Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode: The diverse positions falling under "second in command," harmonizing them with the entrepreneur's visionThe signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gapThe importance of aligning titles, roles, and compensation for executive successHow a skilled COO can transform your business vision into realityIdentifying  the right candidate and the importance of successfully onboarding a COOUnderstanding the diverse roles and contributions of different COO archetypesSeamless Integration - how to bring a COO into your company with minimal disruption and preempting common challengesProactive strategies to sidestep common issues and build a harmonious executive partnershipRecognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Draye Redfern in this episode: How to plan and operate your business so you make it through the ups and downs of a recessionThe best way to secure your business financially and predictably before times get toughQuestions you should ask yourself to protect your downside AND what you should do going forwardHow your marketing needs to change during a recession to attract and convert prospectsDraye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode: 3 element of your company's Genius and how it can impact your bottom lineHow to connect with your customers at a profound level to drive more salesThe secret to selling more with visual models and unique communicationsWhat people are REALLY buying from you (PLUS: Three things they WANT most)Simon talks about how he communicates complex ideas simply and effectivelyThe consequences of a product or service that doesn't work (and how to fix it)Why context is key when it comes to sales conversations and getting resultsWhat the #1 responsibility and focus of any successful business ought to beThe limitations (and possibilities) to build human relationships with AITaking any sales conversation from shallow to deep with the “Iceberg Model.”Genius-Level strategies for marketing, selling, and framing almost anything

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode: How Joe turned his life around from addiction and made his entrepreneurial fantasy come trueWhat Joe did with his carpet cleaning business that made him stand out from everybody elseOne of the most instrumental conversations Joe had that changed the trajectory of his businessThe Jet Ski Millionaire: The "first domino" that put Joe on the path to business successWhy there's no relationship between "being good" and getting paid (and what to do about this)Secrets of education-based marketing, relationship marketing, and direct response marketingWhy any problem in the world can be solved with the right sales letter (and how to write it)How "bad news" in the world could be the best piece of "good news" for your business and lifeDiscover the #1 reason people buy from you and attract more Customers to your businessThe Million Dollar Racehorse: How to best take care of yourself so you win more oftenHow to create valuable marketing that helps prospects make an informed buying decisionIncrease your productivity, leverage your capabilities, and 10x your achievementsHow to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)A valuable insight billionaire Richard Branson shared with Joe about hiring and delegationThe power of guarantees, building trust, positioning, and focusing on "What's In It For Them"Two keys to identifying what people want, aligning with prospects, and selling more servicesThe 9 principles of Genius Networking that can help you get what you want in life and businessHow Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Ron in this episode: The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your timeRon shares one of the most important things we tend to skip over in relationships and in businessHow Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fitWhat Ron learned about grocery stores after working with famous actors and producers in HollywoodSecrets to effective positioning, offers, marketing, infomercials, commercials and much moreOne exercise to help you get to know someone even better than they know themselvesHow to quickly discover other people’s value system and what makes them tick

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Tommy in this episode: How Tommy builds and grows companies using the right training and focusing on purposeTommy's vision and strategy for building the largest home service company in the worldThe right way to use body language and enthusiasm to sell more products and servicesWhat Tommy did right (and wrong) when he started his business that you can learn fromTommy shares the wealth creating difference between making money and managing moneyElevate: How to make sure your clients, suppliers, and Team members are all winningWhy Tommy loves Joe's book "What's In It For Them" and the mindset it talks aboutThe rules of engagement Tommy utilizes to attract and train people to work with himHow to effectively and intelligently handle things that go wrong in your businessThe power of "out-delegating" the competition to take back your time and your lifeSecrets for maximizing your daily joy, abundant time, and your financial peaceWhat to do when you're starting a business but don't have enough to finance itTommy shares why marketing and advertising is so important for his businessThe way to grow your business by building the right operations and systems

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Mark, and Joe in this episode: The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have)How to sell more products to more people for more money and get better advertising outcomesThe power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thingOne word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works)How Mark successfully sells consumer packaged goods for a 4x higher price than competitorsExact steps for creating a response getting ad… AND… the most powerful way to persuade anyoneTwo powerful techniques (and one simple formula) you can use to sell more products and servicesMark simplifies the neuroscience of consumer response so you can apply it to your marketingThe mental shortcuts, heuristics, and biases that evil marketers leverage against peopleBillion-dollar, real-world advertising examples you can use to motivate prospects to buy

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nic in this episode: What "Bumpers" are AND how to avoid bad things while aligning your values and behaviorsWhat to do if you still feel like you're not getting enough done or enjoying the "grind"Secrets to increasing your power over outcomes, creating reliability, and driving up certaintyWhy "Solvable Problems" help you determine where to direct resources and what you should doHow to discover your non-negotiables and why they help you with your resource allocationA way to transform how you approach each day that increases your enjoyment and effectiveness

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now.What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more!Becoming 5% better in all areas of your life and applying what you learn to get resultsWhy marketing and influence are important skills for helping people and becoming happierDean shares the 9-word email that works to revive dead leads and makes you more moneyWhat Russ shares with his teen students, budding Entrepreneurs, and career counseling ClientsThe best books for I Love Marketing listeners to grow from start-up to accelerated growthWhat Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodesThe power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

The importance of selecting the right leads to generate, and targeting a specific market. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll Discover from Dean and Joe in this episode: Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right NowSelecting and converting the RIGHT leadsSelecting vs. Being SelectedDifferentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)How Proctor and Gamble targets and segments their marketNarrowing and getting specific on a target audience and getting repeat businessThe definition of marketing and what to do to be more effective at it Invitation to the upcoming I Love Marketing Meetup

