The Empowered Entrepreneur

Gina Ahtof

Casual discussions about honesty and authenticity in marketing.

The Empowered Entrepreneur Episode 23: Immigrants and Burnout
Oct 24 2022
The Empowered Entrepreneur Episode 23: Immigrants and Burnout
The Empowered Entrepreneur Episode 23: Immigrants and BurnoutIt's hard to be honest when you're marketing your business... Want help?Nikolai Blinow and I discuss many topics surrounding burnout including what it’s like to be an immigrant and what that work ethic looks like or being the child on an immigrant and learning that behavior. We are very similar in many ways in how we were raised and it’s interesting to see how previous generations approached work as opposed to how people are looking at it now. No matter where you fall in this spectrum, you should agree that it makes for a very interesting discussion.Nikolai Blinow is a life + career coach for burnt-out and highly sensitive professionals; she helps burnt-out and highly sensitive women in business embrace, protect, and channel their sensitive superpowers, so that they can live FREE + FULFILLING lives while still having a meaningful impact in the world (but while living a life of balance instead of burnout!). She is also a successful 6-figure small business owner, TEDx speaker, co-chair of The Women's Business League Providence, and a licensed mental health counselor in the state of Rhode Island.www.fromburnouttobalance.lifeInstagram: nikolaidianaFacebook: facebook.com/nikolaiblinowlmhcLinks mentioned in the podcast:Happify: App: & headspace: the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 19: Financial Investing, Women, and Shame
Aug 29 2022
The Empowered Entrepreneur Episode 19: Financial Investing, Women, and Shame
It's hard to be honest when you're marketing your business... Want help?Do you feel anxiety or shame when you talk about your finances and financial planning? Are you not sure what to ask and feel stupid because you feel like you should know? We talk about investing that doesn’t feel overwhelming. Do you know what a Fiduciary is? I didn’t. Tess Waresmith is a financial educator and money coach. She explains all these things in what she calls a “normal human way”. We talk about investing in an honest, valuable, and authentic way.Tess is the founder of Money Confident, a financial education program helping professionals and entrepreneurs build their wealth and confidence through investing education that makes sense. With over 10 years of experience in marketing, communications, and investing Tess is an expert in change management, leadership development, and financial education and is currently the VP of Technology and Operations at a global marketing agency.  Outside of work, Tess can be found volunteering for organizations like BUILD Boston, rock climbing, hiking, reading, traveling, spending time with friends or catching live music. Download the free Guide How and When to Start Investing Simply: www.moneyconfidentcoach.comFollow on Instagram @wealthwithtess Like on Facebook @moneyconfidentcourseLinks mentioned in the podcast:  Steps to Investing Success - Free GuideSimple Path to Wealth by J.L Collins (Book)I Will Teach you to Be Rich by Ramit Sethi (Book) free resources at wealthwithtess.com About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 17: Be Your Authentic Self
Aug 15 2022
The Empowered Entrepreneur Episode 17: Be Your Authentic Self
The Empowered Entrepreneur Episode 17: Be Your Authentic Self It's hard to be honest when you're marketing your business... Want help?There is so much juicy stuff in this conversation with Abbe Schnibbe of Plymouth Armor Group. First of all,  Abbe is a super passionate - kick ass pioneer who has been nicknamed "The navy seal " by her staff because she can handle any situation thrown at her. We talk about being a woman in male dominated industries, diversity and inclusion, the importance of being honest when you're presenting yourself, and trying to figure who your accomplice is.Abbe Schnibbe is a leader in the cannabis logistics and supply chain space in New England and beyond. She currently works as Chief Executive Officer of Plymouth Armor Group - having co-founded the company in 2018, she has worked tirelessly over the years to build an effective, compliant transportation solution for cannabis companies in New England. She is a Board Member of Massachusetts Cannabis Company and President and Founder of the Massachusetts Association of Cannabis Transporters (MACT). She lives in Duxbury with her fiance, Mike, and pitbull, Steve Buscemi, and loves to cook, garden, sing, and see live music! Their contact InfoThis episode is sponsored by:Plymouth Armor Group is New England’s leading cannabis cash and product transporter. With a laser focus on security and compliance, Plymouth Armor Group continues to be the most trusted name in cannabis transportation.  They have invested in the right people and the right technology to create a truly unique and much needed service offering in our emerging cannabis industry. Plymouth Armor Group’s women-led executive team and their diverse and talented staff bring years of collective experience in cannabis, security, banking and transport.  If you are a cannabis professional looking for transport and logistics solutions, please visit them online at www.plymoutharmorgroup.com, or check the show notes for links to their Facebook, instagram and LinkedIn.  Plymouth Armor Group— compliance is heavy, let us carry it for you.   Links to website and socials:www.plymoutharmorgroup.comwww.facebook.com/plymoutharmorgroupwww.linkedin.com/company/plymouth-armor-group/Instagram: @plymouth_armor_group About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 18: Marketing Can Make Your Head Spin!
