Bonanza: Product Growth

Bonanza Design

Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.

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Episodes

Ep. 77 MVP Traction: Design For Aha Momements with Javier Rincon
Today
Ep. 77 MVP Traction: Design For Aha Momements with Javier Rincon
Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies.This week, Behrad dives deep with Javier Rincon, a product wizard with over 15 years of experience shaping digital products that millions love and use daily. Javier's impressive portfolio includes roles at Wunderlist (acquired by Microsoft), Plug.dj, Open.me (acquired by Rowl), Pluto (acquired by Viacom), and Moviepilot (acquired by Webedia). He’s also been pivotal in venture building for LaSalle, Forbes, and KraftHeinz, and mentors startups at Keiretsu Forum, Founder Institute, and Techstars.In this episode, Javier reveals the secrets behind the "aha moment" and why most startups fail to deliver it. Learn how to craft a minimum viable product that truly resonates, avoid overbuilding, and discover the art of "scaling the unscalable." Whether you're a budding entrepreneur or a seasoned pro, Javier's insights on customer acquisition, product design, and market fit are invaluable.Tune in to Bonanza Growth and transform the way you think about building and scaling your business. Don’t miss this chance to gain a competitive edge from the best in the industry. Subscribe now and join us on this exciting journey to growth and innovation!Learn more about Bonanza Studios.Follow us on LinkedIn.Follow Javier Rincon on LinkedIn.
Ep. 76 The Future of AI-Native Apps with Jack Lancaster
Apr 26 2024
Ep. 76 The Future of AI-Native Apps with Jack Lancaster
Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai.Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilarating journey through the evolution of Spoke.ai, a revolutionary platform that harnesses the power of AI to streamline workplace communication. Join Behrad and Jack as they explore the intricacies of generative AI, the transformative potential it holds for businesses worldwide, and the pivotal role it plays in navigating the complexities of remote and hybrid work environments. Discover the art of crafting AI solutions that not only meet but exceed user expectations, offering proactive insights and actionable strategies to combat information overload and enhance productivity.This captivating conversation delves deep into the challenges faced by early-stage startups in the AI space, the importance of creating genuine value, and the strategies employed to stay ahead of the curve in a rapidly evolving landscape. Don't miss out on this enlightening discussion that promises to inspire, educate, and ignite your passion for innovation!Tune in to Bonanza Growth, where every episode is an exploration of groundbreaking ideas, transformative technologies, and the visionary leaders shaping the future of AI. Subscribe now and join the conversation!Learn more about Bonanza StudiosFollow us on LinkedInFollow Jack Lancaster on LinkedIn
Ep. 75 The Art of Website Optimization with Sahil Patel
Apr 19 2024
Ep. 75 The Art of Website Optimization with Sahil Patel
In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay.As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates.Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations.Learn more about Bonanza StudiosFollow us on LinkedInFollow Sahil Patel on LinkedIn
Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk
Apr 11 2024
Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk
Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry.In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compelling narrative filled with challenges, triumphs, and invaluable lessons learned along the way. From the early struggles of finding guests for their podcast to scaling their business to millions in ARR, the duo reflects on the pivotal moments that shaped their trajectory.With a focus on humility, authenticity, and fostering genuine relationships, Thomas and Daniel delve into the intricacies of community building and the significance of personalized engagement. They discuss the importance of taking the backseat and allowing the community to drive growth, while also emphasizing the need for clear communication and mutual respect in business partnerships.Listeners are treated to a wealth of actionable advice and practical strategies for nurturing relationships, navigating challenges, and achieving sustainable growth in the competitive SaaS landscape. Whether you're an aspiring entrepreneur, seasoned business leader, or simply passionate about community building, this episode promises to inspire and enlighten.Learn more about Bonanza Studios Follow us on LinkedInFollow Thomas Sjöberg and Daniel Nackovski
Ep. 72 Scaling: A Crash Course for Early Stage Founders with Enzo Avigo
Feb 16 2024
Ep. 72 Scaling: A Crash Course for Early Stage Founders with Enzo Avigo
Welcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys.In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting landscapes of tech, Enzo's insights are nothing short of transformative. From his formative years at Intercom to the bold leap into co-founding June, Enzo's tale is a testament to the power of passion, perseverance, and unwavering vision.Behrad and Enzo traverse the highs and lows of the entrepreneurial roller coaster, delving deep into the nuances of building and scaling a disruptive startup. From the initial spark of inspiration to the nitty-gritty of product development and beyond, no stone is left unturned in this captivating conversation.But it's not just about the journey—it's about the lessons learned along the way. Enzo opens up about the challenges of identifying market needs, refining product-market fit, and navigating the delicate dance of pricing strategies in the competitive world of B2B SaaS.And what about the oft-overlooked cornerstone of startup success—the co-founder relationship? Behrad and Enzo pull back the curtain on the art of collaboration, sharing invaluable insights on conflict resolution, communication, and the delicate balance of trust and accountability.So whether you're a seasoned founder charting new horizons or a budding entrepreneur on the brink of greatness, Bonanza Growth is your passport to the cutting edge of innovation. Tune in, buckle up, and prepare to be inspired as we journey through the untamed wilderness of entrepreneurship together.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Enzo Avigo on LinkedIn.
