An hour with Phil M. Jones is truly priceless. In this empowering episode of Top Dogz, we delve into the heart of real estate's changing landscape with the master of sales and psychology, Phil M. Jones. From the impact of the NAR settlement to the power of the right words at the right time, Phil provides invaluable advice for real estate professionals facing uncertainty and change. We cover his groundbreaking approach to sales, the psychology behind effective communication, and real-life stories demonstrating the transformative power of his methods. Whether you're a seasoned agent or new to the field, this episode is a treasure trove of strategies and insights to elevate your real estate game.Key Discussion Points:Influence of Language in Sales:Phil M. Jones opens the conversation by sharing his journey into understanding the pivotal role language plays in sales and leadership. He recounts his early challenges in leading older sales teams and how he navigated skepticism by leveraging third-party examples and carefully chosen words to inspire action and change. This approach not only helped him overcome resistance but also laid the foundation for his "magic words" concept, emphasizing the importance of intentional communication.Impact of the NAR Settlement:The dialogue shifts to the recent NAR settlement, highlighting its disruptive impact on the real estate industry. Phil discusses how the settlement has spurred uncertainty and change, prompting agents to seek new strategies for adapting. He shares insights into the need for embracing change and leveraging it as an opportunity for growth, positioning it as a catalyst for innovation in real estate practices.Real Estate Communication Strategies:Phil delves into specific communication strategies that real estate agents can employ to enhance their interactions with clients. He introduces the concept of "rejection-free opening formulas" and explains how strategic language can significantly increase the effectiveness of sales pitches and client interactions. Through examples, Phil illustrates the power of language in overcoming objections, building rapport, and facilitating successful transactions.Challenges of Buyer's Representation Agreements:A significant portion of the conversation is dedicated to addressing the challenges posed by buyer's representation agreements in the wake of the NAR settlement. Phil discusses the importance of transparency and choosing the right moment to discuss compensation, emphasizing the need for real estate agents to clearly articulate their value proposition. He encourages agents to consider different service levels and to communicate openly about compensation structures, aligning their services with client needs and expectations."Exactly What to Say" Certification Course:Towards the end of the podcast, Phil introduces his "Exactly What to Say" certification course, designed to equip professionals with advanced skills in effective communication. He outlines the course structure, which focuses on understanding the psychology behind communication, mastering specific word sequences, and applying these strategies in real-life scenarios. The course aims to elevate participants' communication skills, enabling them to navigate complex conversations and achieve better outcomes in sales and beyond.Buy the books here: https://www.amazon.com/stores/Phil-M-Jones/author/B0097DKWP4?qid=1510658902&sr=8-1&ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Welcome to another transformative episode of the Top Dogz Podcast, where we delve into the ever-evolving world of real estate with insights from industry luminaries. This week, we're thrilled to have the exceptional Emma Lefkowitz, a beacon of success in the real estate realm, and team leader of the renowned Baron Team. Join us as Emma, alongside her partner Brian Tag, unravels the future of real estate in the aftermath of the pivotal $814 million NAR settlement and shares invaluable strategies for realtors to excel and showcase their indispensable value to clients.🌟 Episode Highlights:Inside the Top-Secret Meeting with Tom Ferry: Emma gives us an exclusive peek into her strategic meeting with real estate titan Tom Ferry. Discover the forward-thinking approaches discussed to empower agents in the current market landscape.Mastering Value Proposition: In a market where demonstrating value is more crucial than ever, Emma and her team dissect how to craft compelling value propositions for both buyers and sellers, ensuring agents stand out in a competitive environment.The Future of Buyer Representation: With significant changes on the horizon, Emma emphasizes the importance of elevating service for buyers, sharing innovative methods to articulate and deliver unmatched value.Empowering the Next Generation of Realtors: Witness how Emma's mentorship has transformed novice agents into real estate virtuosos, showcasing the power of guidance, training, and a positive mindset in shaping successful careers.🏆 Why This Episode is a Must-Listen:Whether you're a seasoned realtor looking to adapt and thrive amidst industry shifts or a new agent eager to build a foundation for success, Emma's insights offer a roadmap to excellence. Her expertise, combined with real-world examples of overcoming challenges and leveraging opportunities, makes this episode an invaluable resource for anyone passionate about real estate.💡 Learn From the Best: Emma's journey from navigating landmark settlements to pioneering strategies for agent success serves as an inspiration and a guide. Her focus on education, adaptability, and the unwavering commitment to her clients' and agents' success underlines what it takes to be a leader in today's real estate market.Don't miss out on this episode of the Top Dogz Podcast, where real estate passion meets practical wisdom. Tune in to gain the tools and motivation to elevate your real estate career to new heights!🎧 Listen, Learn, Lead: Join us on this enlightening journey with Emma Lefkowitz and unlock the strategies that will set you apart in the real estate world. Your path to becoming a top dog in real estate starts here!

