Systems Simplified

Adi Klevit

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business. read less
BusinessBusiness
EntrepreneurshipEntrepreneurship
ManagementManagement

Episodes

How the Process of Gifting Can Drive Exponential Business Growth With John Ruhlin
3d ago
How the Process of Gifting Can Drive Exponential Business Growth With John Ruhlin
John Ruhlin is the Co-founder of Giftology Group and Ruhlin Group, which are gift strategy and logistics companies. He is also the author of Giftology and the #1 all-time distributor of Cutco Knives in its 65-plus year history. As a master gift-giver, John forges lifetime relationships while generating enormous returns for his clients. His impressive list of clients includes the Chicago Cubs, Orlando Magic, the Chicago Bears, and many top entrepreneurs, including Darren Hardy and Cameron Hould.  In this episode: Sending thoughtfully chosen gifts can profoundly impact your business relationships. Consider the lasting impression you can create with your clients and network. How can you ensure these gestures authentically resonate with the receiver rather than coming off as clichéd? Gifting strategist John Ruhlin has developed a proven gift-giving process that strengthens relationships with clients and referral partners. Instead of sending gifts for momentous occasions, John emphasizes giving gifts during unexpected times to showcase genuine care beyond obligation. He also advises against branding the gifts with your logo to ensure they capture the recipients’ enjoyment rather than serve your marketing strategy. Personalized gifts tailored to your recipients’ preferences enhances the relationship-building process and creates loyal customers and partners. In today’s Systems Simplified episode, Adi Klevit welcomes John Ruhlin, the Co-founder of Giftology Group, who talks about leveraging customized gifting as a powerful business-building tool. John provides actionable insights into developing a giving philosophy that can systematize and maximize referrals, deepen client loyalty, and foster robust business networks.
From Bottleneck to Breakthrough: Systemizing Growth With Felix Velarde
Jun 7 2024
From Bottleneck to Breakthrough: Systemizing Growth With Felix Velarde
Felix Velarde is the Founder and Chair of 2Y3X, a marketing firm designed to help agencies triple in size within two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise. Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through 2Y3X. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams. In this episode: If you ever felt your company’s operations solely relied on you, you may be stunting your growth. How can you transition from being the bottleneck at the top to a founder that fosters sustainable growth? After struggling for 20 years to scale his business and unlock the next stage of growth, agency expert Felix Velarde confronted his ego to move the needle on his company. Once you learn to accept help and embrace continuous learning, you can leverage a team of experts in various fields to enable creative problem-solving and growth. Felix also emphasizes the importance of robust systems and processes to gradually implement sustainable changes into your business operations.  Tune in to the latest Systems Simplified episode as Adi Klevit hosts Felix Velarde, the Founder and Chair of 2Y3X, to discuss systematizing businesses for scale. Felix offers a blueprint to overcome traditional growth hurdles through critical thinking, methodical change, and effective resource management.
Creating and Systematizing High-Converting Webinars With Jason Fladlien
Jun 5 2024
Creating and Systematizing High-Converting Webinars With Jason Fladlien
Jason Fladlien is the Co-founder of Rapid Crush, a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.  Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason’s diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has set sales records across various industries and has led him to develop best practices that define today’s digital marketing strategies. In this episode: A carefully structured webinar can engage audiences and drive sales. Yet without proper engagement tactics, webinars can become pointless corporate meetings. How can you develop a process to turn any webinar into an irresistible selling machine? Digital engagement mastermind Jason Fladlien has developed a system for creating sales-converting webinars. The framework begins with building a well-maintained email list to invite participants. During the webinar, develop captivating introductions that set the tone for a valuable webinar experience and select topics that address major audience pain points. You can then follow up with an offer that provides solutions to these problems, utilizing strategic pricing and value perception.  Tune in to the latest Systems Simplified episode as Adi Klevit hosts Jason Fladlien, the Co-founder of Rapid Crush, who talks about the components of sales webinars. Jason emphasizes the importance of a focused introduction, strategic content development, and the effective handling of audience questions to ensure engagement and conversions.
The Art of Commercializing Products and the Power of Processes With David Boyle
May 31 2024
The Art of Commercializing Products and the Power of Processes With David Boyle
David Boyle is the Founder and Consultant at Boyle Brands, a package food and beverage consulting firm that provides leadership and technical support in supply chain and product development. As a 3x founder and serial entrepreneur, he has helped launch over 200 CPG product lines. David has worked with Fortune 500 companies and A-list celebrities and influencers in the natural food and beverage industry, specializing in commercializing products.  In this episode: Many entrepreneurs find themselves overwhelmed with tasks that could be delegated, caught in an endless loop of in-business activities. What does it take to break free from being the bottleneck of your company? How can you transition from a one-person show to an organized, expanding entrepreneurial venture? Having accidentally stumbled into entrepreneurship, David Boyle realized he had to reduce his company’s reliance on him to scale further. As you gradually reduce your workload, David says to audit yourself to recognize where you spend your efforts. This will allow you to identify inefficiencies and tasks that can be systemized or delegated. When documenting and implementing systems, involve your team in the refinement process to enhance productivity and free yourself from the day-to-day. Join Adi Klevit in today’s episode of Systems Simplified as she hosts David Boyle, the Founder and Consultant at Boyle Brands, who talks about systemizing business operations to foster company growth. David emphasizes the impact of having robust processes and procedures, the return on investment they present, and how they can free up the most valuable asset — time.