Ep. 71 Human-Centered Design with Fabrice Pöhlmann
Feb 9 2024
Ep. 71 Human-Centered Design with Fabrice Pöhlmann
Welcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Fabrice Pöhlmann on LinkedIn here.
Ep. 70 Scale Your Marketing Through Thought Leadership With Finn Thormeier
Jan 25 2024
Ep. 70 Scale Your Marketing Through Thought Leadership With Finn Thormeier
Bonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Finn Thormeier on LinkedIn here.
Shorts: Hard Truths: Why Your B2B Business Isn't Growing
Jan 5 2024
Shorts: Hard Truths: Why Your B2B Business Isn't Growing
Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.Join Behrad as he unravels several key points:People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions.Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months.Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership.Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals.Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war.Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window.Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes!Learn more about Bonanza Studios here.Follow us on LinkedIn here.
Shorts: People Buy From People
Dec 29 2023
Shorts: People Buy From People
Welcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people."Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical insights on identifying a growing market and serving ideal customer profiles.Throughout the episode, Behrad zeroes in on the pivotal role of positioning and messaging in the B2B SaaS landscape. Learn how to effectively target your audience through a process of omission and the importance of communication, messaging, and broadcasting expertise. Behrad outlines practical steps to build trust, a key element for founder-led marketing in early-stage B2B SaaS startups.As Behrad navigates the challenges of replicating oneself for potential buyers, he emphasizes the significance of the homepage. Discover why an effective homepage is more critical than a sprawling marketing website. Behrad breaks down the elements needed to establish trust, from sharing deep insights and understanding prospects' pain points to positioning your product uniquely and providing compelling social proof.Whether you're a founder looking to scale your startup or simply fascinated by the intricacies of B2B SaaS growth, Behrad's insights in this episode are actionable and insightful.Thanks for joining Behrad and Bonanaza Studios on this journey! Until the next short episode, stay healthy and safe. Happy 2024!Learn more about Bonanza Studios here.Follow us on LinkedIn here.
Shorts: I'm Bullish on 2024
Dec 22 2023
Shorts: I'm Bullish on 2024
Welcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024.In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023.With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure of a major client, Bonanza Studios not only weathered the storm but achieved a remarkable 10% revenue growth.As Behrad delves into the intricacies of the past year, he reflects on the initial uncertainty and urgency that shaped the beginning of 2023. Despite the challenges, he emerges with a positive outlook for 2024, laying out compelling reasons for his optimism.Behrad's optimism for 2024 stems from a global economy settling into a new reality after two years of downturn. He foresees a shift from recession to growth, supported by positive signs in the B2B SaaS sector. With potential interest rate reductions in the US and a renewed stream of investments, Behrad encourages early-stage startups to gear up for a more favorable landscape.As Bonanza Studios experiences a positive trend with increasing leads and imminent new business closures, Behrad encourages fellow entrepreneurs to approach 2024 with strategic planning. In a climate where businesses are transitioning from defense to offense, he emphasizes the importance of cracking the code, achieving product-market fit, and preparing for subsequent funding rounds.Join Behrad in this special episode as he shares insights, optimism, and a call to action for entrepreneurs gearing up for the promising journey of 2024. Stay hopeful, plan diligently, and let's embrace the positive change ahead!Learn more about Bonanza Studios here.Follow us on LinkedIn here.