In this captivating episode of Top Dogz, we dive deep into the dynamic world of real estate marketing through the lens of social media with special guest Faith Barrett. A proven luminary in the field, Faith shares her transformative journey from traditional cold-calling techniques to mastering social media as her primary tool for client engagement and acquisition. Her story is a testament to the power of adaptability, creativity, and personal touch in today's digital age.Faith opens up about her strategies, emphasizing the importance of authenticity and connection. She reveals how social media has become not just a platform for promotion but a vibrant community space for interacting with both prospective and existing clients. By leveraging platforms like Instagram and Facebook, and venturing into YouTube and Google, Faith has crafted a personal brand that resonates deeply with her audience, underpinned by her unique blend of professional insights, community highlights, and relatable humor.Listeners will glean invaluable insights on:The evolution of real estate marketing from cold calls to content creation.Building and nurturing client relationships through personalized social media engagement.The effectiveness of community-centric content and its impact on brand perception and trust.Practical tips for realtors looking to harness social media for business growth, including content ideation, audience engagement, and overcoming the fear of starting.Faith's innovative approach to social media giveaways, community involvement, and maintaining an authentic online presence.Whether you're a seasoned realtor, a newcomer to the industry, or someone interested in the intersection of real estate and digital marketing, this episode is packed with actionable advice, heartfelt stories, and the motivation to embrace social media in ways that foster genuine connections and business success. Join us on Top Dogz for an inspiring conversation that demystifies the journey to becoming a seven-figure realtor through the strategic use of social media.TakeawaysSocial media can be a powerful tool for building a client base and staying connected with your community.Finding your buckets and planning your content can help you stay consistent and engage your audience.Analyzing your data and refining your content strategy is essential for improving engagement and building trust with your audience.Overcoming fear and discouragement is crucial for success on social media. Consistency and non-negotiable posting can help you build confidence and establish yourself as a trusted authority in your industry. Finding the right chord that strikes with your audience takes time and consistent effort.Quality followers are more important than viral views.Staying connected with past clients through social media helps build genuine relationships.Generosity and giving back can have a significant impact on your business.Chapters00:00Introduction and Social Media as a Client Base01:09Transition from Cold Calling to Social Media03:25Evolution of Social Media Content04:38Advice for Getting Started on Social Media06:13Starting with Stories and Finding Your Buckets08:22Analyzing and Refining Social Media Content09:09Using Buckets and Notion for Content Planning10:38Importance of Candid and Relatable Content11:35Engagement and Success of Community Highlights12:53The Power of Personal and Humor Content14:08Overcoming Fear and Discouragement on Social Media16:29Analyzing Data and Focusing on Engagement19:32Building Confidence and Analyzing for Improvement20:27Transitioning to Social Media as a Main Pillar21:3