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.  She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Brooke in this episode: How Brooke started her Life Coach School and turned it into a $40 million a year businessBrooke shares what it takes to achieve your dreams and the obstacles you must overcomeThe thoughts that make us feel unworthy, frustrated, or anxious and how to change themHow Brooke sets goals in her life (and why talking to yourself is a great thing to do!)The most important actions you can take to make your biggest dreams come trueWhat Brooke personally does in her own life when things get hectic and overwhelmingHow to make tough decisions in the face of personal and professional uncertaintyA few of the most valuable and helpful action steps Brooke has taken in lifeBrooke shares what stops people from achieving (and taking action towards) their dreamsThe one thing that keeps Brooke focused on growing (and why she's never given up)

Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of."  Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Scott in this episode: A method for effectively on-boarding paying Clients into your membership so they refer othersHow to supercharge the growth of your membership without wasting a lot of time or moneyThe secret to scaling your membership numbers with the exact long-term Members you wantOne strategy you can use to attract Prospects and more easily increase your membership3 simple questions for simplifying how bonded people feel as members of your groupHow to create a 'Wow Factor' for your Members and help them achieve and win more

How to sell more and make an impact with your business by leveraging YouTube. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Evan in this episode: The importance of using education-at-scale and hooks to build trust with ProspectsOne of the best (and simplest) videos you can record to be seen as an authorityWhat to do if recording videos is nerve-racking, stressful, hard, or scary for youA fun, easy, engaging way to record a month’s worth of content in a single afternoonHow to turn one long-form YouTube video into content on every social media platform

Unique marketing methods Cindy Cashman utilized the make “Everything Men Know About Women” a viral sensation. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Cindy in this episode: Cindy shares the origin story behind “Everything Men Know About Women: 30th Anniversary Edition”How to make your best ideas happen even if you’re scared, uncertain, or overwhelmedThe mental game of failure and rejection and how curiosity is key for achieving successHow Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too!Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcomeThe power of “Active Listening” that helps patients feel seen, felt, heard, understood, and a part of the conversationWhy failing your way to success with TESTING could be one of the most important secrets to success

Nick shares the keys to productivity (PLUS: How to save an extra day every week!) If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nick in this episode: Fix Your Broken Sink: How to operationally balance the short-term and the long-termOne of the biggest mistakes Entrepreneurs make with their time (and how to fix it)How leaders can remove the obstacles in their Teams' way so they can do better workBetter ways to find where information is stored so Teams can avoid “Scavenger Hunts”The C.P.R. Framework: How to have happier employees, greater output, and less stressThree methods for increasing your capacity (and why the third method often works best)The cost of ineffective meetings AND proven techniques for having better meetingsBuild a high-performance team operating at maximal efficiency with minimal burn-outNick gives his thoughts on AI and how it will impact teamwork and communication

A better, more distinctive way to serve more people and give greater value. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Brian and Joe in this episode: Why Brian loves "What's In It For Them" and how he uses the concepts in itHow Brian discovered one of the most important self-development conceptsThe most destructive thing in life (This is especially important if you're a parent)A key to self-confidence, courage, positive relationships, and fulfillmentHow to make better decisions when it comes to allocating your time and energyOne of the major reasons why people are unsuccessful (and what to do about it)Being Responsible: Why blame doesn't work, and the "golden triangle" doesA simple step you can take to get more connected when life is painfulWhat to do when you feel resentment so you can let it go and move past itThe Brian Tracy Domino: How contribution helps you and other people succeedHow to feel better, increase your happiness, and improve your quality of life Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Going into 2023 with more clarity, more compelling offers, and better target marketing! If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Dean and Joe in this episode: A holiday direct mail campaign Dean is running that you can model for ANY special occasionOne of the best drummers in the world shares the best music marketing technique he's seenWhat Taylor Swift does different with social media to break the internet and reach peopleHow to leverage other people’s capabilities and capacity to grow your business and make more moneyHow Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollarsWhat coaches can do to profitably scale their business, methods, techniques, and resultsHow to generate more leads, increase your conversions, and serve and multiply your ClientsThe secret to orchestrating a referral system that brings in A LOT more referralsJoe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR

Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

How to become an even more valuable, contributing, productive and helpful human. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Dean and Joe in this episode: How to avoid having your generosity be taken advantage of when networkingWhy Joe wrote his brand new book and how it can help you more successfully connect with yourself and othersHow Joe got involved with VR (virtual reality) and why it’s transforming our relationshipsHow to quickly spot deceivers who use the guise of ‘sincere connection’ to try and take from youWhere people go wrong when it comes to connection that can lead to addictions and exploitationThe power in becoming a ‘Pain Detective’ in your market and in your personal relationshipsThe single most important question you must answer to get what you want in business and lifeJoe and Dean share the backstory behind the origin (and early days) of Genius NetworkHow to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!) Available Now! WHAT’S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Three secrets for increasing your influence and income using targeted videos online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Robert  in this episode: How Robert achieves 7-figures in new business every year with almost zero expensesAn often overlooked YouTube strategy you can use to reach a much bigger audienceHow to use outcome videos in your sales process to increase your conversionsThe video marketing strategy Robert uses to generate hundreds of new ClientsA strategic way to create deeper Client relationships and provide valuable informationWhat you can do to outsmart and outmaneuver the big spenders in your nicheHow to reach more prospects, create more trust, and increase your business