time on Teeth Are Not Tools Marketing!

This week on the Teeth Are Not Tools Marketing™️ podcast, we're diving into the world of weddings and why marketing to brides is crucial. Our host Edward Ferguson shares five tips on how to connect with brides and leverage the wedding industry to build your brand and increase long-term customer loyalty. From networking with other vendors to providing services like wedding-smiles, there are many opportunities to tap into this booming industry. Listen now to discover how to create marketing materials that resonate with brides and set your business up for success. And don't forget to leave a review and let us know what topics you'd like to hear us cover in future episodes!

Are you looking to boost awareness and reach for your dental practice without breaking the bank? In this episode of Teeth Are Not Tools Marketing, we explore the world of digital advertising, offering insights and tips to help you optimize your marketing strategy. Our expert speaker Edward Ferguson discusses the various platforms available for digital ads, including popular options such as Google ads and Facebook ads. We delve into the importance of creating awareness for your business and how digital ads can help you achieve this goal efficiently and cost-effectively. The episode also covers retargeting, a powerful technique for boosting conversion rates and reducing acquisition costs. We explore the different ways digital ads can be displayed on television and websites, highlighting the benefits of highly focused targeting. Gain a deeper understanding of personalized advertising as we take a glimpse into how Google collects data on our browsing history to show us targeted ads. The speaker offers valuable guidance for working with marketing teams and using the right tools for effective marketing campaigns. Tune in to learn more about the world of digital advertising and how it can benefit your dental practice's growth and success. Download the FREE Dental Marketing Checklist: https://www.teetharenottools.com/free-cosmetic-dental-practice-marketing-checklist/ READ THE BLOG: https://teetharenottools.com/blog/ Learn more about Teeth Are Not Tools Marketing and find resources to build your dental practice: https://teetharenottools.com NOTE: This episode and description may contain affiliate links to products we enjoy using ourselves. If you choose to use these links, this channel may earn affiliate compensation at no additional cost to you. Thank you for your support!

If you're struggling to reach new patients, it could be because your focus is too narrow. Instead of relying solely on direct advertising, you may want to consider casting a wider net to reach both patients and patients by proxy. In the conclusion to our conversation with Lena Stoots, we discuss ways that you can connect with patients besides direct advertisement. But that's not all. In addition to widening your patient outreach, it's also important to approach your existing cosmetic dental patients with compassion, especially during these trying times. By doing so, you'll not only improve your office's marketing but also boost your reputation. If you're struggling to attract new patients, don't worry. My name is Edward Ferguson, and I host the Teeth are Not Tools podcast. In my weekly podcasts, I provide actionable steps that you can take to make your dental practice more profitable. So sit back, relax, and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don’t miss any of our episodes. https://TeethAreNotTools.com/Podcast

Do you struggle to reach new patients? Are you afraid that the people who need your services most won’t be able to find your cosmetic dentistry practice? If so, then listen up! In today's episode of The Teeth Are Not Tools Podcast, I talk with Lena Stoots about how cosmetic dentists and cancer patients can connect online. As a dental practice owner, you may face difficulties in getting new patients to walk through your doors. You may even waste a considerable amount of money in your attempts to attract them. I’m your host, Edward Ferguson, and today, I’m going to show you how to approach cosmetic dental patients with empathy during challenging times. By doing so, you can enhance your office's marketing efforts and reputation. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don’t worry, I’m going to show you what to do! By tuning in to our weekly podcasts, you'll learn the exact steps you need to take to make your dental practice marketing profitable. So, sit back, relax, and enjoy the show! Don't forget to subscribe, like, and hit the notification bell to stay updated on all our episodes.  To access the podcast, head over to https://TeethAreNotTools.com/Podcast.

Continuing our conversation from last week, Lena Stoots is back to discuss how your approach to your patients can turn into being a real partner in supporting your patients through their cancer journey while maintaining a profitable dental practice. We also discuss how cancer can affect oral health and the importance of communication between doctors and dentists to ensure patients receive the best care possible. We also explore how marketers can approach individuals with cancer, taking into account their individual experiences and perspectives. I am your host, Edward Ferguson, and I invite you to join me for this informative and engaging episode. Sit back, relax, and enjoy the show, and be sure to subscribe, like, and hit the notification bell so you don't miss any of our future episodes.  Visit our website at https://TeethAreNotTools.com/Podcast for more insightful content.

Have you or your family been impacted by cancer? If you have, then you’ll know that it affects everyone who loves that person. Many friends and family have no idea how to talk to their loved one about their diagnosis. It’s just as difficult if they’re your cosmetic dentistry patient. In this episode, we welcome special guest Lena Stoots to talk about dental marketing and how to connect with patients who have been diagnosed with cancer. Lena, a cancer survivor, shares her perspective on communicating with someone who is going through a diagnosis and the importance of having a support system. She encourages listeners to focus on thinking positively and taking each day as an opportunity to be grateful for the people in their lives and the care they receive. Lena and I also discuss how marketing strategies can be adapted to show empathy and provide support for your patients during difficult times. My name is Edward Ferguson, and I host the Teeth are Not Tools Podcast to provide you with actionable steps to make marketing your dental practice profitable. I invite you to join me for this informative and engaging episode. Sit back, relax and enjoy the show, and be sure to subscribe, like, and hit the notification bell so you don't miss any of our future episodes.  Visit our website at https://TeethAreNotTools.com/Podcast for more insightful content.