Welcome to another thrilling episode of TOP DOGZ, the podcast that empowers real estate professionals with cutting-edge insights and actionable strategies to dominate their market. In this must-listen episode, we sit down with Candice Carcioppolo, a renowned master in branding and social media marketing specifically tailored for realtors and real estate agents.Dive deep with us as Candice unravels the secrets behind building a powerful brand on social media, providing realtors with the tools they need to stand out in a crowded market. From discussing the three essential types of content every realtor should post daily to enhance their brand and attract leads, to exploring innovative ways to engage with your audience through platforms like Instagram and MiniChat, this episode is packed with value.Hear firsthand about Candice's approach to narrowing down niches, overcoming the fear of being pigeonholed, and the importance of authentic, relatable content over highly polished but less engaging posts. Discover the strategies that top real estate influencers, like Ryan Serhant, use to achieve success and how you can apply them to your own branding efforts.Candice also shares invaluable tips on how to come off as an expert even when you're just starting, the significance of organic reach, and why your social media feed is essentially your digital resume. Plus, get insights into making "bold asks" on social media, the advantages of stories over traditional posts, and why live streaming can be a game-changer for your real estate business.Whether you're a new agent looking to carve out your space or an experienced realtor aiming to elevate your online presence, this episode offers a wealth of knowledge and practical advice to help you achieve your goals.Stay tuned until the end as Candice hints at a potential live Q&A session to dive deeper into your burning questions. This is an episode no realtor or real estate agent should miss, filled with actionable advice and insights to take your branding and social media efforts to the next level. Join us on TOP DOGZ, where we're all about helping you become the top dog in your real estate market!TakeawaysCreate actionable content that provides value and shows the pathway to success.Narrow down your niche to target a specific audience and establish yourself as an expert.Overcome imposter syndrome and embrace your expertise to stand out among other realtors.Focus on creating good content rather than competing with bigger players.Utilize raw and real footage to connect with your audience and build authenticity.Add a human element to your posts to engage and connect with your audience.Deal with negative feedback by setting boundaries and focusing on your goals.Overcome fear and anxiety by taking small steps and building confidence.Utilize the power of organic reach to grow your social media presence.Make bold asks to engage your audience and generate leads.Treat your social media feed as your resume and showcase your expertise.Balance personal and professional content to create a well-rounded brand.Be unique in your content to stand out and attract your target audience.Overcome the fear of getting in front of the camera by taking small steps and practicing.Build confidence by focusing on your goals and the value you provide.Consider going live on social media to engage with your audience in real-time.Don't forget to subscribe, share, and leave us a review. Let's revolutionize your real estate journey together!Catch Candice on Instagram @ https://www.instagram.com/candicecarcioppolo/And don't miss her podcast for more amazing information.https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709

On this episode of TOP DOGZ podcast with Jerrod Zisser Cyndi Lesinski shares her strategies for building a successful real estate business. She discusses how she started by meeting people at Starbucks and gradually built relationships with them. She emphasizes the importance of being authentic and relatable in conversations with clients. Cindy also talks about nurturing past clients and staying in touch with them through various methods, such as Client Giant and BombBomb. She highlights the significance of hosting client events and being involved in the community. Finally, she discusses her involvement in the new home center and the importance of staying ahead of the competition. In this conversation, Cyndi Lesinski shares her strategies for using virtual assistants and social media to enhance her real estate business. She also discusses the importance of choosing your words wisely when communicating with clients and the power of incorporating charity into your business. Cyndi shares her approach to pop-bys and gift-giving, as well as her experience with sending cards and items of value. She emphasizes the importance of building relationships and being authentic in your interactions. Cyndi also shares her journey of closing her first deal in just two months and the impact of using her car as a form of advertising.TakeawaysBuilding relationships with clients is crucial for a successful real estate business.Being authentic and relatable in conversations helps establish trust with clients.Nurturing past clients through various methods, such as Client Giant and BombBomb, can lead to repeat business and referrals.Hosting client events and being involved in the community can help build a strong network and attract new clients.Chapters00:00Introduction01:10Building Business at Starbucks04:29Percentage of Business from Starbucks05:35Changing Strategy06:02Building Relationships through Running06:54Adding People to Database07:35Nurturing Clients Beyond the Sale08:58Talking Effectively to People10:07Nurturing Sphere and Past Clients11:36Utilizing Client Giant12:52Utilizing BombBomb13:38Utilizing Brian Buffini Practices15:08Hosting Client Events16:34Hosting Comedy Events19:42Nurturing People Beyond the Sale21:13Nurturing a Small Sphere22:07Nurturing on a Budget23:59Building Database and Doing Pop-Buys26:18Building Business through Community Involvement28:03First Transaction through Class Reunion29:44Building Business through New Home Center33:21Utilizing YouTube Videos for New Developments35:09Expanding Team with Virtual Assistants35:47Closing Remarks35:55Using Virtual Assistants and Social Media37:02Asking Clients to Post Photos and Tag You38:36Choosing Your Words Wisely40:01Pop-Bys and Gift Giving43:05Incorporating Charity into Business45:23Sending Cards and Item of Value48:40Choosing Your Words Wisely52:16Building Relationships and Being Authentic54:16Closing First Deal in Two Months57:03Using Real Shirts for Advertising59:45Wrapping Car for Advertising01:03:08Learning from Different Generations01:04:33Service Area and Referrals

