The Professor shapes up how you talk about your business in your advertising, at cocktail parties, and in otherwise general settings based on why you started doing what you do. If you can't be judged on technical merit because a potential customer hasn't experienced your service, how do you become their chosen provider? The answer is easier than you expected...just be you.

Unique Selling Propositions can be copied. The Dodge Caravan, for example, was duplicated by Ford and Chevy just months after the Caravan release. Coors Light had a competitor the very next year after claiming they were the only Cold Filtered beer. Volvo's safety features were made mandatory and were no longer unique to them. So, what can you say that will resonate and keep you from being copied? The Professor, Jeff Sexton, takes you past your Benefits and Features, and gets you into Your Story - the only thing that can never be duplicated by your competitor.  For Local Business Growth, forming a bond with your customer so you are Thought of First and Liked The Most makes you chosen before you are needed, and allows you better margins on your offerings so you can take better care of your team, who in turn take better care of your client. Even the slightest connection is better than no connection, and you'll be chosen before they go to the almighty search engine.  Form a connection, get chosen. Professor Sexton tells you how.   If you'd like to know more, get a complimentary 90 Minute Primer Meeting at PrimedIncome.com

(Wait till you hit the 33 minute mark...) Growing up in, Working in, Taking Over the Family Business...Meet Josh Wyatt and his dog, Larry. Life growing up in a Mom n' Pop Business Working Outside the Business and Getting that Perspective Epic Christmas Party How Larry The Dog came to be Company Culture Hanging your Teen brother upside down to fix a broken pipe It's quite possible a Wyatt Brothers Reality series could be made from the stories gleaned from Josh Wyatt.

Full of faith...loss of faith. Family from the start, Mom's Kitchen is the heart.   Andy The Plumber shares the journey and weight all business' owners bear when they over work to take care of those closest to them. After his deep personal cares for family, Andy shares what he would say if he could go back to the 70's and talk with himself. To be in business for yourself means you need your finances squared away, and there's very few school courses that teach you the economies needed to be successful when you are doing your best to help others...the way it was done by the previous generation and they way Andy and his sons do it today.

A Digital Marketing Company Owner telling you to do less Ads?   From small town bars in Texas, to a wrestling match with Macho Man Randy Savage on morning radio (true story), Shane Lundberg shares his journey on the road to opening and operating Social Media Omaha. Beyond social, Shane shares the strategy for Local Business Owners to focus on what will help them most, without competing for the high dollar PPC malarkey. Find Shane on all platforms @SocialMediaOmaha or hit his site directly to get a spot on his calendar and pick his brain about your next step for growth in the digital world.

You've heard them say 'Spend Two Months Salary On The Engagement Ring', but how did that well known idea spread? Who came up with it? The Professor, Jeff Sexton, shares the story from DeBeers, the largest diamond importer in North America...and the world. Then, listen to how you can become the business that everybody else repeats...because it's what 'They' say. For Business Owners, By Business Owners. The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they set their team up for success, what they're reading/watching/listening to, even what they would tell themselves if they could turn back the clock. The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. Like what you hear? If you feel that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.

When the 800 lb Gorilla is your local utilities company, you need to figure out how to establish that you're the Go-To Source for knowledge. Meet Tom Casey. For Business Owners, By Business Owners. The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they set their team up for success, what they're reading/watching/listening to, even what they would tell themselves if they could turn back the clock. The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. Like what you hear? If you feel that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.

You've heard of Plumbing Companies offering Drain Cleaning Service...now, hear the story of how the idea originated. Meet James Thompson. For Business Owners, By Business Owners. The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they set their team up for success, what they're reading/watching/listening to, even what they would tell themselves if they could turn back the clock. The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. Like what you hear? If you feel that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.

Your customer has Expectations. They have demands. Are they reasonable or unreasonable? Can you operate and grow a business within these requirements? The Professor, Jeff Sexton, details how an irrational client demand can be met while still keeping your company in the black.  The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. If you like what you hear, think that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.

In the second part of Primed Income 'Myths', The Professor, Jeff Sexton, clears up how to beat the Search Engines at their own game.  You can lower your digital advertising costs by understanding how you can make a memorable connection with your future clients which will help them bypass the 'Search Near Me' function, and get your business chosen before the decision making even begins. The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. If you like what you hear, think that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.

He has been dubbed as 'The Professor', Jeff Sexton delivers the details of what your Marketing Message should contain in order for your business to be Thought Of First and Liked The Most when your customer is in need of your product or service. The USP, or Unique Selling Proposition, is complete marketing malarkey. Anybody who asks you for your Business' USP is not qualified to help you advertise your business. Kindly send them on their way, and get back to doing what you do best. The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public. If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income. If you like what you hear, think that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.