Jul 25 2022
The Empowered Entrepreneur Episode 18: Marketing Can Make Your Head Spin!
It's hard to be honest when you're marketing your business... Want help?Dennise Kowalczyk is such a wealth of information. She offers many tips and tricks about using and repurposing your content. We touch upon the topic of how much is your time worth to you? Should you pay someone to do something it takes you hours to do? Where is the best place for you to spend your time in terms of marketing. It's also so important to figure out where you want to prioritize your efforts. Dennise is an online strategist who supports women solopreneurs to grow their businesses. She is a former radio DJ, a world traveler, a huge fan of bringing people together to do good things in the world, a rambunctious storyteller, an aspiring background actor, and CEO of CTD Creative Consulting. Her passion is to work with women service providers in growing their businesses by building a solid online presence. We do this by assessing what you have, improving what works, and eliminating the unnecessary using systems-based approaches and having some fun doing it. That way you can have the biggest impact possible without feeling overwhelmed to do ‘all the things’.  We come up with a strategy that makes sense for your business and connects you with your ideal client.Dennise M. Kowalczyk, Your Personal relationship marketing strategist CEO, CTD Creative Consulting LLC About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key
Jun 27 2022
The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key
The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is KeyIt's hard to be honest when you're marketing your business... Want help?Working with the right clients is easier. There is a lot of vetting to get to that point that you're not wasting your time. You have to work on understanding what are the right questions to ask your prospects. For example, if you're looking for clients who have a certain budget, you need to use certain buzzwords to assess that. In my industry, I ask about quality and how my customer wants the recipient to feel when they've received the item, it's different for everyone. And you can figure it out over time by trial and error. Good luck!Link to tall/short picture:  After working for a small insulation company as an administrative assistant, Renee realized there was a need for someone to help business owners in the trades grow by hiring the right people. She helped set up a hiring strategy, take the stress out of vetting applicants, interviewing, checking references, and making recommendations.Email: renee@alaserviceshiring.comPhone: 508-320-2566Website: In:  About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 13: Your Marketing Should be Making You Money!
May 16 2022
The Empowered Entrepreneur Episode 13: Your Marketing Should be Making You Money!
The Empowered Entrepreneur Episode 13: Your Marketing Should be Making You Money!It's hard to be honest when you're marketing your business... Want help?April VanTassell has been through it! Her background includes pharmacy school, the Navy, having children when she was young, April found marketing! She is absolutely amazing. She is the definition of making the best of the cards that are dealt to you. She has so many really important things to say and we can all learn from her tenacity. We talk about how spending money on marketing is really an investment and you should always see a return on your money. You need to know what you're doing when you're marketing and when you hire someone to do your marketing. This episode is super chock full of tips and tricks!April holds both a BA and MBA in Marketing, she also has worked in a variety of small to medium-sized businesses for the past 6 years. In 2020, she had the opportunity to start her marketing and website agency, providing small to medium-sized businesses with all of their most necessary marketing and website needs to be found, get leads, and grow their business and revenue. April VanTassell, Infinite Digital Marketing & Web, 845-448-9496, april@infinitemarketingnweb.com,www.initemarketingnweb.comAbout the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
Episode 12- Who Is Actually Using Your Promotional Material?