Welcome to another inspiring episode of the Top Dogz Podcast, where we dive deep into the stories of those who are leading the pack in their industries. In this episode, we sit down with Rick Gonzalez, a Navy veteran turned real estate titan in Florida, renowned for his unique approach to the business by focusing on active duty military veterans and first responders. Join us as we explore Rick's journey from the military to real estate, his passion for community building, and his innovative strategies that have earned him the title of an elite agent with Real Brokerage.Introduction to Rick GonzalezA brief overview of Rick's background as a Navy veteran and his transition into a real estate career focused on serving military families and first responders in Florida.The Power of Community BuildingHow Rick leverages social media, particularly his YouTube channel, to build a community and connect with his clientele. Insights into the importance of authenticity and understanding the unique needs of military families in real estate.Strategies for Success in Real Estate Rick discusses his approach to real estate, focusing on relationship building over transactions, and how his military background informs his work. The role of social media in growing his business and the significance of being a community resource.Challenges and Adaptations An exploration of the challenges faced in the real estate industry and how Rick has adapted his strategies to continue thriving. The importance of empathy and support for military families during PCS moves.Rick's Marketing and Outreach (30:00-40:00)A deep dive into Rick's marketing strategies, including his use of social media and content creation to engage with his audience. The impact of not using paid advertising but focusing on value-driven content.Building a Lasting Legacy Reflections on the importance of building a lasting community and legacy in the real estate industry. Rick shares his vision for the future and advice for other realtors looking to make a meaningful impact.Community First: Rick Gonzalez's success is largely attributed to his focus on building a community, not just a client list. By genuinely caring for and understanding the needs of military families, he has created a network of raving fans.Authenticity Wins: Authenticity in marketing and client relations is key. Rick's approach to being genuine and transparent has allowed him to connect deeply with his audience.Leverage Social Media: Utilizing platforms like YouTube and Instagram without paid advertising can be incredibly effective for reaching and engaging with your target audience, as demonstrated by Rick's success.Empathy is Essential: Understanding and empathizing with the unique challenges faced by military families is crucial. Rick's ability to put himself in his clients' shoes has made him a trusted advisor in the real estate world.Build a Supportive Network: Surrounding yourself with a team that shares your values and commitment to service ensures that clients receive the best possible experience, further enhancing your reputation and success.Rick Gonzalez real estate Military family relocation services Real estate for veterans First responder home buying Building community in real estate Florida real estate expert Social media marketing for realtors Real Brokerage elite agent VA loan advice Military PCS support Veteran-focused real estate Community building strategies Real estate social media success Client-focused real estate service

Melissa Menard, an amazing agent in Santa Monica, CA shares her strategies for building a successful referral business with real estate agents. She emphasizes the importance of diversifying referral sources and building relationships with agents from different brokerages. Melissa discusses the benefits of coaching and collaboration, as well as the power of warm introductions and warm referrals. She provides practical tips for networking, follow-up, and creating unique marketing materials. Melissa also highlights the importance of mindset, planning, and setting expectations in agent-to-agent networking. She shares her do's and don'ts for effective networking and offers insights into avoiding email overload and using tags in contact management systems. Additionally, Melissa discusses the significance of closing gifts and her Wine Cellar Wednesday series on Instagram. In this part of the conversation, Melissa Menard discusses the importance of building a referral network and how she actively connects agents with potential clients. She also shares her expertise in specializing in multiple areas and how she leverages her relocation partnership to serve clients across Los Angeles. Melissa emphasizes the value of consistency and relationship building in real estate, as well as the importance of understanding DISC profiles to better serve clients. She also highlights the various lead generation pillars she utilizes in her business. Overall, Melissa's approach is centered around providing exceptional service and creating a safe and welcoming environment for both clients and agents.TakeawaysDiversify your referral business by building relationships with agents from different brokerages.Warm introductions and warm referrals are powerful tools for building a referral network.Follow-up is crucial in agent-to-agent networking, and setting expectations is key to successful referrals.Use tags in your contact management system to organize and easily access information about agents in different markets.Closing gifts and personalized gestures can help strengthen relationships with referring agents. Building a strong referral network is crucial for success in real estate.Specializing in multiple areas allows agents to serve a wider range of clients.Utilizing referral licenses can provide opportunities for agents who need to leave the business temporarily.Consistency and relationship building are key to long-term success in real estate.Understanding DISC profiles can help agents better serve their clients.Having multiple lead generation pillars can diversify an agent's business and increase opportunities. I hope you enjoyed: https://youtu.be/jbxr_56TM-A💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/Search all San Diego homes for sale here:https://www.thezisserteam.com/Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-zisserAre you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-introThank you for watching: https://youtu.be/jbxr_56TM-A