10 Foundational Systems To Transform Your Business Culture With Kyle McDowell
May 24 2024
10 Foundational Systems To Transform Your Business Culture With Kyle McDowell
Kyle McDowell is a coach, inspirational speaker, and the best-selling author of Begin With WE, which shares how to build and sustain a culture of excellence. As a former corporate executive who spent 30 years leading tens of thousands of employees in Fortune 10 companies, he guides leaders in creating impactful and enduring business transformations. Kyle focuses on changing leadership dynamics and systemic behavioral culture.  In this episode: Have you ever wondered if there was a more efficient way to lead your team rather than maintaining a reactive mindset? How can you transform and improve your organization’s dynamics? A corporate leader turned business coach, Kyle McDowell has developed 10 systems to elevate leadership and organizational culture. These principles, including honesty, accountability, action, and correcting mistakes, collectively enhance team performance. Leaders can also empower their teams by embracing challenges, focusing on outcomes rather than tasks, and mastering the details of their craft. Culture-focused processes impact business success and how team members support and interact with each other.  Join Adi Klevit in today’s edition of Systems Simplified as she hosts Kyle McDowell to talk about transformational leadership approaches. Kyle shares his disillusionment with corporate culture, how to overcome business and personal challenges, and his impactful principles.
Building Process Excellence in Digital Marketing With Damon Burton
May 17 2024
Building Process Excellence in Digital Marketing With Damon Burton
Damon Burton is the Founder and President of SEO National, an agency providing personalized search engine optimization. As a seasoned entrepreneur and SEO expert, he has outranked billion-dollar companies on Google and provided his clients with innovative marketing and SEO strategies. Damon has a passion for helping businesses grow and thrive through effective documentation and implementation of SOPs. In this episode: Have you ever wondered how some businesses navigate through troubled economic waters while others sink? How do some entrepreneurs beat the odds, scaling their businesses and maintaining quality even during downturns? Rigorously documented processes and sound SEO strategies could be the backbone of their approach. According to SEO savant Damon Burton, search engine marketing is the foundation for growth and sustainability in the modern business landscape. He emphasizes focusing on website optimization, content quality, and external credibility to increase your company’s online presence. Creating and consolidating processes across a single platform also enables growth and quality control. By understanding and conveying the rationale behind each process, you can provide clear guidance to your team. In today’s episode of Systems Simplified, Damon Burton, the Founder and President of SEO National, joins Adi Klevit to talk about SEO and systematizing business processes. Damon discusses how creating comprehensive processes provided his team with the necessary tools to deliver results consistently and shares insights on establishing robust and flexible SOPs.
Systemizing for Scalability: Gary Cohen's Blueprint to Business Excellence
May 8 2024
Systemizing for Scalability: Gary Cohen's Blueprint to Business Excellence
Gary Cohen is the Vice President of Certified Contractors Network (CCN), a company dedicated to teaching best practices for systemizing businesses in the home improvement industry. With 30 years in the retail industry and over 15 years as a C-suite executive and leadership coach, Gary stepped out of retirement to leverage his expertise in learning and development with CCN. He's passionate about helping contractors scale their profits and revenues by implementing effective processes and procedures. In this episode: Are you tired of the chaos in your business and dreaming of turning it into a profitable enterprise? Documenting systems and processes can be the secret to achieving this transformation. How can you make this shift within your operation? Systems and processes boost efficiency and profitability and enhance customer satisfaction, employee retention, and the potential for profitable business sales. Former C-suite executive and process master Gary Cohen expresses the importance of beginning with foundational processes before updating and refining them to meet dynamic operational environments. To ensure everyone follows these processes, you must establish leadership buy-in and accountability metrics. In this episode of Systems Simplified, Adi Klevit welcomes Gary Cohen, the Vice President of Certified Contractors Network (CCN), to discuss the power of systematized processes and procedures documentation. Gary shares CCN’s company mission, the impact of customer satisfaction on business growth, and how to retain employees effectively.