Shorts: The Difference Between B2B and B2C Sales
Dec 15 2023
Shorts: The Difference Between B2B and B2C Sales
Welcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales.As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how to position and brand their products.In this enlightening episode, Behrad sheds light on the crucial differences in sales dynamics between B2B and B2C. Drawing from his extensive experience auditing websites, he uncovers a staggering 90% to 95% deficiency in clearly communicating product benefits to the target audience.Behrad emphasizes the urgency for B2B startups to grasp the unique nature of their market. Unlike B2C, where aspirational branding and lifestyle appeal play a pivotal role, B2B success hinges on solving immediate and pressing issues for clients.He unveils two key distinctions in B2B sales – the necessity for products to address origin problems and the involvement of multiple personas in the decision-making process. Behrad provides valuable insights into website design and branding collateral, urging founders to align their messaging with the specific needs of decision-makers, influencers, and end-users.Drawing from a personal experience in a startup's early days, Behrad underscores the pitfalls of a broad targeting approach. Lack of focus and generic messaging can cripple a startup's growth, resulting in a struggle to find a dedicated customer base.As the episode concludes, Behrad leaves listeners with two crucial questions for reflection – Does your B2B startup have a niche target? And, if so, is the communication of your product's benefits on your homepage crystal clear?Tune in to this short yet impactful episode to gain valuable insights into the world of B2B sales and messaging from Behrad, who has played a pivotal role in the success of over 50 startups in the past four years. Don't miss out on the wisdom that can help your business navigate the intricacies of the B2B landscape.Learn more about Bonanza Studios here.Follow us on LinkedIn here.
Ep. 69 How to Sell High-Ticket SaaS Contracts with Steve Bussey
Dec 8 2023
Ep. 69 How to Sell High-Ticket SaaS Contracts with Steve Bussey
Welcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders.In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, resilience, and the high-performance culture that drives organizations to new heights.Discover the secrets behind creating an effortless customer experience, the power of building case studies, and the collaboration between sales, marketing, and product teams. Steve shares invaluable insights, emphasizing the importance of focusing on the "brilliant basics" for startup success and the need for transparent communication about costs and business justifications.Together Behrad and Steve unravel the art of relationship-building in sales. Learn about becoming a customer's trusted coach, navigating multi-stakeholder decision-making, and mastering negotiation without conceding blindly. Steve provides practical tips for improving your sales skills and shares insights from his company, Salestrong, dedicated to enhancing sales team capabilities and driving growth.Get ready to elevate your business acumen, challenge conventional thinking, and embark on a journey of growth and innovation. This is Bonanza Growth—where brilliance meets business. Subscribe now and join us every week for a front-row seat to the strategies and stories that fuel success.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Steve Bussey on LinkedIn here.
Ep. 68 Scaling Early-Stage Startups with Patrick Haede
Dec 1 2023
Ep. 68 Scaling Early-Stage Startups with Patrick Haede
Welcome back to Bonanza Growth where every week your host Behrad Mirafshar takes you on an exhilarating journey into the minds of industry experts. This week, we dive deep into the world of product leadership and entrepreneurship with the extraordinary Patrick Haede.🚀 About Patrick:A trailblazer since the age of 16, Patrick has been building teams and companies, making mistakes, and transforming them into lessons. Hailing from Germany but globe-trotting between Amsterdam and Berlin, Patrick is the driving force behind Sonic, a cutting-edge product and technology studio. As an angel investor, host of the Quick Coffee podcast, and advisor to early-stage startups, Patrick's insights are a treasure trove for any aspiring entrepreneur.👶 Parenthood Meets Entrepreneurship:In a candid exchange, Patrick shares the seismic impact of becoming a father and the art of navigating parenthood's unpredictable waters while leading a dynamic professional life. The hosts unveil the secrets of efficient decision-making, time management, and cultivating a calm leadership approach amidst the chaos.🚀 Elevator Pitch for Sonic:Patrick unfolds the narrative behind Sonic, a powerhouse studio partnering with startups on product and tech strategy, development, and organizational design. Tune in to discover how Sonic crafts the crucial foundation for startups, paving the way for their success.💡 Startup Challenges and Solutions:The conversation takes a captivating turn as the trio delves into the challenges of talent acquisition for startups and the transformative benefits of engaging external experts. Learn about Sonic's unique approach, leaving a lasting impact on the trajectory of early-stage businesses.Get ready for a riveting exploration of entrepreneurship, parenthood, and the early stages of startups. Packed with personal anecdotes and professional insights, this episode promises a dynamic and engaging dialogue that will leave you inspired and informed. Don't miss out on the explosive insights of Patrick Haede on this episode of Bonanza Growth! 🚀✨Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Patrick Haede on LinkedIn here.