In this conversation, Chase Cromwell, a top real estate agent, shares his strategies for building a strong presence in the community and establishing a successful real estate business. He emphasizes the importance of marketing layering, consistency, and frequency in reaching potential clients. Chase also highlights the value of hosting open houses and investing in community events and sponsorships. He encourages new agents to leverage the brand of their brokerage and learn from successful agents in their area. Additionally, Chase discusses the role of discipline, hard work, and social media in building a successful real estate career. In this conversation, Chase Cromwell shares his insights and strategies for success in the real estate industry. He discusses different approaches to prospecting, emphasizing the importance of consistency and finding what works for each individual. Chase also highlights the significance of building a brand and community, and the impact it can have on one's business. He emphasizes the value of investing in branding and marketing, and the need to be visible and liked in the community. Chase also discusses the importance of contributing to the community and building long-term relationships. He shares his journey of growth and progress, and the importance of learning from others and collaborating. Finally, Chase provides valuable advice on building a team and the importance of having a strong support system.TakeawaysBuilding a strong presence in the community is crucial for real estate success.Marketing layering, consistency, and frequency are key to reaching potential clients.Hosting open houses and investing in community events and sponsorships can help establish a strong reputation.Leveraging the brand of your brokerage can be beneficial, especially for new agents.Overcoming the fear of social media and telling your story can help build trust and attract clients.Providing full-service support to clients sets you apart from other agents.Learning from successful agents and implementing their strategies can lead to success in real estate. Consistency is key in prospecting and finding what works for you.Building a brand and community can have a significant impact on your business.Investing in branding and marketing is crucial for visibility and success.Contributing to the community and building long-term relationships is important for growth and trust.Learning from others and collaborating can lead to success in the real estate industry.I hope you enjoyed: https://youtu.be/MbQfCy7qSZM💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/Search all San Diego homes for sale here:https://www.thezisserteam.com/Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-zisserAre you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-intro

SummaryIn this conversation, David Calhoun shares his journey of using Instagram as a lead pillar in his real estate business. He discusses how he organically built a following by sharing his day-to-day experiences and providing value to his audience. David emphasizes the importance of being authentic, relatable, and consistent on Instagram to build trust and relationships with followers. He also highlights the power of Instagram for agent-to-agent referrals and the future of video in real estate. Overall, David's approach to Instagram showcases the effectiveness of using social media as a relationship-building tool in the real estate industry. In this conversation, David Calhoun shares his insights on using Instagram to build trust, generate leads, and grow a successful real estate business. He emphasizes the importance of being authentic, providing value, and building a community on the platform. David also discusses the key elements of successful Instagram content and the need to focus on activities rather than specific goals. He highlights the importance of balancing work and family life and shares tips for creating content on a budget. Finally, David addresses concerns about commissions and emphasizes the importance of putting clients first.TakeawaysInstagram can be a powerful lead pillar in real estate when used authentically and consistently.Building trust and relationships with followers is key to success on Instagram.Consistency and patience are crucial when using Instagram as a lead generation tool.Instagram can be a valuable platform for agent-to-agent referrals and expanding your network.Video and social media will continue to play a significant role in the future of real estate. Building trust and generating leads on Instagram requires a long-term approach and consistent engagement with your audience.Instagram leads and referrals can be highly valuable as they come from people who already trust and know you.Being authentic, collaborative, and providing value are key to building a strong presence on Instagram.Consistency, relevancy, and adding value are crucial for creating successful Instagram content.Focusing on activities and providing excellent service to clients is more important than setting specific goals.Balancing work and family life is possible in real estate, and it is important to prioritize family and personal well-being.Creating content on a budget is possible with simple tools and equipment.While there may be concerns about commissions in the future, it is important to focus on providing value to clients and adapting to changes in the industry.Chapters00:00Introduction and Background02:01Discovering Instagram as a Lead Pillar04:23Using Stories to Connect with Followers05:32Teaching a Course on Instagram Success06:43Consistency and Accountability07:26Building Trust and Relationships09:43Balancing Personal and Real Estate Stories12:08Agent Attraction and Referrals13:54The Power of Instagram for Referrals16:38The Future of Real Estate and Video19:27The Efficiency of Social Media22:20Maintaining One Instagram Account24:03Using Instagram as a Relationship Building Tool25:42Consistency and Patience39:36Building Trust and Generating Leads on Instagram41:00The Power of Instagram in Real Estate42:30Being Authentic and Collaborative43:35Providing Value and Building a Community47:28Key Elements for Successful Instagram Content52:25Setting Goals and Focusing on Activities56:26Balancing Work and Family Life58:55Creating Content on a Budget01:02:49Addressing Concerns about Commissions01:05:23Putting Clients First and Providing ValueI hope you enjoyed: https://youtu.be/QkiDTqxT4ow💥Je