Master the Cold Calling Process: Transform Rejection Into Sales Success With Nancy Calabrese
May 3 2024
Master the Cold Calling Process: Transform Rejection Into Sales Success With Nancy Calabrese
Nancy Calabrese is the Founder and CEO of One of a Kind Sales, a company specializing in lead generation, appointment setting, and sales training for the B2B community. The company creates, documents, and executes sales calls and processes, aiming to set quality appointments that close deals.  With a background as a headhunter and experience launching an inside sales department, Nancy brings over three decades of sales expertise to the table. An advocate of professional sales training, she remains active in mastering the art of conversations and sales through continuous learning.  In this episode: Cold calls can be a business growth engine, but they require seamlessly navigating conversations, booking appointments, and closing sales. What is the formula for converting those persistent "nos" into lucrative "yeses"? When it comes to securing leads and generating sales, Nancy Calabrese, a seasoned sales leader, emphasizes quality over quantity. With a clear and concise sales pitch and effective communication, you can increase the likelihood of booking appointments. Relating to customer pain points and demonstrating empathy in the sales process is crucial for increasing conversions. Nancy also recommends utilizing a systematic follow-up process for leads. In this Systems Simplified podcast episode, Nancy Calabrese, the Founder and CEO of One of a Kind Sales, joins Adi Klevit to discuss crafting successful sales processes and mastering cold calling techniques. Nancy distills her extensive knowledge into practical tips, such as the significance of Sandler sales training, the effective approach to qualifying a lead, and the power of maintaining communication without being intrusive.
Scaling Success: Tenacity and the Power of Processes With Chase Harmer
Apr 26 2024
Scaling Success: Tenacity and the Power of Processes With Chase Harmer
Chase Harmer is the Founder of Wishes Inc, a platform designed to make charitable giving instant, tax-deductible, and transparent. As an accomplished entrepreneur, he built and sold a $40 million business at the age of 32. A veteran in the payments industry, Chase has a track record of scaling startups and creating innovative technological solutions. In this episode: In today's fast-paced business environment, the lack of effective processes can lead to significant roadblocks and prevent companies from scaling. Entrepreneurs often find themselves tangled in the complexities of managing a growing business, leading to burnout and missed opportunities. How can you implement and embrace processes to elevate your business? Establishing well-documented processes is crucial but frequently overlooked, especially as businesses transition from startups to industry leaders. Chase Harmer, a seasoned entrepreneur, faced similar challenges during his journey to success. Recognizing the importance of processes, he learned to delegate effectively and avoid being entrenched in daily operations. Chase's strategic shift enabled him to scale his business and exit successfully. When implementing strategic systems for the first time, he recommends remaining flexible to improve processes continuously and prioritizing transparency and accountability to instill trust in your team. In this episode of Systems Simplified, Adi Klevit interviews Chase Harmer, the Founder of Wishes Inc, about transforming businesses through processes and procedures. Chase discusses the future of technological innovation in charity, the role of human connection in giving, and how to overcome the challenges of building processes in a large company.
Belief and Trust as the Foundation for Process Adoption With Shawn Feurer
Apr 24 2024
Belief and Trust as the Foundation for Process Adoption With Shawn Feurer
Shawn Feurer is a seasoned coach and entrepreneur with a rich background in systematizing businesses. He has over 20 years of experience in the home improvement industry and as a business process trainer. Transitioning from operating a successful construction company to coaching, Shawn helps individuals reprogram their subconscious minds, overcome limiting beliefs, and align their mindset with their business goals. In this episode: During business growth, leaders often face pushback when trying to sustain documented processes. How do you turn the daunting task of systematizing a business into a growth powerhouse where processes are embraced by all? How much of an impact does mindset have on the success of these procedures? As a construction industry professional turned mindset coach, Shawn Feurer illustrates the significance of aligning beliefs with business practices. He underscores that without the right mindset and cultural support from the top, even the most effective processes fall short. By integrating systematic operations with psychology, you can achieve structured success.  In this episode of Systems Simplified, Adi Klevit chats with Shawn Feurer about understanding and mastering the combination of business processes and mindset. Shawn highlights the crucial need for accountability and integrity among business leaders to foster a culture that supports and benefits from effective processes.
Streamlining Business Success: Systematize Digital Marketing With Michelle Nedelec
Apr 19 2024
Streamlining Business Success: Systematize Digital Marketing With Michelle Nedelec
Michelle Nedelec is the Co-founder and Executive Coach at Awareness Strategies, a digital marketing agency helping businesses generate leads, increase profits, and close sales. As an experienced coach, podcast host, international speaker, and best-selling author, she has over two decades of experience in digital marketing for trades and professional services. Michelle possesses a profound ability to translate complex tech into relatable language for entrepreneurs, aiding them in understanding their business systems. In this episode: Have you ever considered the untapped potential of your existing client database? This could be the overlooked goldmine that holds the key to your next business breakthrough. How can re-engaging with past clients lead to significant revenue growth? Digital marketing powerhouse Michelle Nedelec tackles the common pitfalls businesses encounter when attempting to scale digitally. She illustrates her strategic digital marketing process, emphasizing the importance of both understanding your clients’ end goals and implementing cohesive messaging across various platforms. Michelle also explains that tidying up a client database can help businesses reconnect with past customers and potentially unlock a stream of revenue that has been previously ignored. Additionally, you can conduct a comprehensive website audit to systemize the user experience and increase conversion rates.  In this episode of Systems Simplified, Adi Klevit meets with Michelle Nedelec, the Co-founder and Executive Coach at Awareness Strategies, to discuss the transformative impact of well-implemented systems and targeted digital marketing campaigns. Michelle delves into converting technical jargon into actionable strategies, optimizing past client engagements, and the significance of comprehensive, up-to-date business processes.