May 9 2022
Episode 12- Who Is Actually Using Your Promotional Material?
Episode 12- Who Is Actually Using Your Promotional Material?It’s nice that you like something, but are you your target audience.  I was talking to non profit trying to raise visibility. She was thinking of different items. So I dug down and continued to ask questions. What do the people who use her n on-profit: What do they have in common?Age range, education level, income. Hobbies, profession, have families? What’s important to them?And for you, what are you trying to accomplish?The more answers you are able to come up with, the better you can hone in on your target.  OK now that you found who your target is? What do those people want? What do those people respond to? It turned out for my customer, her affluent very educated people who could buy anything that they wanted we’re not going to be moved by some free swag so I talked to her about creating a limited series of items to create a buzz and to show that town pride that they had and that only people who really cared about this particular thing would want and would want to show proud. It was hit! These and many more questions are on my intake form it might seem like a pain in the butt to answer all of these questions, but in the end it gets you to where you’re want to be so you’re not buying some thing that none of your customers or your potential customers want. About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. ***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
The Empowered Entrepreneur Episode 11: Think Abundance, not Scarcity
May 2 2022
The Empowered Entrepreneur Episode 11: Think Abundance, not Scarcity
It's hard to be honest when you're marketing your business... Want help?I can't wait for You to hear this interview with Electra Govoni. We talk about so much stuff from taking our lead from history and what we can learn from the past to having a mentality of abundance in life. Changing your mindset and perspective can create real and lasting change in life. We also talk about showing up in a real way and the fact that being yourself will draw the right people to you. My favorite line from this podcast is “Someone else doesn't have to lose so you can win.” I was so jazzed after this conversation that I felt like I could run 10 miles. I hope you enjoy listening as much as we enjoyed making this! Electra is the CEO of TAB Boston Northwest in Burlington, MA.   She helps forward-thinking business owners grow their businesses, increase profitability and improve their lives with business coaching, facilitating local business owner advisory groups and optimizing talent strategies in organizations to achieve better business results.   She can be found online Email:       electra@tabbostonnw.comLinkedIn:           About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. ***Please leave a review! It’s how people find me!*** by Red Ed and the Undead
Episode 10: How to Choose Earth Friendly or Sustainable Promotional Products.
Apr 25 2022
Episode 10: How to Choose Earth Friendly or Sustainable Promotional Products.
How to Choose Earth Friendly or Sustainable Promotional Products.It's hard to be honest when you're marketing your business... Want help?Sustainable promo productsMany about us worry about the impact weʼre making on the world and ourcarbon footprint.Specifivay with promotional products.Worrying about more plastic in the world.There are several products that we source that are made entirely from recycledproducts and there are also items that help reduce single plastic use.Here are the top items and Iʼve also included pictures in my Pinterest page,linked in the show notesReusable grocery totesReusable strawsWater bottles made from recycled materialsCutlery set made from recycled bambooWe can decorate on sustainably sourced apparel.Something to think about when purchasing promo items is finding something thatis very useful, that your customers will want to continue reusing, so they wonʼtthrow it away. You donʼt have to buy the most expensive travel mug, but when Ipurchased some for my business, I made sure they would fit in a standard sizecup holder. It frustrates me when I canʼt travel with my travel mug! I also madecertain the the lid and cup were easy to clean and didnʼt have a lot of nooks andcrannies for dirt to get stuck in. These features were important to me, so I knewmy clients would appreciate them.We can tailor what youʼre looking for and what is important to you with yourpromotional products. the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com. ***Please leave a review! It’s how people find me!*** by Red Ed and the Undead