SummaryIn this episode of the Top Dogz podcast, Dan Parker, a successful real estate agent and YouTube content creator, shares his journey and strategies for using YouTube to grow his business. He emphasizes the importance of consistency and providing value to viewers. Dan discusses his process for creating YouTube videos, including researching topics, creating engaging thumbnails, and outsourcing editing. He also highlights the significance of understanding the YouTube platform and audience to attract clients. Dan advises against focusing solely on investment videos in markets where it may not be feasible and suggests targeting relocation clients by addressing their specific needs and concerns. In this conversation, Dan Parker shares his experience and strategies for building a successful real estate business through YouTube. He discusses the importance of building a strong referral client base and expanding into relocation services. Dan also provides insights into creating video content for YouTube and offers advice for those starting on the platform. He emphasizes the power of the YouTube algorithm and cautions against using outside marketing methods. Additionally, Dan shares his recommendations for technology and equipment for video production. He concludes by discussing his future plans and collaborations in the real estate industry.TakeawaysConsistency is key in building a successful YouTube channel. Regularly creating and uploading videos helps establish credibility and attract viewers.Creating engaging thumbnails and titles is crucial for getting viewers to click on your videos. Focus on providing value and addressing the needs of your target audience.Outsourcing editing can save time and allow for a more efficient video creation process.Understanding the YouTube platform and audience is essential for attracting clients. Niche down and become an expert in a specific area to provide valuable content.Consider targeting relocation clients by addressing their concerns and providing information about the area they are considering moving to. Building a strong referral client base is crucial for long-term success in real estate.Expanding into relocation services can provide additional opportunities for listings and referrals.Creating video content for YouTube requires consistency and learning from successful creators.The YouTube algorithm is a powerful tool for reaching the right audience.Investing in quality technology and equipment can improve the production value of videos.Collaborating with other real estate professionals can lead to valuable insights and opportunities.Chapters00:00Introduction and Background02:05Getting Started with YouTube and Real Estate08:16The Process of Creating YouTube Videos18:16Choosing Video Topics and Thumbnails29:14Importance of Content and Equipment37:03Attracting Different Types of Clients39:26Building a Strong Referral Client Base40:23Expanding into Relocation Services41:44Creating Video Content for YouTube42:32Advice for Starting on YouTube44:36Marketing Strategies for YouTube47:18Technology for Video Production50:00Future Plans and Collaborations

In this enlightening episode of "Top Dogz Podcast," we dive into the world of YouTube and real estate with the acclaimed Bern McGovern. Known for his impactful presence on YouTube in the San Diego real estate market, McGovern shares his journey, strategies, and tips for leveraging YouTube to generate leads and build a successful real estate business.Highlights:Bern's Journey: Discover how Bern transitioned from real estate in Los Angeles to dominating the San Diego market, beginning his YouTube journey in 2018.YouTube Strategies: Insights into creating engaging and lead-generating content on YouTube, focusing on San Diego real estate.Overcoming Challenges: Bern talks about the initial struggles and breakthroughs in his YouTube career, emphasizing the importance of authenticity and consistency.Lead Generation: A deep dive into how YouTube has become a significant source of business, accounting for 65% of Bern's clients.Content Creation: Tips on video creation, from conceptualization to execution, including the crucial role of thumbnails and the effectiveness of different video types.Algorithm and Audience: Bern discusses the YouTube algorithm, audience retention, and how to cater to your target market effectively.Future of YouTube in Real Estate: Speculations on the evolving landscape of digital marketing in real estate and how YouTube fits into it.Advice for New YouTubers: Practical advice for those starting their YouTube journey, especially in the real estate niche.Memorable Quote:"Don't tell them what they want to hear; tell them what they need to hear. Being honest and transparent in your videos is not just refreshing; it builds trust and long-lasting client relationships." - Bern McGovernTimestamps:0:00 - Introduction to the Episode2:00 - Bern McGovern's Background and Start on YouTube10:00 - Strategies for Creating Effective Real Estate Content on YouTube20:00 - Challenges and Breakthroughs in YouTube Career35:00 - Lead Generation through YouTube and Content Tips45:00 - Audience Engagement and Algorithm Strategies50:00 - Advice for New Real Estate YouTubers53:00 - Closing Thoughts and Future Episodes TeaserI hope you enjoyed: https://youtu.be/0jBFITP1t-w💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/