Ever wonder how some of your competitors post so consistently!?!? It must be really complex and overly expensive right? In this episode I'll talk about batch content creation, scheduling tools and other tactics to give you the ability to compete in the digital marketing landscape. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

I bet that you would agree some memes are really funny, right ? Well, you might be able to get away with using and sharing them using your personal social media accounts BUT using theme on your businesses social media accounts can result in fines and thousands of dollars in legal costs... Wait what???? Thousands ????? Yup, most digital content usage is legally protected by the Digital Media Copywright Act, or DMCA as it is know as. We've got you covered. We'll cover the right way to get content for your campaigns in this episode.  Enjoy! _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

Remember that old commercial from the 1990's  with Michael Jordan and Spike Lee... "It's not the shoe". The same pertains to your dental marketing. I want to save you money. You can still buy the shoe ...  BUT ... wait just a little bit longer. In this episode, we are going to dive into some marketing research you should do BEFORE reaching out to an expensive marketing agency. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

Do you ever wonder why it can be so hard to get new dental patients? You try everything out there, and nothing seems to really work. Many times, your hardship is related to HOW you are communicating and not necessarily WHAT you are communicating. In this episode, I am going to GIVE you 6 great marketing topics to attract customers to your dental practice. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

I'm going to show you the 5 Awesome "secrets" to Social Media Marketing you've always dreamed of. By understanding these 5 secrets you can finally shake off the stigma of using digital marketing and why you should absolutely use it for your dentistry business. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying.  But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show.  Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

How much time are you planning to spend on excuses as to why your social media marketing efforts are failing!?!? The first step in a great marketing campaign is a great plan. Plan your marketing activities and budget NOW so you can focus on getting new cosmetic dental patients into your office each month. _________________ My name is Edward Ferguson; I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental office marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But, don't worry, I'm going to show you what to do! By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. Be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure; TheWebpageSite.com (our company) may recommend products and services as part of paid promotions.

Even dear old Mr. Scrooge realized the benefit of contributing to his community. It was good for him, great for business and great for the community. A win - win in my book! Let's discuss some local giving campaigns that your cosmetic dental practice can utilize to build up your local community.    _________________ My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

Did you plan your cosmetic dental marketing strategy for 2023? I get it , yes, yes ... you are a dental practice and not a marketing agency. That is all well and good but these cosmetic dental products are not going to market themselfes ... or will they? Why leave it to chance? Listen to this video to get a few tips on what you should be doing to get your cosmetic dental practice marketing ready for 2023.  And if you get stuck, you can always contact the TheWebpageSite.com team!  Enjoy! _________________ My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

Just because it is raining, flooding, snowing... etc it does not give you a pass to be a business owner that does not communicate. This is a perfect opportunity to show why your cosmetic dental practice is better than the competition.  Why have patients wondering if your dental practice is open? Be proactive by utilizing your social platform to communicate lastminute changes as a result of weather changes. Your dental patients will absolutely love you and your team for communicating effectively!   _________________ My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

Just because you are a cosmetic dental practice does not give you a pass on promotion of your business during the winter months. Check out this episode where you can pickup a few tips on what to market to your cosmetic dental patients... hint, it is not just flexible spending or discounted teeth whitening. _________________ My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

Repeat after me... " A retail calendar and a social media calendar are not the same" A retail/sales calendar is designed to market to customers at ideal purchase times.  Most social media focused calendars are great for entertainment but they are not designed to promote your dental practice.  _________________ My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes.  Episode #7 Part 2-4 Host: Edward Ferguson  Love the show? Subscribe, rate, review, and share! https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

Remember that movie field of dreams... "Build it and they will come". Ever wish life was that simple for your cosmetic dental practice? You have convinced you friends and family to invent in your dream of building a cosmetic dental practice...only to discover that is not so easy to attract new dental patients. You have your team posting God know what to social media and making funny trendy videos, you are getting some decent likes of your posts, but  that still isn't converting into customers.  In this episode we will be discussing some of the technical marketing items that may help you to get new patients through your door.  My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast.  Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes.  Episode #8 Part 3-4 Host: Edward Ferguson  Love the show? Subscribe, rate, review, and share! https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.

If you're a cosmetic dentist, then "Teeth Are Not Tools Podcast" is perfect for marketing agency insights on how your dental practice's sales matter to its overall marketing activities. By understanding what your cosmetic dental practice is selling you can begin to understand the value of your products and services to your patients. Understanding the value of a product and service allow you to speak with empathy to that bride that expects to have amazing wedding photos or that mom rejoining the workforce looking to put her best smile forward in a job interview.   My name is Edward Ferguson and I host The Teeth Are Not Tools Podcast. Today, I'm going to show you how to get unstuck with your cosmetic dental practices marketing. Many dental practice owners have trouble getting new patients through the door, and they waste a significant amount of money in the process of trying. But don't worry, I'm going to show you what to do. By tuning into my weekly podcasts, you'll learn exactly what steps to take to make your dental practice profitable. So sit back, relax and enjoy the show. And be sure to subscribe, like, and hit the notification bell so you don't miss any of our episodes. Episode #7 Part 2-4 Host: Edward Ferguson Love the show? Subscribe, rate, review, and share! https://TeethAreNotTools.com/Podcast Disclosure: TheWebpageSite.com (our company) is may recommend products services as part of paid promotionals.