Elevating the Customer Experience: An Empathetic Process With Richard Weylman
Apr 10 2024
Elevating the Customer Experience: An Empathetic Process With Richard Weylman
Richard Weylman is an award-winning business consultant, Hall of Fame keynote speaker, customer service Hall of Fame inductee, and international best-selling author. He offers personalized strategies for Fortune 500 companies to acquire and retain lifelong clients. As a researcher and serial entrepreneur, Richard delivers dynamic presentations to achieve tangible outcomes and measurable results.  In this episode: Nearly every business has become commoditized, making it difficult to differentiate your products and services from competitors. Customers now have hundreds of choices at their fingertips. How can you create a system that elevates their experience and positions your business as the top choice? Customer experience thought leader Richard Weylman says customers no longer care about your product or platform; they demand personalized and humanized interactions. These exchanges should involve identifying the customer’s desired outcome and helping them achieve it. Since the pandemic, consumers have reevaluated their purchasing decisions, so brands must develop a process that mirrors this desire. Richard’s process entails communicating with customers by providing thoughtful, kind, caring, and empathetic services.  Tune in to this episode of Systems Simplified as Adi Klevit sits down with Richard Weylman to discuss how he elevates the customer experience. Richard explains how to acquire and retain new clients, his system for networking events, and the components of an exceptional customer experience.
Why Every Business Needs to Document Processes With Adam Radulovic
Mar 22 2024
Why Every Business Needs to Document Processes With Adam Radulovic
Adam Radulovic is the Founder and President of XL.net, a company specializing in outsourcing IT departments for small businesses. With a unique business alignment process, XL.net eliminates 80% of technology issues by proactively auditing and optimizing IT systems.  Before founding XL.net, Adam was the Director at Divine Parlano, a software company renowned for enhancing knowledge worker effectiveness in Fortune 500 companies, which was acquired by Microsoft in 2007. In this episode: As a business owner, you may spend most of your day reacting to immediate situations. Yet this becomes less manageable at scale, making establishing and documenting business processes crucial. How can you ensure proper process documentation, revision, and adherence? IT services expert Adam Radulovic has developed an internal governance process that holds employees responsible for authoring, documenting, and updating systems. If a situation arises without an established process to rectify it, Adam says team members must assume the responsibility for creating the system. He also recommends holding quarterly team reviews to simplify process creation and refinement and define and eliminate duplication.  Tune in to this episode of Systems Simplified as Adi Klevit hosts Adam Radulovic, the Founder and President of XL.net, to talk about process documentation as a fundamental business tool. Adam explains why processes don’t hinder creativity, the technological issues companies should resolve in advance, and his turning point for documenting business processes.
The Client Acquisition System for Business Success With Erin Marcus
Mar 15 2024
The Client Acquisition System for Business Success With Erin Marcus
Erin Marcus is the Founder and CEO of Conquer Your Business, a business success consultancy that creates brand and business strategies to build six- and seven-figure companies. As a chief strategist and thought leader, she has been advising clients for 25 years after transitioning from corporate executive to entrepreneur. Erin has received several notable awards, including several Business of the Year awards and was Trailblazer of the Year twice. She is also an international speaker and the host of the Ready Yet?! podcast. In this episode: Ambitious entrepreneurs are passionate about generating ideas but are often burdened by financial, operational, and time constraints. How can you elevate your business to the next level to achieve creative freedom? Business growth advisor Erin Marcus has developed a proprietary client acquisition system to allow driven entrepreneurs to harness their zones of genius. You can apply the process in various ways based on your company’s current stage: growth, leverage, or scale. During the growth phase, focus on networking to acquire initial clients. The leveraging phase involves positioning your message in front of your target audience through speaking engagements. To scale effectively, you must establish sales funnels and develop unique service offerings. In this episode of Systems Simplified, Adi Klevit hosts Erin Marcus, the Founder and CEO of Conquer Your Business, to discuss the systems of entrepreneurial acceleration. Erin talks about tapping into your genius zone, the key systems of entrepreneurial success, and the three stages of business.