In this episode of TOP DOGZ, host Jerrod brings on Brian Elio, an experienced figure in real estate, to share invaluable insights. Brian, with extensive experience in the industry, worked alongside Tom Ferry and excelled as a real estate agent and coach.The conversation kicks off with a deep dive into Brian's journey in real estate and his shift into coaching. Brian shares his discovery of a passion for sales and coaching, highlighting the impactful role coaching played in Jerrod's career. Under Brian's guidance, Jerrod significantly boosted his annual revenue, showcasing the tangible results achievable through effective coaching strategies.Brian sheds light on the changing landscape of real estate, discussing core prospecting methods for success in today's industry. They explore market dynamics, emphasizing adaptability and personalized prospecting approaches. The focus is on identifying and consistently leveraging one's strengths in prospecting, highlighting the value of diverse strategies.The conversation turns practical as Brian offers actionable advice for realtors seeking to enhance their businesses. He emphasizes the untapped potential of actively engaging with one's sphere of influence, outlining a detailed plan to nurture and expand meaningful client connections.They also delve into innovative prospecting methods, like Sly Broadcast, unveiling unique and successful industry techniques. Brian emphasizes ongoing education, recommending crucial books for real estate professionals that concentrate on personal development and relationship-building skills.Brian also touches on the importance of mindset training in achieving success, drawing parallels from athletes' experiences in competitive sports, especially in light of the challenges faced in recent Olympics.The episode wraps up with a forward-looking perspective as Brian urges real estate professionals to prepare for the upcoming year by embracing a growth mindset. He recommends investing in education and attending high-value, paid events to learn from industry leaders and network within the field.Join Jerrod and Brian as they uncover the secrets to success in the real estate industry and reveal effective strategies that can empower realtors to thrive in an ever-evolving market.

In our latest episode of TOP DOGZ, I had the absolute pleasure of sitting down with the incredibly insightful Jason Cassity, a real estate expert known for his innovative approach to branding and social media within the industry.We delved into the world of real estate branding and discovered the pivotal role it plays in today's market. Jason shared a treasure trove of wisdom on how agents can distinguish themselves through a powerful brand, creating a unique identity in a sea of competition.Throughout our conversation, Jason emphasized the importance of authenticity in brand building. He highlighted how being genuine and relatable can resonate with clients on social media platforms, fostering trust and building lasting connections.We also explored the rapidly evolving landscape of social media and its indispensable role in real estate marketing. Jason's strategies for leveraging various social platforms to engage with clients and showcase properties were nothing short of enlightening. From Instagram to YouTube, he provided invaluable tips on content creation, engagement, and the art of storytelling through these mediums.Jason's insights are not just for real estate professionals; they're nuggets of gold for anyone seeking to refine their brand and elevate their social media presence. His passion for educating and empowering others in the industry was palpable throughout our conversation.This episode is an absolute must-listen for those looking to carve out a niche in the competitive world of real estate and harness the potential of social media to its fullest.Tune in to our podcast for a masterclass on branding, social media, and real estate, with Jason Cassity as our brilliant guide! I hope you enjoyed: https://youtu.be/Su5j5Z1cJFc💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/Search all San Diego homes for sale here:https://www.thezisserteam.com/Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-zisserAre you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-introThank you for watching: https://youtu.be/Su5j5Z1cJFc

On this episode of TOP DOGZ with Jerrod Zisser we Dive into our exclusive interview with one of my dear friends and coach, Colton Lindsey who has 1750 agents in his downline at REAL Broker. He is revealing the strategies and tactics to captivate and draw in agents who are looking to take their real estate careers to the next level. This is how you attract agents.💫If you are serious about agent attraction this is the video you want to watch and this also the channel you want to subscribe to. Colton is going to take on a step by step journey on how he has made Millions of dollars in Agent attraction and monetizing agents with his other companies. Don't miss this one. Ready to explore the dynamic world of REAL Brokerage and unlock the keys to agent attraction? Watch our video now and step into a realm where excellence meets opportunity! I hope you enjoyed: https://youtu.be/pYsv3k3iQTA💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/Search all San Diego homes for sale here:https://www.thezisserteam.com/Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-zisserAre you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-introThank you for watching: https://youtu.be/pYsv3k3iQTA

Hello and welcome to another exciting episode of TOP DOGZ! I'm your host, Jerrod Zisser, and today we have a very special guest with us. We're sitting down with a true powerhouse in the world of real estate, Brian Tague, who not only works as a successful real estate agent but also serves as the Operations Manager of a team that closes a staggering $200,000,000+ in deals for their clients every year. In this interview, we'll delve deep into the key strategies and insights that have propelled their team to such remarkable success. If you're a real estate professional looking to take your career to the next level or someone interested in the industry, this is an episode you won't want to miss! I hope you enjoyed: https://youtu.be/Vd1lKXojsjw💥Jerrod Zisser //REALTOR // REAL Brokerage💥619-834-2108 // Jerrod.zisser@gmail.comREALTOR #01961767 Please subscribe: https://www.youtube.com/channel/UCRB6LTr642yLn8oV-CS5xRQFollow me here! https://www.instagram.com/jerrodzisserrealtor/Search all San Diego homes for sale here:https://www.thezisserteam.com/Do you want to become a member of the LIONS den Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-zisserAre you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/jerrod-zisser-real-broker-introThank you for watching: https://youtu.be/Vd1lKXojsjw

Join us for the first episode of No Secrets as we dive deep into the world of real estate farming with the industry's leader, Emma Lefkowitz. 🌱🏡In this captivating interview, Emma Lefkowitz, a seasoned realtor with a passion for helping people in the real estate market, shares her wealth of knowledge and insights into the art of "farming" in real estate.Emma brings a unique perspective to the table, having honed her skills in both up and down markets.I hope you enjoyed:    • Real Estate FARMING With Emma Lefkowi...  💥Jerrod Zisser // the ZISSER team // REAL Brokerage💥619-834-2108 // JerrodZ@thezisserteam.comREALTOR #01961767 Please subscribe:    / @jerrodsrealestatechannel  Follow me here! https://www.instagram.com/jerrodzisse...Search all San Diego homes for sale here:https://www.thezisserteam.com/Want to work with us? Give me a call or setup a no-obligation zoom call or meeting: https://calendly.com/meeting-jerrod-z...Are you an Agent thinking about making a move to a new brokerage? Check out this link: https://app.highnote.io/c/p/80474d5e/...Thank you for watching:    • Real Estate FARMING With Emma Lefkowi...

🏡 Join us for an exclusive interview with @ianofaustin the Instagram sensation who's revolutionizing the real estate game! 📸In this captivating conversation, we dive deep into the world of real estate, social media, and what it takes to be a successful Realtor in the digital age. [Realtor's Name] has taken the Instagram platform by storm, amassing a dedicated following of [number of followers] with their stunning property showcases, insightful tips, and a flair for making every home feel like a dream come true.Discover the secrets behind their Instagram success as we discuss:🌟 Building an engaging online presence: Learn how [Realtor's Name] crafts eye-catching content that not only showcases homes but also connects with potential buyers and sellers on a personal level.💼 Navigating the competitive real estate market: [Realtor's Name] shares valuable insights into how they stay ahead of the curve and consistently close deals in a competitive market.🏠 The art of property presentation: Explore their tips and tricks for staging homes and capturing the perfect shots that make properties irresistible.📱 Leveraging Instagram for business: From using Stories and Reels to engaging with followers, discover the strategies that have helped @ianofaustin  turn Instagram into a powerful business tool.Whether you're a fellow Realtor looking to up your social media game or simply a real estate enthusiast, this interview is packed with valuable advice and inspiration. Don't miss out on this chance to learn from one of Instagram's most dynamic Realtors!

I hope you enjoyed: https://youtu.be/79FpM4Mz6m4Thank you for watching:In this inspiring episode we sit down with a remarkable young agent who defied all expectations and achieved the incredible feat of making $420,000 in just one year. Join us as we delve into the journey of this rising star, exploring the strategies, mindset, and sheer determination that propelled them to such remarkable financial success at such a young age.Our guest shares the pivotal moments that shaped their career, the challenges they faced, and the lessons they learned along the way. From the early days of building a client base.Our guest provides invaluable insights for anyone looking to excel in the world of sales and entrepreneurship.Tune in to discover the secrets behind their meteoric rise, the importance of mentorship, and the role of resilience in achieving extraordinary financial milestones. Whether you're an aspiring agent, an entrepreneur, or simply looking for inspiration, this episode will leave you motivated and ready to pursue your own path to success.